Grand Mercure Danang

What Grand Mercure Danang does

Grand Mercure Danang is a 5-star luxury hotel located on Green Island (Dao Xanh) in central Da Nang, Vietnam, operated under the Accor hospitality portfolio. The 22-floor property comprises 272 rooms and suites across three tiers (Superior, Deluxe, Suite) and offers panoramic views of the Han River, Dragon Bridge, Tran Thi Ly Bridge, and Asia Park. It generates revenue from five core streams: room rentals, food and beverage (five outlets including La Rive Gauche, The Golden Dragon, Veranda Vietnamese, Nirvana Bar, and the Privilege Lounge), Meetings/Incentives/Conferences/Events (over 1,000 sqm of event space headlined by the 520-guest Son Tra Grand Ballroom), spa and wellness (Karma Spa, fitness centre, swimming pool, sports facilities), and a range of curated packages (weddings, family, wellness, dining promotions).

The property serves a hybrid mix of leisure travellers, corporate and MICE clients, weddings and celebrations, and local residents who use its restaurants, spa, and fitness memberships. Distribution combines direct channels (own website, Accor app, phone/email) with Accor's global platform (all.accor.com), the ALL loyalty programme (80M+ members), Accor Plus paid membership, and third-party OTAs. The technology underpinning operations is standard hotel property management and guest services infrastructure integrated into Accor's broader ecosystem, with no proprietary AI or differentiated platform layers disclosed.

Commercial positioning emphasizes authentic Vietnamese identity and cultural immersion under the Grand Mercure brand, anchored by TripAdvisor's No. 1 Chinese restaurant in Da Nang (The Golden Dragon, Traveller's Choice 2019–2024) and recognition of the protected wetland setting on Dao Xanh. The hotel is strategically benefitting from Vietnam's central-coast tourism growth and Da Nang's rising status as a regional MICE and destination-wedding hub.

Name

Grand Mercure Danang

Legal name

ACCOR SA

Website

https://grandmercuredanang.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Grand Mercure Danang is a 272-room, 5-star luxury hotel on Green Island in Da Nang, Vietnam, operated by Accor. It serves leisure travellers, corporate MICE clients, weddings, and local residents through rooms, five F&B outlets, event venues, spa, and wellness facilities.

Ownership category

akta.pro rank

Product category

Luxury Hotel and Hospitality Services

NAICS

Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort Convention Hotels (THAGALAC)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Luxury Eco-Resorts (THAGACAK)

Keywords

• Luxury hotel accommodation
• MICE event venues
• Fine dining restaurants
• Spa wellness services
• Wedding banquet hosting

Headquarters

HQ city

Da Nang

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Room Revenue: Revenue from the rental of 272 rooms and suites across three categories: Superior Rooms (6th-16th floors), Deluxe Rooms (17th-20th floors), and Suites (19th-21st floors). Pricing varies by room tier, season, and inclusion of lounge privileges.
2. Food & Beverage: Revenue from five dining outlets: La Rive Gauche (all-day dining), The Golden Dragon (Cantonese cuisine), Veranda Vietnamese, Nirvana Bar, and the exclusive Privilege Lounge. Income is generated through à la carte dining, buffets (breakfast, Friday BBQ seafood, weekend dim sum), and special event catering.
3. Meetings, Incentives, Conferences & Events (MICE): Revenue from venue rental of the Son Tra Grand Ballroom (433 sqm, up to 520 guests), five meeting rooms, and poolside event space (up to 80 guests). Includes catering, audiovisual equipment, and event planning services. Summer MICE packages are offered as seasonal promotions.
4. Spa & Wellness: Revenue from Karma Spa treatments (massages, facials, body scrubs and wraps), fitness centre memberships (day passes to 12-month memberships available to local residents), and related wellness services.
5. Special Offers & Packages: Revenue from themed packages including wedding packages (Now & Forever), Blissful Wellness Stay, Family Fun Offer, Blissful Wellness Stay, Pamper Offer, and cooking classes at Veranda Vietnamese.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Grand Mercure Danang is a 5-star luxury hotel operating 272 rooms and suites across three tiers (Superior, Deluxe, Suite) on a 22-floor property on Dao Xanh (Green Island) in Da Nang, Vietnam. Core revenue is generated from room accommodation, five food and beverage outlets (La Rive Gauche, The Golden Dragon, Veranda Vietnamese, Nirvana Bar, Privilege Lounge), Karma Spa and fitness facilities, and over 1,000 sqm of MICE event space including the Son Tra Grand Ballroom for weddings, conferences, and corporate events. The property operates within the Accor hospitality group and benefits from the ALL loyalty programme, Accor Plus membership, and Accor's global distribution platform.

