What Goodyear Farm Tires France does

Goodyear Farm Tires France is the French regional operation of Goodyear Farm Tires, an agricultural tire brand owned by Titan International, Inc. (NYSE: TWI). The brand designs and distributes a broad agricultural tire portfolio spanning eight product categories — Tractor Radial (105 sizes), Tractor Bias (29), Harvester (19), Sprayer (29), Industrial (21), R14 Hybrid (25), Small Agricultural (14), and Implement (12) — together with proprietary Low Sidewall (LSW) technology that uses larger rim diameters and shorter sidewalls to reduce soil compaction and improve load efficiency. Standard radial, IF (Improved Flexion), and VF (Very High Flexion) constructions are offered within the range.

The business operates on a channel-driven hardware-sales model. Products reach end customers — farmers, agricultural contractors, and industrial equipment operators — through an independent network of distributors and dealers across at least nine European countries (UK, Ireland, France, Germany, Italy, Spain, Poland, Hungary, Turkey), supplemented by a multi-language website (eight languages), trade-show presence (Farm Progress Show, Agritechnica, Tractor World), and community content such as the "Talking Crop" podcast. Pricing is not publicly disclosed; customers transact through local distributors.

Goodyear Farm Tires France is a small entity with eight employees, functioning as the French commercial node and the location of the LSW European hub (established March 2024) which serves as a continental inventory and fulfillment point. The brand carries 125 years of agricultural heritage under the Goodyear name and is supported by Titan International's global manufacturing and distribution resources across Titan Europe Limited, Titan France SAS, Titan Distribution UK Limited, Titan Steel Wheels Limited, Titan Intertractor GmbH, and Italtractor ITM SpA. Key recent moves include ECE accreditation of the LSW1400/30R46 in February 2026 and the TIA Agri UK/Ireland principal stockist partnership in April 2026.

Name

Goodyear Farm Tires France

Legal name

Goodyear Farm Tires (brand owned by Titan International, Inc.)

Website

https://goodyearfarmtires.eu

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

1–10 employees

Short description

Goodyear Farm Tires France is the French regional operation of Goodyear Farm Tires, a Titan International-owned agricultural tire brand, distributing tractor, harvester, sprayer, and specialty tires across Europe through an independent dealer and distributor network.

Ownership category

akta.pro rank

Product category

Agricultural Tyres

NAICS

Tire Manufacturing (32621), Tire and Tube Merchant Wholesalers (423130)

SIC

Tires & Inner Tubes (3011), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Agricultural Tires Manufacturing (IMANAKAE)

akta.pro secondary industries

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH), Off-the-Road (OTR) & Heavy Equipment Tires Manufacturing (IMANAKAD), Tires Manufacturing (IMACAIAK)

Keywords

• Agricultural tyres
• Tractor tyres
• Farming equipment
• Harvester tyres
• Sprayer tyres

Headquarters

HQ city

Kidderminster

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Agricultural Tyre Sales: Goodyear Farm Tires generates revenue through the sale of agricultural tyres including tractor radials, tractor bias, harvesters, sprayers, industrial, R14 hybrid, small agricultural, and implement tyres. The company sells through a network of distributors and dealers across Europe.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Goodyear Farm Tires France designs, manufactures, and distributes agricultural tyres for tractors, harvesters, sprayers, industrial vehicles, and agricultural implements. The brand offers over 225 tyre sizes across eight product categories (Tractor Radial, Tractor Bias, Harvester, Sprayer, Industrial, R14 Hybrid, Small Agricultural, and Implement), alongside proprietary LSW (Low Sidewall) Technology and IF/VF advanced flexion tyre options. Products are sold through a European network of distributors and dealers, with the French site serving France and French-speaking agricultural markets.

Product overview

Goodyear Farm Tires, a brand of Titan International, offers a comprehensive portfolio of agricultural tyres consisting of eight core product lines: Tractor Radial (105 sizes, including Optitrac, Super Traction Radial, Special Sure Grip, Custom Flo Grip designs), Tractor Bias (29 sizes), Harvester (19 sizes), Sprayer (including Ultra Sprayer and VF options), Industrial (21 sizes), R14 Hybrid (25 sizes combining R1 and R4 patterns), Small Agricultural (14 sizes), and Implement (12 sizes). The company also provides proprietary LSW (Low Sidewall) Technology featuring larger rim diameters with reduced sidewalls for enhanced productivity and stability. Additional offerings include a Talking Crop Podcast for farmer community engagement and a Tyre Pressure Calculator tool. Tyres are available in various technologies including standard radial, IF (Improved Flexion), and VF (Very High Flexion) options. The brand operates primarily in European markets with distribution through dealer networks and strategic partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Optitrac: Premium all-round performance tyre for versatile work in the field and on the road, capable of working at speeds up to 65km/h with wear-resistant tread compound and advanced curved shoulder design.
• Super Traction Radial
• Special Sure Grip
• Custom Flo Grip
• LSW Technology

