Go Velo Ltd

What Go Velo Ltd does

Go Velo Ltd is a UK-based cycling instruction and training services company founded in 2009 in Lancashire, operating from Barrowford and serving primarily the North West of England alongside a nationwide instructor-training delivery capability. The company provides Bikeability cycle training (Levels 1–3), Learn to Ride sessions, adult cycle training (Get Cycling, Improver's Cycling, Journey Training, and the Ride Active 'Sofa to Saddle' 9-week programme), bike maintenance courses, Dr Bike mobile maintenance, holiday clubs, GP Referral weight-loss programmes, and cycling event support. As an accredited 1st4Sport Recognised Delivery Centre, Go Velo also delivers nationally-recognised Level 2 and Level 3 cycle instructor qualifications, Recognised Prior Learning (RPL) conversion courses, industry-specific CPD, ride leader training, and first aid qualifications, with prices ranging from £65 (first aid) to £1,000+VAT (Level 3 award).

Name

Go Velo Ltd

Legal name

Go Velo Ltd

Website

https://govelo.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Go Velo Ltd delivers Bikeability, adult cycle training, and 1st4Sport-accredited cycle instructor qualifications across Lancashire, the North West, and nationwide, serving schools, local authorities, individuals, and aspiring instructors.

Ownership category

akta.pro rank

Product category

Cycling Education and Training

SIC

Transportation Services (4700), Services-Automotive Repair, Services & Parking (7500)

akta.pro industry

PRIMARYEDALAKAE

Bicycle Programs & Bike Share (Parking, Repair, Rentals)

Education/Student Services & Campus Operations/Transportation, Parking & Mobility Services

Keywords

• Cycle training services
• Bikeability instruction
• Cycling instructor qualifications
• Bike maintenance courses
• Community cycling programmes

Headquarters

HQ city

Trawden, England

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Bikeability and Adult Cycle Training Delivery (Government/LA Funded): Go Velo delivers Bikeability cycle training to school children and adults as a contracted service funded by Lancashire County Council and Connecting East Lancashire. These courses are provided free to eligible participants (e.g., adults aged 16+ living, working, studying or volunteering in Lancashire). Revenue is received from local authority contracts and government scheme funding.
2. Cycle Instructor Qualification Courses: Go Velo offers accredited cycle instructor qualifications (Level 2 and Level 3 awards) at paid course fees. The Level 2 Award in Instructing Cycle Training costs £800 (bursary eligible). Existing instructor RPL courses cost £200. Level 3 Award costs £1000 plus VAT. These are one-time course fees for training and certification.
3. Continuing Professional Development (CPD) Courses: Industry-specific CPD courses for existing cycle instructors, including L1/L2/L3 Refreshers, Moving Groups, Achieving Consistency, Inclusivity, and IQA Steering courses, priced at £155 per person. Also ride leader training at £155pp and first aid qualifications at £65pp.
4. Basic Bike Maintenance Courses: Free bike maintenance courses for Lancashire residents funded by Lancashire County Council / Connecting East Lancashire, delivered as part of community cycling support services.
5. Events and Corporate Services: Go Velo supports cycling events with equipment, ride leaders, Dr Bike sessions, smoothie maker, and Try a Bike roadshows for promotional and charity events. Services are provided to event organizers, councils, and businesses.
6. Fleet Bikes and Equipment Supply: Go Velo sources, selects, and supplies cycling equipment including bikes, helmets, lights, pumps, and locks to schools and organizations. Revenue generated through equipment procurement and supply services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Go Velo Ltd delivers cycling instruction and training services, including Bikeability courses (Levels 1–3), adult cycle training, learn-to-ride sessions, and accredited cycle instructor qualifications (Level 2 and Level 3 awards) under its 1st4Sport Recognised Delivery Centre status. The company also runs bike maintenance courses, Dr Bike mobile mechanics, holiday clubs, GP referral weight-loss cycling programmes, and supports cycling events across Lancashire and the North West of England.

