Good Morning

What Good Morning does

Good Morning is a French chartered accountancy and statutory audit firm (cabinet d'experts-comptables et de commissaires aux comptes) headquartered in Saint-Laurent de Chamousset, Auvergne-Rhône-Alpes, and operating across four offices in the greater Lyon region (Saint-Laurent de Chamousset, Gleizé, Lyon/Limonest, and Lamure-sur-Azergues). Originally founded in 1982 as Debrun Verchère Colin & Associés, the firm was rebranded to Good Morning in 2018 alongside the arrival of new associates. It serves approximately 1,500 clients across entrepreneurs, freelance professionals, retailers and artisans, small and medium enterprises, and non-profit associations, providing accounting, statutory audit, payroll and HR, legal and tax advisory, business creation support, strategic consulting, and wealth management services. The firm employs roughly 64–70 staff under a partnership of five associate chartered accountants (Colin, Boisramé, Alix, Grange, Belmont) with no external investment or parent company.

The firm's technology stack centers on digital client portals — Syncro for accounting, SyncroView for real-time business piloting launched in February 2026, an electronic vault (coffre-fort électronique), invoicing tools, and the ACD/iSuiteExpert and CEGID portals for desktop and mobile access. Distribution is hybrid: face-to-face consultations at the four regional offices combined with self-serve online portals and a content-marketing ecosystem comprising a dedicated news portal (actualites.goodmorningbusiness.fr, operated with Les Echos Publishing), 16 financial simulators, and an email newsletter. Revenue is generated through recurring professional services engagements (annual accounts, bookkeeping, payroll, tax declarations, statutory audit) priced case-by-case based on client complexity, with no public pricing or subscription tiers disclosed.

Name

Good Morning

Legal name

Good Morning

Website

https://goodmorningbusiness.fr

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Good Morning is a French chartered accountancy and statutory audit firm operating four offices in the Lyon region, serving roughly 1,500 SMB clients with accounting, audit, payroll, legal, tax, and wealth management services supported by digital portals.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint-Laurent de Chamousset

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Accounting and Audit Services: Professional services revenue from chartered accountancy, statutory audit, and accounting services. Revenue generated through recurring engagements with clients for annual accounts, bookkeeping, payroll, and compliance services.
2. Social/HR Services: Payroll management, HR support, and social compliance services.
3. Legal and Tax Advisory: Legal and tax consulting services, tax declaration preparation, and legal secretariat for companies.
4. Business Creation and Strategy Consulting: Assistance with business creation, feasibility studies, financial planning, and strategic management consulting.
5. Wealth Management Services: Patrimoine (wealth management) advisory services.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Good Morning is a French chartered accountancy firm that delivers multidisciplinary accounting, social/HR/payroll, legal and tax, statutory audit, business creation, wealth management, and strategic consulting services to SMEs, entrepreneurs, professionals, retailers, artisans, and associations across four offices in the Lyon region. Its offering is reinforced by proprietary digital tools, notably the SyncroView real-time business intelligence dashboard, document synchronization, electronic vault, invoicing tools, and online tax declaration workflows.

Product overview

Good Morning is a chartered accountancy firm (cabinet d'experts-comptables) offering a comprehensive portfolio of accounting, social, legal, tax, and audit services. The firm's product offering combines professional services with digital tools, including SyncroView (a real-time business intelligence dashboard for company monitoring), Syncro (document synchronization), electronic safe, billing tools, tax declaration services, outsourced administrative assistance, and wealth management. The core service modules include accountancy, social services (payroll/HR), legal and tax services, business creation support, consultancy and management strategy, and statutory audit services. The firm operates across four offices in the Lyon region (Saint-Laurent de Chamousset, Gleizé, Lyon/Limonest, and Lamure-sur-Azergues) serving approximately 1,500 loyal clients.

