Best Western Premier Grand Monarque Hôtel & Spa - Chartres

What Best Western Premier Grand Monarque Hôtel & Spa - Chartres does

Best Western Premier Grand Monarque Hôtel & Spa is a four-star luxury hotel in Chartres, France, operating as SAS LE GRAND MONARQUE under family ownership (the Jallerat family) since 1968. The property offers overnight accommodation, four restaurants (including Michelin-starred Le Georges under Chef Thomas Parnaud), a 600 sqm spa, corporate and private events, and a 30,000-bottle wine cellar that anchors wine-tourism programming including the annual La Paulée des Vins de Loire festival. The business model is multi-revenue B2C luxury hospitality with supporting B2B event revenue, distributed through the Best Western Premier network, direct booking, and digital channels (ZenChef, Secret Box, Api & You).

The company pursues brand extension through a portfolio of sub-brands — Spa By Monarque, Vinococorico, Les Maisons Blanches, and Les Canons — alongside ancillary revenue lines such as gift packages, spa subscriptions, and oenology classes. It is privately held (capital social €240,000) with approximately 100 employees and holds sustainability certifications including Clef Verte and Ecotable.

Monetization is anchored in nightly room rates, F&B covers, spa treatments, wine experiences, and event contracts, with subscription-style memberships and gift products representing an emerging recurring layer. The property's competitive position rests on its proximity to Chartres' UNESCO cathedral, family heritage, Michelin-level gastronomy, and integration with the Best Western Premier distribution and brand-standards platform.

Name

Best Western Premier Grand Monarque Hôtel & Spa - Chartres

Legal name

SAS LE GRAND MONARQUE

Website

https://grand-monarque.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned four-star luxury hotel in Chartres, France, offering rooms, four restaurants (including Michelin-starred Le Georges), a spa, wine tourism, and events, distributed via the Best Western Premier network.

Ownership category

akta.pro rank

Product category

Luxury Hospitality and Hotel Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Gastronomy & Wine-Focused Boutique Hotels (THAGADAG)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Heritage & Palace Luxury Hotels (THAGACAF)

Keywords

• Luxury hotel accommodation
• Michelin-starred dining
• Spa and wellness services
• Wine tourism and tastings
• Corporate event hosting

Headquarters

HQ city

Chartres

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Hotel Accommodations: Room rentals across multiple categories: Confort, Elégance, Prestige rooms and Suites. Includes complimentary fitness access for hotel guests. Revenue from nightly rates, with parking available at €15/night.
2. Food & Beverage: Four dining venues: Restaurant Le Georges (1 Michelin star, gastronomic), Brasserie La Cour (bourgeois cuisine), Bistrot Racines (bistro cuisine), Bar Lounge Le Madrigal. Multiple reservation channels including direct booking and ZenChef platform.
3. Spa & Wellness Services: 600 sqm spa facility offering treatments, fitness room access, and membership subscriptions. Day passes from €55, monthly to annual subscriptions available. Hair salon services using Revlon products.
4. Events & Banquets: Meeting spaces, seminars, weddings, and receptions. Event planning services for congresses, incentives, cocktails, weddings, family events, baptisms, communions.
5. Wine Tourism: Wine cellars for tastings, oenology classes ('Les Canons'), private cellar dining experiences at €92/person. Wine cellar privatization for groups of 8-15 persons. Includes La Paulée des Vins de Loire festival.
6. Gift Packages: Curated gift experiences including 'Wellness Escapade' package at €550 for 2 persons (1 night, spa access, massage, dinner) and wine tasting experiences. Sold via secretbox.fr platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Le Grand Monarque is a 4-star luxury hotel and spa in central Chartres offering accommodation across Confort, Elégance, Prestige and Suite categories, four dining venues including a Michelin-starred gastronomic restaurant (Le Georges), a 600 sqm spa with pool/hammam/sauna/jacuzzi and beauty treatments, a 30,000-bottle wine cellar with oenology workshops, and event facilities for seminars, weddings, and banquets. The property is family-owned by the Jallerat family since 1968 and operates under the Best Western Premier brand.