Product overview

Go Velo Ltd operates as a cycle training and instructor qualification organization offering a comprehensive portfolio of cycling education services. The core offerings include Bikeability Training (Levels 1-3) for schools and individuals, Adult Cycle Training programs (Get Cycling, Improver's Cycling, Journey Training, and Ride Active 'Sofa to Saddle' 9-week course), and Learn to Ride sessions for all ages. Go Velo also delivers instructor training qualifications through 1st4Sport accreditation, including Level 2 Award in Instructing Cycle Training, Level 3 Award in Developing Cycle Training Instructors, and Recognised Prior Learning routes. Supporting services include Bike Maintenance Courses, Dr Bike mobile maintenance, Holiday Clubs, GP Referral weight loss programs, and cycling event support. The company operates as a Recognised Delivery Centre delivering nationally-recognized cycle instructor qualifications, with services spanning Lancashire and instructor training delivered nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• Ride Active: A 9-week structured cycling course similar to couch to 5k, exclusively available in East Lancashire, taking participants from sofa to saddle.
• Dr Bike

Products and services

• Bikeability Training Government-backed progressive cycle training programme with three levels: Level 1 teaches basic bike handling in traffic-free environments, Level 2 covers on-road cycling on quiet streets, and Level 3 provides advanced training for complex junctions and busy roads. Certificates, badges and booklets are issued for each level.
• Adult Cycle Training Free cycle training for adults aged 16+ in Lancashire, covering Get Cycling (beginners), Improver's Cycling (confidence building), Journey Training (commuting) and the Ride Active 'Sofa to Saddle' 9-week structured programme. Bikes and helmets provided to participants.
• Learn to Ride Beginner sessions teaching children from reception age upwards and adults to ride a bike, delivered in small groups of six or fewer with all equipment provided. Children can typically learn to ride within three hours.
• Level 2 Award in Instructing Cycle Training (L2AICT) Four-day 1st4Sport accredited instructor qualification course qualifying participants to teach groups of school children and deliver adult cycle training. Includes online learning, virtual/face-to-face training, post-course assessment over 2–6 months. Cost £800 per person, bursary eligible.
• Level 3 Award in Developing Cycle Training Instructors (L3AIDCTI) Two-day course qualifying learners to work as Level 3 tutors delivering cycle instructor training and assessments for a 1st4Sport Recognised Delivery Centre. Cost £1,000 plus VAT per person.
• Level 2 Award – Recognised Prior Learning (RPL)

Quantifiable outcome

• More than 40,000 people trained since 2009
• +3 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

18 partnerships are on record, tiered core and supporting.

