Childrens safety education foundation

What Childrens safety education foundation does

Children's Safety Education Foundation (CSEF) is a UK-based charitable organization that produces and distributes free safety, citizenship, and personal development educational resources to primary and secondary schools. Its core product portfolio consists of nine branded educational workbooks covering fire safety (DEEDEE and Dennis the Dragon, Red Alert), first aid (First Aid Handbook), transport safety (Out and About), accident prevention (Play Safe Keep Safe), anti-bullying (Anti-Bullying, endorsed by NSPCC), drugs education (Will Power), citizenship and personal safety (Respect), and financial literacy (Money Matters / Money Wise). Resources are delivered through the CSEF Online digital learning platform, which integrates the workbook and historically DVD-based content into a digital format accessible to schools.

CSEF targets UK primary and secondary schools delivering the P.S.H.E.E. (Personal, Social, Health and Economic Education) curriculum, with teachers and PSHE coordinators as the primary adoption personas. The organization does not charge schools; instead, it operates a sponsorship-funded model in which corporate partners (including Halfords, McDonald's, Next PLC, Shell, KFC, Shire Pharmaceuticals, and others) and housing associations (Nottingham City Homes, Westward Housing Group, Hounslow Homes, Cobalt Housing, Worthing Homes, Radian Group) fund the creation and distribution of materials. Educational endorsement comes from the National Union of Teachers (NUT), National Association of Head Teachers (NAHT), and Citizens Advice Bureau, providing institutional credibility.

The go-to-market is a hybrid sales-led and channel-partner model: CSEF reaches schools through housing association partnerships that introduce programmes to local schools, corporate-funded sponsorships, and teacher union endorsements. Operations are concentrated in England with a stated geographic reach across the UK and Ireland. The organization has a single named employee in the data (Michael Fitzgerald, Schools Liaison Officer), with no disclosed financials, headcount, or funding rounds.

Name

Childrens safety education foundation

Legal name

Children's Safety Education Foundation

Website

https://csef.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Children's Safety Education Foundation (CSEF) is a UK charity that produces and distributes free safety, citizenship, and financial literacy educational workbooks to primary and secondary schools, funded by corporate sponsors and housing associations.

Ownership category

akta.pro rank

Product category

Safety Education Resources

NAICS

Educational Services (611), Educational Support Services (6117), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Student Support Hotlines & Digital Wellbeing Tools (EDAJAIAL)

akta.pro secondary industry

Public Safety & Emergency Preparedness Education (CPR/First Aid/Disaster Readiness) (EDAAAFAJ)

Keywords

• Safety education resources
• PSHE curriculum materials
• School safety programs
• Financial literacy education
• Children's educational workbooks

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Corporate Sponsorship and Partnerships: CSEF generates revenue through corporate sponsors who fund the creation and distribution of educational materials to schools at no cost. Partners include major brands across retail, food, housing, and energy sectors.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

CSEF provides a portfolio of safety education workbooks and digital resources covering fire safety, first aid, transport safety, anti-bullying, drugs education, citizenship, and financial literacy to UK primary and secondary schools free of charge. The content is delivered through the CSEF Online digital learning platform and distributed via corporate sponsorships and housing association partnerships. Resources are designed for P.S.H.E.E. (Personal, Social, Health and Economic Education) curriculum delivery and are endorsed by the NUT, NAHT, NSPCC, and Citizens Advice Bureau.

Product overview

The Children's Safety Education Foundation (CSEF) offers a portfolio of educational workbooks and digital resources for UK schools covering safety, citizenship, and personal development topics. The core offering consists of multiple branded educational books including DEEDEE and Dennis the Dragon, First Aid Handbook, Out and About, Red Alert, Play Safe Keep Safe, Anti-Bullying (NSPCC endorsed), Will Power, Respect, and Money Matters. These resources are designed for delivery through P.S.H.E.E. (Personal, Social, Health and Economic Education) in schools and are available as both physical workbooks and through the CSEF Online digital learning platform. The products target primary and secondary school children and are endorsed by organizations including the NUT, NAHT, NSPCC, and Citizens Advice Bureau.

