Good Gamers

What Good Gamers does

Good Gamers (legal entity: VictoryRoyale LLC) is a U.S.-based Fortnite Creative and Unreal Editor for Fortnite (UEFN) game studio that develops and publishes a catalog of more than 30 multiplayer island experiences — including the GO GOATED! Zone Wars franchise, Bed Wars, Murder Mystery, Cash Tycoon 2, Pillars of Fortune, Color Climb, and themed builds such as Star Wars FRONTLINES and ZOMBIE LAND — all distributed exclusively through Epic Games' Fortnite Discover layer, where the studio claims 5.5M+ followers, 1.5B+ total plays, and 58B+ minutes played.

The studio's commercial business is a B2B professional services model built around bespoke branded in-game activations for global consumer brands. Good Gamers designs custom gameplay mechanics, branded cosmetics (e.g., aura-effect back blings), in-game storefronts, lobbies, and influencer tournaments inside its own islands, with deliverables measured in impressions, engagements, and minutes played. The roster of public brand partners includes Epic Games, Puma & Manchester City, Popeyes, Versace, Tetris, Crocs, Valentino Beauty, and Vaseline, supplemented by entertainment relationships with Ali-A Entertainment (The Kid LAROI's Wild Dreams, Soundwave Series) and Warner Records. Pricing is custom-quoted by campaign scope; no public price list or recurring SaaS contract structure is disclosed.

Good Gamers is founder-led by Dylan Johnson (TheBoyDilly), a former ICU nurse turned Fortnite Creative developer, alongside COO & Art Director Jesse Ocegueda and a roughly 15-18 person team spanning development, art, brand & socials, partnerships, community, and content production. The studio has been hand-selected by Epic Games for flagship initiatives including the Fortnite Chapter 7 launch and is repeatedly featured in Epic's internal communications. There are no disclosed external investors, funding rounds, or revenue figures, and the company is registered as a private LLC.

Name

Good Gamers

Legal name

VictoryRoyale LLC

Website

https://goodgamers.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Good Gamers is a U.S.-based Fortnite Creative studio that publishes 30+ multiplayer island experiences and builds bespoke branded in-game activations — including custom gameplay mechanics, cosmetics, and tournaments — for Fortune 500 brands such as Puma, Versace, Popeyes, Crocs, Tetris, Valentino Beauty, and Epic Games.

Ownership category

akta.pro rank

Product category

In-Game Brand Activations

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAFAAAF

Social/UGC & Sandbox Game Studios (Roblox-like)

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Game Development Studios (PC/Console/Mobile)

SECONDARYMPAFAKAO

Accessibility & Compliance Services (A11y Testing, Ratings, Privacy/Regulatory)

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Gaming Operations & Services (QA, Localization, LiveOps, Customer Support)

Keywords

• Fortnite Creative games
• In-game brand activations
• UGC game development
• Branded esports experiences
• Fortnite UEFN development

GTM type

B2B

Offering type

Services

Revenue model

1. Branded In-Game Experiences: Good Gamers creates custom branded experiences, activations, and gameplay mechanics for Fortune 500 and major brands within their Fortnite Creative games. They build branded lobbies, billboards, back blings, and gameplay mechanics that drive brand awareness and engagement metrics. Revenue is generated through project fees for designing and deploying these branded activations, with campaign performance metrics (impressions, engagements, minutes played) as deliverables.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Good Gamers is a Fortnite Creative game studio that designs, develops, and publishes a portfolio of 30+ multiplayer games within Fortnite using the Unreal Editor for Fortnite (UEFN) platform. The company's primary commercial offering is custom branded in-game activations and marketing experiences for major brands, embedding branded gameplay mechanics, cosmetics, lobbies, and billboards within their popular Fortnite Creative games. They monetize through B2B professional services fees from Fortune 500 and major brands seeking to reach Gen Z and Millennial gaming audiences.

Product overview

Good Gamers is a Fortnite Creative UGC game studio that creates and publishes a diverse portfolio of multiplayer experiences within Fortnite. The company's product portfolio includes approximately 30+ distinct game experiences across multiple genres, all built on Fortnite Creative and Unreal Editor for Fortnite (UEFN). Key game categories include: competitive combat games (multiple Zone Wars variants including GO GOATED!, Bed Wars, Combat modes); social party games (Murder Mystery, Draw It!, Default or Die, Fashion Runway); survival/pillar games (Pillars of Fortune, Pillars of Fortnite, MANSION ESCAPE); tycoon/creative games (CASH TYCOON 2); and themed experiences (Star Wars FRONTLINES, ZOMBIE LAND). Additionally, Good Gamers offers branded partnership and marketing activation services, creating custom in-game branded experiences for world-class brands seeking to reach Fortnite's massive player base.

