Good Sam Enterprises, LLC

What Good Sam Enterprises, LLC does

Good Sam Enterprises, LLC, founded in 1966 and headquartered in Lincolnshire, Illinois, operates one of the largest RV membership organizations in North America under the Good Sam Club brand. The company is a privately held LLC operating as a subsidiary within the Camping World corporate umbrella, with the investor relations website redirecting to Camping World (publicly traded). Good Sam runs a tiered subscription membership program (Basic free, Standard $39/year, Elite $149/year) that auto-renews annually and serves as the entry point to a multi-product consumer platform for RV enthusiasts and outdoor lifestyle consumers.

The product architecture is a platform-plus-modules model. The membership subscription anchors a portfolio of protection and financial services including Good Sam Roadside Assistance (Standard, Platinum, Platinum+, Platinum Complete plans), Extended Service Plan (warranties), multi-line insurance (RV/auto/boat, homeowners/renters, motorcycle, life/health, pet), Tire & Wheel Protection, TravelAssist, and Water Rescue. Financial services include RV/boat/unsecured loans through loans.goodsam.com and co-branded Good Sam Rewards and Travel Visa Signature credit cards issued by Comenity Capital Bank. Ecosystem features include the Campgrounds & RV Parks directory, the RV Rentals marketplace, the RV Valuator tool, the community.goodsam.com forum, and Elite-exclusive benefits (Overnight Stays, WILDSAM Magazine, RV Assistant tech hotline, Concierge Service).

Revenue is generated across five streams: membership subscriptions (recurring), protection products (recurring), insurance commissions (affiliate referral), loan referrals (affiliate), and credit card revenue share (affiliate). The company operates primarily via direct-to-consumer digital channels (goodsam.com and subdomains), phone sales (866-205-7451), and is heavily reliant on Camping World for in-person retail customer acquisition and cross-promotion. Additional partnerships include Overton's (marine/sports retail), Pilot Flying J (fuel discounts), Winegard (RV connectivity), and RV Rentals (marketplace). Geographic footprint is USA-only. No AI/ML capabilities, patents, or proprietary technology are disclosed.

Name

Good Sam Enterprises, LLC

Legal name

Good Sam Enterprises, LLC

Website

https://goodsamclub.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Good Sam Enterprises, LLC operates a tiered RV membership subscription platform (Basic, Standard, Elite) layered with roadside assistance, extended warranties, insurance referrals, loans, and credit cards, serving US RV enthusiasts and outdoor lifestyle consumers as a subsidiary of Camping World.

Ownership category

akta.pro rank

Headquarters

HQ city

Lincolnshire, Illinois

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Membership Subscriptions: Annual recurring subscription revenue from three membership tiers (Basic, Standard, Elite) ranging from free to $149/year. Memberships auto-renew annually and represent the core revenue stream for Good Sam Enterprises.
2. Protection Products: Revenue generated from roadside assistance plans, extended service plans, travel assistance, tire and wheel protection, and financial protection products sold to members and non-members.
3. Insurance Products: Commissions from insurance products including RV, auto, boat, motorcycle, homeowners, renters, life, health, and pet insurance offered through the platform.
4. Loans: Financial services revenue from RV loans, boat loans, and unsecured loans offered through the loans.goodsam.com platform.
5. Credit Card Program: Revenue share from Good Sam Rewards Credit Cards issued by Comenity Capital Bank, including Good Sam Rewards Visa Signature and Good Sam Travel Visa Signature cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Good Sam Enterprises operates a tiered RV-focused membership club (Basic free, Standard $39/year, Elite $149/year) that bundles a points-based rewards program with discounts at Camping World, Overton's, Pilot Flying J, and Good Sam Campgrounds. Around the membership core, it sells roadside assistance plans, an RV extended service plan (warranty), insurance referrals (RV, auto, boat, motorcycle, homeowners, renters, life, health, pet), tire and wheel protection, TravelAssist, RV/boat/unsecured loans, a co-branded Visa credit card, a campground/RV park directory, an RV rental marketplace, an RV valuation tool, and a water rescue subscription.

Product overview

Good Sam Enterprises, LLC operates a multi-brand consumer platform primarily serving the RV and outdoor recreation lifestyle market. The core product is the Good Sam Club Membership — a tiered subscription program (Basic, Standard, Elite) — layered with a Rewards Program that earns members points on purchases. Surrounding this core, the company offers a broad portfolio of protection and financial services including Roadside Assistance plans, Extended Service Plan (warranties), Insurance products, Tire & Wheel Protection, and TravelAssist. Financial services include RV/Boat/Unsecured Loans and a co-branded Good Sam Credit Card. The campground and rental ecosystem is served through the Campgrounds & RV Parks directory, the RV Rentals marketplace, and exclusive Overnight Stays for Elite members. Additional Elite-only benefits include the RV Assistant tech hotline, WILDSAM Magazine, and Concierge Service. The product architecture is a platform-plus-modules model where the membership subscription is the entry point, and protection, financial, and lifestyle services are add-on modules cross-sold to members.

