Good Day Coffee

What Good Day Coffee does

Good Day Coffee Ltd (trading as Good Day Cafe) is a Bath, UK-based cafe, bakery, and direct-to-consumer baked goods business founded by Steph in 2018. The company operates a single cafe at 12 Upper Borough Walls with an adjacent in-house bakery producing brownies, blondies, brookies, cookie dough, cookie pies, and brunch items. A separate e-commerce platform powered by Shopify ships baked goods UK-wide via DPD, with subscription management handled by Appstle and table reservations managed through ResDiary. The product range spans rotating limited-edition flavours, monthly subscription boxes (Mixed Brownie Box), collection-only whole-bake items (trays, cookie pies, doughs), partner-roasted coffee from Unorthodox Roasters, branded merchandise, and both physical and digital gift cards.

The business monetises across five distinct streams: in-cafe dining and takeaway, one-time e-commerce sales (UK-wide shipping plus click-and-collect), recurring subscription boxes, bulk and event catering (wedding dessert tables, brownie tower wedding cakes, corporate gift boxes with 48-hour quote turnaround), and gift card sales. Customers are predominantly individual consumers — sweet treat enthusiasts, brunch seekers, tourists and Bath locals — supplemented by wedding/event planners and corporate clients seeking bulk orders. Acquisition is driven primarily by organic social media on Instagram and TikTok, supplemented by press features such as Squaremeal's best brunch spots in Bath.

Technically, the company runs on a standard small-business SaaS stack: Shopify for storefront and checkout, Appstle for subscription lifecycle, ResDiary for reservations, and DPD plus Royal Mail for fulfilment. There is no proprietary technology, no disclosed AI/ML capability, and no in-house engineering function evidenced. The team is reported as 7 employees, the company is founder-owned and bootstrapped with no disclosed funding rounds, and operations are UK-domestic only. Brand reputation rests on a 2020 industry/trade award and regional press recognition rather than scale or proprietary differentiation.

Name

Good Day Coffee

Legal name

Good Day Coffee Ltd

Website

https://gooddaycoffee.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Good Day Coffee Ltd operates Good Day Cafe, a single-location Bath cafe and adjacent bakery founded in 2018, selling fresh baked goods, brunch, and coffee in-store and shipping UK-wide via Shopify-powered e-commerce, plus subscriptions, wedding catering, and corporate bulk orders.

Ownership category

akta.pro rank

Product category

Specialty Cafe & Bakery

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811), Caterers (722320)

SIC

Bakery Products (2050), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFADAG

Cafe-Bakeries (Coffee + Pastry Focus)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Cafes & Coffee Shops

Keywords

• Specialty coffee shop
• Artisan bakery
• Brownie subscription
• Brunch restaurant
• Event catering

Headquarters

HQ city

Bath, England

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. In-cafe Dining: Brunch, coffee, and baked goods served in the cafe at 12 Upper Borough Walls, Bath. Features upstairs seating, ground floor tables, and outdoor seating.
2. E-commerce Product Sales: Online sales of brownies, blondies, brookies, cookie dough slices, cookie pies, brownie trays, and merchandise shipped UK-wide via DPD. Collection-only items available for in-store pickup.
3. Subscription Boxes: Monthly recurring Mixed Brownie Box deliveries with changing seasonal flavours. Customers can select delivery frequency at checkout with automatic renewal.
4. Bulk and Catering Orders: Corporate orders, wedding catering, and event dessert tables. Brownie towers serve as wedding cake alternatives. Custom flavours available for orders exceeding 20 brownie boxes.
5. Gift Cards: Both in-store and online gift cards available in denominations from £10 to £100, valid for one year.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Good Day Cafe and Bakery operates a city-centre brunch cafe in Bath serving coffee, brunch dishes and freshly baked sweet treats, supported by an adjacent bakery that produces artisan brownies, blondies, brookies, cookie dough slices and trays for in-store consumption. Through its Shopify-powered online store it sells subscription and one-time baked-good boxes, preorder buns, and collection-only whole-bake items for UK-wide DPD delivery and click-and-collect, alongside branded coffee, merchandise and gift cards. It also supplies custom bulk catering and brownie-tower wedding-cake alternatives for weddings and corporate events.

Product overview

Good Day Coffee (Good Day Cafe) operates as both a physical café and bakery in Bath and a direct-to-consumer e-commerce platform. The business was founded by Steph in 2018 and serves brunch, baked goods, and coffee from its café on Upper Borough Walls. The product portfolio spans two main areas: (1) subscription-based baked goods boxes — including the Mixed Brownie Box, Cookie Dough Slice Box, Brookie Box, and Single Flavour Brownie Boxes — which are available for UK-wide DPD delivery on a subscription or one-time basis; and (2) whole-bake collection items — Whole Cookie Doughs, Whole Cookie Pies, and Whole Brownie Trays — requiring in-person pickup from the Bath bakery. The online store also stocks branded coffee roasted by Unorthodox Roasters in Kinross (regular and decaf), merchandise (beanie, tote bag, tea towel), and gift cards/vouchers for both in-store and online use. The company offers wedding and corporate bulk-order catering services. The e-commerce platform is powered by Shopify, with subscriptions managed via Appstle and deliveries handled by DPD (with Royal Mail for smaller items).

