Name

peoria sports complex

Legal name

City of Peoria

Website

https://peoriasportscomplex.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Sports and Event Venue Operations

NAICS

Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Professional & Major League Stadiums (MPAKAEAA)

akta.pro secondary industries

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH), Arenas & Indoor Sports Centers (MPAKAEAB)

Headquarters

HQ city

Peoria

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Ticket Sales: Revenue from individual game tickets, season tickets (Mariners only, Padres only, or full season), group tickets, and premium seating (Club Level, group areas). Ticket sales occur through box office, Tickets.com, Ticketmaster, SeatGeek, and MLB Ballpark App.
2. Group Event Rental: Rental of group areas including Colonnade (3,300 sq ft indoor, $2000+), Pavilion (left field, 20-300 guests), Oasis Premium ($45-$55/person), and Terrace. Includes catering options with full service bars.
3. Sponsorship and Advertising: In-stadium signage, videoboard promotions, print elements, digital elements, onsite activations. Custom partnership packages available for businesses.
4. Concessions and Catering: Food and beverage sales through Levy Restaurants/Professional Sports Catering. Private catering for events in Colonnade, Terrace, and other venues. Full catering menu from breakfast to dinner buffets.
5. Team Store Merchandise: Team Store sells official MLB merchandise during spring training season. Additional merchandise stands on concourse during games.
6. Parking: Free parking during spring training. Parking fees may apply for non-spring training events.
7. Fan Experiences: Premium fan experiences including scoreboard messages ($50-$75), on-field photography ($250), special ceremonies ($500), stadium tours ($25/person), and first pitch opportunities.
8. Venue Rental for Third-Party Events: Rental of facility spaces including Stadium Field, Stadium Concourse, Paved Lots (nearly 1 million sq ft total), practice fields for tournaments and events like car shows, festivals, concerts.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Peoria Sports Complex operates a 145-acre multi-use sports and event venue hosting MLB Cactus League spring training games for the Seattle Mariners and San Diego Padres, year-round minor league player development programs, youth baseball tournaments, women's professional soccer (Desert Dreams FC), and a diversified event venue for corporate functions, weddings, festivals, and community gatherings. The complex features a 12,518-seat stadium, 13 baseball fields, premium group areas, club-level seating, and nearly 1 million square feet of paved lots available for rent.

Product overview

Peoria Sports Complex is a 145-acre sports venue operating as a single unified facility offering multiple distinct products and services. The core product is MLB Spring Training hosting the Seattle Mariners and San Diego Padres, supplemented by Arizona Fall League baseball, youth tournament hosting, and the Desert Dreams FC women's soccer team. The venue also operates as an event rental platform offering various spaces (Colonnade, Pavilion, Oasis, Terrace, Stadium Concourse, Field, Paved Lots, Cove) with bundled catering services through Levy Restaurants. Premium fan enhancements include Club Level seating, Fan Experiences packages (scoreboard messages, stadium tours, first pitches), and group area rentals. Ticket distribution spans multiple third-party resale platforms (SeatGeek, Ticketmaster, StubHub, Vivid Seats) connected via the MLB Ballpark App and Tickets.com infrastructure.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Seating capacity: 12,518 stadium seats plus standing room
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• Seattle MarinersflagshipStrategic or Co-development Partner · 1 January 2012Primary MLB tenant since 1994. Lease extended through 2034. Spring training home games, year-round player development headquarters. 56,368 sq ft renovated clubhouse with LEED Gold certification. Hosts extended spring training, instructional league, and Arizona Fall League activities.
• San Diego PadresflagshipStrategic or Co-development Partner · 1 January 2012Primary MLB tenant since 1994. Lease extended through 2034. Spring training home games, year-round player development headquarters. Nearly 61,000 sq ft renovated clubhouse with LEED Gold certification. Hosts extended spring training, instructional league, and Arizona Fall League activities.
• Peoria Diamond ClubcoreStrategic or Co-development PartnerNonprofit partner providing volunteer workforce during spring training. Volunteers handle ushering, ticket taking, parking, shuttle driving, scorecard distribution. Has awarded over $2 million in grants to valley youth charities.
• Levy RestaurantscoreImplementation/ SI/ Consulting PartnerExclusive food service provider for public concessions and private catering operations at Peoria Sports Complex.
• Tickets.comcoreTechnology or IntegrationExclusive ticketing service provider administering ticket sales and ticket reporting processes.
• EstaffcoreImplementation/ SI/ Consulting PartnerExclusive security service provider executing secure admission and event safety labor for all events.
• Plan B Facility ServicescoreImplementation/ SI/ Consulting PartnerExclusive cleaning service provider performing event cleaning and essential housekeeping functions.
• PepsicoreImplementation/ SI/ Consulting PartnerExclusive beverage service provider supplying non-alcoholic beverage and beverage equipment products.
• SeatGeekcoreChannel Partner/ Reseller/ DistributorOfficial MLB Fan-to-Fan ticket marketplace for Peoria Sports Complex. Season ticket holders can resell tickets through SeatGeek via MLB Ballpark app.
• EventTicketsCenter.comminorChannel Partner/ Reseller/ DistributorOfficial Ticket Resale Partner of Peoria Sports Complex.
• Arizona Fall LeaguecoreStrategic or Co-development PartnerPeoria hosts the Javelinas, entering 33rd season. AFL features top prospects from all MLB teams. Peoria Stadium serves as home field, providing affordable family entertainment with hundreds of future MLB All-Stars.
• PetcominorGTM or Marketing PartnerSponsor of Bark at the Park dog-friendly games during spring training. $5 dog admission benefits animal health and wellness charities.
• Desert Diamond CasinosminorGTM or Marketing PartnerCasino partner for Peoria Sports Complex preferred partner program.
• PS I Love AZ (Desert West Night Market)coreStrategic or Co-development PartnerProduces the Desert West Night Market, held every Saturday May-September at Peoria Sports Complex. Features local food trucks, artisanal vendors, and community shopping.
• Professional Sports CateringcoreImplementation/ SI/ Consulting PartnerOperates food and beverage services at Peoria Sports Complex, providing catering for private events and group functions.
• VisitPeoriaAZ.comminorGTM or Marketing PartnerOfficial travel and tourism information partner for Peoria Sports Complex, providing hotel and visitor guidance.

