GPS Legal

What GPS Legal does

GPS Legal & Consulting Ltd. is a Bangkok-based, Thai-licensed law firm offering multi-practice legal services to both domestic and international clients. Its practice spans nine areas — corporate, employment, litigation, real estate, entertainment, fraud and cybercrime, data privacy, family, and estate planning — with particular recent emphasis on data privacy and cybersecurity compliance under Thailand's PDPA regime. The firm is a member of the Alliott Global Alliance, a professional services network spanning more than 70 countries, which it uses to source and deliver cross-border mandates without maintaining its own international offices.

The firm's business model follows traditional legal services economics: hourly billing, retainers, and project-based fees on engagements ranging from routine corporate compliance and employment advisory to litigation and entertainment sector work. It serves a mix of Thai SMEs, mid-market enterprises, and international clients with regional interests in Thailand; named and case-study clients include JEB Group, Audience IQ Asia, VIVIN, and Lares Risk Management, with several relationships exceeding ten years.

GPS Legal operates within an integrated ecosystem alongside two affiliated sister companies — GPS Accounting and GPS Consulting — enabling bundled legal, accounting, and consulting service delivery for SME and startup clients. The firm operates from a single Bangkok office, maintains an active careers page indicating ongoing recruitment, and has no disclosed funding events, M&A activity, or external investment, consistent with a privately held, organically grown professional services practice.

Name

GPS Legal

Legal name

GPS Legal & Consulting Ltd.

Website

https://gps-legalconsulting.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

GPS Legal & Consulting Ltd. is a Bangkok-based Thai law firm offering multi-practice legal services — corporate, employment, litigation, data privacy, and more — to domestic and international clients, with international reach via the Alliott Global Alliance and bundled services through affiliated GPS Accounting and GPS Consulting sister firms.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (54111), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

Keywords

• Legal services
• Corporate law
• Litigation advisory
• Estate planning
• Employment law

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Legal Professional Services: GPS Legal generates revenue through providing legal consulting and representation services to clients. As a law firm, revenue is likely derived from hourly billing, fixed-fee arrangements, or retainer agreements depending on the nature and complexity of legal matters handled.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

GPS Legal is a full-service Thai law firm providing legal counsel and representation across corporate/commercial, employment, litigation, commercial real estate, entertainment, fraud/cybercrime, data privacy, family, and estate planning practice areas. The firm serves businesses (SMEs through enterprises) and individuals/families through direct consultations, billed via hourly rates, fixed fees, or retainers. Its service extends across Thailand and internationally through Alliott Global Alliance membership.

Product overview

GPS Legal is a law firm offering a unified suite of legal services, not a technology product company. The firm provides specialized legal counsel across multiple practice areas including Corporate & Commercial, Business Advisory Services, Employment & Labor, Litigation & Dispute Resolution, Commercial Real Estate, Entertainment, Fraud & Cybercrime, Data Privacy & Cybersecurity, Family & Individual, Estate Planning, and Residential Real Estate. These services are offered as integrated legal practice areas rather than modular software products, with the firm leveraging deep local knowledge of Thailand's legal and regulatory landscape to provide personalized client solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate & Commercial

Quantifiable outcome

• Long-term client relationships spanning 10+ years with companies like Audience IQ Asia

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Alliott Global AlliancecoreStrategic or Co-development PartnerGPS Legal is a member of the Alliott Global Alliance, a global partnership of independent accounting, law, and specialist advisory firms. This membership provides access to a network of professional firms across multiple countries, enabling GPS Legal to serve international clients and handle multi-jurisdictional matters through referrals and collaboration with other Alliance member firms.
• GPS AccountingcoreOthersGPS Accounting is a related professional services firm under the GPS brand, providing accounting services. Referenced on the website footer as part of the GPS group of companies.
• GPS ConsultingcoreOthersGPS Consulting provides business advisory services. Referenced on the website as part of the GPS professional services group, with dedicated expertise page on the GPS Legal website.

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Baker McKenzie (Bangkok): Global elite law firm with a long-established Bangkok office serving cross-border M&A, corporate, employment, and disputes. Overlaps with GPS Legal on inbound foreign-investment and multi-jurisdictional mandates at a larger scale.
• Allen & Overy Shearman (Bangkok): Global law firm with significant Bangkok practice across corporate, finance, and disputes. Competes with GPS Legal for major inbound Thailand mandates, though from a much larger platform.
• Clifford Chance (Bangkok): International magic-circle firm with Bangkok office serving large-scale cross-border M&A, finance, and disputes. Comparable to GPS Legal on the cross-border mandate segment, though with substantially greater resources.
• Hunton Andrews Kurth (Bangkok): International firm with Bangkok office focused on corporate, energy, infrastructure, and privacy matters. Overlaps with GPS Legal's corporate-commercial and data-privacy practice areas for inbound clients.
• DLA Piper (Bangkok): Global law firm with Bangkok presence handling corporate, employment, and technology-related matters. Competes with GPS Legal for foreign-investment and mid-market cross-border work in Thailand.

Direct peers

• Weerawong, Chinnavat & Peangpanor: Top-tier Thai full-service law firm recognized for complex cross-border transactions and disputes. Directly comparable to GPS Legal in combining deep Thai expertise with international client servicing.
• Chandler & Thong-ek Law Offices: One of Thailand's oldest and most established local law firms offering full-service corporate, commercial, and litigation practice. A direct comparable in terms of Thai-domestic breadth, local-regulatory depth, and cross-border client work.
• Blumenthal Richter & Sumet: Bangkok-based full-service firm advising Thai and international clients on corporate, real estate, employment, and dispute matters. Direct comparable in serving both local SMEs and inbound foreign-investment clients.
• Tilleke & Gibbins: Leading Thailand-headquartered full-service law firm with strong corporate, IP, compliance, and dispute-resolution practices. Directly comparable to GPS Legal in serving Thai-domestic and international clients entering Thailand across overlapping practice areas.
• Siam Premier International Law: Thai full-service firm providing corporate, M&A, employment, and dispute-resolution services to domestic and international clients. Closely comparable to GPS Legal in practice breadth and client mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gpslegal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GPS Legal