Differentiator

Problem solved

Functional benefit

Products and services

• Mixed Brownie Box (Subscription Available) Monthly subscription box delivering six brownies in rotating seasonal flavours, with options for Mixed Six, Just Brownies, Just Blondies, or No Nuts variants; auto-renews and ships UK-wide via DPD at £24.50. Targeted at individual sweet-treat consumers and gift buyers nationwide.
• Brownie Box - Limited Edition Mixed Six Limited-edition box of six brownies featuring special flavours not found in the regular subscription box, available for a specific weekly window at £22.00. Targeted at individual consumers seeking novelty and limited-availability flavours.
• Single Flavour Brownie Boxes Box of Four or Box of Six brownies in a single chosen flavour (Triple Chocolate, Crunchie Caramel, Magic Star Milky Way, Nutella Kinder Bueno, Milky Bar Blondie, Classic, Caramel Eton Mess, Neapolitan, Cherry Millionaire, Malteser Oreo Cheesecake Blondie, Lime and Coconut Tart Blondie), with gluten-free ingredient and nut-free options; from £16.00. Targeted at individual consumers wanting a single flavour profile.
• Brookie Box Box of four thick cookies filled with chunks of Good Day brownie, with monthly rotating flavours combining cookie and brownie elements at £17.50. Targeted at individual sweet-treat consumers and gift buyers.
• Cookie Dough Slice Box Box of four edible cookie dough slices in rotating monthly flavours, featuring sweet toppings and fillings like spreads, chocolates and confections, at £17.50. Targeted at individual consumers and gift purchasers.
• Whole Cookie Doughs Collection-only full-size cookie dough equivalent to 10 standard slices, with flavours including Biscoff, Nutella, Happy Hippo, Kinder, Rolo, Crunchie, Milky Bar, Freddo, Malteser and Oreo Birthday; £40.00 with 2 working days notice. Targeted at individual consumers and small gatherings.
• Whole Cookie Pies Collection-only whole cookie pie serving 14-18 people, offered as an alternative to a celebration cake, with flavours including Biscoff, Nutella Kinder Bueno, Best of Both, Freddo, Rolo, Crunchie, Cookies and Cream, Red Velvet, Cinnamon Bun, Magic Star Milky Way and Malteser; £65.00 with 3 working days notice. Targeted at small celebrations and events.
• Whole Brownie Trays Collection-only whole tray of 24 slices of a single brownie or blondie flavour (Classic, Triple Chocolate, Crunchie Caramel, Nutella Kinder Bueno, Magic Star Milky Way, Oreo, Malteser Cheesecake, Biscoff Blondie, Raspberry White Chocolate Blondie, Milky Bar Blondie, Kinder Bar Blondie), from £75.00 with 2 working days notice. Targeted at parties and large gatherings.
• Good Day Buns (Preorder, Saturday Collection) Weekly-rotating selection of filled cinnamon buns (Cinnamon Cream Cheese, Jammie Dodger, Rhubarb & Custard, Almond Croissant) available for preorder and Saturday-only collection from the Bath bakery, £4.95 per bun. Targeted at individual consumers for weekend takeaway.
• Unorthodox Roasters Good Day Coffee House espresso blend roasted by Unorthodox Roasters (Kinross, Scotland), single-origin Brazilian with notes of chocolate, hazelnut and caramel; available in 250g (£9.00) and 1kg (£32.00) bags for UK delivery and in-cafe service.
• Unorthodox Roasters Dee Calf Decaf Decaf single-origin Colombian coffee roasted by Unorthodox Roasters (Kinross) using the Swiss Water process, with notes of brown sugar, earthiness and spice; £9.00 per bag for UK delivery and in-cafe service.
• Good Day Beanie Embroidered Good Day Cafe branded beanie hat in one size fits all, marketed to keep 'your beans toasty'; £15.00. Targeted at cafe regulars and gift buyers.
• Good Day Tote Bag Branded Good Day Cafe tote bag marketed for carrying baked goods; price varies. Targeted at cafe customers and gift purchasers.
• Good Day Tea Towel Branded tea towel sold through the Good Day Cafe online store at £12.50. Targeted at home bakers, cafe fans and gift buyers.
• Gift Card (In-Store Use) Physical gift card redeemable only in the Bath cafe, denominations from £10 to £50, posted by Royal Mail 1st Class and valid for one year. Targeted at gifting to local cafe patrons.
• Gift Card (Online Use) Digital gift card redeemable only on the Good Day Cafe website, available in £25, £50 and £100 denominations, emailed immediately after order confirmation and valid for one year. Targeted at online gift purchasers.
• Crumble Birthday Card Branded birthday greeting card featuring the Good Day Cafe Crumble mascot character, sold through the online store. Targeted at fans of the brand looking for themed greeting cards.
• Crumble Christmas Card Branded Christmas greeting card featuring the Crumble mascot character, sold in packs of 2 or 4. Targeted at seasonal gift buyers and brand fans.
• Cafe Dining and Brunch Service Walk-in and reservation-based brunch, coffee and baked-goods service at 12 Upper Borough Walls, Bath, featuring upstairs seating, ground floor tables and outdoor seating; serves sweet and savoury French Toast, Loaded Hash Browns and other brunch dishes, with bakers producing brownies, blondies, cookie dough, Scotchies and brookies in the adjacent bakery. Open weekdays 9am-5pm, Saturdays 9am-6pm, Sundays 9am-5pm. Targeted at local diners, tourists and cafe visitors in Bath city centre.
• Wedding and Event Catering Custom catering service for weddings and private events offering dessert tables, brownie towers as wedding cake alternatives, and bespoke flavour options for orders exceeding 20 brownie boxes; corporate orders receive tailor-made quotes within 48 hours. Targeted at wedding couples, event planners and corporate clients.

