Grada

What Grada does

Grada is an Australian specialty coffee liqueur company established in 2017 and operated under GRADA Group Holdings Pty Ltd, a brand of Worksmith Group Holdings Pty Ltd. The company's core product is a hot-extracted coffee liqueur brewed at 93°C using a full immersion method, blended with Australian vodka at 16% ABV. Coffee is sourced as specialty-grade beans from Fazenda Pinhal in Minas Gerais, Brazil (a sixth-generation, carbon-negative family farm), and the decaf variant uses Swiss Water decaffeination on Mexico Organic single-origin beans in collaboration with Decaf Co. The company manufactures in Melbourne, with a registered office in Kallista, Victoria and principal place of business in Sydney, NSW.

Grada's product portfolio spans GRADA 01 Single Origin (700ml), GRADA 02 Midnight Decaf (700ml), gift box bundles (bottle plus shaker, hand-blown Japanese coupe and recipe book), and a 5L Bag-in-Box format designed for on-premise venue service. The flagship product won the IWSC 2024 Gold Medal with a 96/100 score, providing third-party validation. The portfolio is positioned as a single-ingredient espresso martini solution that collapses espresso, vodka, and coffee liqueur into one bottle, aimed at coffee enthusiasts and home entertainers.

The business model is dual-channel: direct-to-consumer e-commerce via a Shopify storefront with Australia-wide shipping (and free shipping on all orders), supported by Afterpay, Visa, Mastercard, PayPal, Google Pay, and Apple Pay; and a B2B wholesale program serving 350+ Australian venues, bars, events, and weddings via quote-based trade pricing, with the 5L Bag-in-Box tailored for venue speed rail. The company operates only within Australia (no international shipping). The leadership team is not publicly disclosed in available sources, and no external venture capital or private equity investors are identified.

Name

Grada

Legal name

GRADA Group Holdings Pty Ltd

Website

https://grada.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Grada is an Australian specialty coffee liqueur company that hot-extracts coffee at 93°C and blends it with Australian vodka, selling single-ingredient espresso martinis direct-to-consumer via Shopify and wholesale to 350+ Australian venues.

Ownership category

akta.pro rank

Product category

Specialty Coffee Liqueur / Spirits

NAICS

Distilleries (312140)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Blending & Flavoring (AFAFADAC)

akta.pro secondary industry

Instant Coffee & Coffee Extract Manufacturing (AFAFADAD)

Keywords

• Specialty coffee liqueur
• Espresso martini ingredients
• Hot extraction brewing
• Bag-in-box spirits
• Australian coffee liqueur

Headquarters

HQ city

Sydney, New South Wales

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Online sales through their Shopify storefront to individual consumers. Products shipped Australia-wide with free shipping on all orders. One-time purchase model for bottles and gift boxes.
2. Wholesale to Venues: B2B wholesale channel targeting bars, restaurants, venues, events and weddings. 5L Bag-in-Box format for high-volume on-premise service (~50 cocktails per box). Trade pricing available upon business inquiry.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Grada produces and sells specialty-grade coffee liqueur that functions as a single-ingredient espresso martini. The flagship GRADA 01 Single Origin is hot extracted at 93°C from Brazilian specialty-grade beans (Fazenda Pinhal) and blended with Australian vodka at 16% ABV. The line is extended by GRADA 02 Midnight Decaf (Swiss Water decaffeinated), gift box bundles, and a 5L Bag-in-Box format for venue service.

Product overview

Grada is a specialty-grade coffee liqueur company offering a focused product line built around hot-extracted coffee liqueur. The core products are GRADA 01 Single Origin (full caffeine) and GRADA 02 Midnight Decaf (99.9% caffeine-free), both hot extracted at 93°C from specialty-grade beans and blended with Australian vodka at 16% ABV. These are sold as single-ingredient espresso martinis in 700ml bottles. The portfolio is extended through gift box variants that bundle the liqueur with cocktail-making accessories (shaker, Japanese coupe glass, recipe book), and a 5L bag-in-box format for venue and event use serving approximately 50 cocktails per box. All products are manufactured in Melbourne, Australia.

