Goodfuture, duurzame bedrijfskleding

What Goodfuture, duurzame bedrijfskleding does

GoodFuture, duurzame bedrijfskleding is a Dutch B2B sustainable workwear aggregator and service provider headquartered in Alblasserdam, Netherlands. Founded in 2019 and operating with a lean team of 6 employees under Director Remco Dupuis, the company curates a portfolio of 30+ certified sustainable apparel brands (including StanleyStella, T'RIFFIC, Neutral, Fristads, MASCOT and Emma Safety Footwear) and supplies organizations across 12 industry verticals spanning hospitality, healthcare, construction, manufacturing, retail, logistics, education and leisure.

The company's core product offering spans standard sustainable workwear (T-shirts, polo's, work trousers, jackets, safety shoes, high-visibility and multinorm clothing made from recycled polyester, organic cotton, Tencel, bamboo and coffee-ground fiber), custom-made and semi custom-made bespoke lines, professional Oeko-Tex printing and embroidery, design visualization, and a differentiated circular return-logistics service operated with partners GAIA Circulair and Schijvens. Its proprietary Kleding Management Systeem (KMS) is a complimentary customer portal that integrates ordering, budget management, approval workflows, real-time inventory tracking and return logistics, functioning as the operational backbone for enterprise and mid-market clients.

GoodFuture makes money through quote-based unit sales of sustainable workwear products and value-added services including custom design, branding (printing and embroidery) and circular return logistics. Go-to-market is sales-led and relationship-driven: a showroom in Alblasserdam, inside sales handling inbound quote requests, on-site fit sessions including a mobile safety-shoe fitting bus, plus referral partnerships with sustainability advisors and communication agencies. Pricing is not publicly disclosed; the company emphasizes that sustainable workwear is priced comparably to conventional alternatives. GoodFuture's growth has been recognized by two consecutive FD Gazelle Awards (2024 and 2025) and its customer base includes Ekoplaza, GROHE/LIXIL, Luxaflex, Dutch Flower Group, and a broad tail of mid-market and SMB accounts across the Netherlands.

Name

Goodfuture, duurzame bedrijfskleding

Legal name

GoodFuture

Website

https://goodfuture.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

GoodFuture is a Dutch B2B sustainable workwear aggregator supplying organizations across 12 industries with eco-friendly apparel, custom design, printing, and circular return-logistics services, operated through a proprietary KMS customer portal.

Ownership category

akta.pro rank

Product category

Sustainable Workwear

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Women's, Misses', And Juniors Outerwear (2330)

akta.pro primary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

akta.pro secondary industries

Cut-Resistant & Anti-Puncture Workwear (CRAAALAK), Sustainable & Certified Materials (Organic, Recycled, Traceable) (CRAAAMAK)

Keywords

• Sustainable workwear
• Corporate clothing
• Safety footwear
• Custom uniforms
• Circular apparel

Headquarters

HQ city

Alblasserdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Workwear Product Sales: GoodFuture generates revenue through the sale of sustainable workwear products including T-shirts, polo's, sweaters, jackets, work trousers, safety shoes, and personal protective equipment. Products are sold directly to organizations with pricing based on quantity, customization requirements, and brand selection.
2. Custom Design and Branding Services: Additional revenue streams include custom design services for logo placement visualization, printing, and embroidery services, and custom-made clothing production. These value-added services complement product sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

GoodFuture supplies sustainable corporate workwear (T-shirts, polos, sweaters, jackets, work trousers, jeans, safety shoes, multinorm and high-visibility clothing) made from recycled polyester, organic cotton, Tencel, bamboo, and coffee-ground fibers, drawn from a portfolio of 30+ certified sustainable brands. The company provides custom design, printing and embroidery, bespoke and semi-custom production, sample fitting (including a mobile safety-shoe fitting bus), and circular return logistics that collect and recycle worn garments.

Product overview

Goodfuture is a Dutch sustainable workwear company offering a comprehensive portfolio of eco-friendly corporate clothing across 12 industry segments (hospitality, healthcare, construction, industry, facilities, retail, logistics, sports, events, leisure, green space management, and education). The core offering centers on sustainable workwear products (T-shirts, polo's, sweaters, jackets, work trousers, safety shoes, caps, high-visibility and multinorm clothing) made from recycled polyester, organic cotton, Tencel, bamboo, and innovative materials like coffee grounds. The platform operates as a unified offering with an integrated complimentary customer portal (KMS) for order management, budget control, and return logistics. Add-on services include custom-made and semi-custom-made design (from 10-200 units), professional printing and embroidery, design visualization, return logistics for circular economy, and sample/fitting services including a mobile safety shoe fitting bus. The brand portfolio includes over 20 sustainable workwear brands such as StanleyStella, T'RIFFIC, Neutral, Tricorp, MASCOT, Havep, Fristads, Eecoff, and Emma Safety Footwear.

