Granhòta

What Granhòta does

Granhòta (legal entity: SARL AML Granhòta) is a French private leisure agency founded in 2014 and based in Toulouse, with operational presence in Montauban and a nature base at Clermont-le-Fort within the Réserve Naturelle Régionale du Confluent Ariège-Garonne. The company operates three interconnected sub-brands: Granhòta Canoë Kayak (river-based activities including canoe, kayak, and stand-up paddle on the Ariège and Garonne rivers), Granhòta Games (outdoor escape games, discovery rallies, and treasure hunts in Toulouse, Montauban, and nature settings), and Granhòta Events (customized group packages including corporate team building, EVJF/EVG celebrations, school outings, and BDE student-union events). It sells directly to consumers and groups through branded WordPress websites with online booking and payment, supplemented by phone and email for bespoke event packages. Granhòta serves approximately 6,000 customers per season, holds NF Environnement certification (2023), national and regional Qualité Tourisme labels, Atout France immatriculation, and FFCK/FNPLCK federation credentials. Activities are led by state-certified instructors (BEES/DEJEPS, STAPS graduates), and the company is co-managed by gérants Mathieu Bain and Ludovic Daviau with a lean team of 9 employees.

The business model is straightforward transactional leisure pricing — per-person unit pricing for individual sessions (€7–€36) and quote-based pricing for bespoke group events (€15–€50/person, scalable to 200 participants). Revenue streams include individual activity fees, group event packages, and gift cards (bons cadeaux) redeemable across all activities. Distribution is omnichannel-light: direct-to-consumer online booking for individuals, phone/email direct sales for enterprise groups, partnerships with Toulouse and Montauban Tourist Offices (Pass Tourisme program), ANCV Chèque Vacances Connect for voucher-funded customers, and organic marketing via social media (Facebook, Instagram, LinkedIn), TripAdvisor, and regional press (La Dépêche, Actu.fr). Pricing is publicly disclosed for individual activities; group/event pricing is bespoke.

Underlying technology is undifferentiated: three WordPress-based websites (canoe-kayak.granhota.fr, granhota-games.fr, events.granhota.fr) with online reservation and secure payment. No proprietary technology, mobile app, API, or AI components are disclosed. The competitive moat is grounded in (i) exclusive access to a nature base within a Regional Nature Reserve, (ii) a portfolio of bespoke heritage-themed content scenarios difficult to replicate, and (iii) accumulated regulatory credentials (NF Environnement, Qualité Tourisme, FFCK, FNPLCK) — but the business remains a small, regional, operationally intensive service operator with no external funding and limited scale indicators.

Name

Granhòta

Legal name

SARL AML Granhòta

Website

https://granhota.fr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Granhòta is a Toulouse-based French leisure agency operating since 2014 across three sub-brands — Canoë Kayak, Games, and Events — serving individuals, families, corporates, students, schools, and private groups with outdoor activities and bespoke events in Occitanie.

Ownership category

akta.pro rank

Product category

Outdoor Leisure and Recreation Services

NAICS

All Other Amusement and Recreation Industries (713990), Tour Operators (561520), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports & Active Travel Agencies (e.g., ski, golf, dive) (THAKAFAJ)

akta.pro secondary industry

Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK)

Keywords

• Outdoor leisure services
• Canoe kayak tours
• Outdoor escape games
• Corporate team building
• Nature recreation activities

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Canoë Kayak & Paddle Activity Fees: Revenue from guided or self-guided canoe, kayak, and stand-up paddle sessions along the Ariège river and in central Toulouse on the Garonne. Fees are per person per session. Offerings include half-day (€23–25/person), full-day (€36/person), guided eco-discovery sessions (€32/person), and city-center guided tours (€30/person).
2. Outdoor Escape Games & Rally Discovery Fees: Revenue from outdoor escape city games, rally discovery games, treasure hunts, and Natura Quest outdoor escape games in nature. Pricing per person per session: City/Escape games from €17/person, rally discovery from €14/person, children's treasure hunt from €7/person, TELEO cable car game from €18.50/person.
3. Group Event & VIP Activity Packages: Revenue from bespoke event packages for corporate clients (team building, seminars), private groups (EVJF, EVG, birthdays, cousinades), schools and associations. Activities can combine kayaking, games, apéros, tastings, and catering. Pricing varies by activity type, duration, group size, and custom additions. Granhòtades (team olympiads) start at €24/person; Raids Aventure start at €50/person.
4. Gift Cards (Bons Cadeaux): Sale of gift cards (bons cadeaux) of flexible monetary value, redeemable within one year for any Granhòta activity. This generates upfront cash flow and drives future bookings.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Granhòta operates three branded activity universes from its base in the Toulouse-Montauban region: (1) Granhòta Canoë Kayak — canoe, kayak, and stand-up paddle rentals and guided tours on the Ariège and Garonne rivers; (2) Granhòta Games — outdoor escape games, discovery rallies, and treasure hunts in Toulouse, Montauban, and nature; and (3) Granhòta Events — customised group activities including corporate team building, EVJF/EVG, birthdays, school outings, and student-union events. Activities are sold per person per session to consumers online and quote-based to groups via phone/email.

