Grammar TEC

What Grammar TEC does

Grammar TEC Rugby Football Club (Grammar TEC Rugby Club Incorporated) is a community amateur rugby club headquartered at 36 Reihana Street, Orakei, Auckland, New Zealand. Formed on 1 November 2013 through the merger of Grammar Carlton and Teachers Eastern Rugby Clubs, with heritage tracing to the Grafton club founded in 1873, the club operates three facilities across Auckland: Orakei Domain (headquarters with multi-level clubhouse, gym, function centre, and three fields), Cornwall Park (function venue with three playing fields), and Shore Road Reserve (junior rugby hub).

The club's core offering is rugby across all grades, including 8 senior teams (Premier, Premier Development, First Grade, U21, U85kg, Presidents, and Sevens), over 800 registered junior players from U6 to U13 across the Grammar TEC and Carlton Juniors programmes, plus Rippa Rugby and Friday Night Rugby Tots for ages 3–5. Ancillary revenue and engagement lines include touch rugby competitions at Orakei Domain ($750/team) and Cornwall Park ($800/team) running October to March, Pure Padel facilities, venue hire for weddings and corporate events, the Achilles Bridge Club, the Elite Network Group (Thursday morning business networking), and the Sir Wilson Whineray Scholarship.

The business model is a hybrid of low-friction annual subscriptions (senior and junior playing memberships at NZ$120, non-playing Club Members at NZ$50, Handle Club at NZ$50 plus minimum NZ$250 donation), unit-priced touch team fees, episodic venue hire, sponsorship across multiple tiers (Clubwide, Premier Jersey, Development, Junior, and Trust Funders), and ancillary community programmes. Go-to-market is community-led and event-driven, leveraging word-of-mouth, an active website (grammartec.co.nz) powered by Sporty.co.nz, Facebook and Instagram channels, and direct outreach to international players. Technology dependence is on third-party platforms Rugby Xplorer and Sporty.co.nz rather than proprietary systems.

Name

Grammar TEC

Legal name

Grammar TEC Rugby Club Incorporated

Website

https://grammartec.co.nz

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Grammar TEC is a community amateur rugby club in Auckland, New Zealand, operating senior and junior rugby programmes, touch rugby competitions, venue hire, and ancillary community services across three facilities, with direct talent pathways to Super Rugby.

Ownership category

akta.pro rank

Product category

Amateur Rugby Club

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Amateur rugby club
• Community sports programs
• Junior rugby development
• Sports venue hire
• Rugby membership subscriptions

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Playing Membership Subscriptions: Senior and junior playing members pay annual subscriptions for jerseys, playing gear, laundry services, changing rooms, administration and clubrooms access.
2. Non-Playing Membership: Club members and Elite members pay annual subscriptions with Elite members making additional donations. Handle Club members pay $50 plus minimum $250 donation.
3. Touch Rugby Team Fees: Touch rugby competitions charged per team: Orakei Domain $750 per team for 14 weeks; Cornwall Park $800 per team for 14 weeks. Includes referee fees.
4. Venue Hire: Clubrooms and facilities at Orakei Domain and Cornwall Park available for hire for weddings, anniversaries, 21st birthdays, meetings, and corporate team building events. Both venues have lounges, bars, and kitchens.
5. Achilles Bridge Club Subscriptions: Bridge club subscription $50 per annum plus $10 table money per session. Meets Tuesday mornings at Grammar TEC facilities.
6. Elite Network Group Events: Thursday morning networking events at Grammar TEC with breakfast and hot drinks included. Business networking referrals and exclusive events.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Grammar TEC operates a community amateur rugby football club in Auckland, New Zealand, delivering senior competitive rugby across Premier, Premier Development, First Grade, U21, U85kg, Presidents, and Sevens grades, alongside Auckland's largest junior rugby programme for U6–U13 players. The club also runs social Touch Rugby competitions at Orakei Domain and Cornwall Park, Pure Padel facilities, corporate and private venue hire, an Elite Network business networking group, and the Achilles Bridge Club. Playing and non-playing memberships, team entry fees, and venue hire fund the club's three Auckland facilities.

