ГО "ЗМІСТ Полтава"

What ГО "ЗМІСТ Полтава" does

ГО "ЗМІСТ Полтава" (Zmist Poltava) is a Ukrainian civil (non-governmental) organization registered in August 2018 in Poltava, with operational roots going back to 2017. The organization runs a portfolio of interconnected civic programs: the Zmist crowdfunding platform (launched August 2017), through which Poltava residents propose and fund community and military projects and which has facilitated 14,302,605.24 UAH in donations as of May 2024; an independent online media outlet (Zmist.media) that produces daily civic, analytical, and video journalism with a stated editorial policy of not covering crime; the Analytical Center Zmist, established in 2019, which conducts sociological research and produced the Poltava Territorial Community development strategy in 2021; the IDP (VPO) Adaptation Center, launched in June 2022 to provide free employment assistance, psychological support, and cultural integration to internally displaced persons across Poltava city and five territorial communities; and a Civilian Readiness Center delivering first aid and civil defense training.

The organization's business model is a hybrid non-profit structure combining grant-funded projects (23 grant projects cumulatively), crowdfunding facilitation, a social-enterprise bookstore-café (launched autumn 2018, donating 2 UAH per coffee and 5 UAH per book to platform projects), and paid PR/communications agency services provided to commercial clients alongside free services to charitable foundations. The primary customer segments are approximately 198,000 registered internally displaced persons in Poltava Oblast (as of December 2023), local Poltava residents engaged in civic projects, and media consumers. Following Russia's full-scale invasion in February 2022, Zmist pivoted to coordinate volunteer activity and distribute over 1,500 tons of humanitarian aid across Kharkiv, Donetsk, Sumy, and Kyiv oblasts, and the crowdfunding platform reoriented toward support for the Armed Forces of Ukraine.

The organization is governed by co-founders Oleksiy Serdyukov (strategic development, donor coordination) and Dmytro Nalotov, with Oleksandr Skrypay as Executive Director and Alisa Kutsenko holding the Director title; a team of approximately 20 people spans media, VPO adaptation, and civil defense functions. Strategic partnerships include the International Organization for Migration (since 2019), five territorial community councils, and local corporate CSR partners (Kernel, Avrora Multimarket, Consort, ON Clinic). Annual financial reports are published for fiscal years 2017 through 2024, but the organization does not publicly disclose its revenue figures, and no private equity, venture capital, or external institutional ownership is evidenced in the source material.

Name

ГО "ЗМІСТ Полтава"

Legal name

Громадська організація "ЗМІСТ Полтава"

Website

https://gozmist.pl.ua

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Z mist Poltava is a Ukrainian civil organization that runs a community crowdfunding platform, an independent local media outlet, an IDP adaptation center, an analytical center, and civilian readiness training programs serving displaced persons, Poltava residents, and civic project participants across Poltava Oblast.

Ownership category

akta.pro rank

Product category

Civic Society and Community Development Services

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133), Civic and Social Organizations (81341)

SIC

Services-Social Services (8300)

akta.pro primary industry

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)

akta.pro secondary industries

Digital Inclusion & Civic Tech (Connectivity, GovTech for Social Good) (BPAGALAK), Civic Participation & Leadership Development (Voting, Advocacy, Community Leadership) (EDAAADAL)

Keywords

• Community crowdfunding platform
• Independent local journalism
• Displaced persons support
• Civic engagement services
• Non-profit humanitarian aid

Headquarters

HQ city

Poltava

HQ country

Ukraine

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Crowdfunding donations: Platform collects donations from Poltava residents and supporters for social and military projects. Raised 14,302,605.24 UAH as of May 2024.
2. Social business (bookstore and cafe): Bookstore and take-away cafe operated from 2018; 2 UAH from each coffee and 5 UAH from each book sold donated to platform projects.
3. Grant projects: Funded social projects through competitive grant applications. Implemented 23 social projects and 23 grant-funded projects.
4. PR and communication agency services: Commercial PR/communication agency providing paid services; also provides free support to charitable foundations and NGOs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

ГО "ЗМІСТ Полтава" operates a multi-program civic society portfolio: a community crowdfunding platform that has raised 14.3M+ UAH since 2017, an independent online media outlet providing daily journalism for Poltava, an IDP Adaptation Center delivering free employment, psychological, and cultural integration services to internally displaced persons since June 2022, an Analytical Center conducting research on territorial community development, a Civilian Readiness Center providing civil defense training, and a social-enterprise bookstore-café that channels a portion of sales back to platform projects.