Differentiator

Problem solved

Functional benefit

Products and services

• DEEDEE and Dennis the Dragon Fire safety education workbook for primary school children using stories and classroom activities to teach children to identify dangers and discover solutions.
• First Aid Handbook First aid safety guide written and illustrated by a qualified Paramedic for primary school children covering topics including cuts and bruises, burns, fractures, sprains, resuscitation and emergency action.
• Out and About Transport safety resource advising young people on safe travel on foot, road, rail, canal and plane.
• Red Alert Comprehensive fire safety introduction for children featuring Dennis the Dragon, teaching all there is to know about fire and its consequences from scientific explanation to fire prevention.
• Play Safe Keep Safe Accident prevention handbook covering safety at home, electricity, water, beaches, building sites, roads, health and fitness, first aid, bullying and drugs, designed to involve parents, teachers and children in projects and activities.
• Anti-Bullying Anti-bullying resource focusing on victims and bullies alike using characters to explore situations reflecting readers' experiences and encouraging them to help themselves and peers within their environment. Endorsed by the NSPCC.
• Will Power Drugs education resource addressing key elements of personal and social education with key facts presented in a user-friendly fashion through exercises and activities covering smoking, alcohol, drugs, my body, taking control and bullying.
• Respect PSHEE resource 'Your Life, Your Choice' exploring major issues encountered by young people using real life situations to examine citizenship issues including peer pressure, crime prevention, alcohol, drugs and solvent misuse, bullying, hate crime, personal safety, domestic abuse and anti-social behaviour.
• Money Matters Financial literacy programme teaching budgeting, bank accounts, credit unions, tackling loan sharks, benefits of saving, and pitfalls of borrowing money and overspending for secondary school students.
• CSEF Online Digital Learning Platform Digital learning platform integrating CSEF's workbooks and DVD materials into a digital format accessible to schools across the UK, providing 24/7 online access to the foundation's safety education resources.

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered major and core.

• Nottingham City HomesmajorStrategic or Co-development PartnerNottingham City Homes partnered with CSEF to provide secondary schools with Money Matters financial literacy programme for Year 9 and 10 students. The programme teaches budgeting, bank accounts, credit unions, loan shark awareness, and savings. Schools involved include Ellis Guilford, Djanogly, Farnborough, and Haddon Park.
• Westward Housing GroupmajorStrategic or Co-development PartnerWestward Housing Group sponsored Money Matters financial literacy booklets for schools in Torrington, Holsworthy, and Bideford. Also sponsored anti-bullying resources for Ashburton Primary School including Will Power and Anti-Bullying guides.
• National Union of Teachers (NUT)majorGTM or Marketing PartnerNUT is proud to work with CSEF on its safety resources. The union has endorsed the Respect programme as high quality, high standard resources that help deliver safety messages in schools.
• National Association of Head Teachers (NAHT)majorGTM or Marketing PartnerNAHT endorses and supports CSEF's work to promote preventative safety education and help schools achieve high standards in behaviour and safety within the Ofsted Framework.
• Citizens Advice BureaucoreGTM or Marketing PartnerCoventry Citizens Advice Bureau and the Children & Young Persons' Project wholly support the Money Wise financial literacy programme. The programme provides students and parents with understanding of financial matters.
• National Society for Prevention of Cruelty to Children (NSPCC)majorGTM or Marketing PartnerCSEF's anti-bullying resources are endorsed by the NSPCC. The resources now underpin anti-bullying work in schools throughout the UK.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BBC Bitesize: BBC Bitesize is a free, government-aligned educational platform covering PSHE, citizenship, and personal-development topics for UK schools. It is a broader incumbent with overlapping content categories and a free-to-schools model.

Emerging players

• Kooth: Kooth is a digital mental-health and wellbeing platform serving UK schools and young people. It is an emerging player in the student-safety and wellbeing space CSEF addresses.
• Childnet International: Childnet is a UK charity focused on online safety education for children and young people, providing school resources and training. It competes with CSEF's safety portfolio in the digital-safety segment.

Direct peers

• Twinkl: Twinkl is a UK-based educational publishing platform offering teaching resources for primary and secondary schools across PSHE, safety, and citizenship topics. It directly overlaps with CSEF's school-facing content library and digital distribution model.
• Kidscape: Kidscape is a UK charity providing anti-bullying resources, training, and curriculum materials for schools, overlapping with CSEF's NSPCC-endorsed Anti-Bullying workbook.
• PSHE Association: The PSHE Association is the national body for Personal, Social, Health and Economic Education in the UK, providing curriculum guidance and resources to schools. It is the most directly comparable authority for the PSHEE curriculum space CSEF serves.
• Young Enterprise: Young Enterprise delivers financial literacy and enterprise education programmes to UK primary and secondary schools, directly competing with CSEF's Money Matters/Money Wise offerings.
• NatWest Money Sense: NatWest Money Sense is a corporate-funded financial literacy programme offering free classroom resources to UK schools, directly overlapping with CSEF's Money Matters programme.

Others

• Childline: Childline is a UK children's counselling and safety helpline service operated by the NSPCC, an endorser of CSEF. It is adjacent, providing direct child-support services alongside CSEF's educational content.
• NSPCC: The NSPCC is a UK child-protection charity that develops school-facing anti-bullying and safeguarding resources. As an endorser of CSEF's content, it is a partner and adjacent resource provider in the same domain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/childrens-safety-education-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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