Goshen Brewing Company

What Goshen Brewing Company does

Goshen Brewing Company is a privately-held, single-location craft brewpub headquartered at 315 West Washington Street in downtown Goshen, Indiana. Founded in 2015 by Jesse and Amanda Sensenig — both Goshen College graduates inspired by the brewery cultures of Charleston, SC and Fort Collins, CO — the company operates from a repurposed former NIPSCO building and serves a predominantly local customer base of families, social groups, craft beer enthusiasts, sustainability-minded consumers, and cyclists. The facility is 100% solar and wind powered and holds a Clean Energy Partner designation alongside a Bicycle Friendly Business Bronze (2023) certification and an Independent Craft Brewery seal.

The business runs a 7-barrel brewhouse producing 12 rotating beer styles including ales, lagers, IPAs, pales, pilsners, and a semi-dry cider, with collaborations executed with peer breweries such as Upland Brewing Company and Shoreline Brewing. Beverage is complemented by a farm-to-table food menu featuring Southern-style smoked dishes with Asian influence (e.g., Pad Thai Tuesday, Beef Brisket, Sabich), sourced from 14+ local farmers and suppliers including Clay Bottom Farm, Heritage Ridge Creamery, Jake's Country Meats, and Fish Lake Organics. The product surface also includes a Mug Club annual membership ($42/year) with a 2026 mobile app integration, plus a small branded merchandise line (t-shirts, hoodies, scarves, hats, gift cards) sold via an online storefront.

Revenue is generated through on-site dine-in food and beverage sales, take-out (crowlers and growler fills), online merchandise, and the recurring Mug Club subscription. Distribution is exclusively direct-to-consumer through the brewpub and e-commerce site, with no wholesale or geographic expansion. Marketing runs on organic social (Facebook, X, Instagram), the company website, and the mobile app. Operating hours are concentrated (closed Mondays, limited kitchen hours), and headcount stands at 17 employees. The company is entirely founder-owned, with no external institutional investment, parent company, or M&A activity disclosed.

Name

Goshen Brewing Company

Legal name

Goshen Brewing Company

Website

https://goshenbrewing.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Goshen Brewing Company is a privately-held, single-location craft brewpub in Goshen, Indiana, founded in 2015 by Jesse and Amanda Sensenig. It operates a 7-barrel brewhouse producing 12 rotating beers, a farm-to-table kitchen with 14+ local suppliers, and a Mug Club membership with mobile app, serving local families, craft beer enthusiasts, and sustainability-minded consumers.

Ownership category

akta.pro rank

Product category

Craft Brewery & Brewpub

NAICS

Breweries (312120), Drinking Places (Alcoholic Beverages) (722410)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Beer Brewing & Brands (CRADAIAA), Taprooms & Brewpubs (CRANACAF)

Keywords

• Craft beer brewing
• Brewpub dining
• Farm-to-table food
• Branded merchandise
• Beer subscription membership

Headquarters

HQ city

Goshen, Indiana

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. On-site Food and Beverage Sales: Dine-in restaurant and bar service featuring craft beers and Southern-style smoked food with Asian influence. Revenue from food and drink sales during operating hours.
2. Beer Take-out Sales: Sales of crowlers (25.4 oz cans) and growler fills (32oz and 64oz) for off-premise consumption. Five pricing tiers based on beer style.
3. Merchandise: Online store selling apparel including t-shirts, hoodies, hats, scarves, and gift cards. Physical merchandise also available at the brewpub.
4. Mug Club Membership: Annual membership program ($42) offering perks including $1 off beers on Wednesdays, discounts on growler fills, free birthday beer, and exclusive glass

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Goshen Brewing Company is a single-location family-friendly brewpub that brews and serves twelve rotating craft beers on a 7-barrel brewhouse alongside a farm-to-table food menu combining Southern-style smoked dishes with Asian influence. The business runs an annual Mug Club membership program with app integration, sells branded apparel and gift cards via an e-commerce storefront, and operates entirely from a 100% solar and wind-powered facility in downtown Goshen, Indiana.

