Good Hair Day Salon & Boutique

What Good Hair Day Salon & Boutique does

Good Hair Day Salon & Boutique is a privately held, single-operator beauty services business founded in 2018 and headquartered at 2213 South El Camino Real in Oceanside, California, with a secondary studio at Sola Salon in Carlsbad. The company is owned and operated by Gina Mertz, a professional makeup artist and hair stylist with over 25 years of experience spanning fashion, runway, and special events in the Bay Area, Los Angeles, and Austin. It serves individual consumers in North County San Diego across three service lines: in-studio hair services (cuts, color, highlights, balayage, keratin treatments, and Great Lengths hair extensions), bridal and wedding services (trials, bridal party styling), and on-location hair and makeup for commercial shoots, fashion shows, and photo sessions. Certifications in Airbrush Makeup, Coppola's Keratin Complex, Brazilian Blowout, and Great Lengths Hair Extensions underpin the technical offering.

The business operates a direct-to-consumer model with a small e-commerce shop for product sales supplementing service revenue. Pricing is per-service unit, ranging from $35 for a gentlemen's cut to $250+ for keratin treatments, with bridal makeup at $90 and on-location half-day/full-day packages at $500 and $900 respectively. Customer acquisition is driven by organic social channels (Facebook, Instagram), a portfolio gallery, and a testimonials page rather than paid acquisition, and bookings are handled via phone, email, and inquiry forms. No external funding, no app or digital product, no AI/ML capabilities, and no institutional or enterprise customer base are indicated; the business is fundamentally a personal-services practice whose capacity is bounded by the owner-operator's time.

Name

Good Hair Day Salon & Boutique

Legal name

Good Hair Day Salon & Boutique

Website

https://goodhairdaysalon.net

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Good Hair Day Salon & Boutique is a privately held Oceanside, California hair and makeup studio offering in-salon services, bridal styling, and on-location hair and makeup for events and commercial shoots, operated by sole proprietor Gina Mertz and serving individual consumers in North County San Diego.

Ownership category

akta.pro rank

Product category

Hair and Beauty Salon Services

NAICS

Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

akta.pro primary industry

Haircutting & Styling Services (HSALAAAD)

akta.pro secondary industries

Bridal Hair Styling Services (HSALALAA), Mobile Hairdressing Services (At-Home/On-Location) (HSALAAAO), Special Occasion Hair & Makeup Services (Non-Bridal) (HSALALAH), Professional Hair Color (CRABALAA), Professional/Salon Haircare (Backbar & Retail) (CRABABAK)

Keywords

• Hair salon services
• Bridal hair makeup
• Keratin treatments
• Hair extensions
• On-location styling

Headquarters

HQ city

Oceanside

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Studio Hair & Beauty Services: On-site salon services including hair cuts, color treatments, highlights, blow-dry styling, and keratin treatments. Revenue generated through one-time service fees per visit.
2. Bridal & Wedding Services: Complete wedding day hair and makeup services including trials, bridal party styling, and mother of bride/groom services. Booked through inquiry and phone contact.
3. On-Location Services: Hair and makeup services provided at client locations for commercial shoots, fashion shows, and photo sessions. Charged at half-day (4 hrs) or full-day (8 hrs) rates.
4. Product Sales: E-commerce shop selling beauty and hair care products directly to consumers.
5. Hair Extensions: Custom-priced hair extension services requiring consultation. Includes various extension types (individuals, wefts, tape-ins, clip-ins).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Good Hair Day Salon & Boutique is a private beauty salon offering in-studio hair services (cuts, color, highlights, balayage, keratin treatments, and hair extensions), bridal hair and makeup services, on-location mobile styling for commercial shoots and events, and an online shop for hair and beauty products. All services are delivered primarily by owner-operator Gina Mertz across two physical locations in North County San Diego.

Product overview

Good Hair Day Salon & Boutique is a single-location beauty salon offering a unified portfolio of services. The core offering consists of four integrated service lines: Studio Services (in-salon hair cuts, coloring, highlights, balayage, keratin treatments, and hair extensions), Wedding/Glamorous Brides services (bridal hair and makeup with trial sessions), On Location/Travel services (mobile hair and makeup for events and photo shoots), and an online Shop. All services are delivered by owner Gina Mertz and are booked directly through the salon's contact/scheduling system.

Differentiator

Problem solved

Functional benefit

Products and services

• Studio Services In-salon hair services including signature haircuts, color treatments (root touch-up, all-over color, highlights, balayage), keratin/blowout treatments, and hair extensions consultation for individual clients.
• Wedding Services (Glamorous Brides) Bridal hair and makeup services including trial sessions, wedding day styling, bridesmaid and wedding party services, and mother of bride/groom styling.
• On-Location/Travel Services Mobile hair and makeup services for commercial shoots, fashion shows, photo shoots, and special events. Includes half-day (4 hrs) and full-day (8 hrs) packages.
• Shop Online retail shop for hair and beauty products.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Priv Beauty: Mobile and in-studio beauty services platform offering on-demand hair and makeup for weddings, events, and everyday looks. Closely comparable to GHD's on-location and bridal offerings in service mix and target customer.
• Glamsquad: On-demand mobile beauty services platform that dispatches hair and makeup stylists to client locations for events, weddings, and photo shoots. Directly comparable to GHD's on-location commercial and bridal service line, though operating at platform scale across multiple cities.
• Beauty Park: Mobile and in-salon hair and beauty services provider catering to bridal, events, and editorial clients in major U.S. markets. Comparable to GHD across bridal and on-location commercial service lines.

Broad incumbents

• Drybar: Specialty blow-dry bar chain offering focused blowout and styling services at premium price points across many U.S. locations. Comparable in service specialization and premium pricing strategy, but operates at chain scale rather than independent boutique.
• Ulta Beauty: National beauty retailer with in-store salon services and a broad product assortment, including professional haircare. Comparable as both a salon-services competitor and as a retail channel for the haircare products GHD sells through its e-commerce shop.
• Great Clips: Largest franchised hair salon chain in North America offering walk-in cuts and basic styling at value price points. Competes with GHD for general salon clientele on convenience and price, particularly for men's cuts in the same geography.
• Fantastic Sams: Franchised full-service hair salon chain with broad service menus including cuts, color, and styling. Competes with GHD for walk-in and appointment-based general salon clients in the Carlsbad/Oceanside market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/ghdsalonsd
• Instagraminstagram.com/goodhairday_salon
• LinkedInlinkedin.com/company/good-hair-day-salon-&-boutique

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Hair Day Salon & Boutique