Go Zebra
Go Zebra is a Danish nationwide non-profit that develops and delivers experiential learning programs for children aged 7–14, combining play-based pedagogy, design thinking, and scenario-based didactics to build future optimism and agency, funded primarily by foundations with supplementary paid consulting for municipalities and corporates.
- Company typePrivate
- Founded2019
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Go Zebra does
Go Zebra is a Danish nationwide non-profit association headquartered at Villa Kultur on Østerbro in Copenhagen, founded in 2019 by Lea Matthaei Jensen and Nanna Del Pin Hamilton. The organization develops and delivers experiential learning programs for children aged approximately 7–14, using a proprietary methodology that combines play-based pedagogy, design thinking, and scenario-based didactics to build future optimism, agency, and creative problem-solving skills. Core products include themed learning journeys (Læringsforløb) for Danish primary and middle schools — covering topics such as climate, water access (UN SDGs 6 and 13), astronomy, plant science, outdoor imagination, and entrepreneurship — alongside the Go Zebra Lab experimental arm, an entrepreneurship card game (Iværksætterspil), and paid consulting services.
The business model is a hybrid of grant-funded free programs and fee-based services. The vast majority of school-facing learning programs are offered free of charge, funded by grants from Danish foundations including Villumfonden, LEO Fondet, NordeaFonden, Novo Nordisk Fonden, LEGO Ventures, Tuborgfondet, and Friluftsrådet, supplemented by project collaborations with UN City Copenhagen (FN Byen), GAME, Dansk Design Center, and DTU. A separate consulting revenue stream serves municipalities (Odense Kommune, Københavns Kommune), NGOs, and corporates (e.g., Danske Bank) on child participation, urban planning input, and learning design. Distribution is primarily direct outreach to schools and municipalities in Denmark, with a free membership program and digital teacher resources (including MeeBook distribution) supporting self-service reach. Since 2019, Go Zebra reports engaging over 17,000 children in Denmark.
Go Zebra firmographics
Firmographics- Name
- Go Zebra
- Legal name
- Go Zebra
- Website
- https://gozebra.dk
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Go Zebra is a Danish nationwide non-profit that develops and delivers experiential learning programs for children aged 7–14, combining play-based pedagogy, design thinking, and scenario-based didactics to build future optimism and agency, funded primarily by foundations with supplementary paid consulting for municipalities and corporates.
- Ownership category
- akta.pro rank
Go Zebra industry classification
Industry- Product category
- Children's Education Services
- NAICS
- Sports and Recreation Instruction (611620)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- School, University & NGO Outdoor Programs (Curriculum/Program Delivery) (THAAAOAD)
- akta.pro secondary industries
- Cultural & Environmental Education Expeditions (Citizen Science, Conservation Volunteering) (THAAAOAH), Outdoor & Wilderness Education Schools (Field-Based Learning) (THAAAOAA), Outdoor Education & Adventure Programs (School-Run) (EDAJAJAJ)
Keywords
Where Go Zebra is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Go Zebra business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Foundation and NGO Funding: Primary revenue comes from grants and funding from foundations (Villumfonden, LEO Fondet, NordeaFonden, etc.) and development cooperation organizations. Programs are offered free to schools, funded by external grants.
- Consulting Services: Paid consulting and advisory services for municipalities, NGOs, and companies seeking to involve children in development projects, urban planning, design, and learning processes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free school programs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Go Zebra product offering
Product offeringCore offering
Go Zebra designs and delivers facilitated and self-guided learning programs for Danish primary and middle schools, covering climate, water sustainability, astronomy, plant science, entrepreneurship, and creativity for children aged 7-14. The organization combines play-based pedagogy, design thinking, and scenario-based learning to translate complex topics into age-appropriate, hands-on experiences, and supplements its school programs with paid consulting and advisory services for municipalities, NGOs, foundations, and companies seeking to involve children in design, urban planning, and learning processes.
Product overview
Go Zebra is a nationwide nonprofit association in Denmark that strengthens children's imagination, agency, and future optimism through playful learning and innovation. The core offering consists of facilitated and self-guided learning programs (Læringsforløb) for schools covering topics like climate, sustainability, science, and entrepreneurship. Key products include: Rent vand i Nigeria (clean water education linked to UN SDGs), Fantasi i det fri (outdoor imagination activities), En rumrejse til solsystemet (astronomy program with astrophysicist Tina Ibsen), and Turbo & plantevidenskaben (plant science journey). The portfolio also includes Go Zebra Lab for experimental projects, an entrepreneurship card game (Iværksætterspil), and consulting services for municipalities and NGOs. The organization operates with support from Danish foundations and engages over 17,000 children since 2019.
Differentiator
Problem solved
Functional benefit
Products and services
- Læringsforløb (Learning Programs)
Quantifiable outcome
- Over 17,000 children engaged since 2019
- +1 more outcomes
Companies that use Go Zebra
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Go Zebra technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Go Zebra partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- FN ByencoreCollaboration on Climate Camp at FN Byen, focused on giving children knowledge about creating solutions to real-world problems through play, creativity, and collaboration.
- GAMEminorConsulted on GAMES project combining street sports with science and technology interest for children and youth. Go Zebra facilitated co-creation processes with young people.
- Dansk Design Center (DDC)coreCollaboration on Forestillingsevne på skoleskemaet project, bringing imagination and future scenarios into primary schools through design methods.
- DTUminorCollaboration on Summer Science Camp where children design green future solutions using new technologies.
