Grabower Süsswaren GmbH

What Grabower Süsswaren GmbH does

Grabower Süsswaren GmbH is a German baked-goods producer based in Grabow, Mecklenburg, that operates as part of Biscuit International, the leading private label biscuit and bread substitute manufacturer in Europe. The company manufactures biscuits, cakes, waffles, pastry, specialties and seasonal items, dietary choices, rice and corn cakes, bread substitutes, and savory snacks, supplying these as private-label products to retail chains and grocery stores across nine European markets (Belgium, France, Germany, the Netherlands, Poland, Portugal, Spain, Sweden, and the United Kingdom). Its business traces back to 1600, providing over 400 years of accumulated baking heritage that anchors its brand positioning.

The company operates 32 production facilities throughout Europe supported by more than 5,000 employees, giving it scale-driven unit-cost advantages and the ability to serve multi-country retailer tenders from local manufacturing bases. Its go-to-market is sales-led and B2B: revenue is generated through negotiated private-label supply contracts with grocery retailers who re-sell the products under their own brands. The firm does not publicly disclose pricing, and its revenue model is essentially contractual manufacturing of baked goods sold under retailer-owned labels.

Corporate branding has been actively consolidated: the German entity Grabower Süsswaren GmbH has been renamed Biscuit International Germany GmbH as part of a group-wide rebranding that also unified subsidiaries in France (Biscuit International France SAS) and Sweden (Biscuit International Sweden AB). The group supports visibility through a corporate website, LinkedIn page, and YouTube channel, but does not operate a consumer-facing brand or direct-to-consumer channel — its customer relationships are exclusively B2B private-label supply.

Name

Grabower Süsswaren GmbH

Legal name

Grabower Süsswaren GmbH

Website

https://grabower.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Private Label Biscuit Manufacturing

NAICS

Cookie and Cracker Manufacturing (311821), Commercial Bakeries (311812)

SIC

Cookies & Crackers (2052), Bakery Products (2050)

akta.pro primary industry

Cookies, Biscuits & Crackers Manufacturing (AFAKAAAC)

akta.pro secondary industries

Cookies, Biscuits & Crackers (CRADABAD), Pastry, Cakes & Tortes Manufacturing (AFAKAAAB), Pretzels & Savory Baked Snacks Manufacturing (AFAKAIAD)

Keywords

• Private label biscuits
• Baked goods manufacturing
• Bread substitute products
• Confectionery production
• European biscuit manufacturing

Headquarters

HQ city

Not specified

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure

Revenue model

1. Private Label Biscuit Manufacturing: Biscuit International operates as a private label manufacturer, producing biscuits and bread substitutes for retailers under their own brands. Revenue is generated through the sale of manufactured baked goods to retail customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Grabower Süsswaren GmbH manufactures biscuits and bread substitutes as a private label supplier, producing baked goods that retailers sell under their own brands. The company's portfolio spans sweet biscuits, cakes, waffles, pastry, dietary choices, rice and corn cakes, bread substitutes, and savoury snacks, serving retail customers across multiple European markets.

Product overview

The source data does not contain information about Grabower Süsswaren GmbH specifically. The data pertains to Biscuit International, Europe's leading private label biscuit and bread substitute manufacturer with over 400 years of heritage, operating 30 factories across Europe with more than 5,000 employees. Biscuit International's portfolio includes nine product categories: Sweet biscuits, Cakes, Waffles, Pastry, Specialties & seasonal, Dietary choices, Rice and corn cakes, Bread substitutes, and Savoury snacks. Recent rebranding efforts have unified subsidiaries in France, Sweden, and Germany under the Biscuit International brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Sweet Biscuits
• Cakes Private label cakes manufactured for retailer-owned brands across European markets.
• Waffles Private label waffles manufactured for retailer-owned brands across European markets.
• Pastry Private label pastry products manufactured for retailer-owned brands across European markets.
• Specialties & Seasonal Private label specialty and seasonal baked goods manufactured for retailer-owned brands across European markets.
• Dietary Choices Private label dietary-specific baked goods (e.g., for special dietary requirements) manufactured for retailer-owned brands across European markets.
• Rice and Corn Cakes Private label rice and corn cakes manufactured for retailer-owned brands across European markets.
• Bread Substitutes Private label bread substitute products (crispbread-style items) manufactured for retailer-owned brands across European markets.
• Savoury Snacks Private label savoury snack products manufactured for retailer-owned brands across European markets.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Biscuit International France SAScoreOthersSubsidiary of Biscuit International, renamed from original name to Biscuit International France SAS as part of the company's rebranding journey across Europe.
• Biscuit International Germany GmbHcoreOthersSubsidiary of Biscuit International in Germany, renamed from original name to Biscuit International Germany GmbH as part of the company's rebranding journey across Europe.
• Biscuit International Sweden ABcoreOthersSubsidiary of Biscuit International in Sweden, renamed from original name to Biscuit International Sweden AB as part of the company's rebranding journey across Europe.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• De Beukelaer: Belgian biscuit maker serving branded and private-label markets across Europe. Directly comparable in product portfolio (cookies, waffles, bread substitutes) and European customer base.
• Bahlsen: German-headquartered biscuit and waffle manufacturer with a broad branded and private-label portfolio across Europe. Most direct geographic and product-category comparable to Biscuit International's Grabower Süsswaren operations.
• Lotus Bakeries: Belgian biscuit maker (Biscoff, etc.) with significant European manufacturing presence and an active private-label/B2B offering. Highly comparable in product mix (sweet biscuits, waffles, bread substitutes) and European footprint.
• Walkers Shortbread: Scottish shortbread and biscuit producer with significant private-label capability. Comparable on premium biscuit manufacturing and UK/European retail customer base.
• Manner (Josef Manner & Comp.): Austrian confectionery/biscuit manufacturer with European distribution. Comparable in category mix (wafers, biscuits) and DACH/European private-label exposure.
• Burton's Biscuit Company: UK-based biscuit manufacturer historically anchored in private-label and co-manufacturing for UK retailers. Closest direct peer on the private-label B2B model in biscuits.

Broad incumbents

• Mondelez International: Global snacks giant with European biscuit brands (LU, Oreo, Belin). Increasingly active in private label. Comparable as a competitor and as a potential acquirer of European biscuit assets.
• Pladis (United Biscuits / McVitie's): Owner of McVitie's, Carr's and other major European biscuit brands; operates co-manufacturing and private-label capacity. Comparable in product categories and scale, but primarily a branded incumbent.
• Associated British Foods (ABF) - ABMA division: Diversified food group with a large European private-label bakery and ingredients operation. Comparable as a scaled private-label manufacturer competing for retailer contracts.

Regional players

• Parle Products: India-headquartered biscuit manufacturer with global brand presence. Comparable on biscuit category expertise and large-scale manufacturing; not a direct European competitor but representative of comparable operating models globally.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UClR0x6rFFqD6ZbKDyBbMv3w
• LinkedInlinkedin.com/company/grabower-s%C3%BCsswaren-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grabower Süsswaren GmbH