GOODWILL REAL ESTATE

What GOODWILL REAL ESTATE does

Goodwill Real Estate is a privately held, founder-led real estate brokerage headquartered in Vallabh Vidyanagar, Anand district, Gujarat, India, with branch offices in Vadodara, Navi Mumbai, and a planned Ahmedabad location. The firm, anchored by lead agent Dhanraj Chauhan (18+ years of industry experience), operates an agent-led sales model focused on residential and commercial property transactions, including sales, resales, rentals, and leave-and-license agreements, primarily across the Anand-Vadodara corridor and surrounding micro-markets such as Karamsad, Bakrol, Lambhvel, Mogri, Vallabh Vidyanagar, and Vitthal Udhyognagar GIDC. The company also lists properties in Nadiad and extends coverage into Navi Mumbai, suggesting some focus on NRI/investor demand for hometown properties. Customer segments served include individual residential buyers and sellers, commercial and industrial tenants/buyers, NRI investors, and manufacturing businesses seeking factory and warehouse space.

The company's core product is a WordPress-based property listing and search platform (goodwillrealestateindia.com) that aggregates 171 active listings (104 for sale, 61 for rent) across residential categories (houses, flats, villas, bungalows, plots, penthouses, farm houses) and commercial categories (offices, factories, industrial sheds, warehouses, shops, showrooms). The platform supports keyword search, location and price filters, and exposes a self-service property submission dashboard for owners and agents to submit listings directly. An agent directory is maintained on a dedicated page. Underlying technology is standard WordPress with no documented proprietary features, AI capabilities, APIs, or mobile applications.

Goodwill Real Estate's revenue model is purely transaction-based. The firm charges commission on brokered transactions: 1-2% on builder/developer purchases (borne by the seller side, with the buyer paying zero), 2% on resale transactions, and 1-3 months' rent on lease/leave-and-license agreements depending on tenure (e.g., 3 years = 1 month, 6 years = 2 months, 9 years = 3 months). GST of 18% is applied, and T.D.S. is deducted where applicable, with payment due at agreement signing. Customer acquisition relies on the website as a digital storefront, WhatsApp-based direct outreach, and agent-led field sales, with no disclosed institutional capital, marketing budget, or paid acquisition infrastructure.

Name

GOODWILL REAL ESTATE

Legal name

Goodwill Real Estate

Website

https://goodwillrealestateindia.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Goodwill Real Estate is a Gujarat-based, privately held real estate brokerage operating an agent-led listing platform across Anand, Vadodara, and Navi Mumbai, facilitating residential, commercial, and industrial property sales, resales, and rentals on a commission-based model.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Commercial property listings
• Rental and lease services
• Property listing platform
• Real estate agent directory

Headquarters

HQ city

ANAND, Gujarat

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Builder Purchase Commission: Zero percent fees from buyer/purchaser if the Builder/Developer/Seller pays 2% commission on commercial/residential premises purchase. Some developers pay only 1% commission.
2. Resale Commission: 2% commission on the total sale/purchase value including all monetary components in purchase or sale of commercial or residential properties.
3. Lease/Leave & License Commission: Rental commission structure based on agreement tenure: 3 years = 1 month's license fee; 3-6 years = 2 months' license fees; 6-9 years = 3 months' license fees, and so forth. Payment due at agreement signing or registration.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Goodwill Real Estate is a Gujarat-based real estate brokerage that operates a WordPress property listing platform and provides brokered transaction services for residential and commercial properties. It lists 171 properties (104 for sale, 61 for rent) across Anand district and surrounding areas, and earns commissions on builder purchases (1–2%), resale (2%), and lease/leave-and-license agreements.

Product overview

Goodwill Real Estate operates a WordPress-based property listing platform that connects buyers, sellers, and renters with residential and commercial real estate in Gujarat, India. The core offering consists of a property listing and search platform (goodwillrealestateindia.com) with a property submission dashboard for agents and owners, complemented by an agent directory. The platform lists residential properties (houses, flats, villas, bungalows, plots) and commercial properties (offices, factories, warehouses, shops) primarily in Anand, Vallabh Vidyanagar, Karamsad, Bakrol, and surrounding areas. The company also provides real estate transaction services including builder purchases, resale brokerage, and lease/leave and license agreement facilitation with commission-based pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Listing and Search Platform WordPress-based real estate listing platform at goodwillrealestateindia.com enabling buyers, sellers, and renters to search 171 residential and commercial properties across Gujarat using keyword, location, property type, bedroom/bath, price, area, garage, and amenity filters.
• Property Submission Dashboard Self-service portal at goodwillrealestateindia.com/dashboard that allows property owners and agents to submit property listings with details including property type, location, price, features, images, floor plans, and video tours for review and publication.
• Agent Directory Directory of real estate agents affiliated with Goodwill Real Estate, featuring agent profiles with contact information, years of experience, languages spoken, and property type specializations.
• Real Estate Transaction Brokerage Services Brokerage services for builder/developer purchases (1–2% commission absorbed from seller), resale properties (2% commission on total transaction value), and lease/leave-and-license agreements (1–3+ months' license fee depending on tenure), including agreement drafting and registration coordination.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• CommonFloor: Indian apartment-focused real estate platform (now part of NoBroker) that aggregates residential listings; comparable in addressing the residential buyer-renter segment that Goodwill serves.
• MagicBricks: One of India's largest online real estate portals aggregating residential and commercial listings; broad incumbent whose listings compete directly with Goodwill's inventory for buyer attention.
• Makaan.com: Indian real estate portal covering new and resale properties across cities; competes with Goodwill's listings for buyer attention in the same residential and commercial categories.
• 99acres: Major Indian real estate classifieds portal owned by InfoEdge; provides a national listing and discovery channel that overlaps with Goodwill's portal and siphons buyer/seller leads.
• Housing.com: Indian real estate listing and discovery platform owned by REA Group; broader reach and stronger brand in metros, raising the bar for local brokerages like Goodwill competing for online buyer mindshare.

Direct peers

• PropTiger: Indian residential property brokerage and advisory firm that facilitates buyer and seller transactions; directly comparable brokerage/agency model though national in scope and backed by institutional investors.
• Square Yards: Full-service Indian real estate brokerage and advisory platform covering residential and commercial transactions with commission-based revenue; comparable in transaction model though operating at significantly larger scale and broader geographic reach.

Emerging players

• NoBroker: Tech-enabled Indian real estate platform that connects owners, tenants, and buyers directly, bypassing traditional agents; emerging threat that competes for the same residential rental and sale transactions Goodwill facilitates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/goodwillrealestate

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOODWILL REAL ESTATE