THE GILL GROUP

What THE GILL GROUP does

The Gill Group is a privately held, full-service residential real estate team headquartered in Ridgewood, New Jersey, operating under the Keller Williams Village Square Realty brokerage. Founded in 2010 by Laura Gill and now led by CEO Ally Donoghue, the team employs approximately 24 staff including listing agents, buyer specialists, a rental specialist, an investment specialist, and a full client-care team available seven days a week. The team serves residential buyers, sellers, landlords, and tenants across Bergen County and adjacent Northern New Jersey markets (parts of Passaic, Morris, and Hudson Counties plus the Jersey Shore), with specialty practices covering luxury homes, divorce cases, investment properties and 1031 exchanges, corporate relocation, estate concierge, and land and development.

The business is built on a team-based delivery model in which separate buyer specialists and listing agents handle each side of a transaction, supported by a dedicated listing coordinator, transaction manager, and marketing/social media staff. The underlying technology is a conventional real estate transaction management and marketing stack rather than proprietary software; differentiation comes from process, local market knowledge, and a curated vendor network of photographers, stagers, painters, and contractors. Multi-channel marketing — website, blog/SEO, Facebook, Instagram, LinkedIn, YouTube, TikTok, email, and earned media — drives inbound lead flow, complemented by the Keller Williams national referral network.

Revenue is generated entirely on a commission basis: transaction fees on buyer representation, seller representation, rental placement, and investment property services, priced at standard Northern NJ market rates. The team reports cumulative sales volume of over $900 million across 1,500+ families served, consistent annual sales volume of $100M+, and a 5.0 Google rating across 221 reviews, with 2024/2025 RealTrends recognition as a Top 3 Real Estate Team in New Jersey. There is no external institutional investment; ownership is founder-controlled within the KW franchise model.

Name

THE GILL GROUP

Legal name

The Gill Group

Website

https://gowithgill.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

The Gill Group is a privately held, 24-person residential real estate team operating under Keller Williams Village Square Realty in Ridgewood, NJ, serving buyers, sellers, landlords, and investors across Bergen County and Northern New Jersey with specialty practices in luxury, 1031 exchange, and corporate relocation.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)

Keywords

• Residential real estate
• Home buying services
• Home selling services
• Luxury home sales
• Property listings

Headquarters

HQ city

Ridgewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Commission - Buyer Representation: Commissions earned on helping buyers find and purchase homes throughout Bergen County and surrounding areas. Services range from first-time homebuyers to luxury estate purchases.
2. Real Estate Commission - Seller Representation: Commissions earned on listing and selling homes, including luxury properties, investment properties, and standard residential sales.
3. Rental Services: Commission-based rental assistance for landlords and tenants in Northern NJ
4. Investment Property Services: Specialized services for real estate investors including property acquisition and 1031 exchange assistance

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

The Gill Group is a full-service residential real estate team providing buyer representation, seller/listing representation, and rental services across Bergen County, NJ and surrounding Northern New Jersey markets. The team also delivers specialty services including luxury home sales, divorce-related transactions, investment property acquisitions and 1031 exchanges, corporate relocation, estate concierge services, and land & development representation, all delivered through dedicated buyer specialists and listing agents backed by transaction management and marketing staff.

Product overview

The Gill Group is a full-service real estate team operating as part of the Keller Williams brokerage, providing comprehensive residential real estate services throughout Bergen County, NJ. The company's service portfolio centers on three core offerings: Listing Services (helping homeowners sell properties with marketing, staging, and negotiation support), Buyer Representation (assisting buyers in finding and purchasing homes with dedicated specialists), and Rental Services (tenant and landlord assistance). Beyond these core services, the team offers five specialty practices including Luxury Homes, Divorce Cases, Investment Properties, Corporate Relocation, and Estate Concierge Services, plus Land & Development for new construction. The group also produces educational blog content covering market statistics, local community guides, and real estate advice. The team model combines separate buyer specialists and listing agents to provide focused expertise for each phase of real estate transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Listing Services

Quantifiable outcome

• $900MM+ sold | 1500+ families served | Top 1% of agents nationwide
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Keller Williams Village Square RealtycoreChannel Partner/ Reseller/ DistributorThe Gill Group operates as a team under Keller Williams Village Square Realty, leveraging the KW brand, technology platform, referral network, and training resources. This affiliation provides access to KW's national network and marketing resources while maintaining team autonomy.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Coldwell Banker Realty (NJ): National residential brokerage with significant agent and team presence in Bergen County and Northern NJ; comparable buy/sell/rent services and luxury positioning, though operating at much larger scale.
• Weichert Realtors: Established New Jersey-based residential brokerage with deep presence across Bergen County and Northern NJ; broader portfolio than a single team but directly comparable service offerings and customer base.
• Douglas Elliman: Residential brokerage with strong NJ/NY metro presence including Bergen County; comparable luxury residential focus and team-based agent structures serving similar buyer/seller demographics.
• Berkshire Hathaway HomeServices New Jersey Properties: Large national-affiliated brokerage with significant Northern NJ presence; comparable full-service residential offerings including buy/sell representation and luxury exposure.
• Compass: Tech-forward national brokerage actively recruiting top-producing agents and teams in NJ; competes for the same luxury and move-up sellers, with overlapping agent-team model and reliance on personal-brand agents.
• Howard Hanna Real Estate Services (NJ): Regional brokerage with growing NJ presence; comparable full-service residential offerings and team-based agent model, with overlap in move-up and luxury suburban segments.

Direct peers

• The Serhant Team (Serhant.): National residential team-based brokerage built around a personal brand and large agent roster; directly comparable team-driven service model, content-driven lead generation, and luxury/move-up client focus.
• The Eklund | Gomes Team: High-producing team-based luxury residential brokerage operating in the NYC/NJ metro with KW and broader luxury exposure; comparable team structure, customer segment (luxury sellers/buyers), and reliance on off-market networks.

Regional players

• Prominent Properties Sotheby's International Realty: Northern NJ-based luxury brokerage under Sotheby's brand; directly comparable on luxury home segment, Bergen County geography, and high-net-worth buyer/seller client base.

Emerging players

• eXp Realty: Cloud-based brokerage attracting top-producing agents and teams with favorable commission splits and equity participation; comparable on agent-team economics though distributed virtually rather than in a single HQ.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCzJlYLb-n62VhTkhALNokKw?view_as=subscriber
• Facebookfacebook.com/gowithgill
• LinkedInlinkedin.com/company/the-gill-group
• Instagraminstagram.com/gowithgill
• TikToktiktok.com/@nj_real_estate_team

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE GILL GROUP