Goodyear Ballpark
Goodyear Ballpark is a municipally-owned 10,000-seat stadium in Goodyear, Arizona, hosting Cleveland Guardians and Cincinnati Reds MLB spring training (30 games annually) plus year-round facility rentals, concession sales, and event programming for fans, corporate groups, and tournament organizers.
- Company typePrivate
- Founded2009
- HeadquartersGoodyear, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Goodyear Ballpark does
Goodyear Ballpark is a municipally-owned 10,000-seat stadium and sports entertainment complex located in Goodyear, Arizona, operated by the City of Goodyear since opening in February 2009 following a $108 million construction project designed by HOK Sport and built by Barton Malow. The facility serves as the Cactus League spring training home for two Major League Baseball franchises — the Cleveland Guardians (since 2009) and Cincinnati Reds (since 2010) — and hosts approximately 30 games annually between mid-February and late March. Beyond spring training, the complex includes two separate year-round Player Development Complexes (a 58,000 sq ft Guardians clubhouse and 42,000 sq ft Reds clubhouse, each with six full-size practice fields, batting cages, pitching mounds, and observation towers) situated on a 100-acre site, plus Arizona Complex League and Fall Instructional League games for player development.
The venue generates revenue through four primary streams: ticket sales (single-game $15-$47, season plans, mini-plans of 3+ games, group tickets of 20+, and luxury suites accommodating 15+), facility rentals for weddings, corporate events, tournaments, and community gatherings (utilizing the field, concourses, Right Field Pavilion, Terrace, Luxury Suites, Team Shop, parking lots, and practice fields), corporate sponsorships and advertising, and concession sales operated by Professional Sports Catering and Levy Concessionaires. Secondary revenue includes Team Shop retail, scoreboard messages ($75), and seasonal partnerships with nonprofits operating fundraising concession stands.
Customer-facing channels are multi-modal: direct digital via the Granicus-powered goodyearbp.com website and MLB.com/Tickets.com online ticketing, phone sales, and an in-person Ticket Office, plus organic social media presence on Facebook, Instagram, and X. Marketing emphasizes email list building, tourism partnerships with VisitGoodyear.com and VisitArizona.com, and brand recognition earned through repeated "Best of Phoenix" (Phoenix New Times, twice) and USA Today 10BEST reader's choice awards, along with the iconic 60-foot-6-inch Ziz sculpture by Donald Lipski, recognized as one of America's Best Public Art Projects. The venue operates with approximately 26 permanent municipal employees supplemented by seasonal staff through concessionaire partners, led by Ballpark General Manager Bruce Kessman and four Assistant General Managers covering business development, ticket sales, ballpark operations, and events.
Goodyear Ballpark firmographics
Firmographics- Name
- Goodyear Ballpark
- Legal name
- City of Goodyear
- Website
- https://goodyearbp.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Goodyear Ballpark is a municipally-owned 10,000-seat stadium in Goodyear, Arizona, hosting Cleveland Guardians and Cincinnati Reds MLB spring training (30 games annually) plus year-round facility rentals, concession sales, and event programming for fans, corporate groups, and tournament organizers.
- Ownership category
- akta.pro rank
Goodyear Ballpark industry classification
Industry- Product category
- Sports Stadium Operations
- NAICS
- Spectator Sports (71121)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Professional & Major League Stadiums (MPAKAEAA)
- akta.pro secondary industries
- Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI), Concession & Stadium / Arena Catering (THAFAIAG)
Keywords
Where Goodyear Ballpark is headquartered
LocationHeadquarters
- HQ city
- Goodyear
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Goodyear Ballpark business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Ticket Sales: Primary revenue stream from single game tickets ($15-$47), season ticket plans, mini-plans (3+ games), group tickets, and luxury suite rentals. Ticket sales occur through online platforms (MLB.com, Tickets.com), phone, and in-person box office. Premium seating options include Club Seating, Premium Field Box, Home Plate Box, and Right Field Pavilion.
- Facility Rental: Offseason revenue from renting the ballpark and surrounding facilities for various events including weddings, corporate meetings, concerts, food truck festivals, movie nights, car shows, and community events. Rental spaces include the field, concourses, Right Field Pavilion, Terrace, Luxury Suites, Team Shop, parking lots, and practice fields.
- Sponsorships and Advertising: Corporate partnership opportunities including signage, fan giveaways, in-game activations, and brand building promotions. The venue offers advertising opportunities for both spring training and ancillary events.
