What GLAMSQUAD does

GLAMSQUAD (legal entity: JMB Glamsquad LLC) is a digital marketplace for on-demand, in-home beauty services, founded in 2014 in New York by Giovanni Vaccaro and David Goldweitz. The company operates a mobile-first booking platform — iOS app and website at glamsquad.com — that matches customers with a network of 2,000+ vetted, background-checked, independent beauty professionals (hair stylists, makeup artists, nail technicians) who travel to the customer's home, hotel, or office. Services span three primary categories — hair (blowouts from $60, silk press $90, updos $110, men's/kids cuts), makeup (from $75 weekday / $95 standard / $150 lessons), and nails (from $55, available in NYC, LA, Miami, Dallas only) — plus verticalized offerings for weddings (12,000+ bridal services completed), group bookings (2–4 people), private events (5–500+), corporate events, and on-set / production services.

The underlying technology is a booking and dispatch platform with algorithmic pro-to-customer matching by service specialty, same-day scheduling support, and hours of operation from 6am–10pm. The platform does not expose a public API and its terms expressly disallow scraping or AI training on its data.

Revenue is generated through multiple transactional and recurring streams: pay-as-you-go service bookings, prepaid service-credit packages (Summer Glam, Summer Blowout bundles with up to 25% discounts), a Membership Program with monthly/quarterly/annual prepay and auto-renewal, gift cards in fixed denominations, custom-quoted wedding bookings, and dedicated corporate-event concierge sales. Distribution is exclusively digital (direct-to-consumer app/web plus enterprise sales) across 15+ US cities including New York, Los Angeles, Miami, Dallas, Houston, Las Vegas, Chicago, Boston, Atlanta, Phoenix, San Diego, San Francisco, Nashville, Washington DC, and The Hamptons. The company has cumulatively completed 1.5M+ appointments for 200,000+ customers and works with named brand partners (Tiffany & Co., Cartier, Netflix, Factory360) and strategic CPG partners (OLAPLEX, Clairol, Shark Beauty, Kristin Ess Hair). The company is privately held; in January 2023 it received a growth investment from Boathouse Capital and has raised approximately $28M+ across venture and growth rounds since 2014.

Name

GLAMSQUAD

Legal name

JMB Glamsquad LLC

Website

https://glamsquad.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

GLAMSQUAD operates a mobile-first marketplace that dispatches vetted, independent hair stylists, makeup artists, and nail technicians to customers' homes across 15+ US cities, serving individual consumers plus weddings, corporate events, and on-set productions.

Ownership category

akta.pro rank

Product category

On-Demand Beauty Services

NAICS

Hair, Nail, and Skin Care Services (81211), Personal Care Services (8121), Beauty Salons (812112)

akta.pro primary industry

Mobile Beauty Packages & Group/Party Services (e.g., pamper parties) (HSALAMAM)

Keywords

• On-demand beauty services
• Mobile beauty platform
• In-home hair styling
• Bridal beauty services
• Corporate beauty events

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Service Bookings: Customers book individual beauty appointments (blowouts, makeup, nails) at defined price points through the app or website. Pricing varies by service type and location, with additional fees for add-ons and gratuity.
2. Beauty Packages: Prepaid bundles of service credits offered at discounted rates compared to individual booking prices. Packages include multi-session bundles for hair and makeup services with expiring credits.
3. Membership Program: Subscription-based membership offering exclusive discounts and perks. Memberships are prepaid monthly, quarterly, or annually and automatically renew. Members receive discounted rates on services.
4. Gift Cards: E-gift cards and physical gift cards sold in fixed denominations ($60, $90, $120, $150) or custom amounts, applicable to any service including tax and gratuity
5. Wedding Services: Full bridal beauty services including trials, hair, makeup, and wedding party services at premium pricing. Booked through wedding concierge with custom quotes.
6. Corporate Event Services: Customized beauty services for corporate events, brand activations, and on-set productions. Priced based on group size, duration, and customization requirements with flexible hourly rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

GLAMSQUAD operates a digital platform and iOS mobile app that connects customers with a network of vetted, certified hair stylists, makeup artists, and nail technicians for on-demand, in-home beauty services. Customers input their address, choose a service (hair, makeup, or nails), select a date and time, and are algorithmically matched with a licensed, background-checked beauty professional who travels to the customer's home, hotel, or office. The company also offers dedicated vertical services for weddings, group bookings, private events, corporate events, and on-set production work, supported by prepaid packages, gift cards, and a recurring membership program.

Product overview

GLAMSQUAD is a digital platform for on-demand, in-home beauty services operating across 15+ U.S. cities with 2,000+ beauty professionals. The core offering consists of the booking platform (website and mobile app) connecting customers with certified hair stylists, makeup artists, and nail technicians for at-home services. The product portfolio includes three primary service verticals—Hair (blowouts, silk press, updos, cuts), Makeup (standard, everyday, special occasion), and Nails (maintenance)—which customers book individually. Additional service tiers include Wedding Hair & Makeup (with bridal-certified pros), Group Glam (2-4 people), Private Events (5-500+), Corporate Events, and On-Set Services (photoshoots, fashion shows). Value-add modules include Beauty Packages (prepaid credit bundles), Gift Cards, and a Membership Program for recurring discounts. The company also operates an Ambassador Program for influencer partnerships. Services are available 6am-10pm with same-day booking. Note: Nails services are limited to NYC, LA, Miami, and Dallas markets.

