What Gamefam does

Gamefam is a Los Angeles-based metaverse media company founded in 2019 by Joe Ferencz. It operates as a cross-platform user-generated content (UGC) game developer and publisher, running 50+ live-operated games across Roblox, Fortnite (via UEFN), and Minecraft, with reach reported at approximately 16 million daily gameplay sessions and 37 billion+ lifetime sessions. The company combines live-operations expertise with branded campaign execution, community management, and proprietary audience measurement to serve major entertainment, toy, sports, music, and consumer brand partners.

The company's product portfolio includes first-party owned and operated game IPs (such as Twilight Daycare and Car Dealership Tycoon), branded experiences developed in partnership with major IP holders, and a publishing and investment layer that includes the Gamefam Creator Fund (a $5 million commitment), Project Anime, and Dev X. Revenue is generated through three primary mechanisms: (1) enterprise brand campaign engagements with IP partners including LEGO, Mattel, Paramount, Warner Music Group, NFL, and FIFA; (2) platform revenue share from in-game monetization on Roblox and other UGC platforms; and (3) IP licensing of Gamefam-developed titles to brand partners. The 2024 Inc. 5000 ranked Gamefam at #40 with 6,390% three-year revenue growth, and the company completed a $25 million Series A in March 2022 led by Konvoy Ventures. Headcount has expanded from 150+ in 2023 to 251–500 in current reporting, consistent with multi-platform and multi-vertical scaling.

Name

Gamefam

Legal name

Gamefam, Inc.

Website

https://gamefam.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

Gamefam is a Los Angeles-based metaverse media company operating 50+ live-operated games across Roblox, Fortnite, and Minecraft, monetizing through branded IP campaigns with major entertainment, toy, sports, and music partners and a $5M Creator Fund.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Branded Metaverse Campaign Engagements: Custom-built brand and media campaigns where Gamefam develops and operates dedicated in-game experiences, takeovers, virtual concerts and integrations for major IP partners. Primary revenue driver; ~275% YoY revenue growth in CY2022 and ~35% YoY revenue growth in FY2023.
2. Game Operations & In-Game Monetization: Revenue share and in-game purchases (e.g., Robux, V-Bucks) from operating 50+ live games with 16M+ average daily gameplay sessions and 37B+ lifetime gameplay sessions, generating 61M+ average monthly gameplay hours of engagement.
3. IP Licensing & Franchise Extensions: Licensing and franchise development for Gamefam's proprietary original IP (Twilight Daycare, Barbie DreamHouse Tycoon, Car Dealership Tycoon, Super League Soccer, Military Tycoon, etc.) including off-platform extensions such as a WowWee toy line based on Twilight Daycare.
4. Creator Fund Program Investments: Capital deployment (not revenue) of up to $5M via the Gamefam Creator Fund, providing $10K-$100K+ per project in exchange for partnership terms and amplified reach into the UGC ecosystem.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels5 records

Core offering

Gamefam develops, publishes, and live-operates a portfolio of 50+ original and brand-integrated games on Roblox, Fortnite (UEFN), and Minecraft, while selling custom branded metaverse media campaigns, virtual concerts, and 360-degree amplification programs to enterprise brand and IP partners. The company pairs expert brand strategists with in-house game developers to deliver end-to-end immersive campaigns, complemented by proprietary measurement, monetization frameworks, and a Creator Fund that invests in independent UGC developers.

Product overview

Gamefam operates a portfolio-plus-platform architecture: a network of 50+ live-operated original and brand-integrated games across Roblox, Fortnite, Minecraft, and other third-party UGC platforms (the "core portfolio"), wrapped by service modules for brand partners—For Brands (custom brand & media campaigns), 360° Amplification Programs, and Insights & Measurement Solutions—and developer-facing modules including the Project Anime initiative, Dev X developer program, and the Gamefam Creator Fund. The core game portfolio includes flagship original franchises such as Twilight Daycare, Really Easy Obby, Easy Obby, Car Dealership Tycoon, Hot Wheels Open World, Weapon Fighting Simulator, War Tycoon, Super League Soccer / FIFA Super Soccer, Military Tycoon, Maple Hospital, Would You Rather 2, Untitled Fling Game, TMNT Battle Tycoon, and Deadpines: Zombie Survival, alongside top branded franchises including Sonic Speed Simulator (Sega), Barbie DreamHouse Tycoon (Mattel), SpongeBob Simulator (Paramount/Nickelodeon), My Hero Academia: Ultimate (Crunchyroll), Bakugan Brawl Simulator (Spin Master), Cirque du Soleil Tycoon, Build-A-Bear Tycoon, Karate Kid Training Simulator (Sony Pictures), e.l.f. UP!, and Bayside High School. The portfolio spans Roblox and Fortnite platforms and collectively has delivered 37 billion lifetime gameplay sessions and 16 million average daily gameplay sessions as displayed on the company homepage (powered by RoMonitor).