- Concession Sales: Food and beverage sales through Professional Sports Catering (primary concessionaire) and Levy Concessionaires. The venue features four signature fixed concession stands plus portable sales units offering items like nachos, cheesesteaks, margaritas, specialty burgers, ice cream, cotton candy, and kettle corn. Fundraising programs allow nonprofits to operate concession stands during games.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Game Tickets - $15-$47 per person |
| Subscription | Multi-year contract | Season Ticket Plans - Various pricing |
| Subscription | Annual | Mini Plans - 3+ game packages |
| Unit Pricing | Pay-as-you-go | Group Tickets - 20+ tickets |
| Unit Pricing | Multi-year contract | Luxury Suites - Per game or season |
| Unit Pricing | Pay-as-you-go | Scoreboard Messages - $75 |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Goodyear Ballpark product offering
Product offeringCore offering
Goodyear Ballpark is a 10,000-seat multi-use stadium that serves as the Cactus League spring training home for the Cleveland Guardians and Cincinnati Reds. The facility operates year-round as an event venue, hosting corporate events, weddings, concerts, tournaments, and community gatherings in addition to spring training baseball games, with supporting on-site concessions and team merchandise retail.
Product overview
Goodyear Ballpark is a single, unified sports and entertainment venue offering spring training for the Cleveland Guardians and Cincinnati Reds, plus year-round event hosting. The venue operates as an integrated ecosystem combining: the 10,000-seat main stadium (core product), ticketing across multiple tiers (single game, season, mini-plans, group), premium seating experiences (Premium Home Plate Box, Club, Field Box, Luxury Suites), facility rentals for private and corporate events (Right Field Pavilion, Terrace, fields, parking lots), the Team Shop retail space, two Player Development Complexes for MLB player training, Arizona Complex League/Fall Instructional League minor league games, college internship programs, and iconic landmarks (The Ziz sculpture, Ace mascot).
Differentiator
Problem solved
Functional benefit
Brands
- Ace: Goodyear Ballpark's mascot, a furry blue character introduced on February 23, 2019.
Products and services
- Spring Training Tickets
- Facility Rentals
Quantifiable outcome
- Best place to see a spring training game - voted by Phoenix New Times readers (Best of Phoenix)
- +2 more outcomes
Companies that use Goodyear Ballpark
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
Goodyear Ballpark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Goodyear Ballpark partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Professional Sports CateringcorePrimary concessionaire providing all food and beverage services at Goodyear Ballpark. Manages the nonprofit fundraising program allowing 501(c)(3) organizations to operate concession stands during spring training games. Handles food vendor inquiries and coordinates concession operations.
- Levy ConcessionairescoreSecondary concessionaire contracted by the ballpark for seasonal food service operations. Hires for bartenders, cashiers, cooks, culinary staff, dishwashers, hawkers, suite servers, and warehouse attendants. Part of Compass-USA hospitality network.
- Major League Baseball (MLB)coreOfficial MLB partnership through Cactus League membership. MLB security regulations govern fan screening procedures. Ticket sales integrate with MLB.com and MLB Ballpark App. The venue hosts Arizona Complex League and Fall Instructional League games as part of MLB player development system.
- VisitGoodyear.comminorLocal tourism partnership directing visitors to Goodyear area accommodations, dining, and activities. The ballpark website promotes VisitGoodyear.com as a resource for planning visits including shopping, dining, and outdoor activities outside of baseball.
- VisitArizona.comminorOfficial Arizona state tourism partnership promoting Goodyear Ballpark as a travel destination. Visitors can order the Official State Travel Guide through this channel.
Scale indicators7 records
Recent moves11 records
Expansion highlights5 records
Goodyear Ballpark competitors and assessment
Company assessmentDirect peers
- Tempe Diablo Stadium: Tempe Diablo Stadium in Tempe, AZ was the longtime spring training home of the Los Angeles Angels (now vacated in favor of a new venue), historically a Cactus League peer. While its current operational status is evolving, the asset remains a direct comparison point for legacy Arizona spring training facility economics.
- Sloan Park: Sloan Park in Mesa, AZ is the spring training home of the Chicago Cubs and is the largest spring training stadium by capacity in the Cactus League. It is a direct competitor for spring training ticket sales and tourism in the same metro, and a relevant comparison point for major-event programming and ticket pricing strategy.