Product overview

Le Grand Monarque is a 4-star hotel operated by the Jallerat family since 1968, offering a comprehensive luxury hospitality portfolio. The property features the main Hôtel Le Grand Monarque with rooms and suites, plus Les Maisons Blanches guesthouse properties. Dining options include the Michelin-starred Restaurant Le Georges, Brasserie La Cour (bourgeois cuisine), Bistrot Racines (bistronomy), and Lounge Bar Le Madrigal. The Spa & Bien-être complex spans 600 square meters with pool, hammam, sauna, jacuzzi, beauty treatments, and the 100 sqm Haute Coiffure hair salon. Additional offerings include a fitness room, wine cellars (Cave Jean Carmet and Cave Jacques Puisais with ~30,000 bottles), conference/meeting facilities, event hosting for weddings and banquets, oenology workshops, and gift voucher packages. The property emphasizes French heritage, winemaking traditions, and gastronomic excellence.

Differentiator

Problem solved

Functional benefit

Brands

• Spa By Monarque: The spa and wellness facility of the hotel featuring 600 square meters of treatment rooms, pool, hammam, sauna, and jacuzzi.
• Vinococorico
• Maisons Blanches
• Les Canons

Products and services

• Hôtel Le Grand Monarque 4-star hotel located in the heart of Chartres, near the cathedral, offering rooms and suites with categories including Confort, Elégance, Prestige, and luxury accommodations with period furnishings and complimentary fitness access.
• Les Maisons Blanches Guesthouse properties offering bed and breakfast accommodations in Chartres (Sologne region) and Bièvres, providing a family-friendly atmosphere suitable for weddings and business meetings.
• Restaurant Le Georges Michelin-starred gastronomic restaurant led by Chef Thomas Parnaud, offering luxury fine dining experiences with seasonal French cuisine.
• Brasserie La Cour French bourgeois cuisine restaurant offering traditional brasserie-style dining in a warm atmosphere.
• Bistrot Racines Bistronomy restaurant offering refined yet accessible cuisine in an intimate setting.
• Lounge Bar Le Madrigal Upscale lounge bar offering cocktails, fine spirits, and a refined ambiance for evening relaxation.
• Spa & Bien-être (Spa By Monarque) 600-square-meter spa facility featuring pool, hammam, sauna, jacuzzi, and treatment rooms, offering Vinesime vinocosmetic treatments derived from grape extracts and subscription memberships from €55 day pass to €1,200 annually.
• Espace Beauté Beauty salon offering facial treatments, body care, and wellness services within the spa facility.
• Salon Haute Coiffure High-end hair salon spanning 100 square meters offering Eksperience and Revlon products, personalized cuts, color treatments, Brazilian straightening, and professional hairstyling services.
• Salle de Fitness Fitness center with professional equipment including power plate, cardio machines, weights, and dance bar; open to hotel guests from 7am to 10pm with subscription options for external visitors.
• Caves à Vins (Vinococorico) Wine cellars housing approximately 30,000 bottles including the Cave Jean Carmet and Cave Jacques Puisais, featuring wines from the Loire Valley and major French wine regions, with private cellar dining experiences at €92/person for groups of 8-15.
• Séminaires & Réunions Conference and meeting facilities for corporate events, seminars, and business gatherings with equipped rooms and event planning services for groups of 10 to 200+ guests.
• Réceptions & Banquets Event hosting services for weddings, receptions, baptisms, communions, and large banquet gatherings.
• Les Ateliers (Oenology Workshops) Oenology workshops including 'Les Canons' wine tasting sessions, offering wine education and tasting experiences.
• Coffrets Cadeaux (Gift Packages) Gift voucher packages including wellness escapes (€550 for 2 persons with spa access, massage, and dining) and wine tasting experiences, sold via secretbox.fr platform.

