GoodMove Removals & Storage

What GoodMove Removals & Storage does

GoodMove Removals & Storage, trading as GoodMove Moving & Storage Ltd, is a UK-based residential and commercial removals and storage company headquartered in Great Horkesley, Essex, and operating as an Associated Trading Name (ATN) of White & Company Plc. Founded in 1984 and a long-standing member of the British Association of Removers (BAR), the company serves customers across the East of England — primarily Essex, Suffolk, Norfolk, Cambridgeshire, Hertfordshire, and Kent — with extended international removals to European and worldwide destinations including Australia, Canada, New Zealand, South Africa, and the USA.

The company's core service portfolio comprises house removals (full and part load), commercial moves, home and business storage, European and international removals, packing supplies, and the bundled Load & Go Storage deal. Underlying technology is modest: a video survey tool launched in April 2020 to enable remote pre-move assessments, an online quote-assistant form, and a content-driven website targeting local SEO across East of England towns. Ancillary revenue and trust layers include the MoveProtect enhanced liability product offered in partnership with Basil Fry and BAR-backed consumer protections such as the Advanced Payment Guarantee and ADR through the Furniture and Home Improvement Ombudsman.

Commercially, GoodMove runs a quote-based, field-sales-led go-to-market model with free home and video surveys, multiple regional phone lines (Colchester, Ipswich, Chelmsford, Sudbury), and a subscription stream from monthly storage charges at the Colchester warehouse. Customer mix is dominated by individual residential households — full and part load — with secondary segments in commercial relocations, international relocators, and storage customers. Marketing relies on local SEO, an extensive blog, customer testimonials, and community/charity partnerships (Essex Wildlife Trust, Children's Safety Education Foundation) rather than paid acquisition.

Name

GoodMove Removals & Storage

Legal name

GoodMove Moving & Storage Ltd

Website

https://goodmove.org.uk

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

GoodMove Removals & Storage is a UK regional removals and storage company serving East of England residential and commercial customers, plus international relocations, operating as an ATN of White & Company Plc with over 35 years of BAR-accredited service.

Ownership category

akta.pro rank

Product category

Moving and Storage Services

NAICS

General Warehousing and Storage (493110), Packing and Crating (488991)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Residential Junk Removal & Hauling (HSAKALAA)

akta.pro secondary industries

Commercial Junk Removal & Hauling (HSAKALAB), Commercial Full-Service Storage (HSAKAHAB), Estate, Probate & Downsizing Full-Service Storage (HSAKAHAJ)

Keywords

• Removal services
• Household storage
• Commercial moving
• International removals
• Packing services

Headquarters

HQ city

Colchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. House Removals Services: Core removal services for residential properties including full load and part load options. Pricing is quote-based following home or video surveys. Charges are typically paid at the time of booking services.
2. Commercial Moves: Business relocation services for commercial customers requiring office or business moves. Serviced through the same quotation-based model as residential moves.
3. Storage Services: Home and business storage facilities at the Colchester warehouse. Monthly storage charges payable in advance on the 1st day of each month. Includes Load & Go Storage deal with free boxes, free collection, and locked prices for 12 months.
4. Packing Supplies: Sale of packing materials and supplies for customers who prefer to pack themselves. Professional packing services also available as an additional service.
5. International Removals: Worldwide removal services to destinations including Spain, France, Germany, Australia, USA, Canada, New Zealand, and South Africa. Includes European removals and international shipping.
6. MoveProtect Enhanced Liability: Enhanced insurance protection option developed by Basil Fry for removals. Customers pay MoveProtect Charges for enhanced coverage with no excess and continuous protection throughout transit and storage periods.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

GoodMove Removals & Storage provides household and commercial removals, secure storage, packing services, and international relocation services from its base in Essex, UK. Operating as an associated trading name of White & Company Plc, the firm serves customers across East Anglia, the UK, and internationally to destinations in Europe, Oceania, North America, and Africa.

Product overview

GoodMove Removals & Storage is a professional removals and storage service company operating as an Agent Trading Name of White & Company Plc. The company offers a unified service portfolio centred on removal and storage solutions for residential and commercial customers. Core offerings include House Removals, International Removals, European Removals, Commercial Moves, Home Storage, and Business Storage. These are complemented by ancillary services including Packing Services (with Packing Supplies available for DIY packing), pre-move Survey services (both in-person and Video Survey options), and MoveProtect insurance protection. The Load & Go Storage special package bundles storage with removals, offering free boxes, collection, and locked pricing. All services operate under British Association of Removers (BAR) standards with over 35 years of industry experience serving Essex, Suffolk, Norfolk, Cambridgeshire, and beyond.

