Good Shepherd School - VA

What Good Shepherd School - VA does

Good Shepherd School is a private, independent Classical Catholic school serving children from Classical Kindergarten through 8th grade, located in Purcellville (Western Loudoun), Virginia. Its core offering is a rigorous liberal-arts curriculum built on time-tested classical methods — phonics, copy work, narration, nature study, Latin, logic, and apologetics — combined with Catholic faith formation anchored in the Catechesis of the Good Shepherd atrium program (Levels I-III), twice-monthly Mass at St. Francis de Sales Catholic Church, and Diocesan-approved sacramental preparation (First Reconciliation, First Communion, Confirmation). The school is governed by a five-member Board of Directors (Chairman Anders Hurd; Secretary Janelle Mullins, who also serves as Acting Principal; Treasurer Victor Prieto; Members Frank Roque and Vladimir Rudenko) and operates as a 501(c)(3) charitable nonprofit (EIN 52-1689643).

The underlying "technology" is pedagogical rather than digital: a content library of catechetical materials, classical texts, and literature selections delivered via small-class in-person instruction, with no public-facing software platform, API, or app. Administrative technology is limited to a Squarespace website/online store and the FACTS system for tuition and financial-aid processing. The school is differentiated by grade-level curricula (Classical Kindergarten, 1-2, 3-4, 5-6, and Middle School 7-8), specialist teachers in subjects such as Latin, Logic, Science, Music, Art, PE, and Woodworking, and a Learning Specialist supporting differentiated instruction.

The business model is a tuition-driven nonprofit: subscription-style recurring annual tuition (with a 10% enrollment deposit) is the primary revenue stream, supplemented by tax-deductible one-time and monthly donations, a branded merchandise e-commerce store ($5-$35 price points), and a tiered summer Math Camp ($255-$300/student). Go-to-market is sales-led through a personal-touch admissions process — family interviews, student shadow days, rolling admissions — driven by Admissions Director Cathy Struder, with word-of-mouth, parish referrals, and the diocesan/parish ecosystem as the top-of-funnel sources. Customer base is individual Catholic families in Western Loudoun, with no geographic expansion or online learning delivery evident; financial aid is available via FACTS to support accessibility.

Name

Good Shepherd School - VA

Legal name

Good Shepherd School

Website

https://goodshepherdschoolva.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Good Shepherd School is a 501(c)(3) Classical Catholic school in Purcellville, Virginia, serving Classical Kindergarten through 8th grade for families in Western Loudoun County via tuition, donations, a summer Math Camp, and a branded merchandise store.

Ownership category

akta.pro rank

Product category

Private K-8 Catholic Education

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Faith-Based (Religious) K–12 Schools (EDAJABAC)

akta.pro secondary industry

Faith-Based Early Learning Academies (EDACADAH)

Keywords

• Classical education
• Catholic K-8 schooling
• Faith-based education
• Primary education
• Religious education programs

Headquarters

HQ city

Purcellville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tuition: Primary revenue stream from tuition payments for student enrollment. The school aims to keep tuition affordable and competitive in the area, with a commitment to making Catholic education accessible to families regardless of size or financial circumstances. A 10% deposit is billed upon enrollment acceptance.
2. Donations: The school is a 501(c)(3) charitable nonprofit organization (EIN 52-1689643) that accepts tax-deductible donations. Donations can be made as one-time or monthly contributions.
3. School Store: Online store selling branded merchandise including t-shirts ($19-$20), sweatshirts ($28), hoodies ($35), water bottles ($15), hair bows ($8), magnets ($5), Christmas ornaments ($25), and gift cards ($25+).
4. Math Camp: Summer Math Camp program with tiered pricing: first student $300, second student $270 (10% off), third and fourth students $255 each (15% off).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Good Shepherd School is a Classical Catholic school serving children from Classical Kindergarten through 8th grade in Western Loudoun, Virginia. The school delivers a time-tested classical education curriculum (phonics, copy work, narration, nature study, liberal arts) integrated with Catholic faith formation, including daily prayer, weekly Mass, monthly Reconciliation, and the Catechesis of the Good Shepherd religious education program. The school also operates an online merchandise storefront and a summer Math Camp enrichment program.

Product overview

Good Shepherd School is a classical Catholic school serving Classical Kindergarten through 8th grade. The school's product portfolio consists primarily of its educational programs (including Catechesis of the Good Shepherd, academic curriculum by grade level, and Confirmation preparation) and an e-commerce storefront (Good Shepherd School Store) selling school merchandise including apparel, accessories, and seasonal items. The school also offers a Math Camp 2026 summer enrichment program. The core educational offering is differentiated by grade level with distinct curriculum for Classical Kindergarten, 1st-2nd Grades, 3rd-4th Grade, 5th-6th Grades, and Middle School (7th-8th Grades), each with specialized curricula in language arts, mathematics, history, literature, science, theology, and fine arts.