Differentiator

Problem solved

Functional benefit

Products and services

• Brands / Brand Activations Custom branded in-game experiences and marketing activations for major brands including Popeyes, Crocs, Tetris, Versace, Puma, Manchester City, Valentino Beauty, Epic Games, and Vaseline, embedded within Good Gamers' Fortnite Creative games. Includes custom branded lobbies, billboards, back blings, gameplay mechanics, influencer tournaments, and integrated brand experiences with measurable engagement metrics (impressions, engagements, minutes played, branded interactions).

Quantifiable outcome

• 224.4M+ Total Impressions for Puma & Manchester City campaign
• +6 more outcomes

Named customers8 records

Segments1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Epic GamesflagshipStrategic or Co-development PartnerEpic Games hand-selected Good Gamers to support the Fortnite Chapter 7 launch, developing a bespoke experience inside Murder Mystery using official Chapter 7 assets. Good Gamers hosted a $50K influencer tournament and received official Epic Games promotional banners in Fortnite Discover. This is a strategic co-development relationship where Good Gamers creates exclusive content for Epic's platform.
• Ali-A EntertainmentcoreStrategic or Co-development PartnerCEO Dylan Johnson and COO Jesse Ocegueda were members of Ali-A's creative team, working on the highly acclaimed Kid LAROI's Wild Dreams project described as EPIC Games' greatest Creative project to date. This strategic relationship involved deep creative collaboration with one of Fortnite's biggest content creators.
• Warner RecordscoreGTM or Marketing PartnerPlaccy, Good Gamers' Video Production Manager, has worked with Warner Records to produce Fortnite music videos for several artists under their label, enabling cross-promotional opportunities between Good Gamers content and major label artists.
• Agent 00coreGTM or Marketing PartnerPopular Fortnite streamer partnered with Good Gamers for the Versace Mercury Drop campaign, hosting a live Twitch event that drove awareness and rewarded fans with real-world product giveaways.
• Epic GamesflagshipGTM or Marketing PartnerEpic Games featured Good Gamers dozens of times in their internal communications and online gaming journals. Epic provides promotional support including official banners in Fortnite Discover for Good Gamers' campaigns.

Scale indicators17 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dubit: Roblox-focused UGC game studio that designs, develops, and operates branded experiences for major brands targeting Gen Z. Closely comparable business model and target customer base to Good Gamers' Fortnite UGC operation.
• Team PWR: Esports and gaming content organization with a strong Fortnite Creative / UGC development arm. Operates in the same Fortnite Creative UGC space and competes for the same brand partnership wallet as Good Gamers.
• Gamefam: Leading Roblox UGC game studio and brand activation partner for Fortune 500 brands. Operates the same business model as Good Gamers (in-game branded experiences on a UGC platform) but inside Roblox's ecosystem. Direct functional comparable.
• Studiofortyone: UGC game studio building branded and owned experiences on Roblox and other metaverse platforms. Closely analogous in function to Good Gamers, focused on immersive brand experiences for Gen Z audiences.
• Metaverse Marcom: Specialist agency building branded experiences across Roblox, Fortnite, and other UGC platforms for major brands. Directly comparable as a Fortnite/Roblox brand activation peer to Good Gamers.

Emerging players

• Super League Gaming: Public UGC gaming and metaverse media company building, publishing, and monetizing games and branded experiences across Roblox and other platforms. An emerging competitor in the broader UGC brand activation category.

Broad incumbents

• Kairos Media: Gaming and esports marketing agency working with global brands on influencer, content, and activation campaigns. A broader incumbent in gaming marketing that increasingly competes for the same in-game brand activation budgets as Good Gamers.
• The Gang (Amsterdam): Creative agency that builds gaming and metaverse brand experiences for global clients, including activations inside Fortnite and Roblox. Competes with Good Gamers for the same brand activation RFPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Goodgamers
• YouTubeyoutube.com/@Goodgamersorg
• Facebookfacebook.com/GoodGamers
• LinkedInlinkedin.com/company/goodgamersorg
• Instagraminstagram.com/goodgamers
• TikToktiktok.com/@goodgamers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Gamers