Good Pickin' Farm

Name

Good Pickin' Farm

Legal name

Good Pickin' Farm

Website

https://goodpickinfarm.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Westford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Experiences and Activities: Revenue from animal interaction experiences including goat yoga ($25-28/person), goat hikes ($20/person), bunny yoga ($25/person), farm tours (Barnyard Brush 45-90 min), pony rides, private tours, and Sunset Snuggles ($15/person). These are scheduled activities with per-person pricing.
2. Birthday Parties: On-farm birthday party packages including Barn Bash ($400 for up to 15 children, max 40 guests), Big Barn Bash ($600 for 20+ children, max 60 guests), and Pony Party ($550 for up to 10 children). Additional fees for add-ons like water play, pony decorating, fire pit/s'mores.
3. Summer and Vacation Camps: Week-long and daily camp programs: Summer Farm Camp ($495/week or $125/day, ages 6-13), Sprouts Farm Camp ($495/week full day or $275/week half day, ages 3-5), Pony Camp ($695/week), specialty camps ($420-$525). Extended day options available.
4. Field Trips: Educational field trip programs for schools and groups: up to 15 participants $285, 15-25 participants $425, 25-35 participants $575. Includes 1.5 hour interactive tour plus 30 min lunch. Add-on hayrides, goat hikes, or educational demonstrations available.
5. Farm on the Go (Traveling Programs): Mobile farm experiences delivered to events and facilities. Basic Farm on the Go starts at $595/first hour with 2 farmers, Mini Farm on the Go starts at $425. Traveling Goat Yoga $495 travel fee plus $28/person. Birthday party travel adds $5/mile over 15 mile radius.
6. Farmhouse Space Rental: Rental of on-farm venue spaces for meetings, workshops, and events. Meadowbrook Room ($40-50/hour), Piano Room ($50-60/hour), Forest View Room ($45-55/hour). Additional fees for animal encounters, piano services, kitchen access.
7. Events and Festivals: Admission-based seasonal events including Valentine's Farm Fun, Easter Egg Hunt, Oktoberfest, Fall Farm Days, Halloween events, Farm Festival of Light, Winter Farm Nights, Santa visits. Live Music Concert Series $15/person (kids under 16 free). Vendor participation fees at events.
8. Homesteading Classes and Workshops: Educational workshops on farm skills including bunny keeping, wool processing, garden planning, goat care, chicken keeping, cheese making, canning, seed saving, and more. Classes taught by farm staff and guest instructors.
9. Equine Programs: Horse riding lessons and programs including Stable Friendships ($85/lesson), Pony Pals for ages 3-5, private lessons. Programs include mounted and unmounted horsemanship training.
10. Education Programs: EEC-licensed preschool (Acres of Fun), micro-elementary school (Apple Shed Academy), and homeschool programs. Run through separate entity at goodpickinfarmschools.org.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Good Pickin' Farm is an agritourism and educational farm that delivers in-person animal interaction experiences, children's day camps, birthday parties, yoga with animals, equestrian lessons, homesteading workshops, school field trips, venue rentals, and seasonal festivals. The farm operates both on-site at its Westford, Massachusetts property and through traveling programs (Farm on the Go, Traveling Goat Yoga) that bring animals to schools, corporate events, senior facilities, and private parties. Complementary sub-brands include Baahmaste (goat yoga), Acres of Fun (EEC-licensed preschool), and Apple Shed Academy (micro-school).

Product overview

Good Pickin' Farm is an agritourism and educational farm experience business offering a diverse portfolio of programs centered around animal interactions, farm education, and outdoor activities. The core offerings include farm tours and animal visits (Barnyard Brush, Goat Hikes, Pony Rides, Hayrides), yoga programs (Goat Yoga, Bunny Yoga), and children's camps (Summer Farm Camp, Sprouts Farm Camp, Pony Camp, Farm Specialty Camps, School Vacation Camps, Theater Camp). Additional programs include birthday party packages (on-farm and Farm on the Go), equestrian lessons, homesteading and arts workshops, team building programs, field trips, venue rentals at The Farmhouse, seasonal events (Oktoberfest, Easter Egg Hunt, Farm Festival of Light), and mobile services (Traveling Goat Yoga, Traveling Petting Zoo, Senior Programs). The business operates as a service-based experience provider rather than a product-based company, with all offerings being in-person farm and animal-based programs.

