GoSports Foundation

What GoSports Foundation does

GoSports Foundation is a non-profit, system-level sports development organization founded in 2008 and headquartered in Bengaluru, India, with an additional office in Mumbai. It operates as a full-stack "Participation-to-Podium Engine," delivering data-driven interventions across five strategic pillars: Athletes, Academies, Communities, Governments, and Federations. The foundation supports 250+ elite athletes, 60+ Olympians and Paralympians, 10+ academies, and executes 50,000+ interventions annually across 33+ Olympic, Paralympic, and multi-sport disciplines.

The foundation's core asset is a proprietary Academy Development Model, a research-backed framework that supplies partner academies with sports science, infrastructure, technology, and performance systems. It is delivered through nine named programmes, anchored by the flagship Gear for Gold programme with Infosys Foundation, and complemented by ASPIRE, Para Champions Programme (IndusInd Bank, AT&T, Herbalife), Samarth Para Sports Programme (Hyundai Motor India Foundation), RCB Cares (AT&T, Skechers), UBHAR (Tata Trusts), Tayyari Jeet Ki (Mondelez), MRTSS (AMM Foundation), and CMACEA (Government of Arunachal Pradesh).

GoSports generates revenue through philanthropic donations (tiers from ₹10,000 to ₹500,000 via a Razorpay-powered platform) and corporate partnerships with 35+ Changemakers. Distribution is primarily direct programme delivery through partner academies (Lakshya Shooting Club, Mary Kom Regional Boxing Foundation, Usha School of Athletics, Karnam Malleswari Foundation, etc.), supplemented by partner-driven access and the online donation channel. Target beneficiaries span elite athletes, sports academies, coaches, federations, governments, and communities across India.

Name

GoSports Foundation

Legal name

GoSports Foundation

Website

https://gosports.in

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

GoSports Foundation is a Bengaluru-based non-profit sports development organization that runs nine programmes supporting 250+ elite athletes and 10+ academies across 33+ sports in India, funded by 35+ corporate Changemakers and individual donations.

Ownership category

akta.pro rank

Product category

Sports Development Non-Profit Services

NAICS

Sports and Recreation Instruction (61162), Other Spectator Sports (711219)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH)

Keywords

• Sports development programmes
• Athlete development services
• Non-profit foundation
• Sports academy support
• Para-athlete development

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Philanthropic Donations: GoSports Foundation operates as a not-for-profit sports development organization, generating revenue through charitable donations from individuals, corporations, and foundations. Partners contribute financial resources to support athlete development programmes, academy strengthening, and ecosystem building initiatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

GoSports Foundation is a non-profit sports development organization that designs and delivers structured programmes supporting elite athletes, para-athletes, sports academies, coaches, federations, and governments across India. It operates a full-stack Participation-to-Podium Engine with 50,000+ annual interventions across 33+ sports, funded through philanthropic donations and corporate CSR partnerships.

Product overview

GoSports Foundation is a system-level sports development organization offering a platform-plus-programmes architecture. The core offering is a full-stack Participation-to-Podium Engine with five strategic pillars — Athletes, Academies, Communities, Governments, and Federations — delivering 50,000+ annual interventions. The portfolio consists of nine named programmes: ASPIRE (a GoSports talent development programme), Gear for Gold (the Infosys Foundation flagship academy-support initiative), CMACEA (the Chief Minister's Athlete Coaching And Empowerment Scheme for Arunachal Pradesh), MRTSS (Murugappa Raising Talent Sports Scholarship), Para Champions Programme, RCB Cares, Samarth Para Sports Programme, Tayyari Jeet Ki, and UBHAR. These programmes collectively support elite athletes, para-athletes, academies, coaches, and ecosystem stakeholders across 33+ sports disciplines.