- Peoria Sports Complex: Peoria Sports Complex is a Cactus League spring training facility shared by the San Diego Padres and Seattle Mariners. It is one of the longest-tenured dual-team spring training venues in Arizona and competes for both spring ticket sales and event rental opportunities in the same Phoenix metro market as Goodyear Ballpark.
- Surprise Stadium: Surprise Stadium is a Cactus League spring training facility shared by the Texas Rangers and Kansas City Royals in Surprise, AZ (Phoenix metro). It provides a direct peer comparison for dual-team MLB spring training economics, facility rentals, and tournament/development revenue streams within the same competitive set as Goodyear Ballpark.
- Maryvale Baseball Park: Maryvale Baseball Park in Phoenix, AZ is the spring training home of the Milwaukee Brewers and is operated within the same Cactus League set as Goodyear Ballpark. It serves as a peer for stadium operations, dual-team vs single-team economics, and event programming in the Phoenix metro market.
- Salt River Fields at Talking Stick: Salt River Fields at Talking Stick in Scottsdale, AZ is a Cactus League dual-team spring training facility shared by the Arizona Diamondbacks and Colorado Rockies since 2011. It is the closest direct peer to Goodyear Ballpark: same MLB spring training product, same dual-team model, same Arizona market, similar modern stadium design, and same competitive overlap for fans and corporate sponsors.
- Camelback Ranch-Glendale: Camelback Ranch-Glendale is a 10,000+ seat Cactus League dual-team facility shared by the Chicago White Sox and Los Angeles Dodgers. Located in the Phoenix metro, it competes directly with Goodyear Ballpark for spring training ticket sales, MLB team development partnerships, and event rental revenue during the off-season.
Broad incumbents
- Chase Field: Chase Field in Phoenix is the regular-season MLB home of the Arizona Diamondbacks and the only full-scale MLB regular-season venue in Arizona. It does not directly compete in spring training but competes with Goodyear Ballpark for sports tourism and large-event hosting in the same metro.
Regional players
- JetBlue Park at Fenway South: JetBlue Park at Fenway South in Fort Myers, FL is the spring training home of the Boston Red Sox. It competes with Goodyear Ballpark for nationwide spring training tourism dollars and represents the standard for modern Red Sox spring training facility economics — Grapefruit League regional peer.
- Ed Smith Stadium: Ed Smith Stadium in Sarasota, FL is the spring training home of the Baltimore Orioles and a recognized competitor to Arizona Cactus League venues for tourist attendance. It serves as a regional peer for facility economics but competes in a separate geography (Grapefruit League).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Goodyear Ballpark social profiles
Digital presenceGoodyear Ballpark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goodyear Ballpark leadership team
Management profileNumber of profiles
Profiles10 records
Goodyear Ballpark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goodyear Ballpark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goodyear Ballpark
What does Goodyear Ballpark do?
Goodyear Ballpark is a 10,000-seat multi-use stadium that serves as the Cactus League spring training home for the Cleveland Guardians and Cincinnati Reds. The facility operates year-round as an event venue, hosting corporate events, weddings, concerts, tournaments, and community gatherings in addition to spring training baseball games, with supporting on-site concessions and team merchandise retail.
Is Goodyear Ballpark a public or private company?
Goodyear Ballpark is a private company. It is classified as state government owned and is currently operating.
When was Goodyear Ballpark founded?
Goodyear Ballpark was founded in 2009. It employs 11 to 50 people.
Where is Goodyear Ballpark based?
Goodyear Ballpark is headquartered in Goodyear, United States, in the North America region.
How does Goodyear Ballpark make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are facility Rental, sponsorships and Advertising and concession Sales.
Who are Goodyear Ballpark's main competitors?
Direct peers on record are Tempe Diablo Stadium, Sloan Park, Peoria Sports Complex, Surprise Stadium, Maryvale Baseball Park, Salt River Fields at Talking Stick and Camelback Ranch-Glendale. Chase Field is listed as a broad incumbent. Regional players are JetBlue Park at Fenway South and Ed Smith Stadium.
Does Goodyear Ballpark have an API?
No public API is recorded for Goodyear Ballpark.
What industry is Goodyear Ballpark in?
Goodyear Ballpark's product category is Sports Stadium Operations. Its primary akta.pro industry code is MPAKAEAA, Professional & Major League Stadiums, with a secondary code of MPAGALAA, Arena & Stadium Operations (Large-Capacity Venues). Its NAICS code is 71121 and its SIC code is 7900.