Gráfica Viena

What Gráfica Viena does

Gráfica Viena is a Brazilian private commercial printing company founded in 2001 and headquartered in Santa Cruz do Rio Pardo, São Paulo. The company specializes in editorial production — printing books, magazines, educational materials, and other publications — and also produces custom corporate branding items such as agendas, notebooks, calendars, and planners. Its customer base comprises publishing houses, editors, self-publishing authors, and corporate clients across Brazil, served through a direct sales motion with quote-based project pricing and integrated warehousing and nationwide distribution.

Gráfica Wiena's core technical stack is built around three printing modalities: traditional offset printing for larger runs, 1200 dpi color inkjet printing optimized for small and medium runs of technical and educational books, and digital laser printing featuring trilateral edge-printing capability. The company operates a modern printing park with latest-generation equipment and holds ISO 9001 (quality) and ISO 14001 (environmental) certifications, plus LGPD (Brazilian data protection) compliance and Two Sides sustainability membership. Value-added services include technical consulting, graphic engineering, special finishing (lamination, embossing, premium binding), and end-to-end logistics from warehousing through Brazil-wide distribution.

The business model is project-based, with each print or branding job priced on a custom quote basis according to run size, format, paper, binding, finishing, and customization. Revenue is generated one-time per project rather than through subscriptions or recurring contracts, with finishing and logistics services typically bundled into orders. Distribution is fully direct — the company does not use resellers or marketplaces — and go-to-market relies on a professional website with quote-request functionality, industry event participation (notably the 2026 São Paulo International Book Fair), customer testimonials, and an online editorial graphic production course. The publishing sub-brand Vienapress was introduced alongside the core printing business and is co-marketed at the 2026 Bienal. In 2026 the company won two categories at the 7th Prêmio Paulista de Excelência Gráfica Luiz Metzler.

Name

Gráfica Viena

Legal name

Gráfica Viena

Website

https://graficaviena.com.br

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Gráfica Viena is a Brazilian commercial printing company founded in 2001 in Santa Cruz do Rio Pardo, São Paulo, specializing in book, publication, and corporate branding print production with integrated nationwide logistics, serving publishing houses, editors, authors, and corporate clients across Brazil.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Stationery Product Manufacturing (32223), Stationery Product Manufacturing (322230), Converted Paper Product Manufacturing (3222)

SIC

Book Printing (2732), Commercial Printing (2750), Blankbooks, Looseleaf Binders & Bookbindg & Relatd Work (2780)

akta.pro industry

PRIMARYIMAMAHAG

Stationery & Office Paper Products (notebooks, pads, forms)

Industrials, Manufacturing & Construction/Paper & Forest Products/Converted Paper Products (Corrugated, Bags, Labels, Stationery)

Keywords

• Book printing
• Commercial printing
• Editorial production
• Corporate branding
• Digital printing

Headquarters

HQ city

Santa Cruz do Rio Pardo , SP

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Book and Publication Printing: Production of books, magazines, educational materials, and publications in various formats, bindings, and finishes. Revenue is generated on a project-by-project basis with quotes provided based on print run size, format complexity, and finishing requirements.
2. Printed Branding Materials: Custom printed corporate branding items including agendas, notebooks, calendars, planners, and personalized corporate materials. One-time production orders with pricing based on quantity, customization level, and material quality.
3. Special Finishing Services: Special finishing services for books and printed materials including premium binding, lamination, embossing, and other value-added treatments. Typically bundled with printing orders as add-on services.
4. Storage and Logistics Services: Warehousing, storage, and distribution services for editorial products throughout Brazil. Revenue from logistics and fulfillment services, often bundled with printing production.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Gráfica Viena is a Brazilian editorial printing company that produces books, magazines, educational materials, and other publications using offset, inkjet (1200 dpi), and digital laser (trilateral) printing technologies. The company also manufactures custom printed corporate branding materials such as agendas, notebooks, calendars, and planners, and offers end-to-end services including technical consulting, graphic engineering, special finishes, warehousing, and Brazil-wide distribution.

