Gregorys Coffee

What Gregorys Coffee does

Gregorys Coffee is a specialty coffee chain founded in New York City in 2006, operating 50-plus company-owned cafés primarily on the U.S. East Coast with a recently launched franchise program. The company roasts coffee in-house in NYC and serves espresso-based drinks, cold coffee, matcha, protein-fortified beverages, fresh-baked pastries, and grab-and-go food across its café footprint. Direct-to-consumer revenue streams include a Shopify-based e-commerce store selling whole-bean coffee (house blends Gregs House, Night Vision Espresso, Dark Enough, Slow Jam Decaf, plus rotating single origins priced $16.95-$19.95 per 12oz bag), subscription delivery with free shipping above $60, catering via the EZCater platform, and native iOS/Android ordering through the Gregulars loyalty app (10 loyalty points per $1 spent with tiered status).

The business model combines transaction-fee café revenue from physical retail, subscription/recurring revenue from DTC coffee, and an emerging licensing/royalty stream from the franchise program launched in February 2026. The franchise initiative is backed by parent company Craveworthy Brands — which acquired Gregorys Coffee in August 2025 and provides shared infrastructure across real estate, training, operations, supply chain, and marketing. Target expansion markets include the Southeast, Mid-Atlantic, Midwest, Mountain West, and select West Coast regions, with a multi-city franchise open house tour and franchise agreements already signed in 2026.

Gregorys serves health-conscious urban professionals, specialty-coffee enthusiasts, and corporate catering buyers across the Northeast and select expansion markets. Customer-facing technology is limited to standard mobile-app loyalty mechanics and third-party ordering integrations (Incentivio, EZCater), with no disclosed AI/ML capability. Product differentiation is centered on freshness (brew cycles every 30 minutes), in-house baking, protein-forward innovation such as the September 2025 Protein Buzz collaboration with Nuzest, and rotating single-origin curation led by Director of Coffee Jake Leonti.

Name

Gregorys Coffee

Legal name

Gregorys Coffee

Website

https://gregoryscoffee.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Specialty Coffee Retail

NAICS

Coffee and Tea Manufacturing (311920), Other Specialty Food Retailers (44529)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)

akta.pro secondary industries

Coffee Chains & Franchise Cafes (THAFADAB), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee retail
• Coffee bean subscriptions
• Mobile loyalty program
• Franchise coffee chain
• Plant-based coffee beverages

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Café Operations: Company-owned café sales including beverages, food items, and grab-and-go products across 50+ locations primarily on the East Coast.
2. Franchise Fees and Royalties: Franchise program launched in 2026 targeting multi-unit entrepreneurs and owner-operators. Revenue generated through initial franchise fees and ongoing royalty payments.
3. Direct-to-Consumer Coffee Sales: Online sales of whole bean coffee products including Gregs House, Night Vision Espresso, Dark Enough, Slow Jam Decaf, and Rotating Single Origin. Products available as one-time purchases or subscriptions with free shipping on orders over $60.
4. Catering Services: Catering services offered through EZCater platform for corporate and events.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Gregorys Coffee operates a specialty coffee retail business through 50+ company-owned cafés on the U.S. East Coast, serving espresso-based drinks, cold coffee, matcha, protein beverages, and freshly prepared food. The company also sells whole bean and ground coffee online through its e-commerce store with subscription delivery, and operates the Gregulars mobile loyalty app (iOS/Android). In 2026, the brand launched a franchise program backed by parent company Craveworthy Brands to expand nationally.

Product overview

Gregorys Coffee is a specialty coffee brand operating a unified offering centered on specialty coffee cafés and retail products. The core business consists of over 50 company-owned cafés serving espresso-based drinks, cold coffee, matcha, and protein beverages alongside freshly prepared food items. Retail operations include whole bean and ground coffee sales (Gregs House, Night Vision Espresso, Dark Enough, Slow Jam Decaf, and rotating single origins) with subscription delivery. The Gregulars loyalty program integrated into the mobile app provides customer retention and ordering capabilities. Recent expansion includes a franchise program launched in 2026 through parent company Craveworthy Brands, targeting national growth across high-density markets. Protein-focused offerings like Protein Buzz (launched September 2025) represent recent product innovation.