Product overview

Goshen Brewing Company is a family-friendly brewpub operating as a single-location craft brewery and restaurant. The core offerings include house-brewed craft beer (brewed in a 7-barrel brewhouse with 12 rotating beers including ales, lagers, IPAs, and ciders), a farm-to-table food menu featuring Southern-style smoked food with Asian influence, and a Mug Club annual membership program with exclusive perks and app access. The company also sells branded merchandise including apparel (t-shirts, hoodies, hats, scarves) and gift cards. The Mug Club membership, beer, and food form the primary revenue streams, while merchandise provides ancillary revenue.

Differentiator

Problem solved

Functional benefit

Products and services

• Craft Beer (On-Tap, Crowlers, and Growlers) In-house brewed craft beer offered on-tap at the brewpub and in crowler (25.4 oz can) and growler (32oz and 64oz) fills for off-premise consumption. Twelve rotating styles include Honey Blonde Ale, Session IPA, American IPA, Cream Ale, Belgian Pale Ale, West Coast Pils, Cold IPA, Hazy Session IPA, Dry Hopped Saison, and Semi-dry Cider. Targeted at craft beer enthusiasts and dine-in customers.
• Food Menu (Farm-to-Table Southern-Style Smoked with Asian Influence) Farm-to-table food menu featuring Southern-style smoked dishes with Asian influence. Includes starters (chips, fries, Vietnamese spring rolls, shishito poppers, soft pretzel, hummus and pita, heirloom tomato bruschetta), sandwiches (beef brisket, Hot Mess, Tomiinator, Sabich, pimento chicken, sweet pepper and ham), entrees (Mujaddara, Vietnamese Noodles, Pad Thai), kids menu, dessert, and Sunday brunch. Sourced from 14+ local farms and suppliers. Targeted at dine-in customers and families.
• 2026 Mug Club Annual Membership Annual membership program priced at $42 per year offering perks including 12oz pricing on high gravity beers, $1 off all beers on Wednesdays, special Thursday discounts on growler fills and crowler cans, free birthday beer, invitation to a members-only party, exclusive 2026 glass, and access to the Goshen Brewing Company mobile app for membership management. Targeted at repeat craft beer customers.
• Gift Card Digital gift cards available in denominations of $25, $50, $75, $100, and $150 for use at the brewpub.
• Pad Thai Tuesday T-Shirt Cream-colored cotton t-shirt featuring the GBCo. logo on the front and a colorful Pad Thai graphic on the back, commemorating the brewpub's weekly Pad Thai Tuesday tradition. Priced at $25.
• Goshen Premium Lager Ringer Tee Next Level brand ringer tee commemorating the Goshen Premium Lager beer, made from soft fabric. Priced at $25.
• Goshen Premium Lager Long-Sleeved T-Shirt Comfort Colors long-sleeved t-shirt commemorating the Goshen Premium Lager beer. Priced at $30.
• GBCo. Lightweight Zip-Up Hoodie Lightweight zip-up hoodie available in teal and black colors featuring the GBCo. logo. Priced at $45.
• GBCo. Stocking Cap Pom-pom topped stocking cap in blue with yellow and gray accents, suitable for cold weather.
• GBCo. Winter Hat Waffle knit winter hat available in mustard, green, and gray colors that can be worn two ways. Priced at $30.
• GBCo. Scarf Blue and gray scarf featuring the GBCo. logo and downtown Goshen imagery. Priced at $22.

