din tai fung uk

What din tai fung uk does

Din Tai Fung UK operates four premium Taiwanese restaurants in central London (Covent Garden flagship since December 2018, Selfridges since January 2022, Centre Point since October 2022, and Canary Wharf Crossrail Place since February 2025), serving hand-crafted Xiao Long Bao soup dumplings made with a proprietary 18-fold technique alongside dim sum, noodles, rice dishes and a curated cocktail/bar programme. The UK business is operated by Taster Food UK Ltd, a wholly owned subsidiary of Singapore-listed BreadTalk Group Ltd, and functions as the UK arm of the global Din Tai Fung brand founded in Taiwan in 1958 (now 180+ locations across 13 countries).

The commercial model is primarily dine-in restaurant revenue, augmented by ancillary streams: click-and-collect and delivery from all sites, a private dining and full-venue-hire offering (Centre Point, capacity up to 200), paid experiential masterclasses (Xiao Long Bao and Sakura Sake with Akashi-Tai), digital gift cards (£15.99-£250) and branded merchandise via an online gift shop. Reservations run on SevenRooms, the loyalty programme (Din Tai Fung Rewards, 1 point per £1, launched April 2024 and upgraded June 2025) runs on Comosense, and email marketing runs on Mailchimp. Partnerships with Clarence Court (eggs), Andwell's Brewery (craft lager and IPA Zero), Everleaf (mocktails), Akashi-Tai (sake), 135°East Hyōgo (gin) and Laurent-Perrier (champagne) underpin a structured beverage and supplier programme.

Customer segments span general diners and food enthusiasts (primary), corporate and group bookers, experience seekers (masterclasses, afternoon tea), and plant-based/vegan diners (supported by a Vegan Xiao Long Bao since 2021 and ongoing seasonal plant-based launches). The brand is Michelin Guide-listed and holds consecutive Golden ChopSticks Awards for Best Dumpling in the UK, and was named in the UK's Top 100 Best Large Companies to Work for in 2025. Revenue, headcount and detailed financials are not publicly disclosed.

Name

din tai fung uk

Legal name

Taster Food UK Ltd

Website

https://dintaifung-uk.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Din Tai Fung UK operates four premium Taiwanese restaurants in London (Covent Garden, Selfridges, Centre Point, Canary Wharf), serving hand-crafted Xiao Long Bao and authentic Chinese cuisine to general diners, corporate groups and experience seekers under Taster Food UK Ltd, a subsidiary of BreadTalk Group Ltd.

Ownership category

akta.pro rank

Product category

Taiwanese Restaurant Dining

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

akta.pro secondary industries

All-Day Dining Restaurants (THAFACAJ), Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH)

Keywords

• Taiwanese restaurant dining
• Xiao Long Bao service
• Dim sum dining
• Premium Asian restaurant
• Restaurant hospitality services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Dining: Dine-in service at four London restaurant locations offering full food and beverage menus including signature Xiao Long Bao, dim sum, noodles, cocktails, and seasonal specials.
2. Gift Cards and Merchandise: Digital gift cards sold online in denominations from £15.99 to £250, valid for 12 months. Physical merchandise including chilli sauce, chilli oil, chopsticks, plush toys, and limited-edition gift hampers.
3. Loyalty Programme: Din Tai Fung Rewards programme where members earn 1 point per £1 spent on dine-in experiences. 400 points unlocks a complimentary Xiao Long Bao reward. Birthday rewards and exclusive member benefits.
4. Events and Masterclasses: Paid experiences including Xiao Long Bao Masterclasses, Sakura Sake Masterclasses with Akashi-Tai pairing, and private dining event bookings.
5. Click and Collect / Delivery: Takeaway and delivery services from all restaurant locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Din Tai Fung UK operates four sit-down restaurants in London (Covent Garden, Selfridges, Centre Point, Canary Wharf) serving authentic Taiwanese cuisine centred on signature hand-folded Xiao Long Bao dumplings, alongside dim sum, noodles, rice dishes, and a curated cocktail and mocktail bar programme. Beyond dine-in service, the company offers click-and-collect ordering, private dining and event hire, paid masterclass experiences, a loyalty rewards programme, digital gift cards, and branded merchandise.

Product overview

Din Tai Fung UK is a multi-location Taiwanese restaurant group operating four London restaurants (Covent Garden, Selfridges, Centre Point, and Canary Wharf) under a single unified brand. The core product is restaurant dining featuring hand-crafted Xiao Long Bao (soup dumplings), alongside ancillary offerings including a bar programme with cocktails and mocktails, click-and-collect ordering, and table reservations via SevenRooms. Supplementary revenue streams include a loyalty programme (Din Tai Fung Rewards), digital gift cards, merchandise, and a limited-edition gift hamper. Private dining and event hire is a key offering at Centre Point, while masterclass experiences (Xiao Long Bao Masterclass and Sakura Sake Masterclass) are add-on paid experiences at Canary Wharf and Centre Point. The company also runs frequent limited-edition seasonal product launches tied to festivals (Chinese New Year, Mid-Autumn Festival, Easter, Christmas, Summer) and collaborates with external suppliers including Andwell's Brewery, Everleaf, Akashi-Tai, and Clarence Court.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant Dining
• Click & Collect
• Xiao Long Bao Masterclass
• Sakura Sake Masterclass
• Private Dining & Event Hire
• Din Tai Fung Rewards Loyalty Programme
• Digital Gift Cards
• Limited Edition Gift Hamper
• Branded Merchandise
• Din Tai Fung Bar (Cocktail & Beverage Programme)
• Selfridges Exclusive Set Menu
• Dumplings Afternoon Tea For Two

