Gookapi

What Gookapi does

Gookapi S.L. is a privately held children's entertainment company headquartered in Durango, Bizkaia (Basque Country), Spain. The company specializes in the distribution, financing, co-production, and development of creative and technological projects targeting children aged 0–9, operating as a hybrid B2B content distributor and direct-to-consumer product company.

Its core product portfolio comprises seven original animated series (Mithy the Explorer, Ezki the Storyteller, Liz's Creative Workshop, Hur Learns, Pintxo Against Climate Change, Secret Songs of the Elves, and Tell Me Little Elf) and three companion mobile applications distributed on Google Play and the Apple Store (Hur Learns App, Gookapi Magia, and Fly Liz!). The underlying technology layer is an augmented reality system in which Gookapi Magia app scans proprietary elf-character markers on physical merchandise (mugs, backpacks, tattoos) to animate the characters on screen, creating a closed-loop physical-to-digital experience. Physical activity books and merchandise are sold through the Gookapi online store and third-party educational platforms (Volteletras, Eduki).

Gookapi monetizes through four revenue streams: international content licensing and broadcast distribution to platforms such as EITB, TVN Chile, Nuestra TV, and Guatemala TV; co-production financing and strategic partnerships with production houses such as Baleuko; one-time app sales via app stores; and physical merchandise sales. The company is backed institutionally by the Bizkaia Provincial Government, the Basque Government, and the Spanish Government, and maintains a tri-language website (Spanish, Basque, English) for international outreach.

Name

Gookapi

Legal name

Gookapi S.L.

Website

https://gookapi.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Gookapi S.L. is a Basque Country, Spain-based children's entertainment company that distributes, co-produces, and develops original animated series, AR-enabled mobile apps, and physical merchandise for international broadcasters, families, and educational institutions.

Ownership category

akta.pro rank

Product category

Children's Animation Distribution

NAICS

Doll, Toy, and Game Manufacturing (339930), Toy and Hobby Goods and Supplies Merchant Wholesalers (423920), Hobby, Toy, and Game Retailers (45912)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945)

akta.pro industry

PRIMARYMPADACAI

Short-Form Animation (Shorts, Web Series)

Media, Entertainment & Sports/Film & Video Production/Distribution/Animation & Animated Production

SECONDARYCRALAFAL

Toy & Game E-commerce Specialists

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Toy Stores & Games Retail

SECONDARYCRALALAN

Educational/Children’s Learning Games & Puzzles Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Board Games and Puzzles

Keywords

• Children's animation
• Content distribution
• Co-production financing
• Edutainment content
• Augmented reality merchandise

Headquarters

HQ city

Durango

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Content Licensing / International Distribution: Gookapi licenses its owned and co-produced children's series and films to international broadcasters and digital platforms, connecting quality content with global markets and audiences.
2. Co-production and Financing: Gookapi provides strategic financing and co-production partnership for animation and children's film projects, participating in creative development and leveraging a network of collaborators and co-producers.
3. App Sales / Digital Distribution: Gookapi develops and distributes interactive mobile applications (Hur Learns, Gookapi Magia, Fly Liz!) through Google Play, Apple Store, and web platforms, monetizing through app downloads and in-app experiences.
4. Physical Merchandise Sales: Gookapi sells physical products including activity books, mugs with AR capability, backpacks, and tattoos through its online store and third-party platforms (Volteletras, Eduki). Shipping costs are passed to consumers (€3.15 in Spain).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Gookapi develops, co-produces, finances, and internationally distributes original children's animated series and films for ages 0–9, offered to broadcasters and digital platforms through B2B licensing. The catalog is extended through companion mobile applications (Hur Learns, Gookapi Magia AR, Fly Liz!) and physical merchandise (activity books, AR-enabled mugs, backpacks, tattoos) sold directly to consumers.

Product overview

Gookapi is a children's entertainment content distribution company offering a portfolio of animated series, mobile applications, and physical merchandise. The core offering consists of seven TV series (Mithy the Explorer, Ezki the Storyteller, Liz's Creative Workshop, Hur Learns, Pintxo Against Climate Change, Secret Songs of the Elves, and Tell Me Little Elf) targeting ages 0-9, supplemented by three companion mobile apps (Hur Learns App, Gookapi Magia AR app, and Fly Liz game) available on Google Play and Apple Store. The product ecosystem is tied together through physical merchandise (books, mugs, backpacks, tattoos) featuring augmented reality capabilities powered by the Gookapi Magia app, allowing characters to come to life when scanned with a device. Services include international content distribution, financing, co-production, and development support for creative and technological projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Mithy el explorador (Mithy the Explorer)

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core, major and supportive.

