Greening Australia
Greening Australia is an Australian non-profit founded in 1982 that restores degraded landscapes at scale through five core programs, serving landholders, corporate partners (BHP, Officeworks, Nestlé), First Nations communities, schools, and governments via carbon credits, native seed services, and on-ground restoration projects.
- Company typePrivate
- Founded1982
- HeadquartersMelbourne, Australia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Greening Australia does
Greening Australia is an Australian not-for-profit environmental organization founded in 1982 and headquartered in Melbourne, with operational offices in every Australian state and a staff of 101-250. It restores degraded landscapes and rebuilds biodiversity at scale through five core programs (Great Southern Landscapes, Reef Aid, Nature in Cities, Tasmania Island Ark, Thriving on Country) and one urban school-grounds initiative (Cooling the Schools), delivering 3.2 million native plants and 3,550 hectares of habitat in the 2024-25 fiscal year alone. Its technical stack combines traditional restoration methods with science-led monitoring via satellites, drones, Climate Future Plots research, and a Native Seed Centre for Restoration in Western Sydney, supported by proprietary frameworks such as the Florabank Guidelines.
The organization is owned by voting community members who appoint the Board, and is structured around four wholly-owned for-purpose subsidiaries: Canopy (high-integrity environmental credits and ACCU commercialization), Nindethana (native seed supply with 50+ years of operations), Seedx (seed production areas), and NatureCo (global nature-based carbon projects). Revenue is generated through a hybrid model combining individual donations and monthly workplace giving, corporate partnerships across energy/finance/FMCG/retail/tourism/agriculture (Officeworks, IGA, BHP, Nestlé, Nespresso, Bank Australia, AstraZeneca, Downer), government tenders, a landholder registration portal connecting 1,000+ private properties, and carbon market aggregation for landholders. Its 2025-2030 Strategic Plan targets half a billion trees by 2030, including the 15,000-hectare Tasmania Island Ark program. Strategic alliances with WWF-Australia and technology partners like AirSeed (drone-based restoration) position it as a national aggregator of nature-based solutions.
Greening Australia firmographics
Firmographics- Name
- Greening Australia
- Legal name
- Greening Australia
- Website
- https://greeningaustralia.org.au
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Greening Australia is an Australian non-profit founded in 1982 that restores degraded landscapes at scale through five core programs, serving landholders, corporate partners (BHP, Officeworks, Nestlé), First Nations communities, schools, and governments via carbon credits, native seed services, and on-ground restoration projects.
- Ownership category
- akta.pro rank
Greening Australia industry classification
Industry- Product category
- Environmental Restoration Services
- NAICS
- Forest Nurseries and Gathering of Forest Products (1132), Forest Nurseries and Gathering of Forest Products (113210)
- SIC
- Forestry (800), Agricultural Services (700)
- akta.pro primary industry
- Conservation, Restoration & Biodiversity Services (Habitat, Wetlands, Riparian) (IMAMAJAH)
- akta.pro secondary industries
- Wetlands, Peatlands & Mangrove Restoration (Blue Carbon Restoration) (EUABABAG), Urban & Community Reforestation / Street Tree Planting (AFAMACAL), Forestry & Reforestation (BPAGAGAD), Ecological Restoration Planning & Monitoring (Habitat, Wetland, Stream) (EUAHAHAF), Forestry, Land Use & REDD+ Programs (BPADALAF)
Keywords
Where Greening Australia is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Greening Australia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Donations: Individual donations including one-time and monthly giving. Tax-deductible donations (gifts over $2). Corporate donations from businesses seeking environmental impact.
- Carbon Credits: Through Canopy subsidiary, develops and registers carbon projects generating Australian Carbon Credit Units (ACCUs) and international credits. Landholders receive revenue share or fixed lease payments from carbon projects.
- Subsidiary Companies: Profit from subsidiary companies (Canopy, Nindethana, Seedx, NatureCo) reinvested into Greening Australia's restoration projects. Nindethana supplies native seed commercially.
- Memberships: Voting community members who own the organization and appoint the Board. Members share vision, mission and values and support restoration work.
- Government Programs: Tendering for government-funded programs and grants like any other not-for-profit. Trusted delivery partner of governments for decades.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Carbon credits (Canopy) |
| Other | Annual | Corporate volunteering |
| Subscription | Monthly | Monthly giving |
| Other | Pay-as-you-go | Donations |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels13 records
Greening Australia product offering
Product offeringCore offering
Greening Australia restores Australia's landscapes at scale through five national programs covering thousands of hectares, working with landholders, corporate partners, First Nations communities and schools to deliver biodiversity habitat, carbon sequestration, water quality improvement (including for the Great Barrier Reef), and urban greening. Commercial offerings include carbon credit development and sales via subsidiary Canopy, native seed supply via Nindethana, and nature-based solutions delivered nationally across all Australian states.
