Granita Fun

What Granita Fun does

Granita Fun, operated through SARDA GELATI Srl, is an Italian artisan producer of Sicilian-style granitas founded in 1996 in San Sperate, Sardinia. The company manufactures a line of 13 fruit-based and combination granita flavors—including Limone, Fragola, Amarena, Anguria, Melone, Cocco, Mango, Frutti di Bosco, Pesca, Passion Fruit, Menta, Coccotella, and Fragola e Limone—each packaged with a distinct character mascot. Production follows traditional Sicilian methods with predominantly Italian fresh fruit, water, sugar, and natural colorants such as beta-carotene, with no additives or lyophilized ingredients, and complies with HACCP norms including cold chain management; each 140g portion contains approximately 90 kcal (130 kcal for Amarena), and several SKUs are gluten-free, fat-free, and lactose-free.

The business operates across four channels in Italy: HORECA direct supply to bars, hotels, and restaurants with exclusive consulting; GDO (large retail) supply through dedicated sub-brands GfFruit and GranitaFruit with custom packaging and tailored logistics; beach concession supply originating from its original beachside sales; and direct-to-consumer e-commerce via granitafun.com with home delivery. DTC pricing is €30 per 12-pack package plus a flat €30 shipping fee. Marketing is conducted through organic social channels (Facebook, Instagram, YouTube), the website storefront, and direct HORECA consultation, with no disclosed paid acquisition, institutional investors, or external funding.

Granita Fun is a privately held, founder-controlled Italian SME with no disclosed management team beyond a general contact point, no disclosed patents, trademarks, certifications, or regulatory actions, and no reported revenue. The company has expanded organically from a 25 mq laboratory to a modern production facility serving a national Italian footprint, but quantitative scale metrics (revenue, headcount trend, unit volume) are not publicly disclosed.

Name

Granita Fun

Legal name

SARDA GELATI Srl

Website

https://granitafun.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Granita Fun is a privately held Italian artisan producer of Sicilian-style granitas, selling 13 flavors through HORECA, GDO/supermarkets, beach concessions, and direct-to-consumer e-commerce across Italy under SARDA GELATI Srl.

Ownership category

akta.pro rank

Product category

Frozen Desserts

SIC

Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Shaved Ice, Snow Cones & Italian Ice Shops (THAFAGAJ)

Keywords

• Artisan frozen desserts
• Italian granita production
• HORECA food supply
• Packaged fruit desserts
• Cold chain logistics

Headquarters

HQ city

San Sperate, Sardinia

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct-to-Consumer Online Sales: Online shop selling granita products directly to consumers with home delivery. Products priced at €30 per package (12 pieces, 140g portion each).
2. HORECA Supply: B2B supply of artisan granitas to bars, hotels, and restaurants with exclusive consulting and supply services.
3. GDO (Supermarkets): Supply of packaged granitas to large retail chains in practical and attractive packaging.
4. Beach Locations: Supply of granitas to beach establishments for direct consumption under beach umbrellas.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Granita Fun produces and distributes artisan Sicilian-style granitas made from predominantly Italian fresh fruit, available in 13 flavors (Limone, Fragola, Melone, Cocco, Anguria, Amarena, Menta, Mango, Frutti di Bosco, Coccotella, Pesca, Passion Fruit, and Fragola e Limone). Products are sold in 12-piece packages (140g per piece) at €30 per pack, distributed through B2B channels (HORECA, GDO supermarkets, beach locations) and direct-to-consumer online sales with home delivery. Production follows HACCP-compliant cold chain management with no additives or lyophilized ingredients.

Product overview

Granita Fun is an artisan Italian granita company founded in 1996, specializing in Sicilian-style granite made from fresh fruit. The company operates a single unified product line of 13 granita flavors, each featuring playful character branding (e.g., John Lemon, Yoko Berry, Freddy Coconut). Products are sold through multiple channels: Horeca (hotels, restaurants, bars), GDO (supermarkets/retail), beach establishments, and direct-to-consumer online shop. All granite are characterized as natural, without additives or lyophilized ingredients, with approximately 90 kcal per 100g. The product line includes fruit-based varieties (Limone, Fragola, Amarena, Anguria, Melone, Cocco, Mango, Frutti di Bosco, Pesca, Passion Fruit, Menta) plus combination flavors (Coccotella - coconut and chocolate; Fragola e Limone - strawberry and lemon).