Differentiator

Problem solved

Functional benefit

Brands

• Gamefam Creator Fund: A pool of capital up to $5 million launched in May 2024 to fund innovative game ideas on Roblox, Fortnite and other UGC gaming platforms, providing seed funding, expert advice, brand partnerships, and proprietary resources to creators. One-quarter of funds reserved for creators from underrepresented backgrounds.

Products and services

• Sonic Speed Simulator Branded Roblox game developed with SEGA; first-ever brand game on Roblox to surpass 1 billion visits, integrated with the Sonic Prime Netflix series premiere.
• Twilight Daycare Original flagship social roleplay Roblox game with 2.3B+ lifetime visits; home of the first animated series fully produced in Roblox (Twilight Daycare: The Show) and host of multiple brand integrations including Hatchimals, Little Live Pets, Unicorn Academy, and Magic Mixies.
• FIFA Super Soccer Official FIFA-licensed Roblox soccer game developed with FIFA and Roblox; averages 9.5-10M monthly active users and hosts the FIFA World Cup 2026 and FIFA Club World Cup 2025 events.
• Barbie DreamHouse Tycoon Branded Roblox tycoon game developed in partnership with Mattel, allowing players to build and explore their own Barbie DreamHouse.
• SpongeBob Simulator First official Roblox game built wholly around Nickelodeon's SpongeBob SquarePants, developed with Paramount Games Studio; hosted the Nickmas and Super Bowl LVIII program.
• TMNT Battle Tycoon Teenage Mutant Ninja Turtles branded Roblox game developed with Paramount Consumer Products and Nickelodeon.
• Really Easy Obby Popular Roblox obstacle course game with 256M+ lifetime visits and 580K average daily visits, host of KIDZ BOP debut and Coldplay Moon Music activation.
• Car Dealership Tycoon Roblox driving game released in 2018 with 2B+ lifetime visits and ~1.1M daily visits; No. 1 driving game on Roblox and a frequent host of brand activations including Monster Jam, Shelby American, Coldplay Moon Music, KIDZ BOP, and Super Bowl LVIII.
• Hot Wheels Open World Branded Hot Wheels open-world Roblox experience developed in partnership with Mattel.
• Weapon Fighting Simulator Popular Roblox simulator game in Gamefam's owned-and-operated portfolio; host of the Heroes of Goo Jit Zu brand debut.
• War Tycoon Roblox tycoon game created by Michael Galstyan (KizmoTek) and published by Gamefam; reached #1 in its genre and a top 25 overall game on Roblox.
• My Hero Academia: Ultimate PvP-focused massively multiplayer online role-playing game (MMORPG) set in the My Hero Academia anime universe, developed by Gamefam in partnership with Crunchyroll and launched exclusively on Roblox.
• Karate Kid Training Simulator Roblox game tied to Sony Pictures' Karate Kid: Legends film, developed by Gamefam.
• Cirque du Soleil Tycoon Cirque du Soleil Entertainment Group's first immersive Roblox experience, developed with Gamefam and based on the ECHO show.
• Build-A-Bear Tycoon Build-A-Bear Workshop virtual community space on Roblox, launched in partnership with Gamefam, allowing users to build their own Build-A-Bear universe.
• Rhythm City / Harmony Hills Warner Music Group's first persistent music-themed social roleplay experience on Roblox, developed in partnership with Gamefam; hosts virtual concerts.
• Bakugan Brawl Simulator Dedicated Bakugan game on Roblox developed by Gamefam with Spin Master and WildBrain, centered around collecting, battling, and transforming Bakugan.
• Deadpines: Zombie Survival Fortnite Creative game in Gamefam's portfolio that hosted the world's first horror movie integration with A24's TALK TO ME; recognized at the 2024 Shorty Awards.
• For Brands (Brand and Media Campaign Services) Custom service offering that crafts immersive media and marketing campaigns for brands' business objectives on Roblox and Fortnite, including full-scale 360° Amplification Programs and Insights and Measurement Solutions with real-time analytics.
• Gamefam Creator Fund Capital deployment program providing $10,000 to $100,000+ seed investments to independent UGC game developers across Roblox, Fortnite, and other platforms, paired with design advice, monetization guidance, brand partnerships, custom assets, and analytics; one-quarter of the $5M pool is reserved for creators from underrepresented backgrounds.