Differentiator

Problem solved

Functional benefit

Brands

• WILDSAM: Exclusive magazine and outdoor lifestyle brand available only to Good Sam Elite Members
• Good Sam Rewards
• Good Sam Credit Card

Products and services

• Good Sam Club Membership Tiered annual subscription membership (Basic free, Standard $39/year, Elite $149/year) providing RV owners and campers with points-based rewards (1-10% back at Camping World and Overton's), 10% off nightly rates at Good Sam Campgrounds, 10¢ off per gallon at Pilot Flying J, and access to additional member benefits. Auto-renews annually.
• Good Sam Roadside Assistance

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Camping WorldcoreStrategic or Co-development PartnerCamping World is the largest RV retailer in the US and serves as the primary distribution and customer acquisition partner for Good Sam. The companies share ownership and operate in close integration, with cross-promotions on retail purchases, service appointments, and member rewards (1-10% back in points). Good Sam provides marketing affiliation and member referrals to Camping World.
• Overton'sminorGTM or Marketing PartnerOverton's is a marine and sports retailer included in Good Sam's rewards program, allowing members to earn points on purchases.
• Pilot Flying JminorGTM or Marketing PartnerPilot Flying J is the largest retail operator of travel centers in North America, offering Good Sam members 10¢ off per gallon of fuel as a membership benefit.
• WinegardminorGTM or Marketing PartnerWinegard is a technology company offering RV antenna and connectivity solutions, featured as a Good Sam partner providing exclusive discounts to members.
• Comenity Capital BankcoreChannel Partner/ Reseller/ DistributorComenity Capital Bank issues Good Sam Rewards Credit Cards (including Visa Signature and Travel Visa Signature variants) under license from Visa. The bank handles credit approvals and manages card programs, with Good Sam earning revenue through affiliate referrals.
• RV RentalsminorGTM or Marketing PartnerRV Rentals is a marketplace platform for RV rentals that offers 50% off rental fees for Good Sam Elite members. Good Sam directs members to the platform for RV rental opportunities.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Costco Travel: Costco Travel is the ancillary travel-services arm of Costco's membership club, offering members packaged travel, RV rentals, and insurance. Comparable to Good Sam's ancillary-services-led travel membership model but operated by a much larger general retailer.
• AAA (American Automobile Association): AAA is a large, established membership organization offering roadside assistance, insurance, travel, and discounts to motorists. Comparable to Good Sam's subscription + roadside + insurance + travel bundle, but at much broader scale and a non-RV-specific audience.

Direct peers

• Kampgrounds of America (KOA): KOA operates the largest private campground network in North America and a KOA Rewards loyalty program for campground stays. Comparable to Good Sam's campground directory and member-discount ecosystem serving the same RV/camping traveler.
• Passport America: Passport America is an RV discount club selling memberships that unlock 50% off nightly rates at participating campgrounds. Closely comparable to Good Sam's campground-discount value proposition and target RV owner segment.
• Thousand Trails: Thousand Trails is a membership-based network of RV resorts and campgrounds offering access passes for nightly stays. Directly comparable to Good Sam's campground access and Overnight Stays benefits in the RV membership space.
• Family Motor Coach Association (FMCA): FMCA is a membership-based association for motorhome and RV owners offering member benefits, rallies, insurance programs, and discounts. Directly comparable to Good Sam's membership-plus-benefits structure for the same RV-owner customer persona.
• Escapees RV Club: Escapees RV Club is a long-standing direct RV membership organization offering tiered dues, mail forwarding, RV education, and campground/discount networks to full-time and part-time RVers. Most directly comparable to Good Sam in mission, customer base, and subscription club model for RV owners.

Emerging players

• Outdoorsy: Outdoorsy is a peer-to-peer RV and campervan rental marketplace. Comparable to Good Sam's RV Rentals marketplace functionality but with a digital-native, asset-light model targeting younger RV-curious consumers.
• Harvest Hosts: Harvest Hosts is a membership program offering RVers overnight stays at wineries, farms, and unique small-business locations. Comparable to Good Sam's overnight-stay and discount-club mechanics but with a different inventory model and a younger, more digital-native user base.
• REI Co-op: REI is a consumer co-op with annual memberships unlocking discounts, member rewards, content, and exclusive experiences around outdoor recreation. Comparable to Good Sam's tiered membership + rewards + content model but oriented to general outdoor enthusiasts rather than RV owners specifically.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/GoodSam
• YouTubeyoutube.com/user/goodsamrvers
• Facebookfacebook.com/GoodSam
• Instagraminstagram.com/goodsam/?hl=en
• TikToktiktok.com/@goodsam
• Pinterestpinterest.com/goodsam
• LinkedInlinkedin.com/company/good-sam-enterprises-llc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Sam Enterprises, LLC