COMPANIA GOODYEAR DEL PERU S.A.

What COMPANIA GOODYEAR DEL PERU S.A. does

COMPANIA GOODYEAR DEL PERU S.A. is the Peruvian sales and distribution subsidiary of The Goodyear Tire & Rubber Company (NASDAQ: GT), operating from its headquarters in Lima, Peru. The company markets and distributes Goodyear-branded tires across the Peruvian market through an authorized dealer network supplemented by its own e-commerce websites for consumer and commercial customers (goodyear.com.pe and llantascamion.goodyear.com.pe respectively). It serves passenger vehicle owners, SUV and pickup drivers, light commercial fleet operators, and original equipment manufacturers, and supports the brand with social media presence on Facebook and Instagram.

The product portfolio comprises 23+ SKUs across three main categories: passenger car tires (Eagle F1 Asymmetric series, EfficientGrip Performance, Eagle Sport, Eagle Touring, Assurance, Assurance MaxLife, and the RunOnFlat Excellence ROF), SUV and pickup tires (Wrangler Adventure, All-Terrain Adventure, Boulder MT, Duratrac, Duratrac RT, Fortitude HT, Territory AT, Territory HT, Workhorse AT, plus EfficientGrip SUV and Eagle F1 Asymmetric 2 SUV), and light commercial tires (Cargo Marathon 2, G32 CARGO). The portfolio is differentiated by a suite of proprietary technologies, including RunOnFlat (continued driving up to 80 km/h without air pressure), Durawall (reinforced sidewall resistance), TractiveGroove (mud traction), GripBooster (adhesive resin for wet/dry grip), ActiveBraking (braking contact patch), Fuel-Saving (low rolling resistance), Soybean Oil (renewable-content compounds), and Wear Gauge (consumer tread-depth tracking). Several products claim quantified improvements over predecessors, including up to 37% better wet traction, up to 20% more mileage, and 8% better rolling resistance.

The business model is primarily a one-time-sale distribution model: tires are sourced from the parent company's global manufacturing footprint and sold through authorized Peruvian distributors and direct e-commerce channels; pricing is not publicly disclosed. The company differentiates on the global Goodyear brand heritage (over 100 years), a multi-segment portfolio, and warranty coverage on all products. Recent strategic activity has centered on new product introductions (Eagle F1 Asymmetric 6, Wrangler Duratrac RT, Wrangler Territory AT/HT) and brand-marketing investments such as the Goodyear Racing program, with operational continuity supported by ongoing environmental compliance work at the Lima Direct Consumer facility.

Name

COMPANIA GOODYEAR DEL PERU S.A.

Legal name

COMPANIA GOODYEAR DEL PERU S.A.

Website

https://goodyear.com.pe

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

COMPANIA GOODYEAR DEL PERU S.A. is the Peruvian sales and distribution subsidiary of The Goodyear Tire & Rubber Company (NASDAQ: GT), marketing Goodyear-branded passenger, SUV, light commercial, and truck/bus tires through authorized distributors and dedicated e-commerce channels in Peru.

Ownership category

akta.pro rank

Product category

Automotive Tires

NAICS

Tire and Tube Merchant Wholesalers (42313)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Tires, Wheels & Retread Supply Distribution (TLAKAOAD)

akta.pro secondary industries

Retail Tire Sales & Installation (Consumer) (TLAKADAA), Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB), Tires, wheels & related supplies distribution (CRAOANAD)

Keywords

• Passenger vehicle tires
• Commercial truck tires
• SUV pickup tires
• Run-flat tires
• All-terrain tires

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Tire Sales: Goodyear Peru generates revenue through the sale of tires across multiple categories including passenger vehicles, SUVs, trucks, and specialty applications. Products are sold through authorized distributors and directly via the company website.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

COMPANIA GOODYEAR DEL PERU S.A. distributes and sells Goodyear-branded tires in the Peruvian market for passenger cars, SUVs, pickup trucks, light commercial vehicles, and specialty applications such as trucks/buses, aviation, and racing. Products are sold through a national network of authorized distributors and dealers and via the company's own websites (goodyear.com.pe and llantascamion.goodyear.com.pe). The portfolio leverages multiple proprietary tire technologies including RunOnFlat, Durawall, Fuel-Saving, ActiveBraking, GripBooster, TractiveGroove, Wear Gauge, and Soybean Oil compounds.