Quantifiable outcome

• 10-day shelf life from despatch for fresh brownies
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationShopify powers Good Day Cafe's online e-commerce store, providing the platform for product listings, checkout, payment processing, and order management. Customer data is shared with Shopify for fraud prevention.
• DPDcoreChannel Partner/ Reseller/ DistributorDPD provides temperature-controlled parcel delivery for UK-wide shipments of perishable baked goods. Customers receive tracking notifications via DPD. Less than 1% delivery failure rate.
• AppstlecoreTechnology or IntegrationAppstle provides subscription management functionality, enabling recurring brownie box deliveries with automatic billing and customer subscription control through email links.
• Unorthodox RoasterscoreTechnology or IntegrationUnorthodox Roasters (based in Kinross, Scotland) supplies Good Day Cafe's house espresso blend (Good Day - Brazilian, notes of chocolate, hazelnut, caramel) and decaf option (Dee Calf - Colombian, Swiss Water process).

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Konditor & Cook: London-based bakery-cafe specialising in celebration cakes, brownies, and dessert catering for corporate and wedding clients. Highly comparable on the B2B catering and custom-cake occasion channel Good Day targets.
• Cutter & Squidge: London-based bakers specialising in layered cakes, brownies, and dessert boxes with a cafe in Marylebone. Directly comparable on premium dessert boxes, cafe operations, and gift-led e-commerce.
• Lola's Cupcakes: UK-based bakery brand specialising in cupcakes, brownies, and dessert gift boxes with online nationwide delivery. Closely comparable on product format (boxed baked-goods subscriptions and one-off gifts) and customer occasion (gifting, celebrations).
• Bread Ahead: UK bakery with cafe locations, baking school, and online shop selling brownies, doughnuts, and loaves. Comparable as a UK cafe-bakery with adjacent in-house production and strong brand presence in artisan baked goods.
• Hummingbird Bakery: London-founded cafe-bakery with multiple retail locations selling cupcakes, brownies, and American-style desserts. Comparable as a UK cafe-bakery hybrid with a strong branded baked-goods proposition and physical retail footprint.

Emerging players

• The Treats Box: UK-based dessert subscription and gift box service. Comparable on the UK-wide DTC baked-goods subscription and gift-box model that complements Good Day's subscription brownie offering.
• Lily Vanilli: Independent London bakery-cafe known for celebration cakes, brownies, and bespoke event catering. Comparable on the small-scale, founder-led bakery-cafe with strong B2B wedding/event catering angle.

Broad incumbents

• Ole & Steen: Danish-origin cafe-bakery chain with multiple UK locations selling pastries, cakes, and coffee. Overlaps with Good Day on the cafe-bakery format and brunch/coffee occasion, but at substantially larger scale.
• Patisserie Valerie: Established UK cafe-patisserie chain with nationwide sites serving cakes, pastries, and coffee. Comparable product category (cafe + cakes/pastries) but at much larger scale and broader geographic reach.
• Gail's Bakery: UK-wide artisan cafe-bakery chain with 100+ locations, offering pastries, brownies, and brunch. A larger incumbent operating in the same UK cafe-bakery category with broader geographic footprint and deeper capital base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/gooddaycafe
• TikToktiktok.com/@gooddaycafebath
• LinkedInlinkedin.com/company/good-day-coffee

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Day Coffee