Goody's - Everest Group

What Goody's - Everest Group does

Goody's - Everest Group of Companies is the foodservice subsidiary of Vivartia, one of the largest F&B groups in Europe, operating five flagship chains — Goody's Burger House (Greek burger chain, 140+ stores), Everest (urban street food, 190+ locations serving 100,000+ customers daily), Flocafe Espresso Room (specialty coffee, 100+ POS across 9 countries), La Pasteria (Italian casual dining, 16 restaurants), and Olympus Plaza (15 motorway food parks) — plus unique concepts (Kuzina, It's All Greek, Forno Luca, Bistro dei Cavalieri, La Pasteria Urban) and two wholly-owned production units (Hellenic Catering and Olympic Catering). The Group serves three primary customer groups: (1) international and domestic franchisees acquiring brand rights and operational support for €80,000–€280,000 investments plus 2–6% royalties; (2) institutional clients including hospitals (Hygeia Group), schools, airports, motorway service stations, and sports venues via direct contract catering; and (3) travel-services partners (SSP, Autogrill, Fraport) for airport and transit food service. The Group operates 560+ points of sale across 11 countries, serving 300,000 consumers daily with a 5,000+ employee workforce.

The business model is a hybrid franchise-plus-operations platform. Revenue is generated through franchise entry fees, ongoing royalties (2–6% by brand and contract year), direct production and wholesale sales from the HACCP-certified production units to HORECA clients and supermarkets, and direct institutional catering contracts. The Group is privately held by Vivartia (which itself acquired Goody's in 2008 and merged it with everest in 2011), is headquartered at Athens International Airport in Spata, Greece, and holds a comprehensive certification portfolio (ISO 9001/14001/22000/45001/27001/37001/22301, SA 8000, IFS, Halal, and EcoVadis Platinum). Distribution runs through master franchisees internationally and single-unit franchisees domestically, augmented by direct-operated travel-services and institutional contracts. The Group's primary competitive moat is its entrenched domestic brand portfolio, dominant positions in Greek travel infrastructure (~80% of motorway service stations and ferry spots), and scale of centralized production supporting the franchise network.

Name

Goody's - Everest Group

Legal name

EVERGOOD ΜΟΝΟΠΡΟΣΩΠΗ ΑΝΩΝΥΜΗ ΕΤΑΙΡΕΙΑ Συμμετοχών και Επενδύσεων

Website

https://goodyseverest.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

Goody's - Everest Group is Vivartia's foodservice subsidiary, operating 5 leading Greek chains (Goody's Burger House, Everest, Flocafe, La Pasteria, Olympus Plaza) across 11 countries with 560+ franchised points of sale. It serves franchisees, institutional catering clients (hospitals, airports, schools), and travel-services partners via a centralized production and supply chain platform.

Ownership category

akta.pro rank

Product category

Foodservice Franchise Operations

NAICS

Limited-Service Restaurants (722513), Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Special Food Services (7223)

SIC

Retail-Eating Places (5812), Food And Kindred Products (2000)

akta.pro primary industry

Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)

Keywords

• Foodservice franchise operations
• Restaurant chain management
• Commercial food production
• Institutional catering services
• Food and beverage manufacturing

Headquarters

HQ city

Spata

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Franchise Royalties: The Group generates revenue through franchise royalty fees. Royalty rates vary by brand and contract year: Goody's Burger House 4% Years 1-2, 6% Years 3-10; Everest 2% Year 1, 4% Years 2-10; Flocafe Espresso Room 2% Year 1, 4% Years 2-10; La Pasteria 2% Year 1, 4% Year 2, variable Years 3-10; La Pasteria Urban 2% Year 1, 4% Year 2, 5% Years 3-10.
2. Franchise Fees: Initial franchise entry fees charged to franchisees. Varies by brand concept.
3. Franchise Package Fee (La Pasteria Urban): Franchise package fee: 0€ until 30/06/2025, 15,000€ from 01/07/2025

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels2 records

Core offering

Goody's - Everest Group of Companies operates a portfolio of branded restaurant chains (Goody's Burger House, Everest, Flocafe Espresso Room, La Pasteria, Olympus Plaza) plus unique concepts (Kuzina, It's all Greek, Forno Luca, Bistro dei Cavalieri, La Pasteria Urban) primarily through a franchise model, while running two production units (Hellenic Catering and Olympic Catering) producing ready-made meals, meat products, salads, dressings, and desserts for HORECA chains and supermarkets, and providing institutional catering for hospitals, schools, airports, and sports venues.

Product overview

Goody's – Everest Group of Companies is the foodservice sector of Vivartia, one of the largest foodservice groups in Southeast Europe operating a portfolio of leading foodservice chains and unique concepts. The core offerings include 5 leading foodservice chains: Goody's Burger House (burger chain), Everest (urban street food), Flocafe Espresso Room (coffee expert), La Pasteria (Italian casual dining), and Olympus Plaza (motorway service stations). These are supplemented by unique concepts including Kuzina (Michelin-recognized Greek restaurant), It's all Grεεk (modern gyro restaurant), Forno Luca (Italian airport concept), Bistro dei Cavalieri (Italian airport bistro), and La Pasteria Urban (Italian street food). The group operates 2 production units (Hellenic Catering and Olympic Catering) producing ready-made meals and meat products, offers institutional catering services for schools, hospitals, airports and sports venues, and provides franchise opportunities across its brand portfolio in 11 countries with 560+ points of sale serving 300,000 consumers daily.

