KERCHER

What KERCHER does

KERCHER, founded in 2015 and operated as the legal entity Joshua Kercher Inc., is a Chicago-based luxury bespoke menswear brand. The company designs and produces custom-tailored garments for affluent male consumers, operating from an appointment-only private fitting studio at 175 N. Ada Street in Chicago's West Loop neighborhood. KERCHER's public client roster includes musician Vic Mensa, NFL head coach Kliff Kingsbury, author and former professional athlete Lewis Howes, and actor Taylor Kinney, positioning the brand at the intersection of luxury craftsmanship and personal styling for a high-net-worth, low-volume clientele.

The company's core technology is a custom pattern-making process that incorporates over 40 body measurements and posture observations per client to create individualized patterns. Product lines span men's tailoring (suits, shirts, trousers), men's eveningwear (tuxedos, dinner jackets), bespoke leather jackets, made-to-order footwear, tailored outerwear, and a golf collection. Surface-area extensions include women's made-to-measure garments, Japan-sourced Couture pieces, men's staples (hoodies and tees), and luxury home diffusers and fragrance. Pricing runs from $185 to over $6,500 for ready-to-wear collection pieces and $225 to over $10,000+ for full bespoke commissions, with lead times of 6–8 weeks for collection purchases and 8–10 weeks for bespoke orders. Revenue mixes one-time bespoke commissions with ready-to-wear, custom leather, footwear, gift cards, and a recurring membership program.

KERCHER's go-to-market is appointment-driven field sales out of the single Chicago studio, supplemented by a limited e-commerce shop for ready-to-wear and an SMS opt-in channel, with marketing leaning on editorial press (High Fashion Living, Modern Luxury, Chicago Splash, WCIU), Instagram organic content, and word-of-mouth. The company is founder-owned, has no disclosed external funding, operates with 1–10 employees, and is a single-entity business with no parent or subsidiaries.

Name

KERCHER

Legal name

Joshua Kercher Inc

Website

https://joshkercher.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

KERCHER is a Chicago-based luxury bespoke menswear brand founded in 2015 by Josh Kercher, designing custom-tailored suits, eveningwear, leather garments, and footwear via an appointment-only studio for affluent professional men.

Ownership category

akta.pro rank

Product category

Luxury Bespoke Menswear

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury Menswear (CRAAAFAF)

akta.pro secondary industries

Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL), Men’s Styling & Tailoring Coordination (HSACAJAG)

Keywords

• Bespoke menswear
• Custom tailoring
• Made-to-measure suits
• Luxury formalwear
• Custom leather garments

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Bespoke Custom Garments: One-time custom clothing purchases ranging from $225 to over $10,000+ for bespoke offerings. Includes suits, tuxedos, dinner jackets, trousers, vests, dress shirts, leather jackets, and footwear made to individual measurements.
2. Ready-to-Wear Collection: Pre-designed collection pieces sold at retail, ranging from $185 to over $6,500. Includes RTW items across various categories.
3. Membership Program: Private client membership with one-time initiation fee and ongoing monthly contributions. Monthly contributions accrue as membership credits usable toward products and services. Includes anniversary bonus credits for 12-month uninterrupted membership.
4. Gift Cards: Physical or digital gift cards available for purchase.
5. Custom Leather Goods: Custom leather garments including jackets and accessories, consultation required.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

KERCHER designs and sells bespoke and ready-to-wear luxury menswear from an appointment-only Chicago studio. Offerings include custom-tailored suits, tuxedos, dress shirts, trousers, custom leather jackets, handmade footwear, accessories, and a private client membership program. Each bespoke garment is built from unique patterns developed using over 40 body measurements and posture observations, with production lead times of 6-8 weeks for collection pieces and 8-10 weeks for full bespoke experience.