Product overview

Grand Mercure Danang is a 5-star luxury hotel operated by Accor hospitality group, featuring 272 rooms and suites (Superior Room, Deluxe Room, and Suite) designed for modern travelers with panoramic views of the Han River and Da Nang skyline. The hotel offers five dining venues: La Rive Gauche (international all-day dining), The Golden Dragon (Cantonese cuisine), Veranda Vietnamese (regional Vietnamese cuisine), Nirvana Bar (cocktails), and the exclusive Privilege Lounge for premium guests. Wellness facilities include Karma Spa, a Fitness Centre, outdoor Swimming Pool, Sports facilities with pickelball courts and golf access, and a Kids Lounge. For MICE (Meetings, Incentives, Conferences & Events), the hotel provides the Son Tra Grand Ballroom (up to 520 guests), five Meeting Rooms (up to 330 attendees), Wedding Services, and Poolside Event spaces. The property operates as part of the Accor luxury hospitality portfolio, reflecting authentic Vietnamese identity with contemporary hospitality standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Superior Room 26 square metre room on the 6th to 16th floors with king or twin beds, large windows with Han River or mountain views, complimentary Wi-Fi, coffee and tea station, and locally sourced amenities. Targeted at leisure and business travellers seeking standard 5-star accommodation.
• Deluxe Room Premium room on the 17th to 20th floors offering panoramic views and exclusive Privilege Lounge access including private check-in, executive breakfast, all-day refreshments, and evening cocktails on the 21st floor.
• Suite 52 square metre suite on the 19th to 21st floors featuring a separate living room, spa-inspired bathroom with deep bathtub, panoramic skyline views, and exclusive Privilege Lounge access.
• La Rive Gauche Restaurant All-day dining restaurant overlooking the swimming pool and Tran Thi Ly Bridge, featuring an international breakfast buffet and the famous Friday BBQ Seafood Buffet.
• The Golden Dragon Restaurant Cantonese restaurant ranked as TripAdvisor's No. 1 Chinese restaurant in Da Nang, serving authentic Cantonese cuisine, daily dim sum, and weekend Chinese & Dim Sum buffet.
• Veranda Vietnamese Restaurant Vietnamese restaurant celebrating regional cuisine from North to South using fresh organic vegetables, seafood, and locally sourced meats, with cooking classes for guests.
• Nirvana Bar Stylish lounge serving coffee during the day and cocktails in the evening with views of the pool area on Green Island.
• Privilege Lounge Exclusive club lounge on the 21st floor for Deluxe and Suite guests, offering private check-in, executive breakfast, all-day refreshments, and evening cocktails with panoramic views.
• Karma Spa Wellness spa on the 4th floor offering restorative treatments combining traditional Vietnamese techniques with natural ingredients, including massage, steam facilities, and relaxation areas.
• Fitness Centre Modern fitness facility on the 4th floor with cardio and strength equipment overlooking the Han River, including a yoga room, sauna, and steam rooms. Memberships available from 1 day to 12 months.
• Swimming Pool Outdoor swimming pool surrounded by palm trees with views of Tran Thi Ly Bridge, offering temperature-controlled water and poolside refreshments.
• Sports Facilities Eight complimentary pickelball courts adjacent to the hotel, plus access to two world-class golf courses (Montgomery Links and Ba Na Hills Golf Club).
• Kids Lounge Playful space on B1 floor for younger guests with toys, books, movies, and activities, staffed with babysitting services available upon request.
• Son Tra Grand Ballroom Pillarless ballroom on the 2nd floor with 7-metre ceiling, 433 square metres of event space, panoramic balcony, and capacity for up to 520 guests with LED screens and AV systems.