Differentiator

Problem solved

Functional benefit

Brands

• Gear for Gold: Academy development program designed to build stronger, athlete-centric academies across India by supporting them with sports science, infrastructure, technology, and performance systems. Originally focused on female athletes as 'Girls for Gold', now expanded to support male, female, and para-athletes across Olympic disciplines.
• Aspire
• Para Champions Programme
• RCB Cares
• Samarth Para Sports Programme
• Tayyari Jeet Ki
• UBHAR
• Girls for Gold

Products and services

• Gear for Gold An Infosys Foundation-supported flagship programme that strengthens athlete-centric academies across India by providing sports science, infrastructure, technology, and performance systems. It now supports male, female, and para-athletes across Olympic disciplines.
• ASPIRE A GoSports programme designed to support and develop emerging athletic talent through structured pathways and performance support systems.
• Para Champions Programme (PCP) A programme supporting para-athletes, backed by IndusInd Bank, AT&T, and Herbalife, focused on delivering integrated performance support systems.
• RCB Cares A community-focused initiative supported by AT&T, BI Worldwide, and Skechers, bringing technology, structured support, and performance insights to athletes in smaller towns.
• Samarth Para Sports Programme A para sports programme supported by Hyundai Motor India Foundation to empower para-athletes through structured support systems.
• Tayyari Jeet Ki A GoSports programme supported by Mondelez International, focused on preparing athletes for elite competition.
• UBHAR A programme supported by Tata Trusts, designed to build sporting excellence through targeted athlete development initiatives.
• Murugappa Raising Talent Sports Scholarship (MRTSS) A sports scholarship programme supported by the AMM Foundation to identify and nurture high-potential athletes.
• Chief Minister's Athlete Coaching And Empowerment Scheme (CMACEA) A state-level programme of Arunachal Pradesh implemented in partnership with GoSports Foundation to provide coaching and empowerment to athletes.

Quantifiable outcome

• 250+ Elite athletes supported, 60+ Olympians & Paralympians, 100+ International medals across multi-sport events, 50,000+ interventions annually, 10+ academies and community initiatives supported

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

20 partnerships are on record, tiered flagship, core and minor.

