Goodfellas Pizza

What Goodfellas Pizza does

Goodfellas Pizza (legal name: Goodfella's Pizza) is a privately held, single-location Italian-American pizzeria founded in 1993 and operating from 3668 Lake Tahoe Blvd, Unit C, South Lake Tahoe, California. The restaurant is sited at the corner of Highway 50 and Ski Run Blvd, approximately one mile from Stateline casinos and en route to Heavenly Resort, capturing both local resident traffic and tourist visitors. The offering centers on hand-tossed homemade pizzas available as nine pre-configured specialty combos (e.g., Goodfella's Special, The White Out, Mama's Chicken Pesto, Vinny's BBQ) in four sizes (Mini 8" through Large 18") or fully customizable builds with meat, vegetable, specialty, and sauce add-ons. The menu is extended by calzones (four varieties), sandwiches (eight+ varieties served hot or cold), pasta dishes (lasagna, spaghetti, jambalaya spaghetti, chicken parmesan), appetizers (garlic bread, wings, tenders, bread sticks, garlic and pesto chips, cinnamon chips, a salad bar), and a beverage program spanning soft drinks, Gatorade, juice, water, draft and bottled beer, and wine.

Revenue mechanics are conventional restaurant unit economics: one-time transactions via dine-in, takeout, and local delivery. Pricing is unit-based across the menu (pizzas $11.50-$25 combos, sandwiches $6-$14, pastas $10-$13, appetizers $1-$17, beverages $1-$11). Delivery is priced at a flat $2 per order with a $15 minimum and excludes Meyers, Round Hill, Zephyr Cove, the 'Y', and the top of Kingsbury, and does not carry alcohol. Ordering channels include ToastTab online ordering, phone (530-544-6609), and walk-in. Customers are split between local South Lake Tahoe residents (family dining, neighborhood pizzeria use cases) and tourists/visitors (casual dining tied to ski and summer activities near casinos and Heavenly Resort), with a secondary sports-viewing segment served by two large in-store TVs. The business has no subsidiaries, no disclosed funding, no institutional investors, no partnerships beyond the ToastTab integration, no app, and no social media presence documented in the source data.

Name

Goodfellas Pizza

Legal name

Goodfella's Pizza

Website

https://goodfellaspizzalaketahoe.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Goodfellas Pizza is a single-location, family-oriented pizzeria founded in 1993 in South Lake Tahoe, California, serving local residents and tourists with hand-tossed homemade pizzas, calzones, sandwiches, pasta, and beer/wine via dine-in, takeout, and limited local delivery.

Ownership category

akta.pro rank

Product category

Pizza Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

Keywords

• Pizza restaurant
• Casual dining
• Takeout delivery
• Italian food
• Family pizzeria

Headquarters

HQ city

South Lake Tahoe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Food and Beverage Sales: One-time transaction revenue from pizza, sandwiches, pasta, appetizers, and beverages sold through dine-in, takeout, and delivery channels. No recurring revenue components.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Goodfellas Pizza is a single-location pizzeria established in 1993 in South Lake Tahoe, California, serving hand-tossed homemade pizzas, calzones, sandwiches, pastas, appetizers, and beverages. The restaurant operates dine-in, takeout, local delivery, and online ordering channels through its physical store.

Product overview

Goodfella's Pizza is a single-location family pizzeria in South Lake Tahoe, California, operating since 1993. The establishment offers a unified food service product portfolio centered on hand-tossed homemade pizzas available as either pre-configured specialty combos (9 varieties including Goodfella's Special, Veggie Delight, Hawaiian, All Meat Special, The White Out, Mama's Chicken Pesto, Vinny's BBQ, and Blonde) or customizable build-your-own pizzas with four size options. The core product line is supplemented by complementary Italian-American menu categories including calzones (4 varieties), sandwiches (8+ varieties served hot or cold), pasta dishes (4 varieties including lasagna, spaghetti, jambalaya spaghetti, and chicken parmesan), appetizers (7+ items), and beverages (soft drinks, draft and bottled beer, wine). Online ordering is facilitated through integration with the Toasttab third-party platform. The restaurant provides dine-in, takeout, and limited delivery services within South Lake Tahoe.

Differentiator

Problem solved

Functional benefit

Products and services

• Pizza Combos Pre-set meal combinations pairing pizzas with side items and beverages at bundled pricing, offered to dine-in, takeout, and delivery customers.
• Custom Pizzas Hand-tossed homemade pizzas available in multiple sizes with customer-selected toppings, sold for dine-in, takeout, and delivery.
• Calzones Folded pizza-style stuffed pastries filled with cheese and other ingredients, served alongside the restaurant's pizza offerings.
• Sandwiches Hot and cold sandwich offerings available as alternative entrées for dine-in and takeout customers.
• Pasta Pasta entrées served as part of the Italian-American menu lineup for dine-in and takeout service.
• Appetizers Starter items including sides and shareable offerings available to accompany pizza and entrée orders.
• Beverages Soft drinks and other beverages sold to accompany dine-in, takeout, and delivery food orders.
• Pizza by the Slice Individual pizza slices sold for quick service to walk-in customers seeking single-portion servings.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Emerging players

• Blaze Pizza: Fast-casual assembly-line pizza concept targeting the same custom-pizza use case; competes on speed and price point rather than legacy/recipe differentiation.
• Pieology Pizzeria: Fast-casual custom-pizza chain positioned around personalization and digital ordering; partial overlap with Goodfella's build-your-own offering at a different price/format point.
• Mod Pizza: Fast-casual custom-pizza chain with dine-in and digital ordering; competes for the build-your-own pizza occasion with a more modern brand and standardized experience.

Direct peers

• Jet's Pizza: Regional pizza chain known for deep-dish and square pizzas with strong delivery orientation; comparable product format and delivery-led go-to-market for the takeout/dine-in customer.
• Round Table Pizza: Long-standing California pizza chain with dine-in family restaurants featuring a similar menu breadth (pizza, sandwiches, appetizers) and community/sports positioning. Direct comparable on legacy, format, and customer experience.
• Mountain Mike's Pizza: California-based pizza chain known for family-friendly dine-in rooms, sports viewing, and a similar hand-tossed pizza product line. Closest direct comparable given shared CA roots, casual dine-in model, and full menu beyond pizza.

Broad incumbents

• Papa John's Pizza: National pizza chain competing in the same delivery/takeout category with national brand marketing and consistent product — broad incumbent pressure on pricing and visibility.
• Pizza Hut: National pizza incumbent with dine-in, carryout, and delivery; competes for the same casual family pizza occasion in tourist markets like South Lake Tahoe. Larger, broader portfolio — not a niche specialist, but a dominant share-taker.
• Domino's Pizza: Global delivery-led pizza chain with strong digital ordering infrastructure; competes for the delivery and takeout occasions that Goodfella's serves, especially with broader delivery reach into excluded neighborhoods.
• California Pizza Kitchen: Casual full-service pizza-led restaurant chain with broader menu (pasta, sandwiches, appetizers); comparable menu architecture though higher price point and full-service format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/goodfellas-pizza

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodfellas Pizza