Product overview
Greening Australia offers a portfolio of environmental restoration programs and services centered around five key programs (Great Southern Landscapes, Reef Aid, Nature in Cities, Tasmania Island Ark, and Thriving on Country) supported by commercial subsidiaries Canopy (carbon credits), Nindethana (native seed supply), Seedx (seed production), and NatureCo (global carbon projects). Core services include carbon offsetting, native seed services, landholder registration, and community engagement programs like Cooling the Schools. The organization applies science-led, collaborative approaches to deliver nature-based solutions for climate change and biodiversity loss.
Differentiator
Problem solved
Functional benefit
Products and services
- Great Southern Landscapes Large-scale landscape restoration program across southern Australia working with landholders to create carbon sinks and establish thousands of hectares of habitat, integrating re-afforestation into farming systems.
- Reef Aid Program working with landholders and Traditional Owners to rebuild eroding gullies and restore coastal wetlands to improve water quality on the Great Barrier Reef, generating Reef Credits.
- Nature in Cities Urban restoration program working with communities, businesses and government to create greener, more liveable cities through restored urban habitats, tree canopy cover, and green corridors.
- Tasmania Island Ark Habitat restoration program in Tasmania working with Traditional Owners and landholders to restore 15,000 hectares across the Tasmanian Midlands by 2030, creating corridors for threatened species.
- Thriving on Country First Nations partnership strategy combining traditional knowledge with modern science to co-design restoration programs, build restoration workforce skills, and support healing-Country enterprises.
- Cooling the Schools Program planting native trees in schoolgrounds across Western Sydney to provide canopy cover that cools playgrounds, supports wildlife, and creates usable outdoor spaces.
- Carbon Offsetting Services Carbon offsetting services through biodiverse native plantings, including options for individuals/small businesses (tax-deductible donations) and formal carbon credits for businesses via the Canopy subsidiary, specialisng in offsets of more than 1,000 carbon credits.
- Native Seed Services Native seed supply and management services including seed supply, collection, cleaning, storage, species selection, and seeding services, delivered through Nindethana and the Native Seed Centre for Restoration.
- Canopy Greening Australia's for-purpose environmental markets company specialising in high integrity environmental credits, developing and registering biodiverse carbon projects and selling ACCUs and international carbon units.
- Nindethana One of Australia's largest and most established seed merchants with over 50 years of experience supplying high quality native seed for environmental restoration projects.
- Seedx Native seed production areas company managing professional seed production facilities for restoration projects.
- NatureCo Global nature-based carbon projects company delivering carbon offset projects internationally.
- Landholder Portal Online landholder registration portal enabling landholders to register interest, submit property information, and connect with Greening Australia for restoration projects.
Quantifiable outcome
- 3.2 million native plants established in 2024-25
- +6 more outcomes
Companies that use Greening Australia
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Greening Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Greening Australia partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered flagship, core and minor.
- Officeworksflagship8-year partnership planting 2 million trees across 2,664 hectares, engaging 200+ landholders over 235 sites. Officeworks' People & Planet Positive commitments include planting two million trees by 2025.
- IGAcore"Buy One, Get One Tree" campaign helping fund planting of up to 65,000 native trees supporting biodiversity, improving water quality, and expanding habitat across degraded landscapes.
- Nature's Owncore2021-2024 partnership getting 200+ people involved in establishing 29,350 plants to regreen urban environments and reconnect communities with nature.
- WWF-AustraliaflagshipPartnership to deliver a science-led plan for climate-ready restoration nationwide, mainstreaming and scaling up effective nature-based solutions.
- Bank AustraliacoreConservation reserve partnership at Wimmera achieving joint Banksia Award recognition. Bank Australia is the only bank in the world to own a conservation reserve.
- AirSeedcoreCollaboration exploring use of drones to restore remote areas like Australia's Alpine Ash forests more quickly and efficiently.
- BHPcoreCorporate partnership supporting environmental restoration projects across Australia.
- NAB FoundationcoreFoundation partnership supporting nature-based environmental solutions.
- NestlécoreCorporate partnership supporting environmental restoration initiatives.
- NespressocoreInvesting in restoration projects to help restore essential habitats and make Australian landscapes more resilient to climate change.
- AstraZenecaminorCorporate environmental partnership supporting restoration efforts.
- DownercoreDown2You workplace giving program selected Greening Australia as one of four charity partners for its 33,000+ employees. Partnership supports driving innovation and removing barriers to scaling environmental restoration.
- WWF-AustraliaflagshipProudly partnering to deliver science-led climate-ready restoration nationwide, working to ensure a future where both people and nature thrive.
- 1% for the PlanetcoreProud partner aiding businesses to support Greening Australia's vision and mission, contributing towards goal of planting half a billion trees by 2030.