Differentiator

Problem solved

Functional benefit

Brands

• Baahmaste: Goat yoga program brand offering yoga classes with baby goats, including private sessions and traveling goat yoga services.
• Farm on the Go
• Acres of Fun
• Apple Shed Academy

Products and services

• Farm Tours and Animal Visits Private guided farm tours and animal encounters for visitors, including Barnyard Brush sessions, Group Goat Hikes, Pony Rides, Hayride Farm Tours, Sunset Snuggles, and Mornings on the Farm. Activities are scheduled and priced per person or per group.
• Goat Yoga (Baahmaste) Yoga classes paired with free-roaming goats that interact with participants during the session. Includes public classes ($28/person), private parties, and Traveling Goat Yoga off-site service.
• Bunny Yoga Restorative yoga classes combined with calm bunny interactions, offered as Hoppy Flow Bunny Yoga and Basking with Bunnies sessions ($25/person).
• Summer Farm Camp Week-long summer day camp for children ages 6-13 ($495/week, $125/day drop-in) featuring animal interactions, crafts, games, nature hikes, and water play.
• Sprouts Farm Camp Farm camp for ages 3-5 (must be potty trained) with full-day ($495/week) and half-day ($275/week) options, featuring animal visits, crafts, games, and outdoor play.
• Pony Camp Week-long equestrian summer camp for 9 weeks ($695/week, ages 6-13) including riding lessons, grooming, horse care education, crafts, and games.
• Farm Specialty Camps Themed summer camps including Dragon Quest, Farm to Forest, Forest Fairies & Nature Crafting, and Farm to Fork gardening camps ($420-$525).
• School Vacation Camps Day camps during school breaks, including April Vacation Pony Camp, Winter Farmerland, Snow Place Like Farm Camp, and No-School Day programs.
• Farm Birthday Parties On-farm birthday celebration packages including Barn Bash ($400, up to 15 children), Big Barn Bash ($600, 20+ children), and Pony Party ($550, up to 10 children). Includes hayride, animal visits, and party space.
• Farm on the Go (Traveling Petting Zoo) Mobile animal experience bringing goats, bunnies, chickens, ducks, and other animals to off-site events including private parties, corporate gatherings, and senior facilities. Basic Farm on the Go starts at $595/first hour, Mini Farm on the Go at $425/first hour.
• Traveling Goat Yoga Mobile goat yoga service bringing baby goats to external locations for yoga classes and events. $495 travel fee plus $28/person.
• Horseback Riding Lessons Group and private riding lessons for all ages and skill levels, including Stable Friendships ($85/lesson, 9-week sessions), Pony Pals for ages 3-5, and mounted and unmounted horsemanship programs.
• Homesteading Classes and Workshops Hands-on workshops teaching farming and self-sufficiency skills including Bunny Keeping, Wool Processing, Garden Planning, Goat Care, Chicken Keeping, Cheese Making, Canning, and Seed Saving.
• Arts and Crafts Classes Creative programming including felting arts classes, Craft Night Out events, and fiber arts workshops taught by local instructors.
• Team Building Programs Corporate team building workshops on the farm incorporating goat yoga, goat hikes, horsemanship, wellness activities, and B.R.E.A.T.H.E. philosophy workshops.
• Field Trips Educational field trip programs for schools and groups, with tiered pricing ($285 up to 15 participants, $425 for 15-25, $575 for 25-35). Includes 1.5 hour interactive tour plus 30 min lunch, with optional hayrides, goat hikes, and educational demonstrations.
• Farmhouse Venue Rental Event space rental at The Farmhouse featuring three rooms (Meadowbrook Room $40-50/hour, Piano Room $50-60/hour, Forest View Room $45-55/hour) for meetings, workshops, and private celebrations, with optional animal encounters, piano access, and kitchen use.
• Live Music Concert Series Friday evening outdoor concert series featuring local bands and musicians ($15/person, kids under 16 free), with optional fire pit reservations.
• Seasonal Events and Festivals Annual ticketed festivals and seasonal events, including Valentine's Farm Fun, Easter Egg Hunt, Mother's Day 5K, Adult Camp Day, Oktoberfest, Halloween celebrations, Farm Festival of Light, Winter Farm Nights, and Country Fair Day.
• Farm on the Go - Senior Programs Mobile animal-assisted therapy and engagement services for senior facilities, nursing homes, and counseling centers. Includes Bedside Bunnies (starting at $125+), Hooves & Hugs baby goat visits, Books with Bunnies reading program, and Chatting with Chicks.
• Farm Membership Annual membership program providing farm benefits and access to programs and events for members.
• Theater Camp (Good Pickin' Players) Two-week arts and theater camp for ages 5-13 featuring visual arts, singing, theater games, acting skills, and musical theater dance with a final performance showcase.
• Adult Summer Camp Day Adult-oriented camp day featuring games, animal snuggles, crafts, and nostalgic camp activities with half-day and overnight options.
• Mornings on the Farm (Child + Caregiver Classes) Child plus caregiver classes including Mornings on the Farm ($15/child), Ponies Parents & Me ($25/child), and Farmyard Fables story sessions, featuring animal interactions, crafts, stories, and pony-related activities.
• Girl Scouts Horsemanship Program Equestrian programming designed specifically for Girl Scouts to explore horsemanship skills and work toward badge requirements.
• Acres of Fun Preschool and Apple Shed Academy Micro-School EEC-licensed educational programs for children, including the Acres of Fun outdoor preschool (ages 2 years 9 months and older) and Apple Shed Academy arts-integrated micro-elementary school, delivered as a recurring curriculum-based program.

