Gordon Training Egypt

What Gordon Training Egypt does

Gordon Training Egypt (GTE) is a Cairo-based professional training company that has operated since 2001 as the exclusive licensed representative of Gordon Training International (GTI) in Egypt and select other Arab countries, including the UAE, Saudi Arabia, and Bahrain. It delivers an evidence-based human-relations curriculum built on the proprietary Gordon Model (Behaviour Window Model) originally developed by clinical psychologist Dr. Thomas Gordon, a three-time Nobel Peace Prize nominee. The company sells seven distinct programs: Parent Effectiveness Training (P.E.T.), Youth Effectiveness Training (Y.E.T.), Teacher Effectiveness Training (T.E.T.), Leader Effectiveness Training (L.E.T.) in both corporate and individual formats, Be Your Best (B.Y.B.), and Conflict Resolution Workshops (C.R.W.).

Programs are taught in small, capped-group cohorts by GTI-certified master trainers, delivered face-to-face at multiple Greater Cairo venues (New Cairo, Maadi, Dokki, Heliopolis) and online via Zoom. Underlying methodologies include Active Listening, the three-part I-Message communication framework, and a six-step Method III conflict resolution process, all anchored in the Behaviour Window Model. GTE generates revenue primarily through non-refundable workshop fees paid by individual consumers (parents, teens, teachers, individual leaders), with a secondary stream from tailored onsite L.E.T. corporate programs that earn up to 21 SHRM Professional Development Credits.

The go-to-market combines direct-to-consumer workshop sign-ups (via website, Google Forms, Calendly discovery calls, and WhatsApp) with a sales-led corporate motion for L.E.T. onsite deployments. GTE maintains institutional relationships with UNICEF, WHO, Egypt's Ministry of Social Solidarity, and the Ministry of Health, and counts Vodafone, Clorox, TNS, and academic institutions among past corporate clients. Pricing is opaque and quote-based; payment is accepted via Stripe, PayPal, Visa, and Mastercard. Leadership comprises Master Trainers including Prof. Dr. Abul Fadl (45+ years), Iman Sarhan (20+ years), and Ayah Sarhan (25+ years).

Name

Gordon Training Egypt

Legal name

Gordon Training Egypt

Website

https://gordontrainingegypt.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Gordon Training Egypt is the Cairo-based licensed representative of Gordon Training International, delivering Gordon Model effectiveness training programs (P.E.T., Y.E.T., L.E.T., T.E.T., B.Y.B., C.R.W.) to parents, teens, teachers, leaders, and corporate clients across Egypt and the Arab world.

Ownership category

akta.pro rank

Product category

Professional Training and Coaching Services

NAICS

Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)

akta.pro secondary industry

Train-the-Trainer & Instructor Enablement Services (BPAEANAL)

Keywords

• Leadership training programs
• Parent effectiveness training
• Communication skills training
• Conflict resolution workshops
• Teacher effectiveness training

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Training Workshop Programs: Revenue from scheduled effectiveness training programs including P.E.T. (24-week), Y.E.T. (18-hour, 12 sessions), T.E.T. (30-hour), L.E.T. (7 sessions), and B.Y.B. (10 sessions face-to-face or 20 sessions online). Programs are non-refundable investments.
2. Corporate Training Programs: Onsite tailored L.E.T. programs for organizations with customizable packages. Earns SHRM Professional Development Credits (PDCs) for participants.
3. Coaching Sessions: One-on-one coaching sessions offered at special rates. Follow-up coaching sessions with parents upon request.
4. Certificates and Materials: International certificates of completion issued by Gordon Training International. Award-winning textbooks. Original Credo (framing available at additional cost).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Gordon Training Egypt delivers evidence-based effectiveness training programs for parents, teenagers, teachers, individual leaders, and corporate clients based on the Gordon Model (Behavior Window framework). Core offerings include Parent Effectiveness Training (P.E.T.), Youth Effectiveness Training (Y.E.T.), Teacher Effectiveness Training (T.E.T.), Leader Effectiveness Training (L.E.T.) in both corporate and individual formats, Be Your Best (B.Y.B.), and Conflict Resolution Workshops (C.R.W.). Programs are delivered in-person across Cairo locations and online via Zoom by certified GTI instructors and Master Trainers, and include international certificates, optional one-on-one coaching, and SHRM professional development credits.

Product overview

Gordon Training Egypt operates as a licensed representative for Gordon Training International (GTI), offering a portfolio of effectiveness training programs based on the Gordon Model developed by Dr. Thomas Gordon. The company provides seven core programs: Parent Effectiveness Training (P.E.T.) for parents and caregivers, Youth Effectiveness Training (Y.E.T.) for teenagers aged 12-18, Be Your Best (B.Y.B.) for individual personal development, Leader Effectiveness Training (L.E.T.) in both corporate and individual formats, Teacher Effectiveness Training (T.E.T.) for educators, and Conflict Resolution Workshops (C.R.W.). All programs are delivered by certified instructors and master trainers through in-person and online sessions, with each program using the evidence-based Behavior Window framework as its foundational methodology.

