Name

Gould League

Legal name

Gould Group Ltd

Website

https://gould.org.au

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Environmental Education Services

NAICS

Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Environmental Science & Sustainability Programs (Ecology, Climate, Conservation) (EDAMABAD)

akta.pro secondary industries

Science Camps & Field Programs (Nature, Space, Marine, Geology) (EDAMABAB), Outdoor & Wilderness Education Schools (Field-Based Learning) (THAAAOAA)

Keywords

• Environmental education programs
• School excursions
• Sustainability curriculum
• Field biology education
• Conservation education services

Headquarters

HQ city

Cheltenham

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Infrastructure

Revenue model

1. Education Program Fees: Revenue from school excursions and incursions, including customisation fees and late change fees. Programs are priced per educator time block at $12.50 per educator per 15 minutes.
2. Shop Sales: Online sales of educational resources including books, posters, badges, and educational kits. 100% of shop sales go direct to program development and delivery.
3. Memberships: Adult Guardian memberships ($65), Kids Club memberships for children under 16 ($44), Family memberships ($95), and Corporate memberships ($10,000). Includes annual membership with benefits like badges and resources.
4. Donations: Donations accepted to support program delivery and organizational sustainability.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Gould League is an independent not-for-profit that delivers hands-on environmental and sustainability education through school excursions at four Victorian natural locations (Sustainability Education Centre, Ricketts Point Marine Sanctuary, Toolangi State Forest, Beaconsfield Flora and Fauna Reserve), school incursions delivered to school grounds, and school holiday programs. Programs are curriculum-aligned for Kindergarten through VCE and cover biodiversity, marine life, forest ecosystems, waste minimisation, and sustainability. The organisation also sells educational books, kits, posters, and badges through an online shop, and offers annual memberships for adults, families, kids, and corporate partners.

Product overview

Gould League is an independent not-for-profit organization offering environmental and sustainability education programs for schools. The organization provides a portfolio of educational offerings including school excursions and incursions at multiple locations (Sustainability Education Centre in Cheltenham, Ricketts Point Marine Sanctuary, Toolangi State Forest, Beaconsfield Flora and Fauna Reserve), along with an online shop selling educational books, field guides, posters, badges, and curriculum resources. The core offering consists of hands-on environmental education programs tailored to different school levels from kindergarten through VCE, complemented by teacher resources and membership packages that support conservation education.

Differentiator

Problem solved

Functional benefit

Products and services

• School Excursions Outdoor environmental education programs delivered at four Victorian natural locations (Sustainability Education Centre in Cheltenham, Ricketts Point Marine Sanctuary, Toolangi State Forest, and Beaconsfield Flora and Fauna Reserve). Programs range from 45 minutes to 4 hours and are tailored to each year level from Kindergarten through Year 12 and VCE Biology/Environmental Science. Group sizes typically 25-30 students.
• School Incursions Educational programs where Gould League educators travel to schools across Greater Melbourne and deliver hands-on environmental learning experiences for Foundation to Year 10 students. Topics include living things, natural resources, recycling, circular economy, and plastic pollution.
• School Holiday Programs Vacation programs for families and children including Sand Safari beach activities, Toolangi Forest Adventure, Going Green sustainability activities at the Sustainability Education Centre, and Wild about Waste/Beach/Nature incursion series.
• Sustainability Education Centre (Cheltenham) A one-of-a-kind hands-on learning facility located at LePage Primary School in Cheltenham featuring themed rooms and displays for investigating biodiversity and waste minimisation. Programs run from 45 minutes to 4 hours for kindergarten through Year 6 students, with maximum group size of 30 students.
• Teacher Membership Complimentary 12-month membership automatically granted to teachers upon booking a Gould League program. Includes a welcome poster, welcome letter, 20% discount coupon code for the online bookshop, and invitations to Annual General Meetings.
• Adult (Guardian) Membership 2026 Annual membership for adults supporting Gould League's work, priced at $65.00 per year, including membership benefits and ongoing support for the organisation's mission.
• Kids Club Membership 2026 Annual membership for children aged 16 and under engaging young people in respecting, protecting, and supporting living things, priced at $44.00 per year.
• Family (Nest of Supporters) Membership 2026 Annual family membership option for households supporting Gould League's environmental education mission, priced at $95.00 per year.
• Corporate Membership 2026 Corporate membership at $10,000.00 per year including ESG consultation, staff sustainability presentation, two 4-hour team building excursions, membership certificates, books and posters valued at $250, website acknowledgment, social media recognition, and PDF conversion of a publication.
• Teacher Professional Development Professional development programs for teachers covering sustainability and environmental education topics to support curriculum delivery and teacher capability.
• Educational Resource Shop Online shop selling educational books, posters, badges, and curriculum kits (including Schoolyard Wildlife Kit, Great Litter Hunt Kit, Compost Kit). 100% of sales go directly to program development and delivery. Ships within Australia via Australia Post within 15 working days.