Differentiator

Problem solved

Functional benefit

Brands

• Goody's Burger House: The ultimate burger experience. Leading burger chain that introduced the concept to Greek consumers in 1975. Present in 140+ stores in Greece and internationally.
• Everest
• Flocafe Espresso Room
• La Pasteria
• Olympus Plaza
• Kuzina
• It's all Greek
• Forno Luca
• Bistro dei Cavalieri

Products and services

• Goody's Burger House Burger chain that introduced the burger concept to Greek consumers in 1975. Operates 140+ stores across Greece and internationally in airports, motorways, and vessels across 6 countries.
• Everest Urban street food chain in Greece with 190+ points of sale serving 100,000+ customers daily, known for zesto sandwiches and coffee.
• Flocafe Espresso Room Specialty coffee chain, one of the largest in Greece and among Europe's top chains, present in 9 countries with 100+ points of sale and WBC-standard baristas.
• La Pasteria Italian casual dining chain offering authentic Italian cuisine with pizza dough maturing for 72 hours; operates 16 restaurants.
• Olympus Plaza Food parks strategically located at 15 major locations on Greece's national motorway network, designed like modern European service stations, operating 24/7 with restaurants, markets, and travel services.
• Kuzina Award-winning restaurant in Athens historic center featuring creative Greek cuisine by chef Aris Tzanaklitsis, listed in the Michelin Guide for over 10 years and named among BBC's 10 best restaurants with a view worldwide.
• It's all Greek Modern souvlaki/giro restaurant featuring kontosouvli (roasted meat on a vertical spit) with three meat varieties based on Mediterranean cuisine traditions; located in shopping malls and airports.
• Forno Luca Italian snacking and coffee concept designed specifically for demanding airport markets, featuring authentic Italian pizza, focaccia, and panini.
• Bistro dei Cavalieri Authentic Italian bistro designed for travel services such as airports and shopping centers, featuring traditional handmade pizza prepared in a wood-fired oven on site.
• La Pasteria Urban New Italian street food concept bringing authentic Italian taste on the go with a modern urban aesthetic; investment from €120,000, 100 sq.m. minimum space, 10-year contract, royalties 2-5% annually.
• Flocafe Espresso Room Street Smaller, cozier Flocafe concept open from early morning until early evening, designed for fast-moving clientele with standing seating and delivery service.
• Food Service Solutions Pioneering customized solutions for adapting any brand to special applications including canteens, food trucks, kiosks, and tailored concepts for ships, parks, and sports venues.
• Institutional Catering & Special Projects Large-scale contract catering including school meals, hospital patient and staff catering (e.g., Hygeia Group), refugee feeding, sporting venue food services (Karaiskakis Stadium), Olympic Games 2004 operations, and factory/office canteens; inflight catering capability.
• Production Facility Operations Two production units (Hellenic Catering and Olympic Catering) producing ready-made meals and meat products, chilled and frozen foods, pastries, salads and dressings for HORECA chains and supermarkets.

Quantifiable outcome

• 300,000 daily consumers served
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• SSPcoreChannel Partner/ Reseller/ DistributorSSP is a major international operator of travel food service establishments. Goody's-Everest Group partners with SSP for airport food services operations, leveraging SSP's global network and expertise in travel catering.
• AutogrillcoreChannel Partner/ Reseller/ DistributorAutogrill is a world-leading provider of food and beverage services for travelers. The Group maintains international partnerships with Autogrill for airport food services operations.
• FraportcoreStrategic or Co-development PartnerFraport AG is the operator of Athens International Airport. The Group collaborates with Fraport to upgrade its presence in major Greek airports, creating enhanced food service experiences for travelers.

Scale indicators11 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Autogrill: World-leading travel foodservice operator in airports, motorways, and railway stations. Direct overlap with Goody's-Everest's Olympus Plaza motorway stations, ferry food spots, and airport presence; in fact a partner of the Group.
• SSP Group: UK-listed operator of branded food and beverage outlets in airports and train stations worldwide. Directly comparable to Goody's-Everest's airport and travel-services distribution channel; listed as a partner of the Group.
• Coffee Island: Greek specialty coffee chain with significant international footprint. Directly comparable to Flocafe Espresso Room as the leading Greek-headquartered coffee chain pursuing international franchise expansion across similar geographies.
• Gregorys (Foodlink/Star Bulk): Greek coffee and foodservice chain operating in Greece and neighboring markets. Closely comparable to Flocafe Espresso Room and Everest street-food concepts as a domestic Greek competitor targeting the same urban consumer occasions.

Broad incumbents

• Sodexo: Global food services and facilities management company with operations in schools, hospitals, corporate, and sports venues. Comparable across Goody's-Everest's institutional catering, airport catering (with SSP/Autogrill), and contract meal services.
• Compass Group: World's largest contract foodservice and support services company. Comparable to Goody's-Everest's institutional catering business (Hellenic Catering, Olympic Catering) and its airports/healthcare/sports venue service lines.
• Yum! Brands: Global multi-concept QSR operator (KFC, Pizza Hut, Taco Bell, Habit Burger). Comparable to Goody's-Everest as a multi-brand foodservice franchisor with diversified geographic exposure and a recurring royalty/asset-light model.
• Restaurant Brands International: Owner of Burger King, Tim Hortons, Popeyes, and Firehouse Subs. Directly comparable as a multi-brand burger/QSR franchisor pursuing international expansion through master franchise partners, mirroring Goody's-Everest's strategy.
• McDonald's Corporation: Global QSR leader operating in Greece and most other Goody's-Everest geographies. Directly comparable to Goody's Burger House as a global burger franchisor with far larger scale, brand investment, and digital infrastructure.
• Starbucks: Global coffee chain operating across all of Goody's-Everest's geographies including Greece, Cyprus, UK, and Eastern Europe. Directly comparable to Flocafe Espresso Room as the global coffee standard against which the Group's specialty-coffee positioning competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/goodys-everest-group

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goody's - Everest Group