What Graham Rahal Performance does

Graham Rahal Performance (GRP) is a privately held luxury and high-performance vehicle dealership and performance shop founded in May 2017 by NTT INDYCAR SERIES driver Graham Rahal, operating from a single location at 10850 Creek Way in Zionsville, Indiana, near Indianapolis. The company sells new and pre-owned premium and exotic vehicles — including Porsche, Ferrari, McLaren, Mercedes-Benz, BMW, Audi, RUF, and Radical — with active inventory priced from approximately $54,995 to nearly $4 million (a Ferrari F12tdf) and a historical sold inventory exceeding 884 units across the company's operating history.

The business operates four interlocking revenue streams: (1) vehicle sales via a physical showroom and Dealer Spike online storefront, (2) aftermarket parts and accessories (exhaust systems, suspension, wheels, brake components from Eibach, KW Suspension, BBS Wheels and others), (3) service and maintenance including specialty performance packages (Ram 1500 TRX, Hellcat/Trackhawk), full custom builds, and Project Recommission classic restoration, and (4) detailing services featuring dry ice blasting and vapor honing surface restoration processes. Financing is facilitated through a Woodside Credit partnership, and a separate Bring A Trailer preparation offering positions GRP within the collector-vehicle auction ecosystem.

The customer base is primarily individual luxury/performance vehicle owners and collectors nationwide — supplemented by automotive enthusiasts and tuners — acquired through direct-to-consumer sales, a strong digital/social presence (Instagram, Facebook, YouTube, LinkedIn, X), and community events. The company sits within a broader GR Brands portfolio that includes Rahal Paint Protection (XPEL PPF and ceramic coatings), Rahal Ducati Indianapolis and Cleveland, and Rahal Piaggio Indianapolis, providing adjacency into motorcycle retail and vehicle protection services. The team of approximately 19–24 employees is led by CEO Cory Watkins with Graham Rahal maintaining active owner-level involvement, and the company currently reports 4.7 stars on Google (221 reviews) and 4.9 stars on Snap21 (154 reviews).

Name

Graham Rahal Performance

Legal name

Graham Rahal Performance

Website

https://grahamrahalperformance.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Graham Rahal Performance is a privately held luxury and high-performance auto dealership and performance shop founded in 2017 in Zionsville, Indiana, by INDYCAR driver Graham Rahal. The company sells premium and exotic vehicles (Porsche, Ferrari, McLaren, others), performance parts, and specialty services to individual enthusiasts and collectors nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Zionsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new and pre-owned luxury and high-performance vehicles including Porsche, Ferrari, McLaren, Mercedes-Benz, BMW, Audi, Aston Martin, and other premium brands. Inventory spans from daily drivers to exotic supercars valued from under $100,000 to nearly $4 million.
2. Parts and Accessories: Sale of performance parts including exhaust systems, suspension components, wheels, air filters, intercoolers, and other aftermarket upgrades. Parts inventory includes branded GRP products as well as offerings from Eibach, KW Suspension, BBS Wheels, and other major aftermarket manufacturers.
3. Service and Maintenance: Full-service automotive repair and maintenance for luxury and high-performance vehicles. Services include routine maintenance, custom builds, performance tuning, Ram 1500 TRX packages, and Hellcat/Trackhawk packages.
4. Detailing Services: Professional automotive detailing including interior and exterior cleaning, dry ice blasting, vapor honing, leather conditioning, engine detailing, and paint correction services.
5. Bring A Trailer Preparation Services: Turn-key preparation services for vehicle sellers including detailing/paint correction, photography, maintenance, PPI inspections, vehicle storage, and transportation to support successful auction results on the Bring A Trailer platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Graham Rahal Performance is a luxury and high-performance auto dealership and performance shop that sells new and pre-owned premium and exotic vehicles (Porsche, Ferrari, McLaren, Mercedes-Benz, BMW, Audi, RUF, Radical) and aftermarket performance parts, and offers vehicle service, maintenance, performance tuning, professional detailing (including dry ice blasting and vapor honing), Bring A Trailer auction preparation, performance upgrade packages (Ram TRX, Hellcat/Trackhawk), classic vehicle recommissioning, and financing assistance through Woodside Credit.