Quantifiable outcome

• 275% YoY revenue growth in CY2022
• +9 more outcomes

Named customers30 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

31 partnerships are on record, tiered major national federation, premium football club activation, major gaming franchise partner, flagship sports ip partner, flagship anime partner, flagship film ip partner, major sports federation partner, major music/ip partner, major automotive ip partner, major beauty brand partner (first collaboration), flagship toy partner, flagship music partner, major ip animation partner, flagship sports league partner, flagship toy/entertainment ip partner, major children's entertainment partner, major campaign co-marketing partner, major entertainment partner, flagship ip partner, major retail/ip partner, flagship streaming ip partner, major licensing partner, primary platform partner (fortnite), secondary platform partner and primary platform partner (since founding).

• Mexican Football Federation (FMF)major national federationStrategic or Co-development Partner · 3 June 2026FMF launched a limited-time event for the Mexican National Team in FIFA Super Soccer — the third and final FIFA World Cup 2026 host nation to activate in the game.
• Canada Soccermajor national federationStrategic or Co-development Partner · 27 May 2026Canada Soccer introduced CANMNT to FIFA Super Soccer on Roblox via a limited-time event ahead of co-hosting FIFA World Cup 2026.
• Brazilian Football Confederation (CBF)major national federationStrategic or Co-development Partner · 15 May 2026CBF launched a limited-time event for the Brazil Men's National Team in FIFA Super Soccer ahead of FIFA World Cup 2026.
• Borussia Dortmundpremium football club activationStrategic or Co-development Partner · 8 May 2026Borussia Dortmund debuted its 2026/27 Puma kits in FIFA Super Soccer on Roblox — the first time the kits were introduced in a video game — via a limited-time event brought to life by Gamefam.
• Starbreeze Entertainmentmajor gaming franchise partnerStrategic or Co-development Partner · 29 April 2026Partnership announced Apr 29, 2026 to develop a new PAYDAY game on Roblox, launching later in 2026, expanding the PAYDAY franchise into a second Roblox title.
• U.S. Soccer Federationmajor national federationStrategic or Co-development Partner · 30 March 2026U.S. Soccer introduced the U.S. Men's National Team to FIFA Super Soccer on Roblox — debuting new FIFA World Cup 2026 kits in a video game for the first time.
• FIFAflagship sports ip partnerStrategic or Co-development Partner · 19 December 2025FIFA and Roblox extended their partnership with the launch of FIFA Super Soccer developed with Gamefam, integrated 48 national teams for FIFA World Cup 2026 across six-game Roblox crossover. Average 9.5M monthly active users. Co-developing FIFA Club World Cup 2025 with Manchester City, Borussia Dortmund, Boca Juniors kits.
• Crunchyrollflagship anime partnerStrategic or Co-development Partner · 4 September 2025Co-developed My Hero Academia: Ultimate — a PvP-focused MMORPG launching exclusively on Roblox (Sept 6, 2025) — to evolve how anime comes to life in gaming with elevated visual quality, effects, design depth and fan immersion.
• Manchester Citypremium football club activationStrategic or Co-development Partner · 13 June 2025Manchester City among 13 clubs featured as playable teams for the first time on Roblox in FIFA Club World Cup 2025 activation in Super League Soccer.
• Sony Picturesflagship film ip partnerStrategic or Co-development Partner · 29 April 2025Multi-year partnership bringing Karate Kid: Legends Training Simulator and The Garfield Movie Roblox activations; Garfield program won awards including 3 Drum Awards and 4 W3 Awards.
• Concacafmajor sports federation partnerStrategic or Co-development Partner · 10 March 2025Innovative mascot reveal collaboration — Concacaf unveiled its first-ever official mascot 'Volar' on Roblox with Gamefam, ahead of upcoming Concacaf events.
• Kidz Bopmajor music/ip partnerStrategic or Co-development Partner · 15 January 2025Multi-program partnership bringing the #1 kids' music brand to Roblox for the first time via Really Easy Obby (Jan 15, 2025) and Car Dealership Tycoon activations tied to KIDZ BOP 50 and 51 album launches.
• Shelby American Inc.major automotive ip partnerStrategic or Co-development Partner · 18 December 2024Multi-year Shelbyverse metaverse initiative launching first-ever Shelby Roblox integration in Car Dealership Tycoon (Dec 20, 2024) with 9+ iconic Shelby models (GT350, Cobra 427, GT500KR, Daytona Coupe, etc.).
• e.l.f. Cosmeticsmajor beauty brand partner (first collaboration)Strategic or Co-development Partner · 1 November 2024First-of-its-kind cross-game Roblox campaign for XOX Kweenies pop art collectibles with Moose Toys across e.l.f. UP! and Bayside High School (Nov 2, 2024); e.l.f. UP! is the most liked brand experience on Roblox.