Differentiator

Problem solved

Functional benefit

Products and services

• Parent Effectiveness Training (P.E.T.) An evidence-based 24-week program (18 sessions) developed by Nobel Peace Prize nominee Dr. Thomas Gordon that teaches parents, caregivers, and grandparents specific skills to influence young children's and adolescents' behavior, resolve conflicts, and build calmer family relationships.
• Youth Effectiveness Training (Y.E.T.) An 18-hour program for teenagers aged 12–18 that builds self-esteem, communication, problem-solving, and planning skills so participants can develop healthy relationships with family and peers and pursue personal goals.
• Be Your Best (B.Y.B.) A personal development program (10 face-to-face or 20 online sessions, 140+ experiential hours) that helps adult individuals achieve balanced physical, emotional, mental, and spiritual well-being, set healthy boundaries, and reach their full potential. Includes an international certificate, workbook, tailored personal plan, optional Credo with framing, one-on-one coaching at special rates, follow-up session, and award-winning textbook.
• Leader Effectiveness Training (L.E.T.) for Corporates A 7-session onsite corporate program that equips organizational leaders with the Behavior Window Model-based skills to manage stress, prevent burnout, run effective meetings, resolve conflicts, and lead teams more effectively. Earns up to 21 SHRM Professional Development Credits.
• Leader Effectiveness Training (L.E.T.) for Individuals Individual leader version of L.E.T., delivered online via Zoom, that develops personal leadership, problem-solving, and communication skills through experiential learning and coaching sessions.
• Teacher Effectiveness Training (T.E.T.) A 30-hour program for teachers that builds essential communication and conflict resolution skills for high-quality teacher-student relationships, reduces classroom disruptions, and improves discipline through a four-step instructional process.
• Conflict Resolution Workshops (C.R.W.) A workshop that applies the GTI six-step Method III to identify workplace conflicts, listen to differing points of view, and express needs honestly without blame or criticism, enabling new collaborative solutions.

Quantifiable outcome

• Non-refundable investment with transfer option to other ET programs
• +1 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• UNICEFcoreStrategic or Co-development PartnerIman Sarhan contributed to development of national parenting toolkit and educational videos in collaboration with UNICEF and Ministry of Social Solidarity. Also consulting on Baby Friendly Hospital Initiative.
• World Health Organization (WHO)minorStrategic or Co-development PartnerTraining for social workers and medical healthcare professionals on UNICEF/WHO Baby Friendly Hospital Initiative.
• Ministry of Social Solidarity (Egypt)coreStrategic or Co-development PartnerCollaboration on national parenting toolkit and educational videos with UNICEF.
• Ministry of Health (Egypt)minorStrategic or Co-development PartnerWorking towards improving infant and child feeding practices, Baby Friendly Hospital Initiative.
• AUC (American University in Cairo)minorStrategic or Co-development PartnerIman Sarhan served as Associate Lecturer. Ayah Sarhan earned degrees and worked in various roles.
• Newcastle University (UK)minorStrategic or Co-development PartnerIman Sarhan served as Associate Lecturer. Co-Coaching Forums facilitator.
• Mother Child Friendly Care Association (MCFC)coreStrategic or Co-development PartnerProf. Dr. Abul Fadl is Founder and President. GTE conducts Gordon Effectiveness Training as volunteer work for development of underprivileged mother and child groups.
• Family Experts Network (Family Hub)minorStrategic or Co-development PartnerAyah Sarhan is Board Member. Organization focused on family development.
• Watania Society for OrphansminorStrategic or Co-development PartnerDevelopment work with orphaned youth.
• Benha UniversityminorStrategic or Co-development PartnerProf. Dr. Abul Fadl is Professor in Faculty of Medicine. Scientific supervisor of Arab Diploma of International Child Health.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Crucial Learning: Combines VitalSmarts and Crucial Conversations training on communication, conflict resolution, and behavior change. Closely overlaps GTE's Conflict Resolution Workshops and Active Listening curriculum.
• FranklinCovey: Provider of leadership effectiveness, communication, and organizational performance training. Directly comparable to GTE's L.E.T. corporate offering; both sell evidence-based leadership frameworks to enterprises and individuals through certified facilitators.
• The Ken Blanchard Companies: Leadership and management training company built on proprietary frameworks (e.g., Situational Leadership). Direct peer to GTE's L.E.T. and T.E.T. corporate leadership offerings.
• Dale Carnegie & Associates: Global leader in personal development, communication, leadership, and human relations training. Direct comparable to GTE — both operate a franchised/licensed model delivering soft-skills curricula to individuals and corporates, with strong brand recognition and a network of certified instructors.

Broad incumbents

• Korn Ferry: Global organizational consulting firm with a substantial leadership and professional development training division. Overlaps GTE's corporate L.E.T. value proposition as part of a much broader HR/talent portfolio.
• Center for Creative Leadership: Nonprofit global leader in leadership education and research. Comparable to GTE's L.E.T. methodology and instructor-led delivery, but addresses multinational enterprise and government audiences.
• Development Dimensions International (DDI): Large global leadership development firm serving multinational enterprises. Broader incumbent whose leadership training portfolio overlaps GTE's L.E.T. corporate work, though at much larger scale and enterprise focus.
• Harvard Business Publishing Corporate Learning: Delivers Harvard-authored leadership, management, and soft-skills content to enterprises globally. Adjacent competitor for the same corporate L&D budgets GTE targets with L.E.T.

Others

• Toastmasters International: Global membership organization for communication and leadership skill-building. Addresses overlapping learner needs (parents, professionals, leaders) but as a peer-led community model rather than certified-instructor workshops.

Emerging players

• Mind Tools: Digital-first personal and leadership development platform delivering bite-sized skill-building content. Comparable to GTE's individual self-development programs but via scalable, lower-cost online delivery.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GordonTrainingEgypt
• LinkedInlinkedin.com/company/gordontrainingegypt
• Instagraminstagram.com/gordontrainingegypt

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gordon Training Egypt