Quantifiable outcome

• Queues of up to 4 hours at opening
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Clarence CourtcoreStrategic or Co-development Partner · 1 December 2024Egg supplier partnership for Din Tai Fung's iconic Egg Fried Rice. Clarence Court supplies Leghorn White Organic Eggs, with 393,870 eggs used in 196,935 portions of Egg Fried Rice in 2024 alone. Collaboration includes Instagram giveaway for 6th anniversary with prizes including egg supply.
• Andwell's BreweryflagshipStrategic or Co-development Partner · 1 July 2024Exclusive UK partnership for craft lager production. Andwell's Brewery in Hampshire crafts Din Tai Fung's first-ever branded craft lager using English barley, Czech Saaz, and German Tettnang hops. Small batch production for in-restaurant sale.
• EverleafcoreStrategic or Co-development Partner · 1 January 2024Non-alcoholic aperitif partner for mocktail programme. Featured Mountain Spritz and Marine Sour mocktails crafted with Everleaf's non-alcoholic drinks, showcasing Taiwanese landscape ingredients. Partnership supports zero-proof beverage programme.
• Akashi-TaicoreStrategic or Co-development PartnerJapanese sake brewery partnership for Sakura Sake Masterclass experiences. Led by brand ambassador Kryrs, featuring five Akashi-Tai sakes paired with Din Tai Fung's bespoke tasting menu of 11 dishes. Experiences available as add-ons to private dining bookings at Canary Wharf and Centre Point.
• 135°East HyōgocoreStrategic or Co-development PartnerJapanese gin partnership for Negroni Nights cocktail events at Centre Point Bar. Features four distinctive Negroni cocktails crafted with 135°East Hyōgo Gin, including White Sake Negroni, Coffee Negroni, and Amaro Negroni.
• SevenroomscoreTechnology or IntegrationReservation and guest experience platform powering online bookings across all UK restaurant locations. Enables centralised reservation management, private dining enquiries, and event booking.
• Laurent PerrierminorStrategic or Co-development PartnerChampagne partnership for Dumplings Afternoon Tea experience upgrade option at Centre Point and Selfridges. Premium champagne pairing with afternoon tea set.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Yauatcha: London-based Michelin-starred Cantonese restaurant group serving dim sum and Chinese cuisine in a premium, design-led setting. Directly comparable to Din Tai Fung UK as a premium Chinese dining destination with strong brand, experiential positioning, and overlapping target customers (food enthusiasts, celebration diners, corporate events).
• Hakkasan: London-based Michelin-starred Cantonese fine-dining concept with multiple locations globally. Directly comparable to Din Tai Fung UK as a premium Chinese cuisine operator with strong brand, multiple London sites, cocktail bar programmes, and private dining offerings.
• Royal China: Established London-based Chinese restaurant group with multiple locations serving dim sum and Cantonese cuisine. Directly comparable to Din Tai Fung UK as a multi-site London Chinese dining operator targeting similar diners and offering similar banquet and dim sum experiences.
• Wing's Restaurant: London-based Chinese restaurant focused on traditional dim sum and authentic regional Chinese cuisine. Directly comparable to Din Tai Fung UK as a London dim sum specialist targeting similar food enthusiasts seeking authentic Chinese dining experiences.
• A.Wong: London-based Michelin-starred Chinese restaurant serving modern and traditional Chinese cuisine with a tasting-menu focus. Comparable to Din Tai Fung UK as a premium London Chinese dining destination emphasising culinary craftsmanship and culinary awards.

Broad incumbents

• Park Chinois: London-based upscale Chinese restaurant and bar in Mayfair with a 1930s Shanghai-inspired concept. Comparable to Din Tai Fung UK as a premium Chinese dining venue with cocktail bar, private dining, and experiential positioning, though operating as a single high-end venue.
• Tattu: UK-based contemporary Chinese restaurant group with locations in London and Manchester. Comparable to Din Tai Fung UK as a premium experiential Chinese dining operator with multiple UK sites, design-led venues, and cocktail programmes.
• itsu: UK-based Asian-inspired fast-casual chain with multiple London locations serving sushi, noodles, and dim sum. Comparable to Din Tai Fung UK as a multi-site London Asian dining operator, though positioned in a faster, lower-price tier than Din Tai Fung's premium offering.

Regional players

• Feng Sushi: UK Japanese restaurant group operating primarily outside London with multiple sites. Comparable to Din Tai Fung UK as an Asian cuisine restaurant chain, though focused on Japanese cuisine rather than Chinese/Taiwanese and operating in different geographies.
• Duck & Rice: London-based restaurant and bar concept blending Asian cuisine with British pub culture. Comparable to Din Tai Fung UK as a premium London Asian dining operator with strong bar programme, design-led venue, and experiential positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ukdintaifung
• LinkedInlinkedin.com/company/din-tai-fung-uk
• Instagraminstagram.com/dintaifunguk
• TikToktiktok.com/@dintaifunguk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about din tai fung uk