Differentiator

Problem solved

Functional benefit

Brands

• GfFruit: Product line for Grande Distribuzione Organizzata (GDO/supermarkets) channel
• GranitaFruit

Products and services

• Granita al Limone (John Lemon) Classic artisan lemon granita, one of the signature flavors in the Granita Fun lineup. Sold in packs of 12 units at 140g per piece.
• Granita alla Fragola (Yoko Berry) Artisan granita made with fresh strawberry flavor, part of the product line featuring playful character names. Sold in packs of 12 units.
• Granita all'Amarena (Cherry Twins) Artisan granita made with Amarena (sour cherry) flavor. Gluten-free, fat-free, lactose-free with 130 kcal per 140g serving. Sold in packs of 12 units.
• Granita al Cocco (Freddy Coconut) Artisan granita made with coconut flavor, featuring playful character branding. Sold in packs of 12 units.
• Granita al Melone (Carl Melon) Artisan granita made with melon flavor, one of the fruit-based varieties in the product range. Sold in packs of 12 units.
• Granita all'Anguria (Walter Melon) Artisan granita made with watermelon (anguria) flavor, a refreshing summer fruit variety. Sold in packs of 12 units.
• Granita alla Menta (John Mint) Artisan granita with mint flavor, a refreshing herbal variety. Sold in packs of 12 units.
• Granita al Mango (Asia Ram) Artisan granita made with exotic mango flavor, one of the tropical fruit varieties. Sold in packs of 12 units.
• Granita ai Frutti di Bosco (Berry's Family) Artisan granita made with mixed berries (wild berries) flavor. Sold in packs of 12 units.
• Granita alla Coccotella (Wilson Choconut) Artisan granita combining coconut and chocolate flavors, a signature combination product. Sold in packs of 12 units.
• Granita alla Pesca (Cindy Peach) Artisan granita made with peach flavor, a classic summer fruit variety. Sold in packs of 12 units.
• Granita al Frutto della Passione (Mario Cujo) Artisan granita made with passion fruit flavor, a tropical exotic variety. Sold in packs of 12 units.
• Granita Fragola e Limone (John & Yoko) Artisan granita combining strawberry and lemon flavors, a signature dual-flavor combination product. Sold in packs of 12 units.
• GfFruit / GranitaFruit Retail Line Packaged granita product line under the GfFruit/GranitaFruit sub-brands, designed for large retail distribution with practical and attractive consumer packaging and tailored logistics solutions for supermarket chains.

Quantifiable outcome

• Low calorie: only 90 kcal/100g (or 130 kcal for Amarena)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Algida (Unilever Italia): Unilever's Italian ice cream brand and the dominant mass-market frozen dessert player in Italy. Represents the industrial-scale competitive incumbent whose marketing and distribution scale Granita Fun must contend with in GDO.
• Bindi (Italian Desserts): Italian frozen desserts and pastry manufacturer with broad supermarket presence across Italy and Europe. Comparable as an industrial-scale Italian frozen dessert peer competing for the same GDO shelf space.
• Babbi: Italian manufacturer of ingredients and finished products for gelato, pastry, and granita with strong B2B HORECA presence. Directly relevant as Babbi is a major supplier of granita-related semi-finished products to the same channel Granita Fun serves.
• Pernigotti: Italian confectionery and frozen dessert producer with national and international distribution. Comparable as a long-standing Italian frozen-dessert manufacturer serving GDO and HORECA channels.
• Motta: Historic Italian brand producing confectionery and frozen desserts (including panettone and gelato). Comparable as a heritage Italian dessert brand competing for the same HORECA and retail shelves, though broader in product mix.
• Sammontana: One of Italy's largest industrial gelato and frozen dessert manufacturers with national retail and HORECA distribution. Highly comparable as a scaled frozen-desset incumbent serving similar GDO and HORECA channels that Granita Fun targets.

Emerging players

• La Gelateria della Casa: Italian artisan gelato and sorbetto producer serving premium HORECA and specialty retail. Comparable as a similarly sized artisan frozen dessert maker targeting the same high-quality HORECA and DTC segments.
• GROM: Premium Italian gelato brand with strong clean-label positioning and own retail stores plus retail distribution. Comparable as a similarly positioned 'premium / natural' frozen dessert peer whose retail expansion model Granita Fun can reference.
• Badiani: Florence-based artisan gelato producer that has scaled from local shop to international retail and HORECA presence. Comparable as a fellow Italian artisan frozen dessert that grew from regional to multi-market — a relevant trajectory benchmark for Granita Fun.

Regional players

• Gelati Pepino: Historic Turin-based Italian gelato and frozen dessert producer with national distribution. Comparable as a heritage Italian frozen dessert brand selling into HORECA and retail channels similar to Granita Fun's GDO motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@granitafun9959
• Facebookfacebook.com/granitafun.sardegna
• Instagraminstagram.com/granitafun
• LinkedInlinkedin.com/company/granitafun

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Granita Fun