Product overview

Gráfica Viena operates as an integrated editorial production platform offering a comprehensive portfolio of printing services and value-added solutions. The core offerings include Offset Printing, Color Inkjet Printing (1200 dpi), and Digital Laser Printing (with trilateral edge printing), complemented by specialized book/publication production and printed branding materials (agendas, notebooks, planners, calendars). These production capabilities are supported by special finishing services, technical consulting, and nationwide storage/distribution logistics. The company positions itself as a full-service partner for editorial projects, combining industrial production excellence with environmental management and quality standards.

Differentiator

Problem solved

Functional benefit

Brands

• Vienapress: Publishing arm of Gráfica Viena, mentioned in connection with the 28th International Book Fair of São Paulo 2026.

Products and services

• Offset Printing (Impressão Offset)
• Color Inkjet Printing (Impressão Inkjet Colorida)
• Digital Laser Trilateral Printing (Impressão Digital Laser)
• Books and Publications (Livros e Publicações)
• Printed Branding Materials (Branding Impresso)

Quantifiable outcome

• 20+ years of specialized editorial market experience
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Two SidescoreStrategic or Co-development PartnerTwo Sides is a global initiative promoting the sustainability of print and paper. Gráfica Wiena's membership demonstrates the company's commitment to the paper chain's importance and environmental responsibility. As a member, the company supports sustainable forestry, responsible manufacturing, and recycling in the paper industry, aligning with its ISO 14001 environmental management certification.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Editora Abril: Editora Abril is a major Brazilian publisher historically producing magazines and books with significant in-house printing capacity. It operates broadly in the same editorial production space as Gráfica Viena but with much larger scale and a publisher-owned business model.
• R.R. Donnelley: R.R. Donnelley is a global integrated communications and printing services company with significant book and commercial printing operations. It is comparable as a broad incumbent in the same printing services category, illustrating where the editorial printing industry is consolidating at scale.
• Quad/Graphics: Quad/Graphics is a large U.S.-based commercial printing and logistics company serving book publishers and branded marketers globally. While not competing in Brazil, it represents the broader commercial printing and book manufacturing model Gráfica Viena operates within, and a benchmark for scale economics.

Others

• Companhia das Letras: Companhia das Letras is one of Brazil's leading publishers and a natural customer for high-quality editorial printers like Gráfica Viena. It is not a direct competitor but represents a key account profile in the publishing vertical Gráfica Viena serves.

Direct peers

• Igraphica Gráfica e Editora: Igraphica is a Brazilian graphic production house serving publishing and corporate clients with printing, binding, and finishing services. It is directly comparable in target customers and service scope to Gráfica Viena.
• Cograf Gráfica e Editora: Cograf is a Brazilian printing and publishing services company producing books, magazines, and corporate printed materials. It directly competes for editorial and corporate-branding contracts in the same geographic market as Gráfica Viena.
• Plural Indústria Gráfica: Plural Indústria Gráfica is a Brazilian commercial and editorial printer offering offset and digital printing, finishing, and binding services. It competes for the same publisher and corporate-branding accounts that Gráfica Viena targets, with overlapping service portfolios.
• Sodilivros Gráfica: Sodilivros Gráfica specializes in book printing in Brazil, with offset and digital capabilities serving publishers and self-publishing authors. Its book-centric focus and small/medium run positioning make it a particularly close peer to Gráfica Viena's editorial printing business.
• Posigraf: Posigraf is one of Brazil's largest book and commercial printers, with broad offset and digital capabilities serving publishers and corporate clients nationwide. It directly overlaps with Gráfica Wiena's book/publication printing and corporate branding segments, but at materially larger scale.
• Esdeva Indústria Gráfica: Esdeva is a Brazilian printing services provider offering offset and digital printing, special finishes, and book production. It targets the same publisher and corporate segment as Gráfica Viena and competes for similar short-to-medium run editorial work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gr%C3%A1fica-viena

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gráfica Viena