• BaleukocoreStrategic or Co-development PartnerBaleuko is a production company that co-produces Gookapi's original children's series. They are credited as the production company for 'Ezki Cuentacuentos' (Ezki the Storyteller) and 'Canciones Secretas de los Duendes' (Secret Songs of the Elves), indicating a co-production relationship in creative development and production.
• EITB (Euskal Irrati Telebista)coreChannel Partner/ Reseller/ DistributorEITB is the Basque public broadcasting corporation and a trusted partner of Gookapi, featured prominently in the 'They Trust Us' section of the company website. EITB broadcasts Basque-language children's content from Gookapi's catalog.
• Televisión Nacional de Chile (TVN)coreChannel Partner/ Reseller/ DistributorTVN is one of Chile's major television networks and a key Latin American broadcast partner for Gookapi, distributing Gookapi's children's series to Chilean and wider Latin American audiences.
• Nuestra TVmajorChannel Partner/ Reseller/ DistributorNuestra TV is a broadcast partner distributing Gookapi's children's content, featured in the trusted partners section of the company website.
• Guatemala TVmajorChannel Partner/ Reseller/ DistributorGuatemala TV is a Central American broadcast partner for Gookapi, distributing children's content from Gookapi's catalog to Guatemalan audiences.
• Bizkaia Provincial GovernmentsupportiveOthersThe Bizkaia Provincial Government is listed as a collaborator and supporter of Gookapi, indicating public funding or institutional support for the company's activities in the Basque Country.
• Basque Government (Eusko Jaurlaritza)supportiveOthersThe Basque Government (Eusko Jaurlaritza) is listed as a collaborator supporting Gookapi's projects, indicating public institutional backing for the company's content development initiatives.
• Spanish GovernmentsupportiveOthersThe Spanish Government is listed as a collaborator and supporter of Gookapi, suggesting public funding or institutional support for the company's children's entertainment and edutainment initiatives.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• BRB Internacional: Spanish animation production and international distribution company (David the Gnome, Dogtanian) with a similar business model of licensing Spanish/European kids content to global broadcasters. Highly comparable to Gookapi in origin, target demographic, and B2B distribution motion.
• Guru Studio: Canadian independent animation studio producing and internationally distributing original kids' content (Paw Patrol co-producer, True and the Rainbow Kingdom). Comparable in independent production model and international distribution focus for educational children's IP.
• Mondo TV: Italy-based kids' content producer and distributor operating in the same IP-licensing-to-broadcasters model as Gookapi, with both proprietary series and co-production partnerships. Directly comparable in international licensing, co-financing structure, and educational kids focus.
• Cyber Group Studios: French independent animation studio producing and distributing educational children's series globally (Gigantosaurus, Zorro). Highly comparable as a European indie kids content producer combining original IP creation with international distribution.

Emerging players

• Canticos: Bilingual (English/Spanish) early-childhood educational content and consumer products brand. Comparable to Gookapi in bilingual educational kids content targeting preschool audiences, with overlapping merchandise strategy.
• Lingokids: Spanish-founded educational kids app and content platform with significant international reach. Comparable to Gookapi's Hur Learns and Gookapi Magia apps in the kids' edutainment app category, though distributed primarily via consumer subscription rather than B2B licensing.

Others

• Baleuko: Spanish/Basque production company explicitly identified as Gookapi's co-production partner on Ezki Cuentacuentos and Canciones Secretas de los Duendes. Comparable as a regional production partner operating in the same Basque country ecosystem and kids animation genre.

Broad incumbents

• WildBrain: Canadian kids' entertainment company combining content distribution, IP licensing, and consumer products (Teletubbies, Strawberry Shortcake). Comparable distribution and licensing model but at much larger scale and with owned IP libraries rather than co-produced content.
• Aardman Animations: UK-based independent animation studio (Shaun the Sheep, Wallace & Gromit) producing original children's IP with international distribution and merchandising. Comparable in independent studio structure and educational/kids animation focus, though at much greater scale and IP recognition.
• Zodiak Kids (Banijay Kids & Family): European-based large-scale kids content distribution and production group within Banijay. Overlaps with Gookapi in children's series licensing but operates at significantly greater scale with a much larger catalog and global platform reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Gookapi
• Facebookfacebook.com/gookapi
• LinkedInlinkedin.com/company/gookapi
• Instagraminstagram.com/gookapi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gookapi