Product overview

Graham Rahal Performance is a luxury and high-performance auto dealer and automotive service center based in Zionsville, Indiana. The company operates as a multi-brand dealership offering new and pre-owned vehicles from premium manufacturers including Porsche, Ferrari, McLaren, Mercedes-Benz, BMW, Audi, and specialty brands like RUF and Radical. The business also offers a comprehensive parts and accessories catalog featuring aftermarket performance components such as exhaust systems, suspension upgrades, wheels, and engine tuning products. Service offerings include professional detailing (with dry ice and vapor honing capabilities), vehicle preparation for auction platforms, performance packages for muscle cars (Ram TRX, Hellcat), and classic vehicle restoration services. Financing assistance is provided through a partnership with Woodside Credit. The company was founded by professional racing driver Graham Rahal in May 2017 and serves customers nationally from its location near Indianapolis.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Sales Sale of new and pre-owned luxury and high-performance vehicles including Porsche, Ferrari, McLaren, Mercedes-Benz, BMW, Audi, RUF, and Radical, available for purchase through the Zionsville, Indiana showroom and online inventory.
• Parts & Accessories Aftermarket performance parts catalog including exhaust systems, suspension components, wheels, air filters, intercoolers, turbo upgrade kits, and brake components from brands such as BBS Wheels, Weld Racing, Eibach, KW Suspension, HPTuners, and BMC Air Filters, sold online via integrated Shopify storefront.
• Detailing Solutions Professional vehicle detailing services including car wash, interior detail, underbody wash, dry ice blasting, leather conditioning, engine detail, vapor honing, and paint correction for luxury and exotic vehicles.
• Bring A Trailer Preparation Turn-key preparation services for Bring A Trailer vehicle auctions including detailing and paint correction, professional photography, mechanical maintenance, pre-purchase inspections (PPI), vehicle storage, and transportation.
• Ram 1500 TRX Performance Packages Turn-key performance upgrade packages for Ram 1500 TRX trucks offered through the service department.
• Hellcat | Trackhawk Performance Packages Performance upgrade packages for Dodge Hellcat and Trackhawk vehicles offered through the service department.
• Project Recommission Restoration and recommissioning services for classic and high-value automobiles including Porsche Carrera GT projects.
• Vehicle Financing Financing facilitation through partner Woodside Credit for high-value vehicle purchases, enabling installment financing for customers.
• Apparel Branded Graham Rahal Performance apparel and merchandise sold through the company's Shopify online store.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Bring A TrailercoreStrategic or Co-development PartnerGraham Rahal Performance partnered with Bring A Trailer to support sellers in achieving successful vehicle auction results. GRP offers turn-key preparation services including detailing/paint correction, photography, maintenance, PPI inspections, vehicle storage, and transportation to optimize auction outcomes.
• Radical USA IndianapoliscoreStrategic or Co-development PartnerGraham Rahal Performance is home to Radical USA Indianapolis, Indiana's only Radical Motorsport dealership. This represents GRP's first foray into the racing world under GR Brands, selling Radical sportscars.
• Rahal Paint ProtectioncoreChannel Partner/ Reseller/ DistributorRelated GR Brands company offering paint protection film (XPEL PPF), ceramic coatings, and paint correction services. Provides top-level vehicle protection services using nationally recognized XPEL products.
• Rahal Ducati Indianapolis and Rahal Ducati ClevelandminorStrategic or Co-development PartnerPart of GR Brands portfolio - two Ducati motorcycle dealerships offering new and pre-owned Ducati motorcycles along with service. Represents expansion into two-wheeled automotive under the GR Brands umbrella.
• Rahal Piaggio IndianapolisminorStrategic or Co-development PartnerPart of GR Brands - dealership in Carmel, Indiana for Piaggio, Vespa, Aprilia, and Moto Guzzi motorcycles and scooters.
• RML GroupminorOthersListed as a partner entity under the partnerships section of the website, potentially representing a related business or integration partner.
• CapricornminorOthersListed as a partner entity under the partnerships section of the website, potentially representing a related business or integration partner.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/GRPerf
• YouTubeyoutube.com/channel/UCRe5dCGyyHShWzHddXKPfNw
• Facebookfacebook.com/GrahamRahalPerformance
• LinkedInlinkedin.com/company/graham-rahal-performance
• Instagraminstagram.com/grahamrahalperformance

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Graham Rahal Performance