• Meeting Rooms Five flexible meeting rooms on the 3rd floor accommodating up to 330 attendees, featuring natural daylight, integrated AV technology, and high-speed Internet.
• Wedding Services Luxury wedding packages for 100-300 guests including customizable catering, elegant decor, professional planners, and venues with panoramic Han River views.
• Poolside Events Outdoor event space with capacity for 80 guests offering corporate celebrations, cocktail parties, and private gatherings with Tran Thi Ly Bridge views.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Accor SAcoreStrategic or Co-development PartnerGrand Mercure Danang is owned and operated under the Accor luxury hospitality portfolio. Accor SA (headquartered at 110 Avenue de France, 75013 Paris, France; Tel: +33 0 1 45 38 86 00) is a French multinational hospitality company and the parent brand of Grand Mercure. The hotel benefits from Accor's global distribution platform (all.accor.com), the ALL loyalty programme, the Accor Plus membership scheme, the Accor App, and group-wide marketing, reservations, and operational support infrastructure.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sheraton Grand Danang Resort: 5-star resort in Da Nang with large convention facilities, multiple dining outlets, and beachfront access. A direct Marriott-affiliated competitor for MICE, weddings, and leisure stays.
• Vinpearl Resort Da Nang: Local Vietnamese luxury 5-star resort brand offering comparable rooms, F&B, pools, and MICE. A strong domestic competitor with national brand recognition.
• Four Seasons The Nam Hai, Hoi An: Ultra-luxury 5-star resort near Hoi An/Da Nang with comparable rooms, spa, beachfront villas, and Michelin-tier F&B. Competes for the same luxury traveller segment in Central Vietnam, often at a higher ADR.
• Hyatt Regency Danang Resort and Spa: 5-star beachfront resort in Da Nang with extensive MICE space, spa, and multiple F&B outlets. Direct competitor for both leisure travellers and corporate groups in the same destination market.
• InterContinental Danang Sun Peninsula Resort: Luxury 5-star resort in Da Nang operated by IHG, offering beachfront villas, MICE facilities, and wellness amenities. Directly competes with Grand Mercure Danang for the same luxury leisure and corporate clients in Central Vietnam.
• Meliá Vinpearl Danang Riverfront: City-center 5-star property in Da Nang with comparable room inventory, dining, and event spaces targeting the same luxury urban traveller as Grand Mercure Danang.
• Hilton Da Nang: 5-star hotel in central Da Nang with rooms, F&B, and event facilities. Targets the same international business and leisure travellers as Grand Mercure Danang with comparable amenities.

Broad incumbents

• Novotel Danang Premier Han River: Accor's midscale offering in Da Nang city centre on the Han River. Competes for price-sensitive corporate and leisure travellers and benefits from the same Accor platform and loyalty programmes.
• Pullman Danang Beach Resort: A sister Accor property under the Pullman premium brand in Da Nang. Same group ecosystem, sharing Accor distribution and loyalty, but with beachfront positioning rather than the city-center island location.

Others

• Accor SA: Parent company and brand operator. While not a direct competitor, Accor's broader luxury/midscale portfolio in Vietnam (Sofitel, MGallery, Pullman, Novotel) determines competitive dynamics and ecosystem value for Grand Mercure Danang.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/GrandMercure_DN
• YouTubeyoutube.com/channel/UC4U6okx7V4BUYGMoyUn5IcA
• Facebookfacebook.com/GrandMercureDanang
• Instagraminstagram.com/grandmercure.danang
• LinkedInlinkedin.com/company/grandmercuredanang

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grand Mercure Danang