Product overview

Grammar TEC Rugby Football Club offers a comprehensive rugby sports program across multiple formats and levels. The club operates as a unified offering with Senior Rugby (Premier, Development, U21, U85, Presidents, Sevens teams), Junior Rugby (800+ players from U6 to U13 including Little Lions and Rippa Rugby), and Touch Rugby competitions. Additional services include Pure Padel facilities, Venue Hire for events and functions, the Sir Wilson Whineray Scholarship for players, the Elite Network business networking group, and Achilles Bridge Club. The club maintains three facilities at Orakei Domain, Cornwall Park, and Shore Road Reserve.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Rugby Competitive senior rugby programme with eight teams across Premier, Premier Development, First Grade, U21, U85kg, Presidents and Sevens grades, playing in Auckland Rugby competitions with pathways to NPC and Super Rugby through Auckland Rugby's High Performance programme.
• Junior Rugby Auckland's largest junior rugby programme with 800+ registered players across U6 to U13, including Rippa Rugby, Friday Night Rugby Tots (ages 3–5), holiday programs and Friday Night Rugby, with family registration fees funding player kit and a clear pathway into senior rugby.
• Touch Rugby Social touch rugby competitions at Orakei Domain (Thursday evenings, $750 per team for 14 weeks) and Cornwall Park (Wednesday and Thursday evenings, $800 per team for 14 weeks) with Men's Open, Men's Social, Mixed Open, Mixed Social and Masters grades, with referee fees included.
• Venue Hire Function venue hire at Orakei Domain (multi-level clubhouse with function centre, kitchen, bars, lounges and change rooms) and Cornwall Park (scenic clubrooms with views over three playing fields) for weddings, anniversaries, 21st birthdays, meetings and corporate team building.
• Pure Padel Padel sport facilities and programs operated at the club's Auckland venues as an additional racquet-sport offering alongside rugby.
• Achilles Bridge Club Weekly bridge card game club meeting 9:30AM Tuesday mornings at Grammar TEC clubrooms, with $50 annual subscription and $10 table money per session for bridge card enthusiasts.
• Elite Network Thursday morning business networking group for Auckland business owners and general managers, held at Grammar TEC clubrooms with breakfast and hot drinks included, generating referrals among members and supporting the I Am Hope charity.

Quantifiable outcome

• Multiple players progress to NPC and Super Rugby each season
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Sporty.co.nzcoreTechnology or IntegrationWebsite hosting and club management platform provider for Grammar TEC. Provides registration systems, event calendars, rugby draws, document management, and booking calendars. Powers the club's digital presence at grammartec.co.nz.
• Touch Rugby NZcoreTechnology or IntegrationPlatform for touch rugby competition registrations and event management. Orakei Touch and Cornwall Park Touch competitions listed on touchrugby.co.nz for team registrations.
• Rugby XplorercoreTechnology or IntegrationPlayer registration and profile management platform. Players create accounts, link family profiles, and register to Grammar TEC through rugbyxplorer.com.au.
• Auckland RugbycoreStrategic or Co-development PartnerGoverning body for Auckland rugby competitions. Grammar TEC participates in Auckland-wide senior and junior competitions with strong links to Auckland Rugby's High Performance programme.
• Quality Events LimitedminorOthersAccount owner for Cornwall Park Touch Rugby competition. Manages touch rugby events and payments with account details: 38-9024-0894513-00.
• I Am Hope CharityminorGTM or Marketing PartnerCharitable partner for Elite Network Group networking events. Networking group supports charity through event proceeds and community giving.
• Carlton JuniorscoreOthersCombined junior rugby program operating at Grammar TEC facilities. Part of the club's three-module junior structure alongside Grammar TEC Juniors.
• Blues (Super Rugby)coreStrategic or Co-development PartnerSuper Rugby franchise with direct player pathway. Current Blues representatives (Josh Beehre, AJ Lam, Ofa Tu'ungafasi) came through Grammar TEC. Club is Auckland's premier pathway to NPC and Super Rugby.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• Blues (Super Rugby Franchise): Super Rugby franchise whose player pathway Grammar TEC explicitly feeds into. Not a direct competitor but a strategic partner whose brand and selection outcomes materially shape Grammar TEC's player-development value proposition.

Direct peers

• East Tamaki Rugby & Sports Club: Auckland community rugby and sports club fielding senior and junior teams. Comparable as a multi-grade community sports organisation relying on memberships, sponsorship, and facility hire in the Auckland market.
• University Rugby Football Club (Auckland): Auckland-based amateur rugby club with senior and junior teams playing in Auckland Rugby competitions. Directly comparable as a community rugby club with similar playing-membership structure and city-based footprint.
• Ponsonby Rugby Football Club: One of Auckland's most established and historic rugby clubs, fielding multiple senior teams and a junior programme. Directly comparable as a community rugby club competing in the same Auckland competitions, operating a similar membership and sponsorship model.
• Suburbs Rugby Football Club: Auckland-based amateur rugby club with senior and junior teams in Auckland Rugby competitions. Directly comparable community rugby club with similar revenue mix.
• Takapuna Rugby Football Club: North Shore Auckland community rugby club operating across senior, junior, and social grades. Comparable as an Auckland community rugby club with similar facility-and-membership business model.
• Marist Brothers (Northland) Rugby Club: Auckland-based community rugby club competing in Auckland senior and junior grades. Comparable in scale, structure, and revenue model (membership subscriptions, sponsorship, venue hire).
• Manukau Rovers Rugby Club: South Auckland amateur rugby club participating in Auckland Rugby competitions. Comparable in operating model (subscriptions, sponsorship, venue-driven community engagement).

Broad incumbents

• Auckland Rugby Football Union: Governing body for Auckland club rugby competitions in which Grammar TEC fields 8 senior teams. Comparable as the umbrella organisation that administers the competitive structure and pathways that Grammar TEC's player-development value proposition depends on.

Regional players

• Counties Manukau Rugby Football Union: Regional rugby union governing body and operator south of Auckland. Comparable as a rugby organisation in the broader Auckland/NZ market, though operating across a different geographic catchment than Grammar TEC.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/grammar-tec

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grammar TEC