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Appleton Farms: One of the oldest continuously operating farms in the US, located in Ipswich, MA. Trustees-managed property offering CSA, education programs, farm tours, and seasonal events. Comparable Massachusetts agritourism and education focus.
• Wright-Locke Farm: Historic Winchester, MA farm operating as a nonprofit educational farm with youth programs, summer camps, workshops, and community events. Highly comparable mix of education, camps, and farm experiences.
• Weir River Farm: Trustees-managed farm in Hingham, MA offering youth programs, summer camps, school field trips, and CSA shares. Comparable mix of on-farm education and family programming in Massachusetts.
• Natick Community Organic Farm: Nonprofit educational organic farm in Natick, MA offering children's programs, summer camps, school field trips, and volunteer-based farm experiences. Comparable educational-farm model and Massachusetts geography.
• Holly Hill Farm: Nonprofit farm in Cohasset, MA offering farmstand, school field trips, summer camps, and educational workshops. Comparable small-scale Massachusetts educational farm model.
• Smolak Farms: Massachusetts family farm in North Andover offering pick-your-own fruit, farmstand, bakery, ice cream, birthday parties, school field trips, and seasonal events. Closest comparable: same geography, same multi-vertical agritourism model combining animals, education, and family experiences.
• Tougas Family Farm: Northborough, MA farm offering pick-your-own fruit, farm store, birthday parties, school field trips, and seasonal festivals. Direct comparable in product mix, geography, and customer base of families and schools.
• Russell Orchards: Family-owned farm in Ipswich, MA offering pick-your-own fruit, farm animals, winery, farmstand, and seasonal events. Comparable Massachusetts family farm with animal experiences and event programming.

Broad incumbents

• Stone Barns Center for Food & Agriculture: Highly regarded nonprofit educational farm in Pocantico Hills, NY offering farm tours, school programs, youth camps, and culinary programming. Broader, well-capitalized educational farm in the same agritourism-education category.
• Shelburne Farms: National historic site and nonprofit educational farm in Shelburne, VT offering school programs, teacher training, and farm-based education at much larger scale. Broader, more established educational-farm incumbent in the same New England category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/goodpickinfarm
• Instagraminstagram.com/goodpickinfarm
• LinkedInlinkedin.com/company/goodpickinfarm

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Pickin' Farm