Product overview

KERCHER is a luxury bespoke menswear brand operated by Joshua Kercher Inc, offering a comprehensive portfolio of custom and ready-to-wear products. The core offering centers on Men's Tailoring (suits, shirts, trousers), Men's Eveningwear (tuxedos, dinner jackets), Bespoke Leather Jackets, and Footwear—all available as ready-to-wear, made-to-measure, or fully bespoke custom garments. Additional product lines include a Golf Collection, Couture pieces from Japan, Tailored Outerwear, Men's Staples (casualwear), Women's Made-to-Measure, Accessories, and Diffusers & Fragrance. The brand also offers Gift Cards and an exclusive KERCHER Membership Program for established clients providing preferred pricing, complimentary alterations, and anniversary bonuses. Consultation services include Tailoring Design Consultation, Follow-Up Fitting, Wedding Design Consultation, Group Tailoring Consultation, and Custom Leather Consultation. Collection pieces range from $185 to over $6,500, while bespoke offerings range from $225 to over $10,000+. Production lead times are 6 weeks for collection purchases and 8-10 weeks for bespoke items.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Tailoring (Suits, Shirts, Trousers) Impeccably crafted suits, dress shirts, and trousers offered in ready-to-wear, made-to-measure, and bespoke formats with full customization of fabric, lining, and style options for individual clients.
• Men's Eveningwear Tuxedos, dinner jackets, and formal attire for black-tie and formal events, available in ready-to-wear and bespoke formats.
• Bespoke Leather Jackets Custom leather garments including jackets and bombers tailored to individual measurements, with options for customized linings, monogramming, or patchwork.
• Footwear Handmade boots, shoes, slippers, and trainers including patent leather evening slippers, all made-to-order.
• Couture One-of-a-kind masterpieces sourced from Japan, reimagined as wearable art.
• Golf Collection Precision-designed golf apparel combining presence with performance functionality.
• Tailored Outerwear Made-to-measure outerwear designed for any weather condition.
• Men's Staples Everyday classics including hoodies and tee shirts, reimagined for the modern gentleman.
• Women's Made-to-Measure An intimate journey to the customer's perfect fit, offering customized made-to-measure garments for women.
• Accessories, Diffusers & Fragrance Rare men's accessories complementing the tailored wardrobe, plus luxury home fragrances and diffusers extending the brand's sensory experience.
• Bespoke Tailoring Design Consultation A one-on-one session with the KERCHER design team for custom tailoring, lasting 1 hour 30 minutes, offered as a complementary service.
• Wedding Design Consultation Design custom garments for the wedding day and surrounding events; consultation lasts 2 hours.
• Group Tailoring Consultation Design consultation for 2 to 4 people such as wedding parties, lasting 3 hours.
• Follow-Up Fitting Follow-up fitting service for existing and on-going orders; sessions last 30 minutes.
• Custom Leather Consultation One-on-one design consultation for any custom leather garment.
• KERCHER Private Client Membership Program Private client loyalty program offering a non-refundable initiation fee plus recurring monthly contributions that accrue 100% as store credit. Benefits include preferred pricing on eligible products, complimentary alterations and repairs on custom garments, early access to new collections and events, and an anniversary bonus credit after 12 consecutive months of uninterrupted membership.
• KERCHER Gift Cards Physical or digital gift cards available for the KERCHER bespoke experience and products.

Quantifiable outcome

• Custom orders require 40+ measurements and posture observations
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• AmsaleminorStrategic or Co-development Partner · 1 January 2017Collaboration with Amsale (luxury bridal designer) for a pop-up shop called 'Kercher and Amsale' located at 20 W. Hubbard Street in Chicago's River North neighborhood. The partnership offered combined bridal gown and menswear shopping experience with VIP fittings for engaged couples. Pop-up was part of WCIU's 'From Boo to I Do Week'.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tom Ford: Tom Ford offers luxury ready-to-wear and made-to-measure menswear at comparable price points, including custom suiting and eveningwear. Directly comparable as a designer-led luxury menswear brand targeting affluent professional men seeking custom garments.
• Henry Poole & Co: Henry Poole & Co is the original Savile Row tailor, offering bespoke suits and tailored menswear with over 200 years of heritage. Directly comparable as a bespoke-only menswear house serving affluent gentlemen with custom garments.
• Kiton: Kiton is a Naples-based luxury menswear brand specializing in handcrafted bespoke suits and small-batch production. Directly comparable as a high-end artisanal menswear house with similar bespoke craftsmanship positioning.
• Indochino: Indochino is a made-to-measure menswear brand operating online and through showrooms with a custom suiting focus. Comparable in made-to-measure product category, though positioned at mass-premium rather than luxury price points.
• Suitsupply: Suitsupply offers made-to-measure and ready-to-wear suits at accessible-to-mid luxury price points with a strong showroom-based model. Comparable in made-to-measure product offering and studio retail format, though at lower price points and higher scale.
• Turnbull & Asser: Turnbull & Asser is a heritage Savile Row tailor specializing in bespoke shirts, suits, and eveningwear with royal warrants. Directly comparable as a bespoke menswear house offering made-to-measure service with a strong brand heritage narrative.
• Thom Browne: Thom Browne is a luxury American menswear designer known for tailored suits with a distinctive aesthetic and made-to-measure offerings. Comparable as a designer-led luxury tailoring brand with custom services for affluent clients.
• Brioni: Brioni is an Italian luxury menswear house known for bespoke and made-to-measure suiting at high price points. Directly comparable to KERCHER's core bespoke suiting and eveningwear offering for affluent male clientele.

Broad incumbents

• Brooks Brothers: Brooks Brothers is an established American heritage menswear retailer offering a made-to-measure program alongside its broader apparel business. Comparable through its made-to-measure suiting service, though it operates a much broader ready-to-wear business at lower price points.
• Zegna: Ermenegildo Zegna is a global luxury menswear house offering made-to-measure suiting across an extensive retail network. Comparable as a luxury menswear brand with made-to-measure service, though broader in scope and scale than KERCHER's bespoke focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/joshkercher
• LinkedInlinkedin.com/company/joshua-kercher-bespoke

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KERCHER