• Moose Toysflagship toy partnerStrategic or Co-development Partner · 14 October 2024Multi-year collaboration bringing Heroes of Goo Jit Zu, Magic Mixies (43M visits) and Little Live Pets to Gamefam's Twilight Daycare, Easy Obby, and Weapon Fighting Simulator. Heroes of Goo Jit Zu relaunched for holiday 2025.
• Warner Music Group & Parlophone Recordsflagship music partnerStrategic or Co-development Partner · 2 October 2024Multi-year WMG partnership producing Rhythm City (persistent music Roblox experience) and major concert activations including first-ever Super Bowl concert with Saweetie/NFL/Intuit, Cher holiday event, Bebe Rexha, and Coldplay Moon Music cross-game Roblox quest.
• Wind Sun Sky Entertainment (WSS)major ip animation partnerStrategic or Co-development Partner · 19 January 2024Co-produced 'Twilight Daycare: The Show' — the first-ever animated series produced fully in Roblox, based on the Twilight Daycare franchise (2B+ lifetime visits).
• National Football League (NFL)flagship sports league partnerStrategic or Co-development Partner · 1 January 2024Multi-program partnership covering Nickmas/Super Bowl LVIII, Saweetie Super Bowl Concert, and Super League Soccer/NFL Super Tycoon activations. Co-winner of multiple Clio, Drum, Digiday and Webby awards.
• Mattelflagship toy/entertainment ip partnerStrategic or Co-development Partner · 3 October 2023Multi-year partnership launching Barbie DreamHouse Tycoon on Roblox (Oct 6, 2023) and Hot Wheels Open World; Barbie game received 3M+ visits during beta period.
• WildBrainmajor children's entertainment partnerStrategic or Co-development Partner · 22 September 2023Multi-IP collaboration with Spin Master and Gamefam on Bakugan and Unicorn Academy metaverse activations; partnership has yielded 1.4B brand engagements and 232M play sessions globally.
• Altitude (UK studio)major campaign co-marketing partnerStrategic or Co-development Partner · 17 July 2023Co-developed the world-first horror brand integration inside Fortnite Creative (Deadpines: Zombie Survival) for A24's 'Talk To Me' film; campaign won Tempest, Shorty, Digiday Media and Campaign Tech awards.
• Cirque du Soleil Entertainment Groupmajor entertainment partnerStrategic or Co-development Partner · 24 May 2023Co-developed Cirque du Soleil Tycoon — Cirque's first-ever immersive Roblox experience built around the ECHO show, including Big Top raising mechanic and contemporary circus gameplay.
• Paramount Consumer Products & Nickelodeonflagship ip partnerStrategic or Co-development Partner · 14 February 2023Multi-year partnership bringing SpongeBob SquarePants and Teenage Mutant Ninja Turtles to Roblox, including SpongeBob Simulator and TMNT Battle Tycoon. Co-winner of 2025 Webby 'Best Partnership or Collaboration'. Nickmas & Super Bowl LVIII program was the #1 Multigame Brand Event on Roblox at launch.
• Build-A-Bear Workshopmajor retail/ip partnerStrategic or Co-development Partner · 14 December 2022Launched Build-A-Bear Tycoon on Roblox (Dec 14, 2022), bringing the iconic Build-A-Bear brand into the metaverse for the first time.
• Netflixflagship streaming ip partnerStrategic or Co-development Partner · 9 December 2022Sonic Prime Netflix series premiered in-game via Sonic Speed Simulator on Roblox (Dec 9, 2022), including world-exclusive advanced preview of episode 1 and UGC giveaways.
• Spin Masterflagship toy partnerStrategic or Co-development Partner · 16 November 2022Multi-year partnership covering Monster Jam (3 consecutive years in Car Dealership Tycoon — 74M visits, 235M brand engagements), Bakugan Brawl Simulator, Hatchimals, Unicorn Academy — cumulative 375M visits and 1.75B brand engagements.
• WowWeemajor licensing partnerOEM/ Whitelabel/ Licensing Partner · 23 March 2022Gamefam and WowWee partnered on a toy line based on Gamefam's popular Twilight Daycare Roblox game, as part of brand partnership expansion funded by the Series A round.
• Epic Games (Fortnite / UEFN)primary platform partner (fortnite)Technology or Integration · 1 January 2022Gamefam develops and operates Fortnite maps via Unreal Editor for Fortnite (UEFN); operates the top 40 Fortnite maps including the first-ever brand integration into a Fortnite game (Talk To Me / Deadpines) and Moana 2 themed world.
• Mojang / Microsoft (Minecraft)secondary platform partnerTechnology or Integration · 1 January 2022Gamefam operates the three leading Minecraft servers and develops content within the Minecraft ecosystem as referenced in company boilerplate.
• Segaflagship ip partnerStrategic or Co-development Partner · 1 January 2021Long-running Sonic Speed Simulator partnership on Roblox — first-ever brand game on the platform to surpass 1 billion visits; 500M+ visits in first four months. Co-promoted Sonic Prime Netflix premiere in-game.
• Roblox Corporationprimary platform partner (since founding)Technology or Integration · 1 January 2019Gamefam was established in 2019 as the first professional Roblox developer; today operates the largest live-operated game portfolio on the platform with 50+ titles.