- i=ChangecorePlatform partner helping businesses support Greening Australia's vision and mission.
- CanopyflagshipGreening Australia's for-purpose environmental markets company specializing in high integrity environmental credits. Profit reinvested into Greening Australia's restoration projects.
- NindethanacoreOne of Australia's largest and most established seed merchants with over 50 years supplying high quality native seed. Subsidiary of Greening Australia.
- SeedxcoreNative seed production areas. Greening Australia subsidiary.
- NatureCocoreGlobal nature-based carbon projects. Greening Australia subsidiary.
- Florabank ConsortiumcoreConsortium including Australian Network for Plant Conservation, Australian National Botanic Gardens, CSIRO and Greening Australia producing best practice guidelines for native seed management.
Scale indicators22 records
Recent moves7 records
Expansion highlights7 records
Greening Australia competitors and assessment
Company assessmentEmerging players
- Eden Reforestation Projects: Global reforestation nonprofit funded by corporate and individual donations, comparable in tree-planting model though internationally focused rather than Australian.
Broad incumbents
- The Nature Conservancy: Large global conservation organization running restoration, land protection, and nature-based carbon programs, overlapping Greening Australia's activities as part of a far broader international portfolio.
Others
- One Tree Planted: Reforestation nonprofit channeling corporate and consumer donations into tree planting worldwide; thematically aligned but a fundraising-and-partner platform rather than an in-country restoration operator.
- AirSeed Technologies: Australian drone-seeding startup and Greening Australia collaborator; an enabling technology provider in the same reforestation ecosystem rather than a competing delivery organisation.
Direct peers
- GreenCollar: Australia's largest nature-based environmental markets project developer originating ACCUs and biodiversity/reef credits with landholders, directly comparable to Greening Australia's Canopy carbon and Reef Aid work.
- Greenfleet: Australian nonprofit that plants biodiverse native forests to offset carbon, mirroring Greening Australia's reforestation-for-carbon and donation-funded model.
- Bush Heritage Australia: National conservation nonprofit restoring and protecting habitat and partnering with Aboriginal groups, overlapping Greening Australia's biodiversity restoration and First Nations engagement.
- Landcare Australia: National nonprofit supporting community-led land restoration, revegetation, and biodiversity projects with landholders and corporate sponsors, closely overlapping Greening Australia's mission and funding base.
- Carbon Neutral: Australian tree-planting and biodiverse reforestation carbon-offset provider serving corporates, directly comparable to Greening Australia's carbon offsetting services.
Regional players
- Trust for Nature: Victoria-focused conservation body protecting and restoring private land through covenants; a co-recipient of a Banksia Award with Greening Australia and comparable in habitat protection but narrower in geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks5 records
Key highlights7 records
Customer concentration
Greening Australia social profiles
Digital presenceGreening Australia compliance and trust
Trust signalCompliance2 records
Greening Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greening Australia leadership team
Management profileNumber of profiles
Profiles17 records
Greening Australia subsidiaries and ownership
Company hierarchySubsidiaries4 records
Greening Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greening Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greening Australia
What does Greening Australia do?
Greening Australia restores Australia's landscapes at scale through five national programs covering thousands of hectares, working with landholders, corporate partners, First Nations communities and schools to deliver biodiversity habitat, carbon sequestration, water quality improvement (including for the Great Barrier Reef), and urban greening. Commercial offerings include carbon credit development and sales via subsidiary Canopy, native seed supply via Nindethana, and nature-based solutions delivered nationally across all Australian states.
Is Greening Australia a public or private company?
Greening Australia is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Greening Australia founded?
Greening Australia was founded in 1982. It employs 101 to 250 people.
Where is Greening Australia based?
Greening Australia is headquartered in Melbourne, Australia, in the Oceania region.
How does Greening Australia make money?
Five revenue lines are on record. Donations are the primary driver. The others are carbon Credits, subsidiary Companies, memberships and government Programs.
Who are Greening Australia's main competitors?
Eden Reforestation Projects is listed as an emerging player. The Nature Conservancy is listed as a broad incumbent. Others are One Tree Planted and AirSeed Technologies. Direct peers are GreenCollar, Greenfleet, Bush Heritage Australia, Landcare Australia and Carbon Neutral. Trust for Nature is listed as a regional player.
Does Greening Australia have an API?
No public API is recorded for Greening Australia.
What industry is Greening Australia in?
Greening Australia's product category is Environmental Restoration Services. Its primary akta.pro industry code is IMAMAJAH, Conservation, Restoration & Biodiversity Services (Habitat, Wetlands, Riparian), with a secondary code of EUABABAG, Wetlands, Peatlands & Mangrove Restoration (Blue Carbon Restoration). Its NAICS code is 1132 and its SIC code is 800.