Quantifiable outcome

• 100% of shop sales goes direct to program development and delivery

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Department of Education VictoriacoreStrategic or Co-development PartnerGould League operates under Department of Education policy requiring Working with Children Checks and VIT registrations for all adults on school sites, including parent helpers and aides.
• LePage Primary SchoolcoreStrategic or Co-development PartnerGould League's Sustainability Education Centre is located at LePage Primary School, 77 Argus St Cheltenham VIC 3192. Entry is via the hall unless directed otherwise.
• Beaumaris Life Saving ClubcoreStrategic or Co-development PartnerRicketts Point Marine Sanctuary programs meet at the Beaumaris Life Saving Club, with parking and access managed through this partnership.
• Department of Energy, Environment and Climate Action (DEECA)coreStrategic or Co-development PartnerToolangi State Forest programs meet at Discovery Tree located behind DEECA offices, which supports forest education activities.
• Toolangi Country Fire Authority (CFA)minorStrategic or Co-development PartnerToolangi State Forest programs meet behind DEECA and Toolangi CFA facility at 1685 Healesville-Kinglake Rd, Toolangi.
• Murray Darling Basin AuthorityminorStrategic or Co-development PartnerSupported publication of 'Ponde the Murray Cod' to bring awareness to Murray Cod conservation and the challenges they face.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cool Australia: Australian not-for-profit providing curriculum-aligned sustainability and environmental education resources to teachers and schools. Most direct peer because both organisations sell education content and programs targeting the same K-12 teacher buyer.

Broad incumbents

• Royal Botanic Gardens Victoria: Operates Royal Botanic Gardens Melbourne and Cranbourne Gardens with school excursion and sustainability education programs. Overlaps with Gould League's biodiversity and environmental curriculum offerings.
• Australian Museum: Major Sydney-based natural history museum running K-12 environmental and science education programs. Comparable audience and curriculum-aligned offering, though primarily serving NSW schools.
• Zoos Victoria: Conservation-focused zoo operator running school education programs at Melbourne Zoo, Werribee Open Range Zoo, and Healesville Sanctuary. Competes for school excursion bookings in the same Melbourne/Victorian market.
• Australian Wildlife Conservancy: Large-scale conservation not-for-profit operating wildlife reserves across Australia with education and outreach components. Competes for conservation-aware donors and corporate ESG partners.
• Scienceworks (Museums Victoria): Melbourne-based science museum offering school excursion programs covering environmental science, sustainability, and biology topics. Direct overlap with Gould League's Victorian school excursion market.
• Bush Heritage Australia: National conservation not-for-profit managing ecologically significant landscapes with associated education and engagement programs. Comparable mission and not-for-profit model focused on Australian biodiversity.
• Greening Australia: Environmental not-for-profit focused on landscape restoration and ecosystem services, with school and community education programs. Comparable mission and stakeholder base in Australian environmental education.

Emerging players

• OzHarvest: Australian food rescue charity with FEAST education program delivering sustainability and food waste curriculum to schools. Direct overlap in waste minimisation/circular economy education programs.
• EnviroEdu (Keep Australia Beautiful): National environmental education resource network providing curriculum-linked programs and resources to Australian schools. Closely comparable online resource and curriculum offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gould-league

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gould League