Differentiator

Problem solved

Functional benefit

Products and services

• Household Removals End-to-end residential moving services for homeowners and tenants relocating locally or across the UK, including a free home video survey and tailored quotation.
• International Removals Overseas relocation services to Europe, Australia, New Zealand, North America, and Africa, including export wrapping, customs documentation support, and door-to-door transit.
• Commercial Removals Office and business relocation services for commercial clients, including IT disconnection/reconnection, business archiving, and out-of-hours scheduling.
• Household Storage Short- and long-term secure containerised storage for personal household goods in a purpose-built facility, charged on a weekly basis.
• Business Storage Secure storage solutions for commercial customers including business archiving, document storage, and pallet storage.
• Packing Services Professional packing and unpacking services using specialist materials, available as part of a removal or as a standalone service.
• MoveProtect Removal Insurance Optional comprehensive insurance cover for goods in transit and in storage, offered as an add-on to the firm's removals and storage contracts.
• Load & Go Storage Mobile self-storage solution in which a unit is delivered to the customer's address for loading and then collected and stored at the firm's secure facility.

Quantifiable outcome

• 100% Satisfaction - Company states reputation for outstanding customer service

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• British Association of Removers (BAR)coreStrategic or Co-development PartnerLong-standing member of BAR, operating under TSI Approved Code of Practice. BAR membership provides the Advanced Payment Guarantee scheme protecting customer deposits, access to independent Alternative Dispute Resolution through the Furniture and Home Improvement Ombudsman, and compliance with industry standards for removals companies. GoodMove has been a BAR member throughout its 35+ years of operation.
• Basil Fry (MoveProtect)coreTechnology or IntegrationMoveProtect enhanced liability protection product developed by Basil Fry, the specialist insurance broker for the removals and storage sector. GoodMove offers MoveProtect as an enhanced insurance option to customers, providing no-excess coverage with continuous protection throughout transit and storage periods. Claims handled by Basil Fry's in-house specialist claims team.
• Essex Wildlife TrustminorOthersGoodMove admitted as corporate bronze member of Essex Wildlife Trust. Partnership demonstrates company's commitment to reducing environmental impact and protecting wildlife heritage of Essex. Part of broader corporate social responsibility initiatives.
• Children's Safety Education FoundationminorOthersPartnership with Children's Safety Education Foundation to support local Colchester school with health, safety and wellbeing education as part of the charity's Respect programme. GoodMove contributed charity pledge to support student safety education.
• White & Company PlccoreOthersGoodMove Moving & Storage Ltd is an ATN (Associate) of White & Company Plc, a major UK removals group. This affiliation provides operational support and brand association within the removals industry.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Others

• White & Company Plc: Parent conglomerate of which GoodMove is an Associated Trading Name, providing UK-wide removals and storage network. Included as an ecosystem participant because it supplies operating leverage and brand backing to GoodMove's regional operation.

Direct peers

• Bishop's Move: Long-established UK removal and storage company offering national and international household removals with BAR accreditation. Directly comparable to GoodMove in product offering, customer profile, and accreditation framework.
• Pickfords: Largest UK removals and storage operator offering national house moving, international moves, and storage services. Highly comparable to GoodMove in core offering (residential and commercial removals, storage), with broader national coverage and similar BAR accreditation.
• Britannia Movers: UK network of independent removals firms offering domestic and international removals and storage through an affiliated model. Closely comparable to GoodMove as a regionally-rooted mover in a network structure (akin to GoodMove's White & Company affiliation).
• Andrew Porter International Removals: UK-based international removals specialist offering worldwide moves and storage. Comparable to GoodMove's International Removals product and recurring storage offering, with a similar emphasis on full-service moves.
• Sterling Removals: Independent UK removals company offering domestic and European moves plus storage. Comparable in product mix (residential moves, storage) and being a UK regional operator serving owner-driven moves.
• Dawson's International Removals: UK-based removals firm providing international household goods shipping to destinations including Australia, New Zealand, and South Africa. Comparable to GoodMove's international removal footprint and packaging/insurance services.

Broad incumbents

• AGS Movers: International mobility and removals group operating in the UK among other geographies. Comparable to GoodMove for international household goods moves, particularly into Europe and worldwide destinations.
• Crown Worldwide: Global relocation and removals group with UK operations, offering residential moves, international relocations, and storage. Comparable to GoodMove's international removal capability and storage offering, but operating at significantly greater scale globally.

Emerging players

• Moovahub: UK-led digital move-management platform aggregating removal and storage providers for residential customers. Comparable as a competitive alternative for online-conversion of UK moving customers and storage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/goodmove-removals-storage

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoodMove Removals & Storage