Differentiator

Problem solved

Functional benefit

Brands

• GRADA 02 Midnight Decaf: World's first specialty-grade decaf coffee liqueur, 99.9% caffeine-free, in collaboration with Decaf Co. Made from Mexico Organic single origin, Swiss Water decaffeinated.
• GRADA 01 Single Origin
• GRADA Gift Box
• GRADA 5L Bag-in-Box

Quantifiable outcome

• IWSC 2024 Gold Medal with 96/100 score
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Decaf CocoreStrategic or Co-development PartnerCollaboration for GRADA 02 Midnight Decaf - the world's first specialty-grade decaf coffee liqueur. Decaf Co are Australia's specialty decaf people who roast nothing else. Six months of joint development landed on a single bean (Mexico Organic) with custom roast profile, Swiss Water decaffeinated. GRADA provides the liqueur expertise and hot extraction method; Decaf Co provides the decaf bean sourcing and roast profile.
• Fazenda Pinhal (Pedro Gabarra)coreOthersDirect trade relationship with sixth-generation coffee farmer Pedro Gabarra at Fazenda Pinhal in Minas Gerais, Brazil. Farm awarded Brazil's most sustainable in 2019 and first carbon negative certified coffee farm in Brazil. GRADA sources specialty-grade coffee beans from this farm, which has been a partnership since 2018. The farm preserves over 40% of land for natural reserves and wildlife.
• Decaf Co (Bonacci Coffee)coreStrategic or Co-development PartnerLabel variation referring to Decaf Co collaboration, also identified as Bonacci Coffee. Responsible for the Mexico Organic single origin decaf bean used in GRADA 02 Midnight Decaf.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Diageo: World's largest spirits company with deep on-premise and DTC reach. Sets the distribution, marketing, and trade-promotion benchmarks GRADA must beat to scale into global retail and venue chains.
• Campari Group: Multinational spirits group with a broad liqueur and aperitif portfolio (and prior ownership of the Kahlúa brand). Relevant incumbent comparator for distribution, on-premise strategy, and category-level pricing dynamics.
• Baileys (Diageo): Global cream liqueur powerhouse. Adjacent competitor in the broader liqueur-on-premise and DTC occasion, sharing retail and gifting shelf space with coffee liqueurs.

Direct peers

• Kahlúa: The dominant global coffee liqueur brand, owned by a major multinational spirits group. Direct peer in product category with vastly larger distribution and marketing reach; the incumbent benchmark for any coffee liqueur.
• Mr Black Single Origin Coffee Liqueur: Australian specialty-grade cold-brew coffee liqueur brand. Direct peer in the premium single-origin coffee-liqueur category, targeting on-premise and DTC consumers seeking craft coffee spirits.
• Borghetti Espresso Liqueur: Italian espresso-based liqueur with heritage positioning. Direct peer targeting espresso martini and after-dinner occasions, competing for on-premise accounts in the espresso-liqueur segment.
• Tia Maria: Long-established Jamaican-style coffee liqueur brand distributed globally. Direct competitor for cocktail-program shelf space in hospitality and for retail coffee-liqueur purchase occasions.
• Sheridans Coffee Liqueur: Layered bottle coffee liqueur with a strong legacy gifting profile. Direct peer in coffee liqueur with overlap in gift-channel and home-entertaining occasions.
• Patrón XO Cafe: Coffee-infused tequila liqueur from a major luxury tequila brand. Competes with GRADA in the espresso-martini and coffee-cocktail occasion, distributed through a globally established premium-spirits network.

Emerging players

• Firelit Drops: Small-batch emerging coffee liqueur brand focused on craft positioning. Overlaps with GRADA on the premium/specialty end of the coffee liqueur category but at earlier scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/grada.au
• LinkedInlinkedin.com/company/grada-au

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grada