Gouqi London
Gouqi London is a single-location upscale Chinese fine dining restaurant in central London founded in 2023 by Chef Tong Chee Hwee, serving affluent diners, corporate event clients, and special occasion celebrants with contemporary Chinese cuisine, private dining rooms, and a cocktail bar.
- Company typePrivate
- Founded2023
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Gouqi London does
Gouqi London is a single-location upscale Chinese fine dining restaurant founded by Chef Tong Chee Hwee in February 2023 and operating from 25-34 Cockspur Street in central London, opposite the Canadian Embassy near Trafalgar Square. The restaurant offers contemporary Chinese cuisine crafted using techniques and ingredients sourced from across China, including premium live produce such as Norwegian King Crab, A4 Wagyu, South African Abalone, and Peking Duck served with Oscietra Caviar, all presented on bespoke chinaware custom-made for each dish. The core product is the main fine dining restaurant with a la carte sharing menus, an 8-course tasting menu, dim sum afternoon tea, a theatre menu, and a three-course set menu, complemented by two interconnecting private dining rooms (Crimson and Ruby) accommodating 22 seated or 40 standing guests and the Berri Bar sub-brand, an 18-seat cocktail program themed around Chinese mythological creatures.
The business generates revenue through restaurant dining, bar service, private events, and an online gift voucher shop, with pricing inclusive of 20% VAT plus a discretionary 15% service charge. Go-to-market is direct-to-consumer via website reservations and phone, supplemented by delivery through a HungryPanda partnership. Customer segments span affluent individual diners, corporate and event clients, and special occasion celebrants. The restaurant has no disclosed technology stack beyond standard third-party integrations (HungryPanda, GiftPro, HeadBox) and operates with no external institutional investors or parent company, with Chef Tong as Chef-Owner and Alan Tang as Restaurant Director. Recognition includes the 2024 Dine Awards and features in SquareMeal and The Good Food Guide, positioning the venue as a premium entry in London's Chinese fine dining segment.
Gouqi London firmographics
Firmographics- Name
- Gouqi London
- Legal name
- Gouqi
- Website
- https://gouqi-restaurants.co.uk
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gouqi London is a single-location upscale Chinese fine dining restaurant in central London founded in 2023 by Chef Tong Chee Hwee, serving affluent diners, corporate event clients, and special occasion celebrants with contemporary Chinese cuisine, private dining rooms, and a cocktail bar.
- Ownership category
- akta.pro rank
Gouqi London industry classification
Industry- Product category
- Fine Dining Restaurant
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
Keywords
Where Gouqi London is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Gouqi London business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Dining: Revenue from food and beverage sales including a la carte menu, tasting menus, dim sum afternoon tea, and private dining events. Covers live seafood, premium wagyu, Peking duck, and other signature dishes.
- Bar Service: Berri Bar generates revenue from Asian-inspired cocktails, wines including Chinese wines, and other beverages. Seating for 18 guests including counter and high tables.
- Private Events: Private dining room bookings for seated events (up to 22 guests) and standing events (up to 40 combined). Includes bespoke menu options and wine pairing services.
- Gift Shop: Online gift shop for purchasing gift cards and potentially branded merchandise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Fine dining prix fixe and sharing menus |
| Unit Pricing | Pay-as-you-go | Berri Bar cocktail and wine service |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Gouqi London product offering
Product offeringCore offering
Gouqi London is a single-location fine dining Chinese restaurant launched in February 2023 by Chef-Owner Chef Tong Chee Hwee, offering contemporary Chinese cuisine prepared with techniques and ingredients from across China. The restaurant offers multi-format dining including tasting menus, a la carte sharing, dim sum afternoon tea, set lunch, and theatre specials, complemented by the Berri Bar cocktail lounge, two private dining rooms (Crimson and Ruby), and supplementary services via a gift voucher shop and HungryPanda delivery partnership.
Product overview
Gouqi London is a single-location upscale Chinese fine dining restaurant offering an integrated dining experience. The core offering is the main fine dining restaurant featuring contemporary Chinese sharing-style cuisine by Chef Tong Chee Hwee, complemented by the Berri Bar cocktail lounge and two private dining rooms (Crimson & Ruby). Additional offerings include various specialized menus (Tasting Menu, A La Carte, Dim Sum Afternoon Tea, Three-Course Special, Theatre Menu, Dessert, Live Seafood Menu, Wine), online ordering via HungryPanda delivery, a gift shop for vouchers, and virtual tour access. All dining experiences feature custom-made bespoke chinaware.
Differentiator
Problem solved
Functional benefit
Brands
- Berri Bar: Asian inspired signature cocktail bar with seating for 18 guests, including 10 at the counter and 8 on high tables. Features innovative cocktails inspired by four Chinese mythological creatures: Azure Dragon, Vermilion Bird, White Tiger, and Black Tortoise.
Products and services
- Gouqi Main Fine Dining Restaurant Upscale Chinese fine dining establishment offering contemporary Chinese cuisine with sharing-style dishes crafted by Chef Tong Chee Hwee, featuring global live produce and bespoke chinaware. Open Monday-Sunday for lunch and dinner service with extended hours on weekends.
- Berri Bar Asian-inspired cocktail bar with seating for 18 guests (10 at counter and 8 at high tables), featuring innovative cocktails crafted by mixologists themed around Chinese mythological creatures (Azure Dragon, Vermilion Bird, White Tiger, Black Tortoise). Includes traditional wine cellar with Chinese wines and Goji wines overseen by the Head Sommelier.
