Granja Roblealto
Granja Roblealto is a Costa Rican poultry farm founded in 1967, operating broiler, rustic chicken, and laying-hen production in Heredia, with surpluses funding Asociación Roblealto's children's programs as a self-management social enterprise.
- Company typePrivate
- Founded1967
- HeadquartersSan José de la Montaña, Heredia, Costa Rica
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Granja Roblealto does
Granja Roblealto is a Costa Rican poultry farm operating as a self-management social enterprise under the umbrella of Asociación Roblealto, a non-profit that runs children's education and welfare programs. Founded in 1967 and headquartered in San José de la Montaña, Barva, Heredia, the operation employs approximately 35 people across a single farm site. Its commercial activity is structurally linked to a social mission: operating surpluses are directed to fund Asociación Roblealto's children's programs, embedding social purpose inside a working agricultural business rather than treating it as an external CSR overlay.
The farm produces three product lines: broiler chickens (pollito engorde), rustic/slow-growing chickens (pollito rústico), and table eggs from laying hens. Technical credibility rests on third-party validation: in April 2018, North Carolina State University conducted comparative trials confirming the farm's production performance, and a June 2018 partnership with Hendrix Genetics — a global poultry genetics company — provided access to industry expertise and genetic material. The farm also participated in the XV Jornada Avícola (June 2018), the principal regional industry gathering, and received the Galardón Buenas Prácticas award from Banco Popular in 2017.
The business model is straightforward agricultural production for the Costa Rican domestic market, with revenue generated through sale of live birds and eggs. Distribution channels, customer segmentation, pricing model, and contract structure are not disclosed in the source material. The core differentiator versus conventional Costa Rican poultry operators is the dual social-financial mandate: the operation is structured to generate both commercial poultry output and sustained funding for Asociación Roblealto's children's programs, which simultaneously creates a captive stakeholder community (employees, beneficiary families, donors) and imposes social objectives on capital allocation.
Granja Roblealto firmographics
Firmographics- Name
- Granja Roblealto
- Legal name
- Granja Roblealto
- Website
- https://granjaroblealtocr.com
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Granja Roblealto is a Costa Rican poultry farm founded in 1967, operating broiler, rustic chicken, and laying-hen production in Heredia, with surpluses funding Asociación Roblealto's children's programs as a self-management social enterprise.
- Ownership category
- akta.pro rank
Granja Roblealto industry classification
Industry- Product category
- Poultry Farming
- NAICS
- Broilers and Other Meat Type Chicken Production (11232), Poultry and Egg Production (1123), Chicken Egg Production (112310)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro industry
- Broiler Chicken Production (Meat Birds)Breeder Flocks & Fertile Egg Production (Broiler/Layer Breeders)Poultry Wholesale (Whole Birds, Parts)
Keywords
Where Granja Roblealto is headquartered
LocationHeadquarters
- HQ city
- San José de la Montaña, Heredia
- HQ country
- Costa Rica
- HQ region
- Latin America
Offices1 record
Markets served
Granja Roblealto business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Poultry Product Sales: Sale of poultry products including broiler chickens (pollito engorde), rustic chickens (pollito rustico), and eggs. Products are sold both domestically in Costa Rica and for export markets. The revenue supports the company's self-management social programs for children at risk.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Granja Roblealto product offering
Product offeringCore offering
Granja Roblealto operates a poultry farm in Costa Rica producing broiler chickens (pollito engorde), free-range/rustic chickens (pollito rústico), and eggs from laying hens. The farm is run as a self-management social enterprise, with commercial poultry revenues funding preventive social programs for at-risk children through the affiliated Asociación Roblealto. The company serves both the domestic Costa Rican market and export markets with export-quality poultry products.
Product overview
Granja Roblealto is a traditional poultry farming operation established in 1967 in Costa Rica. The company operates as a single unified agricultural business producing broiler chickens (pollito engorde), free-range/rustic chickens (pollito rústico), and eggs from laying hens. The farm focuses on export-quality poultry products and combines commercial farming with social programs supporting at-risk children through its associated organization, Asociación Roblealto.
Differentiator
Problem solved
Functional benefit
Products and services
- Pollito Engorde (Broiler Chickens)
Quantifiable outcome
- $23 profit over feed per bird (weeks 17-69) compared to $20 for main competitor
- +3 more outcomes
Companies that use Granja Roblealto
Customer profileSegments1 record
Ideal customer profiles2 records
Granja Roblealto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Granja Roblealto partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Universidad de Carolina del Norte (North Carolina State University)coreNorth Carolina State University conducted a controlled comparative trial (14th layer hen performance study) evaluating Granja Roblealto's breeding stock against competitors. Birds were incubated in the same conditions, raised under equal environmental parameters, light programs, feed, and housing density, demonstrating the company's commitment to scientific validation of breeding performance.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Granja Roblealto competitors and assessment
Company assessmentDirect peers
- ISA (Institut de Sélection Animale): ISA, now part of Hendrix Genetics, is one of the leading global layer-hen genetics brands. Its commercial brown and white egg-laying lines directly compete with the breeding stock Roblealto offers to Costa Rican and Central American egg producers.