Scale indicators18 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Supersocial: Direct Roblox and Fortnite brand-experience studio and agency that designs, develops, and operates branded metaverse worlds for major IP holders. Closest direct competitor to Gamefam, competing for the same enterprise brand-campaign RFPs (Nike, Walmart, Gucci-style briefs).
• The Gang: Amsterdam-based creative production company with a dedicated metaverse / Roblox brand-experience practice. Direct competitor for global brand-campaign RFPs, particularly European IP holders seeking metaverse activations.
• Melon: Roblox-focused brand-experience studio that builds and operates branded games and marketing activations on the platform. Direct peer in the bespoke-Roblox-campaign category with overlapping client roster.
• Sawhorse Productions: Award-winning Roblox studio and brand-experience agency that builds immersive branded worlds and games on Roblox. Direct competitor for branded Roblox engagements and a peer in the same enterprise sales motion to global IP holders.
• Night Group: Independent agency building brand-led metaverse experiences on Roblox and Fortnite for major global brands. Direct competitor offering similar end-to-end branded-game development and campaign services.
• Dubit: Digital agency and game studio that develops branded Roblox experiences and kids/family metaverse campaigns for major global brands and IP holders. Direct competitor with comparable target customers and Roblox development capabilities.
• Dubit Metavert: Specialist division of Dubit focused on building immersive brand experiences and games on Roblox, Fortnite and Decentraland. Direct competitor for global brand RFPs in the kids/family and entertainment verticals.

Broad incumbents

• Roblox Corporation: Owner/operator of the Roblox platform that hosts the majority of Gamefam's portfolio. Functions as both a critical platform partner and a broad incumbent — Roblox itself increasingly runs first-party brand experiences and creator programs that overlap with Gamefam's service offerings.

Emerging players

• Landvault: Metaverse and Web3 experiences studio that builds branded virtual worlds across Roblox, Decentraland, and other platforms. Emerging player with partial overlap — focuses on broader metaverse vs. Gamefam's Roblox/Fortnite concentration.
• Metaverse Marcom: Boutique Roblox brand-experience studio and consultancy that helps enterprise brands launch on Roblox and other UGC platforms. Smaller-scale emerging player competing for a subset of Gamefam's brand-campaign pipeline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gamefamstudios
• LinkedInlinkedin.com/company/gamefam

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gamefam