Differentiator

Problem solved

Functional benefit

Products and services

• GLAMSQUAD On-Demand Beauty Platform & iOS App Mobile-first digital platform (website and iOS app) that lets customers input an address, choose a service, select a date and time, and get algorithmically matched with a vetted, certified beauty professional who travels to the customer's location. Supports individual bookings, account management, in-app messaging, and push notifications.
• Hair Services Professional in-home hair services including blowouts (from $60), dry styling (from $55), updos (from $110), silk press (from $90), men's haircut (from $80), kids' haircut (from $60), and haircut + blowout combinations. Performed at the customer's home, hotel, or office by background-checked, certified stylists.
• Makeup Services Professional in-home makeup application including Standard Makeup (from $95), Everyday Makeup Mon–Fri 8am–2pm (from $75), Special Occasion Makeup, and Makeup Lessons (from $150), with optional false lashes and airbrush add-ons.
• Nail Services In-home nail maintenance services starting at $55, currently available in New York, Los Angeles, Miami, and Dallas markets only.
• Wedding Hair & Makeup Services Comprehensive bridal beauty services including Bridal Hair Trial (from $125), Bridal Hair (from $250), Bridal Makeup (from $275), Hair/Makeup Touch-ups (from $100), Wedding Party Hair (from $110/person), Wedding Party Makeup, and Flower Girl services (from $50), booked through a dedicated Wedding Concierge with custom quotes.
• Group Glam Group booking service for 2–4 people offering signature beauty services from the standard menu in 60-minute sessions, with customizable service combinations and dedicated concierge support for bachelorette parties, birthdays, and group glam sessions.
• Corporate Events On-site beauty services for corporate functions including brand activations with glam suites, private VIP appointments, and event pop-ups, supported by a dedicated concierge team. Priced based on group size, duration, and customization with flexible hourly rates.
• On-Set Services Professional beauty services for photoshoots, fashion shows, TV appearances, runway shows, and professional milestones. Available with hourly, half-day, and full-day rate options with a two-hour minimum per service; travel fees may apply outside current service areas.
• Private Events Customized beauty services for groups of 5 to 500+ attendees, including dedicated concierge support, white-glove service, and fully customizable experiences for private events such as bachelorette parties, birthdays, brand events, and influencer activations.
• Beauty Packages Pre-purchased service credit bundles at discounted rates, including Summer Glam Bundle ($119, 1 Blowout + 1 Makeup, up to 25% off), Summer Blowout Bundle ($109, 2 Blowouts, up to 16% off), Hair and Makeup bundle, and Hair bundle. Package credits never expire.
• Gift Cards E-gift cards and physical gift cards sold in fixed denominations ($60, $90, $120, $150) or custom amounts, applicable to any service including tax and gratuity.
• Membership Program Subscription-based membership offering exclusive discounts and perks. Memberships are prepaid monthly, quarterly, or annually and automatically renew on a monthly basis after the prepaid period expires; members receive discounted rates on services and can cancel or pause at any time.

Quantifiable outcome

• 2,000+ nationwide beauty professionals with 7 years average experience
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and major.

• Shark BeautycoreStrategic or Co-development Partner · 1 August 2024Shark Beauty partnered with Glamsquad as the Preferred Tools Partner. The partnership brings the Shark Beauty SpeedStyle Pro Flex hair dryer for at-home blowouts. Joint marketing through The Tease magazine announcing the product partnership and launch.
• Kristin Ess HairmajorStrategic or Co-development Partner · 17 July 2024Kristin Ess Hair aligned with Glamsquad as their preferred hair partner, serving clientele across the country. The partnership provides access to Kristin Ess professional hair products and styling tools for red carpet and everyday looks.
• ClairolmajorStrategic or Co-development Partner · 30 June 2024Clairol partnered with Glamsquad to launch 'House Calls,' bringing salon-quality hair color appointments to customers' doors. The partnership combines Clairol's hair color expertise with Glamsquad's on-demand service model.
• OLAPLEXcoreStrategic or Co-development Partner · 1 January 2024OLAPLEX partnered with Glamsquad as the Preferred Styling Partner. The partnership provides bond-building, shine-enhancing styling products delivered to customers' doorsteps through Glamsquad's service appointments.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Styleseat: Online booking marketplace connecting customers with hair stylists and beauty professionals; comparable in enabling appointment booking for personal care services, though more salon-anchored.
• Vagaro: Cloud-based salon and spa management platform with consumer-facing booking; comparable in serving beauty professionals and consumers, with overlapping scheduling and marketplace functionality.
• Booksy: Booking platform for beauty and wellness professionals with consumer-facing appointment flow; closely comparable marketplace mechanics serving the same end customer.
• Priv (formerly Priv Beauty): On-demand beauty services platform offering in-home hair, makeup, and skincare bookings; directly comparable mobile-first model with vetted pro network before its acquisition by Walmart.
• The Glam App: On-demand mobile beauty platform for hair and makeup services; closely comparable in model, though with smaller geographic footprint than GLAMSQUAD.

Others

• Bouqs Co. Direct-to-consumer on-demand delivery platform; comparable in operating a verticalized, on-demand, consumer-ecommerce model though in flowers rather than beauty services.

Regional players

• Treatwell: Europe's largest online marketplace for booking hair and beauty appointments; comparable marketplace model focused primarily outside the US.

Broad incumbents

• Thumbtack: Larger local services marketplace covering beauty, events, and home services; overlapping marketplace dynamics for consumer booking of beauty professionals.
• Zeel: On-demand massage and wellness services platform; comparable in pioneering the mobile, vetted-professional, app-driven service delivery model applied by GLAMSQUAD to beauty.

Emerging players

• StyleMySkin: Beauty services booking platform focused on connecting customers with beauty professionals; adjacent marketplace model with overlapping pro-network economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@glamsquad
• Facebookfacebook.com/glamsquad
• Instagraminstagram.com/glamsquad
• Xx.com/glamsquad
• LinkedInlinkedin.com/company/glamsquad

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds6 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GLAMSQUAD