Goodyear do Brasil Productos de Borracha Ltda.

What Goodyear do Brasil Productos de Borracha Ltda. does

Goodyear do Brasil Produtos de Borracha Ltda. is the Brazilian operating subsidiary of The Goodyear Tire & Rubber Company (NASDAQ: GT), a global tire manufacturer founded in 1898 with over a century of presence in Brazil. The entity is incorporated as a limitada (limited liability company) headquartered at Av. Brigadeiro Luís Antônio, 5001, São Paulo, and is principally a sales, marketing, and distribution operation serving the Brazilian market, supported by a headcount of 339 employees.

The company markets a multi-brand tire portfolio across four core lines — Assurance (economy/durability), Eagle (high performance/sports), Wrangler (off-road/SUV), and EfficientGrip (OEM high-performance) — alongside sub-brands Kelly and Cooper, plus specialized offerings for aviation, motorsport, and commercial truck/bus applications. Proprietary technology platforms include RunOnFlat (continued driving up to 80 km at 80 km/h after deflation), DuPont Kevlar fiber reinforcement (claimed 5x steel strength), Tri-Shield sidewall protection, DuraEdge cut/puncture resistance, Evolutive Traction Grooves, and Sound Comfort noise reduction. Product development leverages two global Innovation Centers (Akron, USA and Luxembourg) with 900+ R&D scientists and 270+ test pilots.

Revenue is generated through a hybrid go-to-market model combining direct-to-consumer e-commerce (loja.goodyear.com.br) with a nationwide network of more than 600 authorized dealers providing tire sales, installation, balancing, alignment, and maintenance services. Distribution extends to specialized channels for truck/bus (pneuscaminhao.goodyear.com.br), aviation (goodyearaviation.com), and motorsport (racegoodyear.com). Pricing is quote-based with promotional campaigns (e.g., Black Friday) and credit-card installment options of up to 6x interest-free. Customer segments span individual passenger vehicle owners, SUV/light truck consumers, commercial fleet operators, aviation, and racing — a horizontal segmentation approach reflecting the breadth of Goodyear's global portfolio deployed into the Brazilian market.

Name

Goodyear do Brasil Productos de Borracha Ltda.

Legal name

Goodyear do Brasil Produtos de Borracha Ltda.

Website

https://goodyear.com.br

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Goodyear do Brasil Produtos de Borracha Ltda. is the Brazilian sales and distribution subsidiary of The Goodyear Tire & Rubber Company, selling a multi-brand tire portfolio (Assurance, Eagle, Wrangler, EfficientGrip, plus Kelly and Cooper sub-brands) to consumers, fleets, aviation, and motorsport through 600+ authorized dealers and direct e-commerce.

Ownership category

akta.pro rank

Product category

Automotive Tires

NAICS

Tire Manufacturing (32621), Tire Manufacturing (except Retreading) (326211), Tire and Tube Merchant Wholesalers (42313), Tire and Tube Merchant Wholesalers (423130), Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Tires & Inner Tubes (3011), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Passenger Car Tires Manufacturing (IMANAKAA)

akta.pro secondary industries

Light Truck/SUV Tires Manufacturing (IMANAKAB), Aviation Tires Manufacturing (IMANAKAH), Off-the-Road (OTR) & Heavy Equipment Tires Manufacturing (IMANAKAD), Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB), Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH), Tires, wheels & related supplies distribution (CRAOANAD), Tires Manufacturing (IMACAIAK)

Keywords

• Automotive tire manufacturing
• Passenger vehicle tires
• Commercial truck tires
• Tire retail distribution
• Aviation tire products

Headquarters

HQ city

Sao Paulo, São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Tire Sales (Retail): One-time purchase revenue from selling tires for automobiles, SUVs, trucks, buses, and aviation directly to consumers and commercial customers through online store and dealer network.
2. Tire Sales (Dealer Network): Revenue from wholesale tire distribution to over 600 authorized Goodyear dealers and resellers across Brazil.
3. Professional Services (Installation): Dealer network provides tire installation, balancing, alignment, rotation, and maintenance services at authorized Goodyear stores.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Goodyear do Brasil manufactures and distributes tires for passenger vehicles, SUVs, trucks, buses, and aviation through proprietary e-commerce platforms and a nationwide network of more than 600 authorized Goodyear dealers across Brazil. The company offers multiple tire lines (Assurance, Eagle, Wrangler, EfficientGrip) plus sub-brands (Kelly, Cooper) and proprietary technologies such as RunOnFlat. Professional tire installation, balancing, alignment, and maintenance services are delivered through the authorized dealer network under the "Selo Goodyear" quality program.

