TV Azteca Guate

What TV Azteca Guate does

TV Azteca Guate (legal entity: TVA GUATEMALA, S.A.) is a privately held Guatemalan television broadcaster and digital media operator that serves as the Guatemala affiliate of TV Azteca within the Grupo Salinas conglomerate. The company operates a linear television channel alongside a 24/7 live streaming platform called TV Azteca Play (play.tvaztecaguate.com) and the tvaztecaguate.com news portal, reaching a self-reported audience of over 1 million daily online viewers plus millions of social media followers across Facebook, YouTube, TikTok, Instagram, LinkedIn, and X/Twitter. Its content slate spans the Hechos news franchise (Hechos AM, Meridiano, de la Tarde, Guatemala, Fin de Semana), the Barra de Opinión lineup (Susana 360, Estado de la Nación, Una Noche con Melanie, Ciudadano Libre, Conciencia Económica), entertainment and health shows (Café AM, Médico de Cabecera, Qué Chilero), and sports and reality content including La Familia Futbolera and MasterChef 24/7.

The company's underlying technology stack is centered on broadcast-grade TV production from its Mixco studios (48 Avenida, 8-53, Zona 3) and a live-streaming infrastructure that delivers 24/7 linear feed plus on-demand content to web and mobile. Distribution is multi-channel: linear TV broadcast, the TV Azteca Play streaming platform, the news website, and six social media properties, all backed by corporate offices in Guatemala City (Edificio Europlaza, Zona 14).

TV Azteca Guate's revenue model is advertising-led across three streams: digital advertising (social media posts, video ads, push notifications to a 105k+ subscriber database, web banners, and podcast placements), linear TV advertising (program sponsorships and commercial breaks), and live streaming production services for brand events. Pricing is transactional and inquiry-based, with disclosed tiers such as $500 USD per 10-second in-article video ad billed monthly. The customer base spans Guatemalan advertisers across tourism (IRTRA), furniture (Facenco Camas), bedding (Comfort Life), food (Incaparina), and automotive (Italika Guatemala), accessed via a direct sales motion through the for-business portal.

Name

TV Azteca Guate

Legal name

TVA GUATEMALA, S.A.

Website

https://tvaztecaguate.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

TV Azteca Guate is a Guatemalan television broadcaster and digital media company operating linear TV, the TV Azteca Play 24/7 streaming platform, and a multi-channel digital advertising business serving advertisers targeting Guatemalan audiences with news, entertainment, and sports content.

Ownership category

akta.pro rank

Product category

Television Broadcasting

NAICS

Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

National General-Entertainment Broadcast Networks (MPABAAAA)

akta.pro secondary industry

Spanish-Language & Multilingual Broadcast Networks (MPABAAAG)

Keywords

• Television broadcasting
• Digital advertising
• Live streaming
• News programming
• Entertainment content

Headquarters

HQ city

Mixco

HQ country

Guatemala

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising (Digital): Digital advertising packages including social media posts, video ads, push notifications, and web banner placements offered to brands and businesses
2. Advertising (Linear TV): Traditional television advertising through program sponsorships and commercial breaks during news and entertainment programming
3. Live Streaming Services: Premium live streaming services including live streaming productions for product launches and brand events

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

TV Azteca Guate is a Guatemalan television broadcaster that produces and distributes news, sports, entertainment, and opinion programming through linear TV and the TV Azteca Play 24/7 live streaming platform, reaching over 1 million daily viewers online. It also sells a digital advertising suite (social media posts, video ads, push notifications, web banners, podcast placements, and live streaming production) to brands seeking to reach Guatemalan audiences across multiple digital and broadcast channels.

Product overview

TV Azteca Guate is a Guatemalan media company operating as a digital-first news and entertainment broadcaster. Its product portfolio centers on TV Azteca Play, a 24/7 live streaming platform delivering news and entertainment to over 1 million daily viewers. The core offering includes news programs (Hechos AM, Meridiano, de la Tarde, Guatemala, Fin de Semana), morning and weekend entertainment (Café AM, Médico de Cabecera, Qué Chilero), opinion programming (Susana 360, Estado de la Nación, Conciencia Económica), and sports content including La Familia Futbolera and MasterChef 24/7 reality shows. The company also operates tvaztecaguate.com as a news portal with category coverage spanning national, international, departmental news, sports, entertainment, technology, health, economy, and viral content. Supporting the core media operations is a digital advertising products suite offering social media advertising (Facebook, Instagram, TikTok), live streaming production, push notifications (105k+ database), podcast advertising, and web banner placements.