Differentiator

Problem solved

Functional benefit

Products and services

• Gregorys Coffee Cafés
• Retail Coffee Beans
• Coffee Subscription
• Gregulars Mobile App & Loyalty Program
• Catering Services
• Protein Buzz
• Caffé Vienna
• Holiday Menu 2025-2026
• Gregorys Coffee Franchise Program

Quantifiable outcome

• 41% of Gregorys guests consider protein content a top priority when choosing food and beverages

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• NuzestminorStrategic or Co-development PartnerGregorys Coffee collaborated with Nuzest to launch Protein Buzz, a plant-based protein coffee drink containing 18 grams of plant-based protein from Nuzest's Clean Lean Protein, combined with cold brew, peanut butter, coconut water and date syrup. The launch on September 24, 2025 followed consumer research showing 41% of Gregorys guests prioritize protein content.
• Ricky and Nick Singh (franchisees)minorChannel Partner/ Reseller/ DistributorGregorys Coffee signed a franchise agreement with franchisees Ricky and Nick Singh to open three new locations in Long Island. The Singh brothers previously built Pop's Pizza NYC into three Manhattan locations during the COVID-19 pandemic and plan to apply their community-focused operational approach to the coffee brand.
• EZCaterminorChannel Partner/ Reseller/ DistributorGregorys Coffee offers catering services through the EZCater platform, enabling corporate customers to order for meetings and events.

Scale indicators4 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Blue Bottle Coffee: Specialty third-wave coffee chain with cafés and DTC retail/subscription coffee. Acquired by Nestlé in 2017 to scale nationally. Direct comparable on positioning, in-house roasting, and omnichannel model.
• Stumptown Coffee Roasters: Specialty coffee roaster and café chain with DTC retail and wholesale. Acquired by Peet's Coffee. Closely comparable on craft roasting, café retail, and subscription/retail bean business model.
• Philz Coffee: Specialty single-cup coffee chain founded in the Bay Area with custom-blend positioning. Acquired by Starbucks in 2018. Comparable on craft specialty positioning, café footprint, and DTC retail presence.
• La Colombe Coffee Roasters: Specialty coffee roaster with cafés and a successful RTD draft latte wholesale business. Comparable on craft roasting, café retail, omnichannel distribution, and CPG-adjacent growth strategy.
• Intelligentsia Coffee: Third-wave specialty coffee roaster and café chain. Acquired by Peet's Coffee. Comparable on single-origin and direct-trade sourcing, in-house roasting, and café + wholesale model.
• Joe & The Juice: Specialty coffee and juice chain with urban café presence and aggressive franchise/international expansion. Highly comparable on café operations, health-forward positioning, and franchise-driven growth model.
• Joe Coffee Company: NYC-based specialty coffee chain and roaster with multiple Manhattan/Brooklyn cafés and wholesale accounts. Direct comparable on NYC specialty positioning, craft roasting, and multi-café operations.

Regional players

• Birch Coffee: NYC specialty coffee chain and roaster with cafés across Manhattan and Brooklyn. Comparable on NYC specialty positioning and craft roasting, but operates primarily as an independent regional player rather than expanding nationally.

Broad incumbents

• Dutch Bros Coffee: Public specialty coffee drive-thru and café chain with 900+ locations, including recent East Coast expansion. Comparable on specialty positioning and growth-stage national expansion, though broader in scale and footprint.

Emerging players

• Counter Culture Coffee: Specialty coffee roaster with strong training/education programs, cafés, and DTC retail. Comparable on third-wave sourcing, in-house roasting, and craft-focused brand identity, though more weighted toward wholesale than café operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/gregoryscoffee
• Facebookfacebook.com/GregorysCoffee
• Instagraminstagram.com/gregoryscoffee
• TikToktiktok.com/@gregoryscoffee
• LinkedInlinkedin.com/company/gregorys-coffee

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gregorys Coffee