Quantifiable outcome

• 11 years of continuous operation as a craft brewery
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Pumkinvine Nature TrailminorStrategic or Co-development PartnerCollaboration on Hop on the Vine Honey Blonde Ale, brewed specifically for Goshen's Float Fest. The beer features honey, lavender, and water cracker notes.
• Upland Brewing CompanyminorStrategic or Co-development PartnerCollaboration on Roadtrip American IPA, featuring notes of green tea, honey, blackberry with a solid malt backbone.
• Shoreline BrewingminorStrategic or Co-development PartnerCollaboration on This Never Happens Belgian Pale Ale, made with Hallertau Blanc and Cashmere hops.
• Local Farmers and SupplierscoreOthers14+ local suppliers including Asia Market, Clay Bottom Farm, Fish Lake Organics, Heritage Ridge Creamery, Horn of Plenty, Jake's Country Meats, John Louck's Maple Syrup, Maple City Market, Miller Poultry, M-Mushrooms, Sustainable Greens, White Yarrow Farm, Yoder's Meats for farm-to-table food sourcing.
• Kercher's OrchardminorStrategic or Co-development PartnerLocal orchard providing apples for Michiana Cherry Cider, blended with Michigan tart cherries.
• Center for Healing and HopeminorGTM or Marketing PartnerNon-profit partner for Thirst Aid Kit West Coast Pils; a portion of proceeds goes to support the organization's healthcare services.
• Interra Credit UnionminorGTM or Marketing PartnerSponsorship of featured summer concert with Briscoe band.
• Eyedart Creative StudiominorGTM or Marketing PartnerSponsorship of featured summer concert with Briscoe band.
• CortadominorGTM or Marketing PartnerSponsorship of featured summer concert with Briscoe band.
• Inn on South FifthminorGTM or Marketing PartnerSponsorship of featured summer concert with Briscoe band.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Founders Brewing Co. Grand Rapids, Michigan craft brewery with flagship taproom; comparable as an established Midwestern craft incumbent that defines category expectations for brewpub-style visitor experiences.
• Three Floyds Brewing: Indiana craft beer powerhouse (Munster, IN) with brewpub and broad distribution; comparable as a high-profile Indiana craft incumbent shaping the competitive landscape for regional brewpubs like Goshen.
• Sun King Brewing Company: Largest Indiana-based independent craft brewery with multiple taproom locations across Indianapolis; relevant broader-scale Indiana craft incumbent Goshen competes against for taproom traffic and shelf space.
• Bell's Brewery: Large Midwestern craft brewery (Comstock, MI) with brewpub roots and broad distribution; serves as a benchmark incumbent for scaled craft operations and Oberon/Eccentric Cafe-style brewpub experiences.

Regional players

• The Livery: Benton Harbor, Michigan brewpub with house-brewed craft beer and full food menu; comparable regional brewpub model serving an adjacent northern Indiana/Michiana consumer base.
• Evil Czech Brewery: Northern Indiana craft brewery (Mishawaka) operating a taproom and small-batch brewing program; comparable as a same-format Indiana craft brewpub competing for Goshen-adjacent customer bases.
• Bare Hands Brewery: Granger, Indiana craft brewpub offering house-brewed beer and food; closely comparable business model (brewpub + small-batch beer + food) within the same northern Indiana/South Bend region as Goshen.
• Burn 'Em Brewing: Michigan-based small craft brewery/taproom operator with house-brewed beer and food offerings; comparable small-format brewpub model within the broader Michiana region Goshen also serves.

Direct peers

• Upland Brewing Company: Indiana-based craft brewery and taproom operator; direct comparable because Goshen has an active collaboration partnership with Upland (Roadtrip American IPA) and both brew and serve craft beer on-premise in Indiana.
• Shoreline Brewing: Indiana craft brewery with brewpubs/taprooms; named partner on Goshen's 'This Never Happens' Belgian Pale Ale collaboration, making it a directly comparable regional craft peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/goshenbrewing
• Facebookfacebook.com/goshenbrewing
• Instagraminstagram.com/goshenbrewing
• LinkedInlinkedin.com/company/goshen-brewing-company

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goshen Brewing Company