Product overview

Granhòta is a leisure agency operating three interconnected sub-brands in the Toulouse-Montauban region of Occitanie, France. The core portfolio consists of Granhòta Canoë Kayak (river-based water activities on the Ariège and Garonne), Granhòta Games (outdoor escape games and discovery rallies in cities and nature), and Granhòta Events (customized group event planning combining elements from both other brands). The company operates a nature base at Clermont-le-Fort within the Réserve Naturelle Régionale, offering activities ranging from independent kayak rentals to guided ecological tours, urban puzzle games, and VIP team-building events. The three brands share operational infrastructure (the nature base, booking systems) while maintaining distinct web presences and target audiences.

Differentiator

Problem solved

Functional benefit

Brands

• La Riverotte: The nautic base location name at Clermont-le-Fort (31810) where Granhòta Canoë Kayak activities are operated.
• Le Héron Glouton
• Natura Quest

Products and services

• Granhòta Canoë Kayak Canoe, kayak, and stand-up paddle rental and guided tours on the Ariège and Garonne rivers, both in a Regional Nature Reserve 20 minutes south of Toulouse and in the centre of Toulouse. Activities include half-day and full-day self-guided sessions, guided eco-discovery sessions, and city-centre guided tours.
• Granhòta Games Outdoor escape games, city discovery rallies, treasure hunts, and team-based puzzle activities held in Toulouse, Montauban, and at the nature base in Clermont-le-Fort. Includes multiple original scenarios such as Escape City Games, Rallyes Découverte, children's treasure hunts, the TÉLÉO cable-car spy game, and Natura Quest.
• Granhòta Events Customised group event planning and on-site activity delivery for corporate team building, seminars, EVJF/EVG celebrations, birthdays, school groups, and student-union outings, combining kayaking, games, apéros, tastings, and catering. Programmes include Granhòtades (multi-team olympiads), Raids Aventure (multi-activity raids), eco-nature guided kayak team building, and river clean-up kayak team building.
• Bons Cadeaux Granhòta (Gift Cards) Flexible-denomination gift cards (bons cadeaux) valid for one year for any Granhòta activity, sold through the Canoë Kayak website and redeemable across the three sub-brands.

Quantifiable outcome

• Serving approximately 6,000 customers per season
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered minor and core.

• Les Bateaux ToulousainsminorStrategic or Co-development PartnerLocal partner providing complementary river activities on the Garonne in Toulouse. Supports joint outdoor leisure offerings.
• Paulette BikeminorStrategic or Co-development PartnerToulouse-based bicycle rental partner, supporting multi-modal urban discovery activities combining cycling with Granhòta's games.
• E. Bain - CoachingminorStrategic or Co-development PartnerEmmanuel Bain coaching partner, referenced on Granhòta's partner page for complementary professional coaching services.
• La Brûlerie des SaveursminorStrategic or Co-development PartnerCoffee roaster partner providing artisanal coffee products for events and tasting experiences.
• Épicuriennes TraiteusesminorStrategic or Co-development PartnerCatering partner (traiteur) providing food services for group events organized at Granhòta's base or client venues.
• Jean-Luc Bernat TraiteurminorStrategic or Co-development PartnerCatering partner providing food services for events, referenced as a partner supplier for group dining options.
• Les Petits CrusminorStrategic or Co-development PartnerWine tasting partner providing wine discovery experiences as part of event packages.
• ¡Mucho! Tapas BarminorStrategic or Co-development PartnerToulouse tapas bar partner for post-activity dining experiences and event catering.
• Les P'tits LaitiersminorStrategic or Co-development PartnerLocal dairy/artisanal food partner providing local products for tasting events.
• Office de Tourisme de ToulousecoreGTM or Marketing PartnerOfficial partner of the Toulouse Tourist Office. Granhòta participates in the Pass Tourisme program, offering discounted activities to tourists holding the pass. Granhòta also conducts guided city kayak tours with the tourist office's certified guide-lecturers.
• Office de Tourisme de MontaubancoreGTM or Marketing PartnerOfficial partner of the Montauban Tourist Office for promoting urban games in Montauban's historic center.
• Réserve Naturelle Régionale du Confluent Ariège-GaronnecoreStrategic or Co-development PartnerGranhòta's nature base operates within the RNR. Granhòta conducts river clean-ups in the reserve, sensitizes visitors to the reserve's ecological value, and has rehabilitated an industrial site within the reserve. The partnership includes co-management of environmental stewardship.
• SicovalminorGTM or Marketing PartnerSICOVAL (local intermunicipal authority) partner, referenced on Granhòta's institutional partners list.
• Tisséo (Téléo)coreStrategic or Co-development PartnerGranhòta Games has partnered with Tisséo to create 'Les Secrets de TELEO', an outdoor escape game that takes place aboard the Téléo cable car — the longest urban cable car in France — linking Toulouse to the Pyrenees.
• Nature en OccitanieminorGTM or Marketing PartnerRegional nature organization listed as an institutional partner supporting Granhòta's environmental activities.
• Comité Départemental du Tourisme de Haute-GaronneminorGTM or Marketing PartnerDepartmental tourism committee listed as an institutional partner for the Haute-Garonne region.
• Tourisme OccitanieminorGTM or Marketing PartnerRegional tourism committee of Occitanie listed as an institutional partner.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GranhotaLoisirs
• LinkedInlinkedin.com/company/granhota
• Instagraminstagram.com/granhota

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Granhòta