Product overview

ГО 'ЗМІСТ Полтава' is a civil society organization offering a portfolio of interconnected products: the core Краудфандингова платформа ЗМІСТ (crowdfunding platform, launched 2017) enables community fundraising for urban projects; Медіа ЗМІСТ (independent online media, launched 2017) provides objective journalism and civil society coverage; Аналітичний центр ЗМІСТ (analytical center, launched 2019) conducts research and develops community strategies; Центр адаптації ВПО (IDP adaptation center, launched 2022) provides employment, psychological, and social integration support; Центр готовності цивільних offers civilian readiness training; and the social enterprise книгарня та кав'ярня (bookstore-café) channels proceeds to platform projects. These products work together to advance the organization's mission of civic engagement, independent media, and community development in Poltava.

Differentiator

Problem solved

Functional benefit

Brands

• Медіа ЗМІСТ: Independent media outlet in Poltava covering civic society, local events, analytical and report-style journalism, and video production. Operates a website and Instagram channel (@go.zmist).
• Центр адаптації ВПО
• Аналітичний центр ЗМІСТ
• Краудфандингова платформа ЗМІСТ

Products and services

• Crowdfunding Platform ZMIST (Краудфандингова платформа ЗМІСТ)
• Media ZMIST (Медіа ЗМІСТ)
• IDP Adaptation Center (Центр адаптації ВПО)
• Analytical Center ZMIST (Аналітичний центр ЗМІСТ)
• Civilian Readiness Center (Центр готовності цивільних / ЦГЦ)

Quantifiable outcome

• 14,302,605.24 UAH raised for social and military projects via crowdfunding platform
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• International Organization for MigrationcoreStrategic or Co-development Partner · 1 January 2019Collaboration on VPO adaptation and research initiatives. Analytical Center works with IOM on socio-economic status research of internally displaced persons in Poltava.
• CF "Horienie" (БФ «Горєніє»)coreStrategic or Co-development PartnerCollaboration on projects within the NGO Analytical Center Zmist network.
• Opishnyanska, Kozelshchynska, Chutivska, Kotelivska Village CouncilscoreStrategic or Co-development PartnerVPO Adaptation Center collaborates monthly with 5 territorial communities to provide psychological assistance to children and adults. Partnership expanded from initial Poltava focus to include communities across Poltava Oblast.
• Regional Center for Free Primary Legal Aid in Poltava OblastminorStrategic or Co-development PartnerCollaboration within the Analytical Center Zmist project ecosystem.
• Avrora MultimarketminorOthersLocal business partner supporting Analytical Center initiatives.
• ConsortminorOthersLocal business partner supporting Analytical Center initiatives.
• KernelminorOthersAgricultural company partner supporting Analytical Center initiatives.
• ON ClinicminorOthersMedical clinic partner supporting Analytical Center initiatives.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Razom: Ukrainian-American civic NGO running multiple programs (humanitarian, advocacy, education) with media and tech components. Comparable to Zmist in operating a multi-program civic platform supporting Ukrainian society.
• Nova Ukraine: Ukrainian-American non-profit supporting humanitarian relief and civic initiatives in Ukraine. Comparable to Zmist in combining humanitarian aid distribution, civic programming, and donor-driven fundraising.
• Come Back Alive: Large Ukrainian charitable foundation providing military aid with a strong digital fundraising platform. Comparable to Zmist in combining crowdfunding technology, civic/humanitarian mission, and a Ukraine-wide operating scope.
• CF Goréniye (Horienie): Ukrainian charitable foundation partnering within the Zmist Analytical Center network. Comparable as a Ukrainian civic foundation collaborating on community development projects.
• Tabletochki Children's Fund: Major Ukrainian charitable foundation with diversified program portfolio, donor mobilization, and tech-enabled fundraising. Comparable to Zmist as a Ukrainian NGO operating multiple programs with active donor engagement.
• Hromadske: Independent Ukrainian online media outlet focused on civic journalism and analytical reporting. Comparable to Zmist in operating an editorially independent news platform serving Ukrainian audiences with a civic, non-crime focus.
• Ukrainian Helsinki Human Rights Union: Long-standing Ukrainian human rights and civic advocacy NGO. Comparable to Zmist in mission framing around rights protection, civic participation, and public-interest advocacy in Ukraine.

Broad incumbents

• International Organization for Migration (IOM Ukraine): UN agency operating VPO adaptation, displacement data, and community resilience programs across Ukraine. Comparable to Zmist as an established partner with overlapping IDP-adaptation programming and analytical capacity.
• International Renaissance Foundation: Major Ukrainian philanthropic foundation supporting civic society, media, and community development through grants. Comparable to Zmist as a Ukrainian civic-society ecosystem actor and potential grantmaker.
• UNICEF Ukraine: International humanitarian agency operating youth, IDP, and community programs across Ukraine. Comparable to Zmist in serving Poltava's IDP population with psychological and social integration services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/go.zmist?igshid=NGVhN2U2NjQ0Yg%3D%3D&utm_source=qr
• LinkedInlinkedin.com/company/%D0%B7%D0%BC%D1%96%D1%81%D1%82-%D0%BF%D0%BE%D0%BB%D1%82%D0%B0%D0%B2%D0%B0

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ГО "ЗМІСТ Полтава"