New Beginnings

What New Beginnings does

New Beginnings is a private, NJ-approved special education school within The Gramon Family of Schools, serving students ages 3 to 21 diagnosed with Autism Spectrum Disorder and other developmental disabilities across three campuses in Fairfield and Oak Ridge, New Jersey. Its instructional core is Applied Behavior Analysis (ABA), delivered through discrete trial teaching, Natural Environment Teaching, incidental teaching, and task analysis, with related services (speech, occupational, and physical therapy, plus board-certified behavior analysts) integrated throughout the day. The organization also operates specialized facilities including WIN Rooms (targeted behavioral/sensory support), an NB Fit fitness and rock-wall space, sensory rooms, and a life skills room, and supports a transition program with 10+ on-site vocational enterprises and 25+ community job sites for high-school-age students.

The business model is recurring tuition revenue from sending school district out-of-district placement contracts, supplemented by a smaller private tuition channel for parent/guardian-arranged placements. Distribution is entirely referral-driven through NJ district case managers and the in-house GFS enrollment team, with tuition rates set under the approved private school framework. The Gramon Family of Schools traces its history to 1939 and was formally unified under current owners Dr. David Weeks and Dr. Kalle Gerritz in 2012; the organization holds Middle States Association accreditation and NJ Department of Education Office of Special Education Programs approval. Extended offerings include the GFS Adventures experiential program, an Extended School Year (ESY) six-week summer program, and the New Beginnings for Tomorrow (NB4T) adult day habilitation program for graduates over age 21.

Name

New Beginnings

Legal name

The Gramon Family of Schools

Website

https://gramonfamily.org

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Special Education Services

NAICS

Educational Services (611), Educational Support Services (611710), Child and Youth Services (62411)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAKAAAA

Autism-Specific Schools & Programs

Education/Special Education & Learning Support Services/Special Education Schools & Programs

SECONDARYEDAKAKAB

Autism Early Intervention (Educational)

Education/Special Education & Learning Support Services/Autism Support Services (Educational)

SECONDARYEDAKAAAG

Special Education Vocational & Transition Programs (18–22)

Education/Special Education & Learning Support Services/Special Education Schools & Programs

SECONDARYEDAKAAAE

Special Needs Early Intervention & Preschool Programs

Education/Special Education & Learning Support Services/Special Education Schools & Programs

SECONDARYEDACAFAE

Behavioral Therapy (ABA/ESDM/Positive Behavior Support)

Education/Early Childhood Education/Early Intervention & Developmental Services (0–5)

Keywords

• Special education services
• Applied behavior analysis
• Autism education
• Developmental disabilities
• Therapeutic education

Headquarters

HQ city

Fairfield

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition from Sending School Districts: Fees for enrolled students are paid by the sending school districts through tuition contracts issued after placement confirmation. Transportation is also provided by sending districts.
2. Private Tuition: Parents or guardians can arrange private tuition contracts for direct enrollment.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

New Beginnings is a private special education school within The Gramon Family of Schools that provides year-round educational, behavioral, and therapeutic services for students ages 3-21 with Autism Spectrum Disorder and other developmental disabilities. Programming is built on Applied Behavior Analysis (ABA) and delivered by Board Certified Behavior Analysts, special education teachers, speech-language pathologists, and occupational therapists, with transition planning for post-secondary outcomes.

Product overview

New Beginnings is an educational school program within The Gramon Family of Schools, not a commercial technology product or SaaS platform. It offers a comprehensive special education program for students ages 3-21 with Autism and developmental disabilities. The school provides a structured educational experience using Applied Behavior Analysis (ABA), with programs spanning preschool through high school, including specialized facilities like WIN Rooms (What I Need), NB Fit fitness space, sensory spaces, and life skills rooms. The school integrates various educational tools and platforms including RethinkEd for assessment and instruction, and offers augmentative and alternative communication (AAC) supports. Related services include speech, occupational therapy, physical therapy, and counseling. The program also includes an Extended School Year (ESY) summer option.