Product overview

Goodyear do Brasil operates a multi-brand tire portfolio across several product lines: Assurance (economy/durability), Eagle (sports/performance), Wrangler (off-road/robust), and EfficientGrip (high-performance for automakers). The company offers tires for automobiles, SUVs/utilities, trucks/commercial vehicles, aviation, and racing. Sub-brands include Kelly Edge. Specialized offerings include RunOnFlat technology tires for continued driving after puncture. The portfolio is sold through a network of over 600 official dealers in Brazil, with online purchasing and in-store pickup options.

Differentiator

Problem solved

Functional benefit

Brands

• Kelly: Kelly brand tires including Kelly Edge SUV 2, Kelly Edge Touring 2, Kelly Edge Sport 2, Kelly Edge AT 2
• Cooper
• Assurance
• Eagle
• Wrangler
• EfficientGrip

Products and services

• Goodyear Assurance Tires

Quantifiable outcome

• Up to 80 km driving range after tire deflation with RunOnFlat technology
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• DuPont (Kevlar)coreTechnology or IntegrationStrategic technology partnership using DuPont Kevlar fiber in tire construction. Kevlar provides tire strength five times greater than steel, enhancing tire durability and puncture resistance.
• Cooper Tire & Rubber CompanyminorChannel Partner/ Reseller/ DistributorCooper tire products (Cooper Cobra Radial G/T, Cooper Evolution ATT, Cooper Evolution MTT, Cooper Discoverer STT Pro, Cooper Evolution CTT) are sold through Goodyear Brazil's distribution network as part of the company's broader product portfolio.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sumitomo Rubber Industries (Dunlop/Falken): Manufactures Dunlop and Falken tires distributed in Brazil, competing directly with Goodyear across passenger, SUV, and performance tire segments.
• Michelin: Global #1 tire manufacturer and Goodyear's primary direct competitor. Michelin has a strong manufacturing and distribution presence in Brazil across passenger, truck/bus, and specialty tires, competing head-to-head in every segment Goodyear Brazil serves.
• Continental: Major global tire competitor with passenger, commercial, and specialty tire lines distributed in Brazil through its own dealer network, overlapping with Goodyear's product range and customer segments.
• Bridgestone: World's largest tire manufacturer by some measures and a direct competitor in Brazil, with passenger, light truck, commercial, and off-road tire offerings that overlap directly with Goodyear's Brazilian portfolio.
• Hankook Tire: South Korean tire manufacturer with growing Latin American distribution, competing with Goodyear in mid-tier and value passenger/SUV tire segments in Brazil through expanding dealer networks.
• Yokohama Rubber: Japanese tire manufacturer present in the Brazilian market across passenger, SUV, and commercial tires, overlapping with Goodyear's portfolio particularly in performance and light-truck categories.
• Pirelli: Premium tire manufacturer with significant Brazilian manufacturing presence (Gravataí factory), competing directly with Goodyear in passenger, SUV, and high-performance segments in the Brazilian replacement and OEM markets.

Emerging players

• Kumho Tire: South Korean tire manufacturer with growing Latin American presence, competing in passenger and light-truck segments where Goodyear's Kelly and value Goodyear lines also compete.
• CEAT Limited (RPG Group): Indian tire manufacturer expanding into Latin American markets, competing in passenger and two-wheeler/commercial segments where Goodyear Brazil also participates.

Broad incumbents

• Cooper Tire & Rubber Company: US-based tire manufacturer whose Cooper brand is actually distributed by Goodyear Brazil through a partnership; comparable as a competing brand in the value tier of the Brazilian replacement market via this distribution relationship.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/goodyearbr
• Facebookfacebook.com/goodyearbr
• LinkedInlinkedin.com/company/goodyear-do-brasil-productos-de-borracha-ltda.
• Instagraminstagram.com/goodyear_brasil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodyear do Brasil Productos de Borracha Ltda.