Quantifiable outcome

• 1 Michelin star achieved by Restaurant Le Georges under Chef Thomas Parnaud
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• VinesimecoreTechnology or IntegrationExclusive French vinocosmetics brand providing wine-derived skincare products for the spa. Uses Pinot Noir grape extracts from Burgundy with scientifically-proven antioxidant properties. Aligned with hotel's wine heritage and commitment to French craftsmanship.
• Revlon Eksperience and American CrewcoreTechnology or IntegrationPremium hair care brands supplying products for the Spa By Monarque hair salon. Revlon Eksperience provides authentic hair spa experience with color expertise, while American Crew offers premium men's grooming products.
• Chartres Tourism OfficeminorStrategic or Co-development PartnerLocal tourism authority promoting Chartres as a destination, including the hotel as a recommended accommodation near the UNESCO-listed Cathedral.
• Monarque CollectioncoreStrategic or Co-development PartnerParent hotel brand overseeing multiple properties including Les Maisons Blanches bed & breakfast locations in Sologne and Bièvres, representing an expansion of the family hospitality concept.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Domaine de Fontenille: Boutique luxury hotel and wine estate in Provence Luberon with gastronomic restaurant, private wine cellar tastings, and event hosting. Direct peer for wine-immersive luxury hospitality with provenance-driven positioning.
• Château des Vigiers: Luxury wine-estate hotel in the Dordogne with Michelin-starred gastronomy, golf, spa, and wine-tourism programming. Comparable multi-revenue luxury lodge embedded in a French wine region with heritage building stock.
• Le Couvent des Minimes Hôtel & Spa: Relais & Châteaux property in Manosque (Provence) with Michelin-recognized restaurant, large spa facility, and event/event-space operations; matches Le Grand Monarque's heritage-building, gastronomy, wellness, and event-led model.
• Abbaye des Vaux-de-Cernay: Restored heritage abbey offering boutique luxury lodging, gastronomy, and event hosting within reach of Paris. Comparable French heritage-luxury positioning and similar use of period architectural features for brand premium.
• Domaine de la Bretesche: Luxury countryside estate hotel in western France with Michelin-starred restaurant, 18-hole golf course, spa, and event facilities. Matches Le Grand Monarque across luxury leisure, F&B distinction, and B2B/wedding events.
• Les Hauts de Loire: Family-run luxury hotel near Onzain in the Loire Valley. Michelin-recognized gastronomy, viticultural surroundings, and event hosting make it a near-twin in category and customer profile to Le Grand Monarque's provincial French luxury boutique concept.
• Château d'Artigny: Relais & Châteaux luxury estate hotel in the Loire Valley, with comparable haute-gastronomy restaurant (1 Michelin star), spa, and historic-château heritage positioning. Direct geographic and conceptual overlap with Le Grand Monarque's Loire-tourism-driven luxury leisure model.
• Château d'Ermenonville: Heritage château hotel north of Paris (Picardie) offering luxury rooms, gastronomy, and event hosting similar to Le Grand Monarque. Directly comparable for Île-de-France catchment traffic and group/business events.

Broad incumbents

• Le Bristol Paris: Paris-based flagship luxury palace hotel with 3-Michelin-star restaurant, flagship spa, and event spaces. Although much larger and Parisian, it overlaps with Le Grand Monarque in luxury French hospitality, Michelin gastronomy, and premium spa positioning — and competes for the same inbound luxury traveler.

Others

• Relais & Châteaux: Network and brand of independent luxury boutique hotels and gourmet restaurants in 60+ countries. Many of Le Grand Monarque's direct peers are members; this provides the soft-brand reference point and competitive distribution/loyalty ecosystem for independent luxury hotels of similar profile.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/best-western-hotel-le-grand-monarque

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Western Premier Grand Monarque Hôtel & Spa - Chartres