Differentiator

Problem solved

Functional benefit

Products and services

• Classical Catholic Education Program (Kindergarten through 8th Grade) Full K-8 educational program integrating time-tested classical education methods (phonics-based reading, copy work, narration, nature study, and a liberal arts curriculum progressing through grammar, logic, and rhetoric stages) with Catholic faith formation, including daily prayer, weekly Mass attendance, monthly Reconciliation, and feast day celebrations. Students are prepared for the sacraments of Reconciliation, First Communion, and Confirmation through programs approved by the Diocese of Arlington, and middle school students complete Algebra I, Latin, Logic, and Apologetics before high school.
• Catechesis of the Good Shepherd Specialized atrium-based religious education program where children encounter Christ as the Good Shepherd through sacred scripture, prayer, liturgical celebrations, and hands-on materials. The program progresses through Level I (Kindergarten), Level II (1st-3rd Grade), and Level III (4th-6th Grade), with the image of Christ as the True Vine as a central theme. Delivered in partnership with the Joyful Child Atrium in Purcellville, Virginia.
• Math Camp 2026 Summer mathematics enrichment program offered through the school's online store at $300 per student, with tiered sibling discounts (10% off the second student, 15% off the third and fourth students). Available for registration by current and prospective families.
• Short Sleeve T-Shirt School-branded short sleeve t-shirt sold through the GSS online store, available in multiple sizes (Small to XXXL, Youth sizes, and Toddler sizes 4T-5/6T) and colors (Navy, Green, Grey), starting at $19.00.
• Long Sleeve T-Shirt School-branded long sleeve t-shirt sold through the GSS online store, starting at $20.00.
• Crew Sweatshirt School-branded crew sweatshirt sold through the GSS online store, starting at $28.00.
• Hoodie Sweatshirt School-branded hoodie sweatshirt sold through the GSS online store, priced at $35.00.
• Water Bottle School-branded water bottle sold through the GSS online store, priced at $15.00.
• Hair Bow School-branded hair bow sold through the GSS online store, available in gold at $8.00.
• Good Shepherd Magnet School-branded 5.75-inch magnet sold through the GSS online store for displaying school spirit, priced at $5.00.
• Christmas Ornament 2.5-inch school-branded Christmas ornament packaged in a gift box, sold through the GSS online store at $25.00.
• GSS Gift Card Electronic gift card for use at the GSS Online Store, available starting at $25.00 with a $75.00 option.

Quantifiable outcome

• Students prepared for Confirmation sacrament through two-year program
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• St. Francis de Sales Catholic ChurchcoreStrategic or Co-development PartnerThe school holds twice-monthly Mass services at St. Francis de Sales in Purcellville, VA. Faculty and staff are active parishioners, and the school has strong ties to this parish for sacraments and spiritual life.
• Diocese of ArlingtoncoreStrategic or Co-development PartnerSacrament preparation programs (First Reconciliation, First Holy Communion, and Confirmation) are approved by the Diocese of Arlington. Programs follow two-year preparation guidelines mandated by the diocese.
• Joyful Child AtriumcoreStrategic or Co-development PartnerThe school partners with the Joyful Child Atrium in Purcellville, VA for Catechesis of the Good Shepherd religious education. Students visit the Atrium for specialized religious formation, and staff (including co-founder Theresa Bruton) serve as catechists there.
• Lands' EndminorChannel Partner/ Reseller/ DistributorLands' End serves as the school's designated uniform and dress code provider. The school has a specific Lands' End store page with approved polo shirts, fleece, and plaid jumpers required for dress code compliance.
• Diocesan-Approved Parish NetworkminorStrategic or Co-development PartnerFaculty and staff are required to be active and faithful members of local Catholic parishes, creating a network of parish partnerships including St. Francis de Sales, St. John the Apostle, Our Lady of Hope, and others.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Mother of Divine Grace: Catholic homeschool hybrid program based in Ojai, CA offering classical curriculum and academic support. Comparable in classical Catholic pedagogy and family-targeted model, but as a homeschool hybrid rather than a brick-and-mortar school.
• Chesterton Academy of the Sacred Heart: Chesterton-model Catholic classical high school in the greater DC/Virginia region. Comparable in classical Catholic curriculum and faith formation but serves only high school grades, drawing from a different stage of the same family pipeline.

Direct peers

• Kolbe Academy: Catholic classical homeschool and online academy based in Cloverdale, CA serving K-12. Comparable in Catholic classical curriculum and parental-choice positioning, though delivered primarily online rather than at a physical campus.
• The Heights School: Independent Catholic classical school in Potomac, MD serving boys grades 3-12 with a Great Books curriculum and Catholic intellectual tradition. Closest geographic and methodological peer in the DMV region, differentiated by single-sex enrollment and a longer grade span.
• Regina Angelorum Academy: Catholic classical school offering a hybrid homeschool program with on-campus days. Directly comparable in combining classical pedagogy with Catholic identity and family-driven enrollment, though a hybrid rather than full-time model.
• Seton School: Catholic classical school in Manassas, VA serving K-12 with a classical liberal arts curriculum rooted in Catholic tradition. Direct competitor for Northern Virginia Catholic families seeking a classical education at a similar price and scale.
• Providence Academy: Catholic classical K-12 school in La Crosse, WI with a similar tuition-based model, classical pedagogy, and faith-formation integration. Comparable mission and scale though geographically distant.
• Highlands Latin School: Classical K-12 school in Louisville, KY offering a rigorous classical liberal arts curriculum grounded in Christian tradition. Highly comparable in classical pedagogy, although it is a larger established institution outside the DMV region.

Broad incumbents

• The Aquinas Schools: Network of Catholic classical schools operating in multiple U.S. cities. Comparable in classical pedagogy and Catholic identity but a broader, multi-campus incumbent that benefits from network scale and shared curriculum resources.

Regional players

• Bishop O'Connell High School: Catholic college-preparatory high school in Arlington, VA operated under the Diocese of Arlington. Comparable in Catholic identity and diocesan affiliation, and the destination high school for many Catholic K-8 graduates, but serves grades 9-12 only.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/good-shepherd-school-va

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Shepherd School - VA