Differentiator

Problem solved

Functional benefit

Products and services

• Duurzame Bedrijfskleding (Sustainable Workwear) Core sustainable corporate clothing range for organizations across 12 Dutch industry verticals, manufactured under fair-labor conditions from certified sustainable raw materials and sold with circular return logistics.
• Custom-made and Semi Custom-made Workwear Bespoke sustainable workwear designed in the customer's house style from 200 units (full custom-made) with custom colors, materials, fits, buttons, labels, and patches, plus a semi custom-made configurator for softshells, parkas, and pilot jackets from 10 units.
• Bedrukken en Borduren (Printing & Embroidery Service)
• Ontwerpen (Design Visualization Service)
• Retourlogistiek (Circular Return Logistics)
• Samples en Paskleding (Samples & Fitting Service)
• Klantportaal (KMS Customer Portal)

Quantifiable outcome

• Water savings: 2,700 liters per cotton polo compared to conventional production
• +3 more outcomes

Named customers15 records

Segments10 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• GAIA CirculaircoreStrategic or Co-development PartnerPartnership for circular return logistics where old workwear is collected, recycled, and reintroduced as raw materials for new products. Closes the circular economy loop for GoodFuture customers.
• SchijvenscoreStrategic or Co-development PartnerStrategic partner for 100% circular workwear production. Schijvens takes back worn garments and converts materials into new circular workwear, preventing waste and reducing CO2, water, and energy consumption.
• amfori BSCIcoreStrategic or Co-development PartnerGoodFuture works with suppliers certified through amfori BSCI, ensuring clear standards, regular audits, and continuous improvement in labor rights, safe working conditions, and supply chain transparency.
• Fair Wear FoundationcoreStrategic or Co-development PartnerSupply chain partners verified by Fair Wear Foundation, guaranteeing fair wages and good working conditions. Custom-made clothing produced in factories with Fair Wear Leader status.
• OEKO-TEX AssociationminorStrategic or Co-development PartnerSuppliers use OEKO-TEX Standard 100 certified materials and production processes, ensuring textiles are free from harmful substances.
• Global Recycled Standard (GRS)minorStrategic or Co-development PartnerTextile Exchange certification for products containing recycled materials, verified for responsible social, environmental, and chemical practices.
• EU EcolabelminorStrategic or Co-development PartnerEuropean Union Ecolabel certification for brands meeting high environmental standards throughout product lifecycle.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Neutral: Certified B Corp sustainable apparel brand offering blank organic and recycled clothing to organizations. Comparable as a sustainability-certified wholesale apparel supplier that GoodFuture distributes; represents the broader sustainable blank apparel competitive set.
• Stanley/Stella: Belgian sustainable apparel brand with strong B2B customization capabilities and GOTS/OEKO-TEX certifications. Directly comparable as a premium sustainable apparel supplier to organizations, though focused on blank apparel rather than full workwear programs.
• Schijvens: Dutch circular workwear manufacturer and GoodFuture's strategic partner for 100% circular production. Operates in the same niche of take-back/recycled workwear and serves a comparable enterprise customer base in the Netherlands and Belgium.
• Emma Safety Footwear: Dutch sustainable safety footwear supplier and GoodFuture's partner for the Pasbus mobile fitting service. Comparable in the sustainable PPE category and Dutch B2B safety footwear market; partially overlapping customer base.

Broad incumbents

• Fristads: Large Swedish/Nordic workwear brand with deep sustainability commitments and circularity programs. Comparable in the durable, certified sustainable workwear category and as a brand carried within GoodFuture's portfolio, but operating at significantly larger scale.
• CWS Workwear: Europe's largest workwear service and rental provider, offering sustainable laundry, textile services, and circular workwear at scale. Directly comparable to GoodFuture's circular return logistics and enterprise workwear programs, but operating across 15+ countries with vertically integrated laundry infrastructure.
• Alsico: Belgian-headquartered workwear manufacturer with circular and rental offerings serving healthcare, industry, and food processing. Comparable in vertical breadth (multiple industry segments) and sustainability angle, but with owned manufacturing and pan-European scale.

Others

• MASCOT Workwear: Danish workwear brand distributed by GoodFuture through its 30+ brand portfolio. Relevant peer because it is one of GoodFuture's key supply partners offering certified, durable workwear — but MASCOT itself is a brand/manufacturer, not a service aggregator.
• Tricorp Workwear: Dutch workwear brand also carried by GoodFuture. Comparable as a sustainable workwear product supplier targeting B2B channels; useful peer reference for the underlying brand-level competitive set GoodFuture curates.

Regional players

• Frans Smedeman: Long-established Dutch workwear and corporate clothing supplier serving B2B customers across multiple industries. Closest like-for-like Dutch distribution competitor to GoodFuture, with broader legacy brand portfolio but less sustainability-led positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/goodfutureduurzamebedrijfskleding
• LinkedInlinkedin.com/company/goodfuture
• Instagraminstagram.com/goodfuture_nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodfuture, duurzame bedrijfskleding