Viking Adventure

What Viking Adventure does

Viking Adventure AS is a privately held Norwegian tour operator (Aksjeselskap) headquartered at Sundgata 167A, Haugesund, with a secondary visitor center near the city's cruise terminal. The company designs and delivers guided adventure experiences rooted in the Haugesund and Haugalandet region's Viking history, coastal culture, fjords, and mountains. Its core product portfolio spans twelve distinct offerings, including RIB safaris to coastal islands, silent electric city boat harbor tours, guided bus and e-bike excursions to the Rising Tides sculptures and Karmøy island sites, hiking expeditions to Himakånå (a 'mini Trolltunga' formation), Viking Farm visits at Avaldsnes paired with Viking Planet museum admission, cider tastings, and customizable private and corporate group experiences. Pricing is structured as per-person unit sales ranging from NOK 290 to NOK 1,750, with premium private tour upgrades available across the catalog.

The company operates with approximately 30 locally certified guides and is structured around a direct-to-consumer and event-driven go-to-market motion. Its primary customer segment is cruise ship passengers visiting the Haugesund port, complemented by independent tourists, families, corporate groups, and gift-voucher purchasers. Distribution combines an on-site visitor center adjacent to the cruise terminal, an online booking system built on Statamic CMS with Bilberry integration, listings on cruise-line excursion desks (covering lines such as IONA, MSC, AIDA, Costa, P&O, Celebrity, Holland America, Princess, and Viking), and third-party platforms including Viator and GetYourGuide. Viking Adventure is Eco-Lighthouse (Miljøfyrtårn) certified, holds Norwegian Travel Guarantee Fund (Reisegarantifond) membership, and has received TripAdvisor Travelers' Choice recognition. The technology stack is conventional web commerce with no disclosed AI components, and the business is seasonal with peak operations during the June-October cruise window.

Name

Viking Adventure

Legal name

Viking Adventure AS

Website

https://govikingadventure.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Viking Adventure AS is a privately held Norwegian tour operator in Haugesund offering guided adventure excursions — RIB safaris, e-boat tours, Viking heritage experiences, and hikes — primarily serving cruise ship passengers and independent tourists visiting the Haugalandet region.

Ownership category

akta.pro rank

Product category

Adventure Tour & Shore Excursion Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Water (48721)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Water Transportation (4400)

akta.pro primary industry

Shore Excursion Operators (Tours & Activities) (THAEAFAC)

akta.pro secondary industries

Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching) (THAJAJAA), Religious & Sacred Sites Tours (THAJAAAF)

Keywords

• Adventure tour operator
• Cruise shore excursions
• Guided nature tours
• Viking heritage experiences
• Outdoor activity services

Headquarters

HQ city

Haugesund

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Scheduled Tour Bookings: Individual tour tickets sold to cruise passengers and tourists with prices ranging from 290-1750 NOK per person. Tours include RIB safaris, bus tours, e-bike tours, hiking excursions, city boat tours, and Viking heritage experiences.
2. Private Group Tours: Customized private tours for groups including corporate team-building, birthdays, bachelor/bachelorette parties, anniversaries, and mystery trips. Tours can be tailored with dining, activities, and special experiences.
3. Gift Vouchers: Experience gift cards sold for adventure tours and activities, marketed as meaningful gift options
4. Third-party Service Referrals: Referral arrangements with local restaurants, hotels, bus companies, and activity providers. Personal information shared with partners only when necessary for booking execution, accessible for up to three weeks after trip.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Viking Adventure AS is a local tour operator in Haugesund, Norway, that designs and sells guided adventure tours and cruise shore excursions. Core offerings include RIB boat safaris to island communities, electric city boat harbor tours, guided bus tours of Karmøy, e-bike tours, hiking excursions to Himakånå, Viking heritage experiences (Viking Farm Avaldsnes and Viking Planet), cider tastings, and customizable private and group/team-building tours. All tours depart from the company's visitor center located a short walk from the Haugesund cruise terminal.

Product overview

Viking Adventure is a local tour operator offering guided adventure experiences in Haugesund, Norway. The product portfolio consists of a unified booking platform with multiple tour products spanning water-based activities (RIB safaris, e-boat tours), land-based tours (bus tours, e-bike tours, hiking excursions), cultural experiences (Viking Farm, Viking Planet museum, cider tasting), and customizable group/private offerings. The core offering includes scheduled group tours at various price points, with premium upgrades available for private experiences and special events. All tours depart from the Viking Adventure Visitor Center near the cruise terminal, serving both cruise ship passengers and independent travelers.