Product overview

COMPANIA GOODYEAR DEL PERU S.A. operates as the Peruvian subsidiary of The Goodyear Tire & Rubber Company, offering a comprehensive tire portfolio for passenger vehicles, SUVs/pickups, and light commercial vehicles. The product lineup includes three main tire categories: Passenger Car Tires (including Eagle F1 Asymmetric series, EfficientGrip Performance, Eagle Sport, Eagle Touring, Assurance, and Assurance MaxLife), SUV/Truck Tires (including Wrangler series - Adventure, All-Terrain Adventure, Boulder MT, Duratrac, Duratrac RT, Fortitude HT, Territory AT, Territory HT, Workhorse AT, plus EfficientGrip SUV and Eagle F1 Asymmetric 2 SUV), and Light Commercial Tires (including Cargo Marathon 2 and G32 CARGO). The company also offers Run On Flat technology tires like Excellence ROF. Specialized product lines include aviation tires, truck and bus tires, and racing tires. The portfolio features various technologies including RunOnFlat, Fuel-Saving, ActiveBraking, GripBooster, Durawall, TractiveGroove, Soybean Oil technology, and Wear Gauge.

Differentiator

Problem solved

Functional benefit

Brands

• Eagle F1: High performance tire line for passenger vehicles
• Assurance
• Wrangler
• EfficientGrip
• Run On Flat (ROF)

Products and services

• Goodyear Excellence ROF

Quantifiable outcome

• Up to 5,000 km more mileage compared to predecessor (Assurance MaxLife)
• +6 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• The Goodyear Tire & Rubber CompanycoreTechnology or IntegrationParent company that provides tire technology, manufacturing expertise, and brand licensing to Compania Goodyear del Peru S.A. for operations in the Peruvian market.

Scale indicators2 records

Expansion highlights4 records

Direct peers

• Firestone: Bridgestone-owned tire brand with parallel product portfolio to Goodyear in Peru, including passenger, SUV, and commercial tires. Operates through similar authorized dealer distribution model in the same Peruvian market.

Broad incumbents

• Bridgestone: World's largest tire maker by revenue, with active distribution in Peru across passenger, truck/bus, and specialty segments. Competes directly with Goodyear across all major product categories including the Firestone sub-brand.
• Pirelli: Italian premium tire manufacturer with established Latin American presence, particularly strong in high-performance and luxury segments. Directly competes with Goodyear's Eagle F1 and UHP product lines.
• Kumho Tire: South Korean tire manufacturer with broad product portfolio and international distribution. Competes in the mid-tier passenger and SUV tire segments where Goodyear's Assurance and Wrangler lines operate.
• Continental: German tire manufacturer with broad product portfolio spanning passenger, SUV, and commercial tires, distributed through Latin American dealer networks including Peru. Overlaps significantly with Goodyear's premium and mid-tier offerings.
• Hankook Tire: South Korean tire manufacturer with growing global footprint and presence in Latin American markets. Competes on price-performance in passenger, SUV, and light truck segments similar to Goodyear's portfolio.
• Michelin: Global tire manufacturer with direct operations across Latin America including Peru, offering comparable passenger, SUV, and commercial tire portfolios. Closest global peer competing head-to-head in the same product categories.
• Yokohama: Japanese tire manufacturer with global distribution including Latin America. Overlaps with Goodyear across passenger, performance, and SUV tire categories.
• Cooper Tire & Rubber Company: US-based tire manufacturer (now part of Goodyear) with overlapping product lines in passenger, SUV, and light truck categories. Highly comparable in product mix and target customer segments.

Emerging players

• Toyo Tires: Japanese tire manufacturer with selective Latin American presence, particularly strong in the SUV/pickup and off-road segments where it competes directly with Goodyear's Wrangler lineup.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/goodyearperuoficial
• Instagraminstagram.com/goodyearperuoficial
• LinkedInlinkedin.com/company/compania-goodyear-del-peru-s.a.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COMPANIA GOODYEAR DEL PERU S.A.