• Infosys FoundationflagshipStrategic or Co-development PartnerInfosys Foundation is a key strategic partner supporting the flagship Gear for Gold programme, designed to strengthen athlete-centric academies across India. The partnership uses GoSports' Academy Development Model to empower academies, enable coaches, and drive athlete development for long-term sporting excellence.
• Royal Challengers Bangalore (RCB)coreStrategic or Co-development PartnerRCB Cares programme supported by AT&T, BI Worldwide and Skechers. Partnership focuses on supporting elite and emerging athletes with access to technology, structured support, and performance insights, particularly in smaller towns.
• AT&TcoreGTM or Marketing PartnerCorporate partner supporting RCB Cares programme and Para Champions Programme. Provides technology access and performance insights to supported athletes.
• Indusind BankcoreGTM or Marketing PartnerCorporate partner supporting the Para Champions Programme, focusing on para-athlete development and support.
• SkecherscoreGTM or Marketing PartnerCorporate partner supporting RCB Cares programme, providing athletic footwear and apparel support.
• HerbalifecoreGTM or Marketing PartnerCorporate partner supporting Para Champions Programme, focusing on nutrition support for para-athletes.
• AMM FoundationcoreStrategic or Co-development PartnerSupporting the Murugappa Raising Talent Sports Scholarship (MRTS) programme for athlete development.
• Tata TrustscoreStrategic or Co-development PartnerSupporting UBHAR programme focused on athlete development and sports ecosystem strengthening.
• Hyundai Motor India FoundationcoreStrategic or Co-development PartnerSupporting Samarth Para Sports Programme for para-athlete development.
• Mondelez InternationalcoreGTM or Marketing PartnerSupporting Tayyari Jeet Ki programme for athlete preparation and development.
• DeloitteminorGTM or Marketing PartnerCorporate partner supporting GoSports Foundation through CSR initiatives.
• Arunachal Pradesh GovernmentcoreStrategic or Co-development PartnerState government partnership through Chief Minister's Athlete Coaching And Empowerment Scheme (CMACEA) supporting athletes in Arunachal Pradesh.
• Lakshya Shooting ClubcoreStrategic or Co-development PartnerAcademy partnership under Gear for Gold programme. Founded by Olympian and Dronacharya Awardee Suma Shirur, providing premier high-performance training for 10m and 50m shooting disciplines.
• Mary Kom Regional Boxing FoundationcoreStrategic or Co-development PartnerAcademy partnership under Gear for Gold programme. State-of-the-art boxing academy established by Olympic medallist and Padma Vibhushan awardee Mary Kom in Imphal, Manipur.
• Raman Table Tennis High Performance CentrecoreStrategic or Co-development PartnerAcademy partnership under Gear for Gold programme. Premier training facility in Chennai established by Dronacharya Awardee S. Raman, producing national and international medallists.
• Yadav ProBadminton AcademycoreStrategic or Co-development PartnerAcademy partnership under Gear for Gold programme. Founded by former international shuttler Jagadish Yadav, recognized under Khelo India initiative, producing medallists at multiple levels.
• Sathish Sivalingam Sports FoundationcoreStrategic or Co-development PartnerAcademy partnership under Gear for Gold programme. Founded by Olympian and Arjuna Awardee Sathish Sivalingam, providing inclusive high-performance training environment from grassroots to elite levels.
• Usha School of AthleticscoreStrategic or Co-development PartnerAcademy partnership under Gear for Gold programme. Founded by Olympian P.T. Usha in Kerala, dedicated to discovering and nurturing young female athletes in track and field disciplines.
• Malik Badminton AcademycoreStrategic or Co-development PartnerAcademy partnership under Gear for Gold programme. Founded by Harender Malik in Sonepat, Haryana, providing structured pathway for aspiring players with equal opportunities for underprivileged athletes.
• Karnam Malleswari FoundationcoreStrategic or Co-development PartnerAcademy partnership under Gear for Gold programme. Founded by Olympic Bronze medallist Karnam Malleswari, India's first dedicated weightlifting development centre with world-class infrastructure.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Olympic Gold Quest: Indian non-profit foundation funding Olympic and Paralympic athletes, directly comparable to GoSports in mission and athlete-support model. Operates a similar CSR-funded, athlete-development playbook.
• RoundGlass Foundation: India-based sports-focused non-profit working on athlete development, sports infrastructure, and coaching programs. Comparable system-level approach to GoSports' Participation-to-Podium model.
• Special Olympics Bharat: Indian arm of Special Olympics, focused on disability and adaptive sport at scale. Comparable to GoSports' Para Champions and Samarth programmes from a disability-sport mission perspective.

Broad incumbents

• Reliance Foundation Youth Sports: Large corporate-backed foundation with nationwide grassroots sport-development initiatives in India, including athlete pathways and academies. Much larger scope but overlapping mission.
• Tata Trusts Sports Initiatives: Major Indian philanthropic vehicle funding sport development at scale, including partnerships with GoSports itself (UBHAR programme). Operates broader social-development agenda but is a key funder/peer in the sport-development space.

Regional players

• Pullela Gopichand Badminton Foundation: Sport-specific development foundation supporting badminton athletes in India, founded by former All England champion. Comparable as a sport-development foundation but narrower scope (single sport).
• Foundation for Sports and Games (FSG): India-based non-profit working on grassroots and elite sport development with a policy advocacy angle. Comparable ecosystem approach though smaller in scale.

Emerging players

• ProSportify / JSG Sports Foundation: Emerging India-based sport-development organization working on athlete pathways and grassroots programmes. Less established than GoSports but operating with similar sport-development thesis.
• Magic Bus India Foundation: Indian non-profit using sport for youth development, focused on community-level interventions. Adjacent in mission (sport as development tool) but with a more grassroots lens than GoSports' elite-athlete focus.

Others

• ISCI (Indian Sports Commerce & Industry) initiatives via CII/FICCI: Industry-body-led sport development initiatives (CII Sports Business Awards, FICCI Indian Sports Awards). Not a foundation but a peer in shaping India's sport-development ecosystem, policy and funding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gosports-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoSports Foundation