GO RACE PRODUCTIONS

What GO RACE PRODUCTIONS does

Go Race Productions is a privately held, U.S.-based race timing and event management company that provides professional timing services, live results delivery, and event coordination for triathlons, running events, and obstacle course races. The company operates across more than 15 U.S. states with a concentration in the Southeast (South Carolina, Georgia, North Carolina, Florida, Alabama) and selective presence in California, Texas, Louisiana, Virginia, Maryland, Ohio, Illinois, Massachusetts, and Pennsylvania. Core customers include triathlon series organizers, community institutions such as YMCAs and county parks commissions, military installations (notably Fort Gordon), and large obstacle course event series such as SAVAGE RACE.

The company's underlying technology is built on the RunSignup platform, which powers its registration infrastructure, results hosting, and race calendar. Go Race Productions layers its own race timing system and live results display on top of this platform, providing real-time split and finish times at events and maintaining a historical results archive spanning 2018 through 2027. Beyond pure timing, the company organizes or co-manages multiple recurring event series, including the Charleston Sprint Triathlon Series, the South Carolina Triathlon Series, and the women's-focused She Tris sprint triathlon series at multiple Carolina venues.

The business model is professional services, quote-based pricing determined by event date, type, distance, and expected participant count, billed per event on a pay-as-you-go basis. Go-to-market is event-driven: the company acquires and retains customers through direct relationships with race directors, community organizations, and recurring institutional clients, supported by a website-driven quote request flow, Facebook presence, and indirect discovery via the RunSignup marketplace. No public revenue, headcount, funding, or ownership data is disclosed.

Name

GO RACE PRODUCTIONS

Legal name

Go Race Productions

Website

https://goraceproductions.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Go Race Productions is a U.S. race timing and event management company serving triathlon, running, and obstacle course race organizers across 15+ states, delivering professional timing, live results, and managed event series powered by the RunSignup platform.

Ownership category

akta.pro rank

Product category

Race Timing Services

NAICS

Other Spectator Sports (711219)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Triathlon & Multisport Events (Triathlon, Duathlon, Aquathlon) (MPAKAIAB)

akta.pro secondary industries

Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA), Obstacle Course & Adventure Races (OCR, Mud Runs, Adventure Racing) (MPAKAIAE), Racing Technology & Timing/Tracking Infrastructure (MPAEADAN)

Keywords

• Race timing services
• Triathlon timing
• Obstacle course racing
• Live race results
• Event timing management

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Race Timing Services: Professional timing services for triathlons, running events, and obstacle course races. The company provides equipment, timing personnel, and results management for events of various sizes.
2. Event Management: Full-service event management including registration coordination, results processing, and event coordination for running and triathlon events

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Go Race Productions provides professional race timing services for triathlons, running events, and obstacle course races across multiple U.S. states. The company delivers equipment, timing personnel, results management, and live results display, with all services powered through the RunSignup platform. They also support specific event series including the Charleston Sprint Triathlon Series, South Carolina Triathlon Series, She Tris, and SAVAGE RACE obstacle events.

Product overview

Go Race Productions is a race timing and event management company offering a unified platform of timing services and event coordination. The core offerings include professional race timing for triathlons, running events, and obstacle course races, complemented by live results delivery and an extensive historical results archive. The company organizes and supports several notable event series including the Charleston Sprint Triathlon Series, the South Carolina Triathlon Series, She Tris (women's sprint triathlon), and SAVAGE RACE obstacle events across multiple states. All services are powered through the RunSignup platform infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Race Timing Services
• Live Results

Quantifiable outcome

• Live results available during events

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• RunSignupcoreTechnology or IntegrationRunSignup is the technology platform powering Go Race Productions' event registration and results management. The website is built on RunSignup infrastructure, with results hosted through their system and race calendar integrated with RunSignup's registration platform. This partnership enables seamless event discovery, registration, and results access for athletes.
• Charleston County Parks and Recreation Commission (CCPRC)coreStrategic or Co-development PartnerOngoing partnership for youth triathlon events. Go Race Productions provides timing services for CCPRC-organized youth triathlon programs, enabling community athletic development.
• Summerville Family YMCAcoreStrategic or Co-development PartnerRecurring partnership for youth triathlon timing services, supporting YMCA's youth athletic programs and healthy living initiatives.
• Fort GordoncoreStrategic or Co-development PartnerPartnership with the U.S. Army installation for military fitness events including Turkey Trot, Marine Mud Challenge, Color Runs, and Army 10-Miler qualifier events.
• SAVAGE RACEcoreStrategic or Co-development PartnerMulti-event partnership for obstacle course racing timing across SAVAGE RACE's national event series spanning multiple states including Georgia, Florida, Texas, Maryland, Ohio, Illinois, Massachusetts, Pennsylvania, and South Carolina.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Innovative Timing Systems: Innovative Timing Systems manufactures race timing hardware and provides turn-key timing services for marathons, triathlons, and OCR events. It is a directly comparable peer in the professional race timing services space.
• Zone4: Zone4 is a race registration, timing, and live results platform primarily serving Canadian endurance events with growing US reach. It overlaps with Go Race in providing timing and results infrastructure to race directors.
• Race Roster: Race Roster is an endurance event registration and timing platform competing with RunSignup in the US and Canada. It serves the same race organizer customer base as Go Race and offers integrated timing services.
• Athlinks: Athlinks is an endurance race results database and athlete profile platform that aggregates results from thousands of events. It overlaps with Go Race's results archiving and athlete-facing results services for the endurance community.
• ChronoTrack: ChronoTrack is a leading provider of race timing systems, RFID tags, and timing services for mass-participation endurance events globally. It competes directly with Go Race Productions in providing chip-based timing and results delivery to road races, triathlons, and OCR events.
• RunSignup: RunSignup is the dominant US race registration and timing platform and is both Go Race's platform partner and a direct peer in timing services. Both companies serve race organizers with registration, timing, and results infrastructure for endurance events.
• Mile High Timing: Mile High Timing is a US-based professional race timing company serving running, triathlon, and cycling events. It competes with Go Race Productions as a regional timing services provider offering live results and event-day timing.

Broad incumbents

• ACTIVE: ACTIVE is a large, established endurance and mass-participation events platform offering registration, timing, and event management across marathons, triathlons, and community races. As a broad incumbent, it competes in the same space as Go Race from a much larger scale and wider product portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/goraceproductions
• LinkedInlinkedin.com/company/go-race-productions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GO RACE PRODUCTIONS