Products and services

• Tractor Radial Tyres Modern radial tyres for tractors offering increased traction, efficiency, and comfort. Available in 65, 70, 80, and 85 series with 105 sizes available. Designed for farmers and agricultural operations.
• Tractor Bias Tyres Traditional bias-ply construction tractor tyres with 29 sizes available for various farming applications. Suitable for farmers and agricultural operations seeking traditional tractor tyre solutions.
• Harvester Tyres Specialised tyres designed for combine harvesters and grain carts, with 19 sizes available. Targeted at farmers and agricultural contractors running harvesting equipment.
• Sprayer Tyres Tyres engineered for agricultural sprayers, including Ultra Sprayer and VF (Very High Flexion) options. Available in 29 sizes for farmers and contractors using self-propelled and trailed crop sprayers.
• Industrial Tyres Heavy-duty tyres for industrial agricultural applications with 21 sizes available. Built for industrial equipment operators requiring durable tyre solutions in industrial environments.
• R14 Hybrid Tyres Innovative hybrid tyre design combining R1 and R4 tread patterns, with 25 sizes available. Targeted at farmers and operators needing versatility between field traction and hard-surface wear resistance.
• Small Agricultural Tyres Tyres for compact tractors and small agricultural equipment with 14 sizes available. Designed for smallholders, vineyards, and specialist agricultural operators.
• Implement Tyres Tyres designed for agricultural implements and trailers with 12 sizes available. Built for farmers and contractors running trailed implements, balers, and transport equipment.

Quantifiable outcome

• Up to 25% deeper tread than conventional R-1 tyres for Super Traction Radial
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• TIA AgricoreChannel Partner/ Reseller/ Distributor · 27 April 2026TIA Agri formed a strategic partnership with Goodyear Farm Tires to become the principal stockist of the popular long-standing brand to the UK and Irish agricultural market. From its headquarters in Telford, wholesaler TIA Agri will stock and supply the full range of Goodyear Farm Tires.
• Titan InternationalcoreTechnology or Integration · 24 September 2025Goodyear Farm Tires is part of Titan International. Titan International operates the goodyearfarmtires.eu website and manages Goodyear Farm Tires as one of its brand portfolio including Titan Wheels, Titan Farm Stars, Carlstar and ITP.
• Demco Big BuddyminorStrategic or Co-development Partner · 24 September 2025Goodyear Farm Tires partnered with the newly-unveiled Demco Big Buddy grain cart at the Farm Progress Show. The partnership created a perfect visual display with the Big Bud 747 tractor.
• NASCAR Cup Series / Ross ChastainminorGTM or Marketing Partner · 24 September 2025NASCAR Cup Series driver Ross Chastain was a special guest on the Titan stand at Farm Progress Show, bringing additional attention to the Goodyear Farm Tires brand.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Pirelli: Pirelli operates in agricultural tyres through its P Zero and PH range for tractors and high-power agricultural machinery. While primarily known for premium automotive tyres, Pirelli's specialty agricultural line competes with Goodyear Farm Tires in the European high-horsepower segment.
• Continental: Continental is a broad incumbent in automotive and specialty tyres, with its agricultural portfolio (TractorMaster, CombineMaster, FlexVolume) directly competing against Goodyear Farm Tires across European tractor and harvester segments.
• Apollo Tyres: Apollo Tyres is a broad incumbent in passenger and commercial tyres that owns Vredestein and produces agricultural tyres under its own brand. Competes with Goodyear Farm Tires through both the Vredestein premium channel and Apollo's value-oriented agricultural offerings.

Direct peers

• BKT (Balkrishna Industries): BKT is one of the largest off-highway tyre manufacturers globally, with a strong agricultural portfolio (Agrimax, Ridemax, TR series). Directly competes with Goodyear Farm Tires in European and global agricultural tyre markets, particularly on price-value positioning.
• Trelleborg Wheel Systems: Trelleborg (now part of Yokohama Rubber) is a leading specialty agricultural tyre manufacturer offering the TM800, TM900, and ProgressiveTraction ranges. Directly competes with Goodyear Farm Tires in premium tractor and harvester tyres across European markets.
• Michelin: Michelin is one of the world's largest agricultural tyre manufacturers with brands including Michelin AxioBib, MachXBib, and YieldBib for tractors, harvesters, and sprayers. Directly competes with Goodyear Farm Tires across all major European agricultural segments and operates at greater scale with deeper OEM relationships.
• Mitas: Mitas (now part of Trelleborg/Yokohama) specialises in agricultural, industrial, and motorcycle tyres with the Continental-derived HC and IF/VF ranges. Direct competitor in European agricultural tyre market with overlapping product positioning to Goodyear Farm Tires.
• Vredestein: Vredestein (part of Apollo Tyres) produces agricultural tyres including the Traxion series for tractors. Direct competitor in European premium tractor tyre segments with comparable heritage and brand positioning to Goodyear Farm Tires.
• Bridgestone (Firestone Ag): Bridgestone's Firestone Ag brand (acquired from Firestone Tire) is a heritage agricultural tyre brand directly comparable to Goodyear Farm Tires. Both target tractors, harvesters, and combines with radial and bias product lines across global agricultural markets.

Emerging players

• CEAT: CEAT Specialty Tyres (RPG Group) is an emerging Indian agricultural and off-road tyre manufacturer expanding into European markets. Increasingly competitive on price-performance in tractor and implement tyre segments overlapping with Goodyear Farm Tires' product portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GoodyearFarmEU
• YouTubeyoutube.com/playlist?list=PLxYGLepW9f4Ws8Sb4hPqH1cuCQlAsfYIb
• TikToktiktok.com/@goodyear.farm.tires.eu
• LinkedInlinkedin.com/company/goodyear-farm-tires-france

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodyear Farm Tires France