Good - Branding Studio

What Good - Branding Studio does

Good - Branding Studio is a privately held branding and digital marketing agency founded in 2020 and headquartered in Lima, Peru. The agency is led by co-founders Diego Aldana (Creative Director) and Andrés Leiva (Marketing Specialist) and operates with a small team of roughly five to seven members covering creative direction, project management, design, account management and commercial execution. It delivers three core service lines: comprehensive branding (naming, logo design, brand strategy, brand manuals, packaging and digital identity), web design and development with SEO, and social media content strategy with optional paid media on Meta and Google. A documented five-step methodology — brand audit, market research, strategy development, design from scratch and ongoing support — underpins engagements, which run 13-25 business days per project and are priced on a custom project basis (50% upfront, balance on delivery).

The studio's primary customers are entrepreneurs, SMEs and growing brands in Peru, alongside a secondary cohort of international clients and other agencies (e.g., Atenea) that subcontract specific projects; customers have spanned intimate apparel, hospitality, food and beverage, tourism, architecture, consulting, artisanal goods and clinical services. Go-to-market is sales-led and consultative, driven primarily through WhatsApp consultation, website contact forms and educational content marketing across a blog plus Facebook, LinkedIn, Instagram and TikTok. The firm claims delivery across more than twelve countries (Peru, Netherlands, Costa Rica, USA) and a portfolio of dozens of brands, but discloses no outside funding, no proprietary technology, no API or productized platform, and no AI/ML capabilities — its assets are its people, methodology and accumulated portfolio.

Name

Good - Branding Studio

Legal name

Good Branding Studio

Website

https://good.pe

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Good - Branding Studio is a Lima-based branding and digital marketing agency serving entrepreneurs, SMEs and growing brands in Peru and internationally, offering brand strategy, identity and logo design, web design with SEO, and social media content services through custom project engagements.

Ownership category

akta.pro rank

Product category

Branding and Creative Agency Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Brand Guidelines, Governance & Brand Management (BPAFAEAF), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Branding services
• Brand strategy
• Visual identity design
• Logo design
• Digital marketing agency

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Branding Services: Good generates revenue through professional branding services including brand strategy, logo design, identity development, web design, and social media content creation. Projects appear to be custom engagements with personalized pricing based on scope and complexity.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Good - Branding Studio is a Lima-based branding and digital marketing agency that delivers end-to-end brand development projects including brand strategy, naming, logo design, brand manual creation, packaging, digital identity, and brand consulting. It also provides web design and development with SEO optimization and social media content strategy with optional paid advertising on Meta and Google. Projects are custom engagements delivered in 13-25 business days with editable files (Illustrator or Canva) and a 50% upfront payment structure.

Product overview

Good - Branding Studio is a branding and digital marketing agency that offers a unified service portfolio centered around brand development. The core offerings include comprehensive Branding Services (naming, logo design, brand construction, packaging, digital identity, brand consulting), Web Design and Development (with SEO optimization), and Social Media Content Services. The agency positions itself as a strategic creative partner that combines strategic analysis, visual identity development, and coherent brand storytelling to build memorable and sustainable brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services

Quantifiable outcome

• Brand identity transformation in 13-25 business days
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Siegel+Gale: Global brand strategy, naming and design consultancy known for simplicity-focused brand systems. Comparable service offering (brand strategy, naming, identity) but operates at much larger scale with global enterprise clients.
• FutureBrand: Global brand consultancy offering strategy, naming, identity and experience design. Operates in the same core branding services category as Good with comparable full-service capability, but at much larger scale and with broader geographic reach.
• Interbrand: Global brand consultancy offering brand strategy, naming, identity design and brand valuation. A scaled competitor in the same branding services category Good operates in, particularly for clients needing cross-border brand strategy.
• Manual: Independent creative agency working on branding, design and content strategy for established consumer brands. Comparable in core branding/identity work to Good, but typically serves larger enterprise clients.
• Landor & Fitch: Global brand and experience design consultancy combining brand strategy, identity and environmental design. Operates in the same end-to-end branding services space as Good but at enterprise scale with global offices.
• MetaDesign: Global brand agency with offices in Europe, North America and Asia, specializing in brand strategy, identity systems and digital brand experiences. Comparable in service scope (strategy + visual identity + digital) to Good's full-service offering.
• Jones Knowles Ritchie (JKR): Independent brand design and strategy agency with global offices. Comparable service offering (brand identity, packaging, naming, design) targeting consumer brands — directly relevant to Good's client mix in CPG, food and hospitality.
• Pentagram: Global partner-led design and branding firm offering identity, strategy and design across categories. Significantly larger and more established than Good, but operates in the same core branding/visual identity space and competes for brand identity work.
• Superunion: Global brand and design consultancy (formerly Brand Union) offering brand strategy, identity, verbal identity and experience design. Operates in the same end-to-end branding services category as Good but serves larger enterprise and multinational clients.
• Mucho: Independent global design studio focused on brand identity, editorial design and digital experiences. Operates in the same visual identity and brand systems space as Good with similar creative-led positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/good.agencia
• LinkedInlinkedin.com/company/agenciagood
• Instagraminstagram.com/agencia.good
• TikToktiktok.com/@agencia.good

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good - Branding Studio