- Private Dining (Crimson and Ruby Rooms) Two interconnecting private dining rooms for seated events up to 22 guests or standing events up to 40 guests. Crimson room seats 12 with a 65-inch 4K Smart TV; Ruby room seats 10. Includes bespoke menu options and wine pairing services. 50% minimum spend deposit required.
- Gift Shop (Gift Vouchers) Online gift shop for purchasing gift cards and vouchers, accessible through the GiftPro e-commerce platform at gouqi-restaurants.giftpro.co.uk.
- Online Food Delivery (via HungryPanda) Food delivery service available through the HungryPanda app for dining at home or office, allowing the Gouqi experience to extend beyond the physical restaurant.
Quantifiable outcome
- UK's first Chinese restaurant to win a Michelin star (Hakkasan, 2003)
Companies that use Gouqi London
Customer profileSegments3 records
Ideal customer profiles2 records
Gouqi London technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Gouqi London partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights4 records
Gouqi London competitors and assessment
Company assessmentDirect peers
- China Tang at The Dorchester: 1930s Shanghai-inspired upscale Chinese restaurant inside The Dorchester hotel. Directly comparable luxury positioning, Mayfair/central London catchment, and hotel-affluent clientele overlapping Gouqi's special occasion and corporate segments.
- Park Chinois: Upscale 1930s Shanghai-inspired Chinese fine dining and cocktail venue in Mayfair with cabaret programming. Directly comparable on luxury Chinese positioning, premium pricing, central London location, and integration of bar/lounge entertainment with dining.
- Hakkasan London: Hakkasan's flagship Mayfair location is the direct antecedent of Gouqi — Chef Tong led the brand's Michelin-starred contemporary Chinese kitchen for 18 years. Same cuisine category, same city, overlapping premium customer base, with Hakkasan now under the broader operator group that owns Yauatcha and HKK.
- Hutong London: Northern Chinese fine dining restaurant at The Shard with comparable premium pricing, signature dishes (Peking duck), and London tourist/business catchment overlapping Gouqi's Trafalgar Square audience.
- Kai Mayfair: One of the few Michelin-starred Chinese restaurants in London and a benchmark for contemporary Chinese fine dining in Mayfair. Comparable premium positioning, Michelin pedigree, and high-net-worth clientele to Gouqi.
- Yauatcha Soho: Sister brand to Hakkasan under the same operator; modern Chinese fine dining with dim sum focus in central London. Comparable West End catchment, contemporary Chinese positioning, and Michelin recognition history overlapping with Chef Tong's career.
- Min Jiang at The Royal Garden Hotel: Premium Sichuan and dim sum restaurant on the 10th floor of The Royal Garden Hotel in Kensington. Comparable upscale Chinese fine dining positioning, signature Peking duck, and London luxury hotel catchment.
- Dim Sum Duck Group: Independent London upscale Chinese group led by chef Master Bing including venues like Gerrard's and Dumplings Legend. Comparable contemporary Chinese fine dining positioning and central London locations targeting similar affluent diners.
- Imperial Treasure London: Singapore-headquartered fine Chinese dining group with a London presence serving contemporary Cantonese cuisine at premium price points. Alan Tang (Gouqi's Restaurant Director) previously worked at Imperial Treasure, reinforcing operational comparability.
Broad incumbents
- Din Tai Fung (London): Global Taiwanese fine-dining dumpling house with a London presence at Centre Point. Comparable premium Chinese brand and central London location, though operating at a more accessible price tier and broader casual-dining volume model than Gouqi's fine dining focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Gouqi London social profiles
Digital presenceGouqi London financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gouqi London leadership team
Management profileNumber of profiles
Profiles3 records
Gouqi London funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gouqi London M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gouqi London
What does Gouqi London do?
Gouqi London is a single-location fine dining Chinese restaurant launched in February 2023 by Chef-Owner Chef Tong Chee Hwee, offering contemporary Chinese cuisine prepared with techniques and ingredients from across China. The restaurant offers multi-format dining including tasting menus, a la carte sharing, dim sum afternoon tea, set lunch, and theatre specials, complemented by the Berri Bar cocktail lounge, two private dining rooms (Crimson and Ruby), and supplementary services via a gift voucher shop and HungryPanda delivery partnership.
Is Gouqi London a public or private company?
Gouqi London is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gouqi London founded?
Gouqi London was founded in 2023. It employs 1 to 10 people.
Where is Gouqi London based?
Gouqi London is headquartered in London, United Kingdom, in the Europe region.
How does Gouqi London make money?
Four revenue lines are on record. Restaurant Dining is the primary driver. The others are bar Service, private Events and gift Shop.
Who are Gouqi London's main competitors?
Direct peers on record are China Tang at The Dorchester, Park Chinois, Hakkasan London, Hutong London, Kai Mayfair, Yauatcha Soho, Min Jiang at The Royal Garden Hotel, Dim Sum Duck Group and Imperial Treasure London. Din Tai Fung (London) is listed as a broad incumbent.
Does Gouqi London have an API?
No public API is recorded for Gouqi London.
What industry is Gouqi London in?
Gouqi London's product category is Fine Dining Restaurant. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.