- KlimaakademietminorDeveloped learning program on water and climate for children, connecting UN Sustainable Development Goals 6 and 13.
- Odense KommuneminorCompetence development for pedagogues working with entrepreneurship in municipal after-school programs.
- Københavns KommuneminorVarious collaborations including Åben Skole programs and children's involvement in urban development projects.
- Danske BankminorConsulted on development of 'IværksætterBar' and 'BoligBar' concepts for financial education for young people.
- Skoleliv i NepalminorCollaboration on Green Youth Entrepreneurship Bootcamp in Devdaha, Nepal, focused on strengthening first-grade students' skills in green entrepreneurship.
- SCDC NepalminorPartner in Nepal bootcamp project focused on sustainable development and local opportunities for youth.
- UNICEFminorReferenced in context of children's wellbeing and future optimism research.
- FremtidskoalitionencoreGo Zebra is part of the Future Coalition - a network working for a society where children thrive and participate in creating change.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Go Zebra competitors and assessment
Company assessmentDirect peers
- GAME: GAME is a Danish nonprofit combining street sports with STEM engagement for children and youth; Go Zebra served as consultant on GAME's STEM-street-sport program. Both organizations deliver experiential, play-based learning for Danish youth and work with similar foundation and municipal funders.
- Klimaakademiet: Klimaakademiet is a Danish climate-education organization that co-developed Go Zebra's 'Rent vand i Nigeria' learning program on UN SDGs 6 and 13. Both focus on child-facing climate and sustainability education delivered to Danish schools, with very similar methodology and target audience.
- Ungdommens Naturvidenskabscenter: Ungdommens Naturvidenskabscenter (Youth Science Center) delivers science engagement programs to Danish children and youth, often in partnership with schools and foundations. Its focus on hands-on STEM learning for young audiences aligns closely with Go Zebra's science-themed learning journeys.
- Naturkraft: Naturkraft is a Danish nature experience and education center offering outdoor learning programs about ecosystems and sustainability. It competes for school group visits and foundation funding targeting nature-based education for children in Denmark.
- Kaospilot: Kaospilot is a Danish creative education and social-entrepreneurship school known for project-based, design-thinking-led learning. Its pedagogical approach to entrepreneurship education for young people strongly overlaps with Go Zebra's entrepreneur-academy offerings for children aged 7-14.
- Friluftsrådet: Friluftsrådet is the Danish Outdoor Council and a direct funder of Go Zebra's 'Fri fantasi i naturen' program. Both promote outdoor, nature-based experiential learning for Danish children and operate within the same foundation-funded outdoor-education ecosystem.
- Outward Bound Denmark: Outward Bound Denmark delivers experiential, outdoor, scenario-based learning programs for young people, with a similar pedagogy centered on challenge, reflection, and agency. Both organizations use field-based learning journeys to build future-oriented skills in Danish youth.
Broad incumbents
- Videnskab.dk: Videnskab.dk is a major Danish science communication platform reaching broad audiences including children and educators. As a broad incumbent in science communication, it competes for the attention of Danish schools and educators seeking credible science content, though via media rather than facilitated programs.
- Experimentarium: Experimentarium is a leading Danish science center offering hands-on STEM learning experiences to school groups and families. As a broad incumbent in science education, it competes for the same Danish school audience and foundation grants that Go Zebra targets with programs like its space and plant science journeys.
Others
- Dansk Design Center: Dansk Design Center is a Danish design and innovation organization that collaborated with Go Zebra on the 'Forestillingsevne på skoleskemaet' project. While not a direct competitor, it operates in the same design-thinking-meets-education space and shares key institutional partners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Go Zebra social profiles
Digital presenceGo Zebra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Go Zebra leadership team
Management profileNumber of profiles
Profiles12 records
Go Zebra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Go Zebra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Go Zebra
What does Go Zebra do?
Go Zebra designs and delivers facilitated and self-guided learning programs for Danish primary and middle schools, covering climate, water sustainability, astronomy, plant science, entrepreneurship, and creativity for children aged 7-14. The organization combines play-based pedagogy, design thinking, and scenario-based learning to translate complex topics into age-appropriate, hands-on experiences, and supplements its school programs with paid consulting and advisory services for municipalities, NGOs, foundations, and companies seeking to involve children in design, urban planning, and learning processes.
Is Go Zebra a public or private company?
Go Zebra is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Go Zebra founded?
Go Zebra was founded in 2019. It employs 11 to 50 people.
Where is Go Zebra based?
Go Zebra is headquartered in Copenhagen, Denmark, in the Europe region.
How does Go Zebra make money?
Two revenue lines are on record. Foundation and NGO Funding is the primary driver. The others are consulting Services.
Who are Go Zebra's main competitors?
Direct peers on record are GAME, Klimaakademiet, Ungdommens Naturvidenskabscenter, Naturkraft, Kaospilot, Friluftsrådet and Outward Bound Denmark. Broad incumbents are Videnskab.dk and Experimentarium. Dansk Design Center is listed as an others.
Does Go Zebra have an API?
No public API is recorded for Go Zebra.
What industry is Go Zebra in?
Go Zebra's product category is Children's Education Services. Its primary akta.pro industry code is THAAAOAD, School, University & NGO Outdoor Programs (Curriculum/Program Delivery), with a secondary code of THAAAOAH, Cultural & Environmental Education Expeditions (Citizen Science, Conservation Volunteering). Its NAICS code is 611620 and its SIC code is 8200.