- Hendrix Genetics: Hendrix Genetics is a global multi-species animal genetics company and a known partner of Granja Roblealto (supported the XV Jornada Avícola). It is comparable as both a collaborator and as a supplier of competing commercial layer and broiler genetics that Roblealto's customers also evaluate.
- Lohmann Tierzucht: Lohmann Tierzucht is a major European layer-hen genetics company present in Latin America. It competes with Roblealto's layer-hen breeding program for the same commercial egg-producing customers across Central America.
- Cobb-Vantress: Cobb-Vantress is a global broiler genetics company supplying the same broiler producers that Roblealto targets in Latin America. Its commercial broiler lines compete head-to-head with Roblealto's broiler genetics offering.
- Hy-Line International: Hy-Line International is one of the world's largest layer-hen genetics companies, supplying the same customer segment (commercial egg producers) as Granja Roblealto. It is a direct competitor in the layer genetics category whose lines were evaluated in the NCSU trial benchmarked against Roblealto.
- Aviagen: Aviagen is a global poultry genetics company producing both broiler and layer breeding stock. It serves the same Latin American poultry producer customers as Roblealto and competes in the same genetic-performance trials.
- Pipasa: Pipasa is Costa Rica's largest integrated poultry producer (acquired by Tyson Foods) producing broilers, eggs, and processed poultry for the domestic market. It competes directly with Granja Roblealto in broiler chickens, eggs, and poultry genetics within the same Costa Rican customer base.
Regional players
- Bachoco: Bachoco is Mexico's largest poultry producer, vertically integrated across broilers, eggs, and feed. It is comparable as a Latin American poultry producer with social/community programs, but it operates at vastly larger scale and primarily in Mexico rather than Costa Rica.
- Industrias Pecuarias de Los Altos (IPSA / Grupo IPAL): Grupo Industrial Vinsa and affiliated poultry operations are among the major poultry producers in Central America. They are comparable as regional poultry producers operating in geographies adjacent to Costa Rica's export markets.
Broad incumbents
- Tyson Foods: Tyson Foods owns Pipasa, Costa Rica's leading poultry producer, and is the global incumbent in broiler and processed poultry. It competes indirectly with Roblealto through its Central American subsidiary and exercises pricing power on the same regional customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Granja Roblealto social profiles
Digital presenceGranja Roblealto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Granja Roblealto leadership team
Management profileNumber of profiles
Granja Roblealto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Granja Roblealto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Granja Roblealto
What does Granja Roblealto do?
Granja Roblealto operates a poultry farm in Costa Rica producing broiler chickens (pollito engorde), free-range/rustic chickens (pollito rústico), and eggs from laying hens. The farm is run as a self-management social enterprise, with commercial poultry revenues funding preventive social programs for at-risk children through the affiliated Asociación Roblealto. The company serves both the domestic Costa Rican market and export markets with export-quality poultry products.
Is Granja Roblealto a public or private company?
Granja Roblealto is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Granja Roblealto founded?
Granja Roblealto was founded in 1967. It employs 11 to 50 people.
Where is Granja Roblealto based?
Granja Roblealto is headquartered in San José de la Montaña, Heredia, Costa Rica, in the Latin America region.
How does Granja Roblealto make money?
One revenue line is on record: poultry Product Sales.
Who are Granja Roblealto's main competitors?
Direct peers on record are ISA (Institut de Sélection Animale), Hendrix Genetics, Lohmann Tierzucht, Cobb-Vantress, Hy-Line International, Aviagen and Pipasa. Regional players are Bachoco and Industrias Pecuarias de Los Altos (IPSA / Grupo IPAL). Tyson Foods is listed as a broad incumbent.
Does Granja Roblealto have an API?
No public API is recorded for Granja Roblealto.
What industry is Granja Roblealto in?
Granja Roblealto's product category is Poultry Farming. Its primary akta.pro industry code is AFAEADAA, Broiler Chicken Production (Meat Birds), with a secondary code of AFAEADAC, Breeder Flocks & Fertile Egg Production (Broiler/Layer Breeders). Its NAICS code is 11232 and its SIC code is 200.