Differentiator

Problem solved

Functional benefit

Brands

• Viking Adventure Visitor Center: Physical visitor center located in Smedasundet, Haugesund, near the cruise terminal, where customers can book tours, get local recommendations, and visit an art gallery featuring works from Queen Sonja Print Award and Jason deCaires Taylor statues.

Products and services

• City E-Boat Tour A 30-minute guided silent electric boat tour through Haugesund's harbor and waterways, showcasing historic landmarks, modern industry, and coastal life. Suitable for all ages. Priced at 290 NOK per person with family ticket available.
• RIB Safari and Island Communities Tour A 2-hour high-speed Rigid Inflatable Boat tour exploring coastal islands around Haugesund, navigating historical straits and viewing wildlife such as white-tailed eagles and salmon farms. Priced at 1,190 NOK per person. Includes life jacket, suit, goggles, and gloves. Maximum weight: 150 kg.
• Viking Farm and Viking Planet Tour A 3-hour family-friendly Viking experience combining a visit to the Viking Farm at Avaldsnes (birthplace of Viking kings) with entry to the digital Viking Planet museum. Includes boat transport, Viking Farm entrance, guiding, and Viking Planet admission. Priced at 1,150 NOK per person.
• Highlights of the Region Guided Bus Tour A 4-hour guided bus tour of Karmøy island covering attractions including Visnes, Åkrasanden Beach, Skudeneshavn, and St. Olav's Church (1250). Priced at 790 NOK per person.
• Guided Hike to Himakånå (Mini Trolltunga) A 5-hour small-group hiking tour to the Himakånå rock formation at 357 meters elevation, offering panoramic views of Norwegian fjords. Priced at 1,750 NOK per person. Includes guide, bus transport, matpakke (packed lunch), water, and backpack. Moderate-to-demanding difficulty.
• Guided Scenic Tour to The Rising Tides A 1.5-hour minibus tour visiting Steinsfjellet viewpoint, The Rising Tides sculptures by Jason deCaires Taylor, and the National Monument. Priced at 650 NOK per person. Includes minibus transport and guide.
• Kringsjå Farm and Rising Tides Tour A 2.5–3 hour small-group tour combining a visit to Kringsjå mountain farm (with Farmer Tom's storytelling) with views of the Rising Tides sculptures and the National Monument. Priced at 890 NOK per person. Includes minibus transport, guide, apple cake, and tea/coffee.
• Guided E-Bike Tour A 2-hour electric bike tour visiting city landmarks, The Rising Tides sculptures, and the Harald Fairhair National Monument. Priced at 690 NOK per person. Minimum height: 158 cm, maximum weight: 120 kg, age 14+.
• Coastal Villages, Fishing Heritage and Rising Tides Tour A 5-hour premium small-group bus tour visiting Ferkingstad fishing village, Skudeneshavn, Avaldsnes, and The Rising Tides sculptures. Priced at 1,750 NOK per person. Includes light lunch, cake, coffee/tea, and local food tastings.
• Haugesund Viking City Package A combined 1–4 hour flexible package including the City E-Boat Tour and entry to The Viking Planet digital museum. Priced at 490 NOK per person. Family ticket (2 adults + 2 children) available. Valid all day.
• Cider Tasting Experience A 20-minute guided tasting of four Hardanger ciders with a presentation of local cider traditions and production methods. Priced at 290 NOK per person. Age requirement: 18+.
• Groups and Teambuilding Experiences Customizable group activities including RIB tours, e-bike tours, boat cruises, guided hikes, sauna experiences, and team-building events tailored for corporate groups, birthdays, bachelor/bachelorette parties, and special occasions. Includes dining and activity customization.
• Private Tours Premium personalized tours with flexible timing, exclusive access, and dedicated guides. Can be customized to special destinations including the Åkrafjorden waterfall or authentic lunch at a local home/farm. Requested via [email protected].
• Deadliest Catch with Sig Hansen Experience A 4-hour family adventure to Mortholmen island on Karmøy with Captain Sig Hansen featuring boat transport, fishing activities, signature meet & greet, and traditional Norwegian fish tasting (herring tasting, fish cakes). Family-friendly experience for all ages. Price not publicly disclosed.