Scale indicators12 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Scottsdale Stadium: Spring training home of the San Francisco Giants in Scottsdale, AZ. Historic single-team Cactus League facility with similar event-hosting and group rental product mix.
• Salt River Fields at Talking Stick: Spring training facility in Scottsdale, AZ hosting the Arizona Diamondbacks and Colorado Rockies. Most directly comparable to Peoria as another dual-tenant Cactus League venue with similar scale, MLB-grade infrastructure, and shared Phoenix-area market dynamics.
• Goodyear Ballpark: Spring training home of the Cincinnati Reds and Cleveland Guardians in Goodyear, AZ. Another dual-tenant Cactus League facility competing for the same MLB teams, fan base, and youth tournament traffic as Peoria.
• Camelback Ranch-Glendale: Spring training home of the Los Angeles Dodgers and Chicago White Sox in Glendale, AZ. Directly comparable two-team Cactus League facility with comparable stadium capacity, practice field count, and year-round programming.
• Hohokam Stadium (Mesa): Spring training home of the Oakland Athletics in Mesa, AZ. Comparable Cactus League venue with similar scale, capacity, and group/premium product offerings competing in the same Phoenix metro market.
• Sloan Park: Spring training home of the Chicago Cubs in Mesa, AZ. One of the largest Cactus League venues by capacity, directly comparable as a modern MLB spring training ballpark serving the same Phoenix metro market.
• Tempe Diablo Stadium: Spring training home of the Los Angeles Angels in Tempe, AZ. Single-team Cactus League venue with comparable infrastructure, multi-use event programming, and group rental products.
• Surprise Stadium: Spring training home of the Texas Rangers and Kansas City Royals in Surprise, AZ. Fourth major dual-tenant Cactus League venue; comparable in scale, capacity, and year-round community event programming model.

Broad incumbents

• Chase Field (Arizona Diamondbacks): MLB regular-season home of the Arizona Diamondbacks in downtown Phoenix. Larger, year-round professional sports venue serving the same Phoenix market; comparable in operating model, F&B partnerships (Levy Restaurants), and event-hosting capabilities.
• State Farm Stadium (Glendale): Major multi-purpose venue in Glendale, AZ hosting NFL Cardinals, college football bowl games, and large-scale concerts/events. Comparable large-capacity Arizona sports and entertainment venue competing for premium event bookings, sponsorships, and tourism traffic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/peoriasportscom
• Facebookfacebook.com/PeoriaSportsComplex
• Instagraminstagram.com/peoriasportscom
• LinkedInlinkedin.com/company/peoria-sports-complex

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about peoria sports complex