Differentiator

Problem solved

Functional benefit

Brands

• SyncroView: A real-time business piloting tool that allows business owners to monitor key activity indicators monthly with ease.
• Syncro
• Coffre-fort électronique
• Outils de facturation
• Gestionnaire de patrimoine

Products and services

• Missions comptables (Accounting Services) Core chartered accountancy services delivered to SMEs, entrepreneurs, professionals, retailers, artisans, and associations in the Lyon region, covering bookkeeping, preparation of annual accounts, and ongoing accounting oversight under French PCG/PCMN norms.
• Missions sociales (Social / HR / Payroll Services) Social, HR, and payroll services for SME clients, including pay slip preparation, social declarations, employment contract administration, and HR advisory.
• Missions juridiques et fiscales (Legal and Tax Services) Legal and tax advisory services covering French corporate law, tax compliance, corporate structuring, and tax optimization for business clients.
• Aide à la création d'entreprise (Business Creation Services) End-to-end support for entrepreneurs creating a business, including business plan drafting, choice of legal structure, registration, and initial accounting and tax setup.
• Conseils, gestion et stratégie (Consultancy, Management and Strategy) Strategic management consulting for SME clients, covering performance analysis, financial management, and strategic decision support.
• Audit et Commissariat aux comptes (Audit Services) Statutory audit and commissaire aux comptes services for entities subject to French audit thresholds or regulatory requirements, providing independent certification of annual accounts.
• Gestionnaire de patrimoine (Wealth Management) Wealth management advisory for business owners and individuals, including asset structuring and personal financial planning linked to their professional activity.
• SyncroView Proprietary real-time business intelligence dashboard that gives Good Morning's SME clients live visibility into their accounting, financial, and operational KPIs.

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Les Echos PublishingminorOthers · 1 January 2018Les Echos Publishing handles the production and administrative aspects of the Good Morning news portal (actualites.goodmorningbusiness.fr). Located at 5 rue Sophie Germain, 86000 Poitiers.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• In Extenso: French national network of chartered accountancy and audit firms with strong regional office presence across France, offering the same multidisciplinary accounting, tax, social, and advisory services as Good Morning to SMBs and freelance professionals.
• Orfis: Independent French chartered accountancy firm with regional offices, providing accounting, audit, tax, and advisory services to SMBs and mid-market clients — directly comparable in size, structure, and service portfolio to Good Morning.
• Fiducial: Large French chartered accountancy firm with dense regional office coverage providing accounting, payroll, legal, and advisory services to SMBs, artisans, and retailers — directly comparable in service mix and target customer profile to Good Morning.

Broad incumbents

• Crowe France: French member of Crowe Global, providing audit, tax, advisory, and accounting services with a focus on mid-market and SME clients — directly comparable to Good Morning on service mix and target client profile.
• Baker Tilly France: French member of Baker Tilly International, providing audit, accounting, tax, and advisory services through regional offices — a comparable mid-tier accounting firm targeting French SMBs and mid-market clients.
• BDO France: French arm of the international BDO network, providing audit, tax, and advisory services to SMEs and mid-market companies across France — overlaps with Good Morning's audit and advisory offerings but at significantly greater scale and geographic reach.
• RSM France: French arm of the RSM international network, offering audit, tax, and consulting services to mid-market companies — comparable on service breadth to Good Morning but operating at a larger national scale.
• KPMG France: Big Four firm with significant French regional presence, offering audit, tax, and advisory services — overlaps with Good Morning on accounting, tax, and statutory audit but at vastly greater scale and corporate client orientation.
• Grant Thornton France: French member of Grant Thornton International, offering audit, tax, and advisory services with regional offices across France — comparable to Good Morning on multidisciplinary services but serving a larger mid-market client base.

Emerging players

• Pennylane: French SaaS accounting and financial management platform targeting SMBs, freelancers, and accountants — competes with Good Morning on the compliance and bookkeeping layer via automation, while also partnering with chartered accountancy firms seeking modern tooling.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/cabinetdvc
• Facebookfacebook.com/Debrun-Verchère-Colin-Associés-1683180341948447
• LinkedInlinkedin.com/company/cabinet-good-morning

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Morning