Quantifiable outcome

• 100+ cruise ship calls scheduled for 2026 season
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• The Viking PlanetcoreStrategic or Co-development PartnerDigital Viking museum partnership providing combined tour packages. Viking Adventure includes Viking Planet admission in city package and Viking Farm tours. Ticket discounts available for Viking Adventure customers.
• Kringsjå FarmcoreStrategic or Co-development PartnerMountain farm experience included in Kringsjå Farm tour. Part of a local foundation preserving cultural heritage. Viking Adventure supports farm preservation with each ticket sold.
• Viking Farm AvaldsnescoreStrategic or Co-development PartnerAuthentic Viking heritage site included in Viking Farm tours. Features in Netflix series 'Norsemen'. Viking Adventure provides boat transport and guiding services.
• Heit Haugesund SaunaminorGTM or Marketing PartnerWood-fired sauna experience promoted on Viking Adventure website. Available as add-on activity for visitors seeking relaxation experiences.
• Jason deCaires TaylorcoreStrategic or Co-development PartnerThe Rising Tides horse sculptures by renowned underwater sculptor featured prominently in multiple tours. Private initiative sculpture park near Viking Adventure visitor center.
• Sig Hansen / MortholmenminorStrategic or Co-development PartnerDeadliest Catch star Sig Hansen partnership for exclusive tours to his Karmøy fishing island Mortholmen. Family-friendly 4-hour adventure experience.
• Queen Sonja Print AwardminorStrategic or Co-development PartnerArt gallery at Viking Adventure visitor center featuring works from the Queen Sonja Print Award exhibition. Cultural partnership enhancing visitor experience.
• Bilberry (Statamic)coreTechnology or IntegrationBooking system provider. Personal data stored in booking system operated by Bilberry/Statamic. Data processing agreement in place for GDPR compliance.
• NETScoreTechnology or IntegrationPayment processing partner for credit/debit card transactions. Data processing agreement in place for GDPR compliance.
• Local Bus CompaniesminorChannel Partner/ Reseller/ DistributorThird-party bus companies used for transportation elements of tours. Personal data shared only when necessary for booking execution, accessible for up to three weeks after trip.
• Local Restaurants and HotelsminorChannel Partner/ Reseller/ DistributorDining partners for group tours and customized experiences. Personal data shared only when necessary for booking execution.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• GetYourGuide: Global online booking platform for tours, activities, and shore excursions. Comparable as a third-party distribution channel where Viking Adventure's tours are sold to international customers.
• Viator: Tripadvisor-owned online tour and activity marketplace where Viking Adventure lists its offerings. Comparable as a distribution channel for shore excursions, though operates as a platform/reseller rather than a tour operator.
• Visit Norway (Innovation Norway): Official Norwegian tourism board promoting Norway as a destination and curating tour operator listings including shore excursion providers. Acts as a marketing/distribution ecosystem participant rather than a direct competitor.

Direct peers

• Arctic Adventures: Norway and Iceland-based adventure tour operator offering RIB safaris, hiking, glacier tours, and sightseeing excursions. Closely comparable product portfolio (water-based tours, hiking, sightseeing) and target customer (international tourists including cruise passengers).
• Tromsø Safari: Northern Norway adventure tour operator offering RIB safaris, whale watching, fjord cruises, and cultural excursions. Comparable in business model (small-boat tours, guided nature/cultural experiences) and customer base (international cruise and adventure tourists).
• Discover Norway: Tour operator offering guided excursions across multiple Norwegian ports, including fjord tours, cultural experiences, and adventure activities. Comparable in targeting international visitors with multi-port Norwegian shore excursion products.
• Lysefjorden Adventure: Adventure tour operator based in Stavanger region offering fjord cruises, RIB tours, and hiking excursions. Directly comparable as a regional Norwegian adventure tour operator serving cruise ports in similar fjord geographies.
• Fjord Tours: Norway's largest tour operator offering multi-day fjord tours, shore excursions, and guided experiences across Norwegian ports including nearby Stavanger and Bergen. Directly comparable business model of packaged guided tours serving cruise passengers and independent travelers.

Regional players

• Walks & Talks: European shore excursion operator offering guided walking and cultural tours across Mediterranean and Northern European ports. Comparable business model and cruise-passenger focus, though primarily serves Southern European ports rather than Norway.

Broad incumbents

• Hurtigruten: Norwegian coastal voyage cruise line that also offers extensive shore excursion programs at Norwegian ports including Haugesund-area stops. Operates broadly in maritime tourism with overlapping shore excursion offerings, but as part of a much larger cruise portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vikingadventureas
• LinkedInlinkedin.com/company/viking-adventure
• Instagraminstagram.com/govikingadventure

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viking Adventure