Differentiator

Problem solved

Functional benefit

Brands

• GFS Adventures: Movement and sensory-based experiences program offering students activities such as sailing, snow tubing, rock climbing, adaptive surfing, and farm trips.
• New Beginnings for Tomorrow (NB4T)

Products and services

• New Beginnings School (ABA-based Special Education Program)
• Preschool Program (Ages 3-5)
• Elementary Program (Ages 6-13)
• High School Program (Ages 14-21)
• Extended School Year (ESY) Program
• Transition Services
• Related Services (Speech-Language Pathology and Occupational Therapy)

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor.

• Franklin SteakhouseminorStrategic or Co-development PartnerOff-campus vocational job site where students assist with restaurant opening tasks including washing, drying, setting tables, stocking condiments, and cleaning menus.
• Il ClassicominorStrategic or Co-development PartnerOff-campus job site where students maintain snack and drink displays, bus and clean tables and chairs.
• Il PaninominorStrategic or Co-development PartnerOff-campus job site where students stock and clean display cases and tables.
• King PrintsminorStrategic or Co-development PartnerScreen printing facility where students assist in organizing apparel by size/color, verifying orders, and completing screen printing process.
• Kathy – Jeannie Hat FactoryminorStrategic or Co-development PartnerOff-campus job site where students assemble boxes, assist with tagging and assembling hats, and count specific orders.
• Canete Garden CenterminorStrategic or Co-development PartnerOff-campus site where students assist with clerical work, office maintenance, watering plants, and store cleanliness.
• Monster GolfminorStrategic or Co-development PartnerOff-campus job site where students clean party room, golf course area, and restock prize area.
• DOUGHminorStrategic or Co-development PartnerRestaurant where students help prepare for opening, roll silverware, wash dishes, set tables, and fold pizza boxes.
• Fairfield Elementary Schools (Stevenson and Churchill)minorStrategic or Co-development PartnerOff-campus clerical and custodial job sites where students assist with school library organization and general maintenance.
• Lucky Dog Surf SchoolminorStrategic or Co-development PartnerAdaptive surfing program partner for the GFS Adventures Program, providing sensory and movement-based experiences.

Scale indicators4 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• Bancroft: Large regional nonprofit provider of special education, autism, and adult day services across the Northeast, with school programs serving similar autism/developmental disability populations and an adult services arm analogous to NB4T.
• YAI/National Institute for People with Disabilities: Large NY-based nonprofit providing special education schools, ABA services, residential, and adult day programs for people with intellectual and developmental disabilities, including autism—overlapping directly with GFS's K-12 and NB4T services.
• Easter Seals: National nonprofit providing special education, autism services, and adult day/vocational programs across many states—a broad-incumbent analog with similar referral channels and IDEA-funded tuition economics.
• Devereux Advanced Behavioral Health: National nonprofit operating approved private special education schools, ABA programs, and adult services for individuals with autism, intellectual, and developmental disabilities—a scaled, multi-state version of the Gramon Family model.

Direct peers

• Melmark: Multi-state provider of approved private special education schools, ABA services, and adult programs for individuals with autism and intellectual/developmental disabilities—directly comparable service mix and district-funded tuition model.
• Spectrum Services: Northeast provider of special education, ABA, and transition services for children and adults with autism, with comparable in-house multidisciplinary teams and district-funded tuition contracts.
• Giant Steps: Private special education school for students with autism offering ABA-based programming, related therapies, and transition services—highly comparable programmatic model and customer base.
• ACNJ (Autism Center of New Jersey / Alpine Learning Group): NJ-based private school providing ABA-based education for children with autism, closely aligned with New Beginnings on methodology, age range, and reliance on district tuition contracts.
• Reed Academy / Reed Behavioral Health: Special education school and ABA provider serving students with autism, using similar instructional methodologies (ABA, DTT, NET) and accepting out-of-district placements from referring school districts.
• Forum School: NJ-based approved private special education school serving students with autism and developmental disabilities using ABA and related therapies, competing directly with New Beginnings and Gramon School for NJ district out-of-district placements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gramonfamily
• YouTubeyoutube.com/gramonfamily
• Facebookfacebook.com/gramonfamily
• LinkedInlinkedin.com/school/new-beginnings-28
• Instagraminstagram.com/gramonfamily

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Beginnings