Differentiator

Problem solved

Functional benefit

Brands

• TV Azteca Play: Streaming platform offering live TV broadcasts 24/7 and on-demand content

Products and services

• TV Azteca Play 24/7 live streaming platform delivering TV Azteca Guate content online, reaching over 1 million daily viewers at play.tvaztecaguate.com for general Guatemalan audiences.
• Hechos Guatemala (News Franchise) Daily news programming franchise (Hechos AM at 5:45 AM, Hechos Meridiano at 1:00 PM, Hechos de la Tarde at 6:00 PM, Hechos Guatemala at 8:00 PM, Hechos Fin de Semana on Sundays) covering local, national, and international news for Guatemalan viewers.
• Café AM Morning entertainment show airing Monday to Friday from 8:00 to 11:00 AM, featuring news, interviews, and fun content for Guatemalan audiences.
• Médico de Cabecera Health-focused program airing at 11:00 AM, providing medical information to Guatemalan viewers.
• Qué Chilero, Fin de Semana! Weekend entertainment program airing Saturdays at 9:00 AM for Guatemalan audiences.
• Barra de Opinión (Opinion Programming Lineup) Nightly opinion programming block including Susana 360 (Mondays 10:45 PM), Estado de la Nación (Tuesdays 10:45 PM), Una Noche con Melanie (Wednesdays 10:45 PM), Ciudadano Libre (Thursdays 10:45 PM), and Conciencia Económica (Fridays 10:45 PM) covering national, political, and economic analysis.
• La Familia Futbolera Sports entertainment program combining football, fun, and competition, part of TV Azteca Guate's sports programming lineup.
• MasterChef 24/7 Reality show produced by TV Azteca Guate featuring a new format of the MasterChef gastronomic competition with emotions, challenges, and surprises in the kitchen.
• Social Media Advertising Products Digital advertising solutions including Facebook and Instagram posts, stories, reels, carousels, and live streaming options for brand promotion across TV Azteca Guate's social media channels.
• Live Streaming Production Services HD live streaming and recorded content production services for brand launches and events, distributed on Facebook and YouTube with multi-camera setup.
• Push Notification Advertising Direct notification advertising service reaching over 105k subscribers with 4 monthly sends and customizable titles and copy.
• Web Banner Advertising Website advertising including preroll streaming video, pop-up banners, floating banners, and lateral page banners on tvaztecaguate.com.
• Podcast Advertising

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Deportivo GuastatoyacoreStrategic or Co-development Partner · 27 July 2026TV Azteca Guate and Deportivo Guastatoya formalized an alliance for broadcasting the club's matches. The television station serves as a sponsor and official broadcaster for the football club's games, strengthening TV Azteca Guate's sports offering with exclusive coverage of the club's matches.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• TelevisaUnivision: Largest Spanish-language media conglomerate in the Americas operating broadcast networks (Univision, Canal 5), streaming (VIX), and digital assets across Latin America — a broader incumbent competing for regional advertisers.
• Telemundo (NBCUniversal): U.S.-based Spanish-language broadcast network with reach into Latin America; competes for regional advertisers and represents a larger global incumbent in the Spanish-language media market.

Direct peers

• Emisoras Unidas: Major Guatemalan media group operating multiple radio stations and a television channel (Canal 13), competing with TV Azteca Guate across news, entertainment, and advertising in the same domestic market.
• TV Azteca (Mexico): Mexican parent network and operator of the TV Azteca brand; TV Azteca Guate is its Guatemalan division and shares programming, brand identity, and the TV Azteca Play streaming platform.
• Canal 7 / Televisiete Guatemala: Guatemalan broadcast television network with national news and entertainment programming, directly competing with TV Azteca Guate for audience share and advertising revenue.
• Guatevisión: Leading Guatemalan broadcast television network offering news and entertainment content; competes directly with TV Azteca Guate for Guatemalan audiences and ad budgets.
• Tigo Sports Guatemala: Sports-focused content platform in Guatemala broadcasting football and other sports; competes with TV Azteca Guate's sports programming, including its new La Familia Futbolera show and Deportivo Guastatoya rights.
• Canal 3 Guatemala: Major Guatemalan broadcast television channel operating in the same domestic market with news and entertainment programming that competes for viewers and advertisers.

Emerging players

• VIX (TelevisaUnivision streaming): Spanish-language AVOD and SVOD streaming platform reaching Latin American audiences; competes with TV Azteca Play for digital viewers and ad-supported streaming ad budgets in the region.

Regional players

• Prensa Libre (Grupo Previ-otto/Prensa Libre): Guatemala's leading newspaper and digital news platform; competes for Guatemalan news audiences and digital ad budgets, complementing rather than directly overlapping TV Azteca Guate's broadcast offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AztecaGuate
• YouTubeyoutube.com/@AztecaGuate
• Facebookfacebook.com/AztecaGuatemalaOficial
• LinkedInlinkedin.com/company/tvazteca-guate
• Instagraminstagram.com/tvaztecaguate
• TikToktiktok.com/@tvaztecaguateoficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TV Azteca Guate