• 1st4SportcoreStrategic or Co-development PartnerGo Velo is an accredited Recognised Delivery Centre (RDC) for 1st4Sport cycle training qualifications. 1st4Sport developed the Level 2 Award in Instructor Cycling Training in partnership with Bikeability. This is the primary accreditation enabling Go Velo to deliver nationally recognised cycle instructor qualifications.
• The Bikeability TrustcoreStrategic or Co-development PartnerThe Bikeability Trust is the national charity for the Government's cycle education programme. Go Velo runs a registered Bikeability Scheme and is aligned with the national Bikeability programme standards and guidelines.
• Lancashire County CouncilcoreStrategic or Co-development PartnerPrimary funding and commissioning partner. Lancashire County Council funds Bikeability training for school children and adult cycle training across Lancashire through Go Velo's delivery.
• Connecting East LancashirecoreStrategic or Co-development PartnerPartnership with Lancashire County Council's smarter travel campaign. Connecting East Lancashire funds free bike servicing, bike maintenance courses, and cycling activities in East Lancashire districts.
• British CyclingsupportingStrategic or Co-development PartnerGo Velo's director Kirsti Grayson worked for British Cycling as a Bikeability Tutor training future instructors. Go Velo offers British Cycling Ride Leader and Route Planner training as part of its instructor programme.
• Love to Ride LancashiresupportingGTM or Marketing PartnerGo Velo supports Love to Ride Lancashire by providing equipment and expertise at cycling events, leading rides, and delivering bike maintenance courses for businesses and organisations across Lancashire.
• Cycling UKsupportingStrategic or Co-development PartnerCycling UK's Big Bike Revival initiative funds Dr Bike school sessions delivered by Go Velo, enabling children to participate in Bikeability by ensuring their bikes are safe and roadworthy.
• GLL (Community Leisure)supportingStrategic or Co-development PartnerPartnership with GLL (formerly Greenwich Leisure Ltd) to deliver cycling activities across Lancashire.
• UCLan (University of Central Lancashire)supportingStrategic or Co-development PartnerGo Velo assists UCLan with the development of a cycle hub and teaches students how to ride a bike. Partnership managed by UCLan's Head of Sport and Community Engagement.
• Pendle Borough CouncilsupportingStrategic or Co-development PartnerPartnership on Globe Velo 24 cycling challenge fundraiser for Pendleside Hospice, held at the Steven Burke Sports Hub in Nelson.
• Preston City CouncilsupportingStrategic or Co-development PartnerPartnership over 10 years delivering Bikeability for children and adults and organising cycling events across Preston.
• Pendle Leisure TrustsupportingStrategic or Co-development PartnerPartnership with Pendle Leisure Trust for cycling activities and events in the Pendle area.
• East Lancashire Clinical Commissioning Groups (Social Prescribing Fund)supportingStrategic or Co-development PartnerSocial Prescribing Fund funding enabling the bicycle upcycle project at Stubbylee Community Greenhouses, supporting community members with health, financial, or employment barriers.
• Stubbylee Community GreenhousessupportingStrategic or Co-development PartnerGo Velo delivers sessions and organises programmes for the bicycle upcycle project at Stubbylee Community Greenhouses, helping participants facing barriers to employment and wellbeing gain cycling skills.
• Bacup Consortium TrustsupportingStrategic or Co-development PartnerGo Velo delivered sessions and organised programmes for the bicycle upcycle project benefiting local community members facing barriers to employment and wellbeing.
• Lancashire PolicesupportingStrategic or Co-development PartnerGo Velo delivered Bikeability Level 3 training to Lancashire Police Community Support Officers (PCSOs), enabling them to cover greater distances on bike patrol and improve community safety.
• School Sports Partnerships (Heysham and Lancaster, Pendle, Rossendale)coreStrategic or Co-development PartnerMultiple School Sports Partnerships across Lancashire commission Go Velo to deliver Bikeability training in schools as part of their physical education and sport programmes.
• Nelson and Colne CollegesupportingStrategic or Co-development PartnerPartnership includes basic bike maintenance training, route planning, cycle training, led rides, bike loaning across two college sites, and development of safe cycling routes.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• The Bikeability Trust: National charity that sets standards and supports the Bikeability programme across England; not a direct delivery competitor in most regions, but closely linked as the umbrella organisation governing Go Velo's registered scheme.

Direct peers

• BikeRight: UK Bikeability delivery contractor offering school and adult cycle training with 1st4Sport-accredited instructor courses. Direct competitor for Lancashire-area council contracts and the same end customers (schools, councils, learners).
• Pedal Ready: UK cycle training company offering Bikeability and adult instruction in multiple regions. Directly comparable for council-commissioned cycle training contracts.
• Cycle Training UK: National Bikeability and adult cycle training provider delivering the same government-recognised curriculum. Closely comparable offering (Levels 1–3, instructor training, community courses) to schools, councils and adults.
• Outspoken Training: Cycle training and Bikeability delivery organisation in the East of England providing school, adult and instructor training. Directly competes for 1st4Sport-accredited cycle instructor qualifications and local authority work.
• Cycle Confident: Yorkshire-based Bikeability and adult cycle training provider, also offering instructor training. Direct competitor for UK local authority contracts and identical target segments.
• Lifecycle UK: Bristol-based social enterprise delivering Bikeability, adult training and inclusive cycling. Overlaps Go Velo on community-funded cycling programmes and SEND-inclusive provision.

Others

• Sustrans: UK charity focused on active travel infrastructure and behaviour-change programmes. Thematically related as a partner and funder of community cycling activity, but does not directly deliver Bikeability or instructor training.

Broad incumbents

• British Cycling: National governing body for cycling in the UK that historically trained Bikeability tutors (including Go Velo's director). A broader incumbent that overlaps on instructor training and ride leader courses but does not deliver community Bikeability at scale.
• Cycling UK: National cycling charity running initiatives such as Big Bike Revival (which funds Go Velo Dr Bike sessions). A broader active-travel incumbent with overlapping adult training and community programmes.

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/go-velo-ltd01

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Go Velo Ltd